Guest blogging is a way for bloggers to increase traffic by bloggers writing posts on other peoples sites. It can increase following in social media accounts and websites and also aids credibility and creates networking opportunities. Here are a few ways that guest blogging can benefit:

Build relationships with other bloggers

Providing value to bloggers by giving quality content, appealing to their readers and driving traffic to them. The blogger will appreciate your contributions and this relationship can lead to regular guest spots and increased credibility for your own brand. It also creates great networking opportunities for people in the industry, either bloggers who will support you or readers that may become loyal visitors.

Generating traffic

By publishing blogs only for your website, it reduces the rate of increasing your audience and is also very time consuming producing that many blogs. The focus should change from quantity to quality of your blogs which would be of more value. By guest posting on other sites, it will help draw a portion of their traffic to your site as visitors will be interested in related topics and blogs/bloggers.

Better search engine rankings

By having links leading back to your own site when you guest blog this will help with enhancing search engine rankings. These guest blogs will also be shared by readers hundreds to thousands of times which will help the search engine algorithms and rank your blog/post higher. 

Better form of self-promotion

Writing a post and promoting through your social accounts to the point of annoyance to your friends/followers may be seen as too pushy and promotional. However by guest blogging it becomes an indirect way of self-promotion as the original webmaster will also push your content and it will seem more natural. 

Building reputation

By writing informative and helpful posts, you will build a reputation and be considered an expert in the area. This will also happen faster if the website is a well respected blog. This positive reputation will of course increase traffic to your own site and visitors will rise exponentially.