It is this time of the year that brings out the child in me. The time when Wrestlemania rolls around, and men in tights go toe-to-toe with each other in the ultimate battle of good vs evil - the underdog vs the authority if you will. And before you turn away and say it is fake, I know it is, but so is Star Wars and Neighbours, so think of it as a soap opera for men.
So with this, I have to find a way to make it relevant about our industry, quite a simple task to be honest. I don’t think that there is a company in the world that capitalises on social media as much as the WWE. Through various platforms and accounts they make watching their shows the total experience. They give you the chance to vote on show changing scenarios through their app, share exclusive content during commercial breaks (so you don’t miss a thing) and even down to watermarking relevant hashtags in the corner of the screen during the show.
All of their superstars have Twitter accounts and fan pages, and are amongst the top sporting celebrities.
John Cena – 6.05 million Twitter folllowers, 22.77 million facebook fans
Dwayne “The Rock” Johnson 6.97 million Twitter followers 30.13 million facebook fans
During Wrestlemania itself (9am - 1pm aest) the hashtag #wrestlemania was tweeted over 850000 times and #thankyouTaker was over 250000 times.
Pay attention to your trends section on a Tuesday around 10am (Sydney time) and you will see the effects the WWE has and how they use this to maintain their strong fan base while keeping their fans engaged with their shows.
The WWE consistently top lists of the most interactive shows and retain most followers compared to any sporting league around the world. They have adapted to this way of communicating to their audience and continue to lead the way for social media interaction.
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With an interest in Marketing Communications from an early stage, I pursued my passion by completing a Bachelor of Business (majoring in Marketing). My position is Communications Coordinator for Belgrin- a creative communications agency in Sydney specialising in Design (digital & print), Web Development, PR & Social Media Management. My view is that, in this modern world of technology you need to be able to adapt to change. I embrace the challenge and it fuels me to thrive within the industry.
