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I have a confession to make. Actually if you know me you will laugh, because it is hardly a...read more
Norma put down the phone in shock. She'd just been talking to the sales rep at one of the...read more
How important social media for your business? How to stand out of social media noise? What are...read more
This topic is our most popular blog post and the most frequently asked question at Shelcom...read more
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The last couple of months have been very frustrating. We are partners with MYOB and over the last 4...read more
Want to attract the kind of client best suited for your expertise? You may need more distinctive positioning. Steve works with service-based businesses that have trouble getting the right message to the right people. You may be stuck talking about what you DO (the process), instead of what...
Your Market Wont Give You the Benefit of the Doubt. Explain Your “Why”.. or your market assumes the...read more
Once you have created an optimised LinkedIn Profile that is rich with keywords and highly...read more
Often the most successful start-ups and small businesses begin with a pipe dream; microscopically...read more
Growing your professional service business to generate more revenue is a difficult task to achieve...read more
PR releases are so boring. I find them to be as depressing as financial statements. To me, the term...read more