What are the benefits of using Pinterest for small businesses?
I'm interested in finding out if any of you are using Pinterest in a business context. If so, how and what sort of benefits have you derived from it so far?
Henrik we use printest for business for a number of our clients it all depends on what your business is and what the result you are looking for is.
Herick we use it for Family Capers to share recipes, craft ideas and more form the site. For our nutritionist we do similar. It is send traffic and generating great word of mouth.
I use it for a lot of my photography clients and a few ecommerce clients. It's much MUCH less useful in B2B than B2C. What I'm finding is that if you understand other social networks, you can understand Pinterest fairly quickly. Hashtags matter on original pins but not re-pins, follow the top users you can find, comment their stuff and just participate on what interests you. The more you involve yourself and promote your pins, the more you'll see from it. At least b2c.
Thanks Matt, That is very useful info. I'll play a bit more with it to see if we can fit it into our marketing approach somehow.. But seeing we do B2B and mostly in the big corp space chances are that we may spend our energy (trans.. $$) on some of the other more business targeted areas..
B2B you're better off on Twitter and LinkedIn ... Pinterest and FB will mainly be a waste of time imho. It depends but ... generally that's how it seems to go.
We currently don't use pinterest for SavvySME as mentioned above, it's not great for B2B and also unless you produce a lot of visual content like info-graphics it's also less useful.
If you business is visual you should give it a shot - but really invest time in it if you want results, this means putting up content frequently and actually interacting with the wider community. Interacting is key, just putting up content is not going to get you followers or attention.
It's better to step back and see if it is the right channel for you - usual with social I suggest concentrating on 2-3 channels if you are time strapped - you'll get better results to have a great following on 1 network then minimal following on multiple.
It works quite well for design/visual-centric businesses like interior design companies, multimedia, etc.
Not so much for anything too B2B and finance-related unfortunately.
I've signed up some of my clients to Pinterest, though they work in floristry, and interior design. So the platform works well for them as a visual tool.
I know that Sam Bell at Runway Digital uses it really well to promote her agency's services, and to share resources with her clients and followers. You can see her page here: http://pinterest.com/samanthabell/
Thanks Kealey that is good info I'll check out the references in your post.
Yes I use Pinterest to0 post Images for my clients to see.
Henrik Larsen, Director at IePlus Pty Ltd
Are you able to share how its used and what direct benefits your clients have seen?