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What's In Your Superannuation Flower Pot?
Payroll

What's In Your Superannuation Flower Pot?

Key Takeaways Many people have no idea what is going on with their superannuation.  Growing your super is a lot like growing your garden, as you need the right plants, fertiliser and water to nurture it.  You must take a proactive approach to growing your super just as you would in gardening, instead of taking a backseat and let weeds take over.    I am a terrible gardener.  My fiance has tried many times to get me to take an interest in gardening. But it's just not for me. You see, I...

1.3K views

How To Make B2B Display Advertising Work For You
Display Advertising

How To Make B2B Display Advertising Work For You

Learn how to create effective strategy for B2B advertising Find out how your commercial strategy can be tweaked for B2B See how an awareness campaign can lift your company's industry presence and create new business relationships! Depending on the industry you are in, B2B...

429 views

The Importance Of Keyword Research For SEO
Search Engine Optimisation (SEO)

The Importance Of Keyword Research For SEO

Just like we need a vehicle to drive us from point A to point B, small business owners would need search engines to drive customers to their websites. Without a road map or any road signs, the driver of a vehicle would find it hard to reach their destination. The same applies to your website....

1.91K views

Video: Using The Discus Style Card In Sales Negotiations
Marketing

Video: Using The Discus Style Card In Sales Negotiations

847 views

Outsourcing

How to Source for the Best Business Solutions

Running a business is not an easy task. You should implement effective business strategies which make your business process simpler and easier. You should prepare your business to face any challenges. Business market changes continuously. You can’t predict these changes. Be prepared to face market...

1.38K views

Direct Marketing

6 Tips for Effective Catalogue Marketing

Catalogues are not just a sales tool but an everyday part of the customer's buying habit. By integrating online and offline marketing, catalogues can be used by consumers and then go online to investigate further or make a purchase. A carefully designed and well-branded catalogue is more likely...

2.13K views

5 Lessons Small Businesses Learned After Two Years of Covid-19
Business Growth

5 Lessons Small Businesses Learned After Two Years of Covid-19

If there’s something that we learned after two years of the Covid-19 pandemic then that’s how fast things change. It takes a moment for everything to crash and burn. However, we’ve also learned that we can survive anything because we’re fast learners.  When it comes to small businesses and the Covid-19 pandemic, we can say pretty much the same. Those who were open to adapting survived and even thrived. So, let’s see which five important lessons have...

279 views

10 Simple Tips to Drive More Organic Traffic With Pinterest
Social Media Marketing

10 Simple Tips to Drive More Organic Traffic With Pinterest

Although Pinterest might seem to be limited to businesses in the health, lifestyle and DIY space, it offers benefits for businesses of all kinds. The key to Pinterest marketing is creating valuable and share-worthy content. It's important to use visually appealing images, optimise for pin searches...

3.47K views

Rebooking: Use This One Habit to Significantly Increase Repeat Business
Business Coaching

Rebooking: Use This One Habit to Significantly Increase Repeat Business

Re-Book The Next Visit Now Funnily (or perhaps frighteningly) enough, the BIGGEST opportunity for repeat business for generating repeat business is the one that is the easiest to do and the most overlooked as well. In fact, it will almost guarantee that they'll visit your business next time they...

2.29K views

Business Structure

Company vs Sole Trader: 13 Things to Consider When Choosing a Business Structure

Your business structure is the first and maybe most important decision you need to make when starting a business. This decision will define not only how you operate your business on a day to day basis, but also how much of your personal assets belong to it. In this short article, we are looking at...

2.96K views

5 Easy Photo Ideas to Get Started on Instagram for Business
Social Media Marketing

5 Easy Photo Ideas to Get Started on Instagram for Business

Followers to your Instagram Account expect to see something different than they do on your website, your facebook or twitter pages. Coming up with unique ideas can be challenging especially when it comes to creating an interesting account for Instagram for Business. Here are 5 easy to plan...

1.48K views

The Ultimate Guide on Google Display Ad Specs and Requirements in 2024
Display Advertising

The Ultimate Guide on Google Display Ad Specs and Requirements in 2024

1.04K views

Content Marketing

4 Ways To Write Better Copy

Copywriting is basically a balancing act. To achieve success, you must resolve the greatest author of the world and the sharpest salesperson of the company’s insight. However, that isn’t exactly a simple task. You want to get crafty, yet you have to make an impact. Your words should resonate like...

2.09K views

Business Coaching

Missing your targets? It might not be what you're selling.

If there is something the Digital revolution of the last decade or so has taught us, it's that there are very few things people won't pay for. From apps to gadgets, if someone thinks of it, there are probably people who will want to buy it.  What is it that makes a product become massive, though,...

1.88K views

Business Exits: How Earn Outs Work in Detail - Part One
Selling a Business

Business Exits: How Earn Outs Work in Detail - Part One

Investment banks and corporate advisors use earn outs as a way of bridging the gap between what you -- as the seller think the business is worth, and what the buyer thinks it is worth. The way in which it is done is basically a dare: you dare the buyer to pay you what you think it is worth in the future if the business performs as you say it will. The purchaser gives you one amount at settlement - and further amounts if you are right. So you would think that earn outs are a good way to reach...

2.82K views

How to Lower Costs When Sourcing Products from Overseas
Importing

How to Lower Costs When Sourcing Products from Overseas

Growing competition, economic turbulence and high taxation costs are just a few factors that impact small business profits. More businesses are turning to overseas sourcing to reduce manufacturing costs. Manufacturers and suppliers are catering to this market with more products becoming available...

3.11K views

Marketing Mistake # 8 | Failing to Use Testimonials
Marketing

Marketing Mistake # 8 | Failing to Use Testimonials

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilised. Testimonials are not limited to any one type of advertising or promotional media.  Television ads, radio announcements, newspaper layouts and infomercials all make use of...

1.33K views

Your customers, their amygdala and the tale of the sabre-tooth tigers.
Business Coaching

Your customers, their amygdala and the tale of the sabre-tooth tigers.

1.59K views

Sales Strategy

The Top 10 Tender Writing Mistakes to Avoid

Let's be honest. Most businesses would prefer not to have to write a tender or a proposal to generate new business. But for many, business growth depends on successful tenders. It's true that writing a tender takes a lot of time and effort. How to Write Winning Tenders  Here are my top 10...

3.24K views

Social Media Marketing

How To Achieve Frequency And Reach On LinkedIn

The more times you can put your brand/product/service in front of your target audience, the more “aware” they become of the solutions you offer. Statistics show that buyers are more than halfway through their decision-making process before they ever make contact with a salesperson,...

314 views

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