For those who have been working with Facebook in terms of their social media for a lengthy period of time, you will know that at one point all was relatively good with your likes and insights and then over time there was a noticeable reduction in the amount of organic distribution.  Frustrating right?  What this essentially means for current day Facebook users is that business posts which are not sponsored or promoted will now be seen by only a small percentage of your fan base. 

Depending on your type of business then you may find promotion difficult and interaction at a minimum.  What are your choices – either pay to promote or share your content with only a few of your fans.  What should you do?  The reality is that if you are unable to pay for your campaigns then you may not get as much out of Facebook as you would have hoped.

Current figures show that less than 20% of fans may be reached – so is reaching only 10-15% of your well-earned fans a viable social media marketing statistic?

Of course you have the opportunity to pay for certain posts or activities – so choose wisely.  You don’t want to pay for social media marketing if your message fails to hit the mark.  You also want to ensure your post has a reasonable call to action so that you can reap the desired customer behaviour.

Facebook admit this all to be true.  "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."  And they also state that businesses should pay in order to maximise delivery of their message in news feeds.

What are your thoughts?