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Attracting talent and recruitment

How to Navigate the Hiring Evolution

Almost all businesses undergo the process of hiring and experience the cycle that comes with it.... read more

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James Burbank
Hi Melissa,I really enjoyed the article, especially the part about company veterans suddenly becoming overshadowed by people with more specialized skills and, well, better skills. This is something most business owners don't think about when their business starts to grow.
Online marketing

How to measure your digital marketing

Find out why digital marketing is so difficult to measure. Learn about attribution models that can... read more

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Copywriting, content writing and blogging

5 Benefits of Copywriting for Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation... read more

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Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
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James Burbank
I really enjoyed the article Megan and I agree with pretty much everything you wrote. I just wanted to add that real estate writing can get a bit uniform and it would be a good idea to work with the copywriter on copy ideas that would really stand out.
Ecommerce strategy

13 Awesome Tips From Ecommerce Experts

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Managing employees

4 Ways Employee Incentives Can Drive Engagement and Retention

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Cashflow management

8 Steps to Avoid Cash Flow Problems at Your Small Business

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Growing and scaling

Why You Need to Work for Your Opportunity, Not Wait for One

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Market trend

The top 10 most influential brands in Australia revealed by Ipsos survey

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Market research

Report: Search and social have the most influence on Aussie consumers

Google remains as Australia’s most influential brand, with social media giant Facebook a close...read more

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Advertising

How to Set Up a Facebook Advertising Funnel Like a Pro

Find out how the "customer journey" works and how you can help facilitate their movement from one... read more

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Daniel Pinne Organik Digital at Organik Digital
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Attracting talent and recruitment

6 Tips to Help Any Company Connect With College Students

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Finance and accounting

Most of us are overconfident about our financial knowledge - that's a risk

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Customer acquisition and retention

How to Drive Customer Referrals (When You Aren't Airbnb, Dropbox or Uber)

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Online marketing

4 Unconventional Ways to Bring Traffic to Your Site

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Startup

The 10 Commandments of Business

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Offline and direct marketing

4 Tips for Organising Big Launch Events with Small Price Tags

Your product launching event can be just as a grand as a corporation's by following these four... read more

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Jef LippiattOwner at Startup Chucktown
I would also add "Urgency" and "Limited Availability". Urgency helps give customers a reason to get involved immediately or at leat very quickly. Limited Availability builds on urgency by giving customers a reason to take action (fear of missing out aka FOMO). Also limited availability makes the event seem exclusive and desirable. If the event is open to everyone and there is no reason to purchase or get involved early people will typically wait until the last minute to act if they act at all.
Public relations

5 Strategies for Getting Press for Your Small Business

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Information technology

5 things you need to know in Australian tech today

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Online marketing

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

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Starting a Business

10 Things You Must Do Before Quitting Your Job to Start Your Company

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Investor funding and capital

CBA: Get ready for higher business investment in 2018

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Insurance

Business Insurance: How to pick the coverage your company needs

With little to no money as a startup, you may not think you need business insurance, but it's... read more

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Branding

How to Build a Community by Personalizing the Client Experience

Technology is playing a key role in the success of personalization, helping businesses find out... read more

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Danni Lin CEO at GREAT WINE, Inc.
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Accounting

Top 6 Must-Do Tasks to Review Your Business Performance Before EOFY

As the end of the financial year comes up, there are some tasks you must undertake. The first two:... read more

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Managing employees

7 Excellent Reasons to Focus on Employee Engagement

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Branding

Food for thought: The art of brand storytelling

In our latest Food for Thought series with leading marketers, we asked three brand experts: What...read more

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Online marketing

Create a Standout Marketing Plan with These 3 Innovative Tips

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Social media

3 ways brands can embrace influencer marketing to connect with customers

Influencer marketing is fast becoming a powerful way brands can connect and engage with audiences....read more

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Market trend

Markets Live: Aussie soars on jobs surge

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Investor funding and capital

How to win the interest of investors when pitching

When pitching your idea to investors, ensure your concept is clear, compelling, and begins with a... read more

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Jef LippiattOwner at Startup Chucktown
This article is full of detailed information for entrepreneurs just starting out on their journey. Also, make sure that you adapt your pitch and presentation based on the investors in front of you as best you can. Different things motivate different (kinds and types of) investors. Do your research on them ahead if at all possible. It will help you better connect with them based on their experience and expectations.
Sales and marketing

Do you pass the 3-second test? 6 Steps to Creating a Successful Marketing Offer

​   As a start-up, your marketing needs to be spot on to launch well. Start by building an... read more

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Jef LippiattOwner at Startup Chucktown
Very smartly written article. Your phrase "curse of knowledge" really stuck out to me. Thanks for sharing.
Business ideas and monetising new concepts

3 Tips for Starting a Company in an Unfamiliar Industry

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Information technology

5 things you need to know in Australian tech today

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Online marketing

These 5 Tips Will Change the Way You Market Your Online Store

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Measuring startup success

4 Tips for Building a Million-Dollar Business

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Advertising

How to setup and use Facebook Custom Audiences

Using Facebook Custom Audiences builds a closer relationship between you and the specific audience... read more

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Daniel Pinne Organik Digital at Organik Digital
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