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Does anyone have suggestions for advertising in Ipswich?

Hi, I have recently relocated from the Sunshine Coast to Ipswich. I am a Telecommunications... read more

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David BobisOwner at Studio Culture
Hi Peter,First off congratulations on the move! One thing I would suggest is to start implementing SEO into your website, so more people can find you when they google services related to your business. Then I would look into Facebook advertising, which can be much cheaper and more effective than traditional advertising. Feel free to PM me if you want to discuss any further! :)
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Questions

What have you discovered to be your No.1 way to drum up your business?

Jef LippiattOwner at Startup Chucktown
I would say get out can connect with professionals and business owners within your target industry. Look for ways to have meaning conversations with people and building rapport without trying to sell them something. This lets them know you are looking to make a genuine connection.Once you have made some connections leverage them. Show them your service or product (again without trying to sell them). Look for genuine feedback and criticism on ways you can improve your offering. If they think you are on to something, ask them to share it with others that may be interested. Even in this digital age, word of mouth marketing or advertising is the most powerful sales vehicle. As mentioned above, people buy from those they trust.Join several industry groups to stay on the pulse of what is going on within your industry as well as keeping tabs on potential talent and competition.This may seem far-fetched, but talk to competitors. If you speak with a competitor that is not in your current geographic area and you both are not looking to immediately expand into overlapping territory you'll be surprised at the amount of candid detail they are willing to share. Lastly, the most important way to drum up business is really simple, but not necessarily easy. Get to know your customers and stay in constant communication with them. Get their feedback and act on it rapidly. Show them they are valued and you'll get plenty of participation. Remember without customers, you have no business.
Jason UptonOwner at Resilient Digital
Connect with people on LinkedIn that are in the same niche you provide products and/or services to. Form a relationship with them, find out what problems they are having and deliver solutions specific to their needs. People don't buy from the most intelligent or skilled, they buy from those they trust.
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What's Next in Mobile Advertising? 6 Trends for the New Year.

Home Latest Top 50 How To Lists X Switch back to...read more

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3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

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Yahoo7 announces commercial launch of Tumblr in Australia and New Zealand

David Karp, Tumblr’s Founder and CEO, is in Sydney for the first time for the commercial launch of...read more

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Questions

Do you adjust your marketing and advertising efforts seasonally?

Do you adjust the feel, voice or imagery for your marketing and advertising efforts as seasons... read more

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Jef Lippiatt Owner at Startup Chucktown
David BobisOwner at Studio Culture
We do a bit of both, depending on the goals of the client and changes in the market. With some clients we provide our SEO services with, for instance, we come up with an overarching plan that does consider seasonal changes (we look at the months search terms are popular, for example, and create content and inbound marketing strategies that are relevant accordingly). Sometimes, markets change, so we don't always stick to our seasonal plan.
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Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result.... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
The biggest risk is to take no risk! I use financial modelling tools (what if scenarios) that enables businesses to plan for growth and making sure they have the plans, staff, funding, cash flow projections etc.
Questions

What is your take in regards to neuromarketing as an advertising technique?

Do you agree that brain science and marketing really works? Have you applied it? read more

