Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most... read more

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Google to Penalise Sites Using Annoying Pop-Ups - What Does This Mean for Advertisers?

Disruptive pop-up ads – they’re the bane of our internet browsing existence. I’m sure I’m not alone... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef LippiattOwner at Startup Chucktown
I agree that exit pop-ups are much less intrusive and annoying. However, those can pose problems on mobile devices that can't detect you moving to close the page. An option I would recommend at least for mobile (but applicable to tablets and laptops as well) a signup that appears at when the user reaches the bottom of the page. Another option would be to display the ad when the user scrolls a certain percentage down the page and scrolls back to the top (header) and display it then.
Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Home Latest Top 50 How To Lists X Switch back to...read more

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3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

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Yahoo7 announces commercial launch of Tumblr in Australia and New Zealand

David Karp, Tumblr’s Founder and CEO, is in Sydney for the first time for the commercial launch of...read more

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Advertising

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result.... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
The biggest risk is to take no risk! I use financial modelling tools (what if scenarios) that enables businesses to plan for growth and making sure they have the plans, staff, funding, cash flow projections etc.