What's the one word you could use to describe your brand?
Can you sum it up simply? What is the essence of your brand?
per·sist·ent
/pərˈsistənt/
Adjective
Continuing firmly or obstinately in a course of action in spite of difficulty or opposition.
Revolutionary
Tim
Your question hits precisely upon one of my greatest marketing bugbears! It may be semantics (plants tongue firmly in cheek) but I question why anyone would want to be called a "brand"; and if so, why on earth would someone restrict themselves to just one word?
I posted an article on the subject here: /article/75-is-branding-necessary-can-branding-be-replaced-for-servicebased-businesses
in which I argue that the practice of "branding" should be disregarded. Unless you sell soap, cornflakes or petrol. I'd be delighted if you let me know what you think.
Glad to get you fired up Steve! I enjoyed your article. What I was alluding to were the word or words that the customers or clients of a business using the 5-Step formula would use to describe the business. The common 'theme'. And, what us business owners have in our hearts to inspire ourselves and perhaps vicariously, our customers.
Thanks for reading the article Tim. The owner of a business adhering to the 5-step formula would have to ask her customers for the word(s) they use to describe the business. As John astutely observes in the comments below, we (the owners) are not the ones buying the service. Having said that, I "get" what you mean. Most answers will be either a strongly held corporate or personal value which acts as a guiding principle. I summarise mine thus: Be bold. Be brave. Ban bullshit.
Tailor-made.
It's actually mu business name - Quiddity :)
Noun
The inherent nature or essence of someone or something.
Synonyms
essence - substance - gist
Inspiring-Success
I'd like to think it's 'outcomes'
But then I'd also suggest that the key question is "what's the one word your customers (or as importantly prospects) use to describe your brand?"
One suspects we all love our own brands, but we don't buy from ourselves ;)
Buzzing!
Possibilities !
Ah, Always the coach. Thanks!
Hopefully it's "Classic style".
Not "Presence"?!
That too!
Happiness.
Open
Reliable
Simple
discovery
Discovery (business quality). Helpful (personal quality).
Effective
My response must have been moderated off huh?
what was it Anne?
Not by me Anne
Stories
Tim Greig, Owner at Green Galah Pty Ltd
Nice