Steve OsborneOwner at Smarthinking
My take is that neuromarketing is less an advertising technique than a market research measurement tool. Whether the science of studying brain patterns in response to marketing stimuli works or not is a moot point. You either interpret the measurements or you don't. Various measuring tools have been applied for decades and will continue to be applied for as long as anyone is interested in consumer behaviour and responses.
Jef LippiattOwner at Startup Chucktown
I may be incorrectly interpreting what you are asking, so please correct me if that is the case.I'm not certain about brain science and marketing, but cognitive psychology and marketing are powerful combinations. That is why many things are priced like this, $19.99 instead of $20. Monetarily there is almost no difference, especially when you factor in that after taxes it is going to be over $20 either way.Also, consumers fall into odd behavior patterns with things like coupons. If I have a retail store and I'm selling a sweater for $35 and no one is buying it, I can add a sale or coupon (in what can sometimes border on manipulation of varying degrees. What if I mark the sweater up to $42 but it's now 20% off (well logically that put the price at $33.60 less than $2 off the original $35 price) but people think they are getting an outrageous deal.I think online retail is harder to up the experience (at least in terms of physical presence). If I have a physical store, I can change the signage, lightening or even the scent in the store to try to help create an inviting environment. However, online that isn't really an option (but many online stores vary their pricing throughout the day, or offer coupon codes to only specific geographic areas).I think it is possible to use, cognitive psychology to affect the outcomes of both brick and mortar and online stores. I would like to believe it is being used to benefit the consumer, but most of the time that isn't true.I do apply cognitive psychology in my designs, but in less ominous ways. The branding (colors, fonts, layout) all can impact the mood of the user. Trying to create an experience that a demographic of users would enjoy and appreciate is always a good thing. I do occasionally test out different calls to action or imagery, but often ask for feedback from users and peers.I believe that consumers appreciate a company that has a valuable product or service, is transparent about how they are operate, and that they value their customers. Online resources have made comparing you against your competition very easy, and if they were only for a better deal, they can easily jump to one. All it takes to lose a customer is one bad experience (but that is the same for your competition). Focus on delivering great products, with great customer service and be wiling to adapt based on your customer needs rather than business goals (after all without your customers you wouldn't be in business).People don't like feeling tricked by a company (I know I sure don't). So if you wouldn't be your own customer (if you didn't work there) chances are you need to make some adjustments.
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Questions

What is the best step to approach prospective clients, other than advertising online or sending out brochures?

Iain DooleyOwner at The Procedure People
Hey Leah, The first step is to narrow down who your prospective clients are. And "small business" doesn't cut it ;) For example, in my software business, I'm interested in small service businesses that have between 2 and 10 staff and more than $2 mil in annual revenue, or professional consultants who generate in excess of $300k/year but have no staff. In order to target these people I have setup a new brand called The Procedure People http://www.theprocedurepeople.com/ -- my goal is to identify business owners who have solved their sales problem but are having trouble growing due to lack of infrastructure. When I did some keyword research in Google AdWords, I found people looking for help with "policies & procedures", my hypothesis is that those people are exactly the target market I'm after (or at least a portion of them are). But without first stating very clearly who my ideal client is, I wouldn't have been able to come up with a creative way to get access to them. You're running a PA service: who is your ideal customer? Do you want to access solopreneurs (eg. on Flying Solo) or do you want to access professional consultants? What about picking an industry? Can you be particularly helpful to anaesthetists? Accountants? Lawyers? GPs? Anyway, you get the point: the answer to the question "how should I get in touch with my prospective clients" will depend on who those prospective clients are. Identifying who they are is often more challenging, than trying to find them ;)
Phil JoelDirector at SavvySME
Hi Leah,You can also try networking - both online and offline. Join groups that your target clients are in. Go to local events - basically wherever your clients are likely to go. It takes time and effort but it does work.
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Advertising

To Pause or Not to Pause -- AdWords Over Christmas

With December only two weeks away and Christmas just around the corner, a lot of businesses will be... read more

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4-Step System To Determine If You are Paying Too Much Advertisement

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money... read more

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Yee TrinhCo-founder at SavvySME
Summed it up in your very first line. Always a good reminder.
Phil KhorFounder at SavvySME
Great tips; definitely see an advantage doing the 4 step system. It's not only practical but essential to make sure we don't keep throwing money into advertisements aimlessly. Thanks Lisa.
Advertising

Doing your own pr is worth it

Ok…so today you have to train a new employee, do the banking, work out why the new accounting... read more

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Questions

How many of you are using video as part of your marketing strategy?

I am really curious to know the answer to this one. How many business owners out there are using... read more

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Peter JonesFounder at LinkSmart
Hi, I have been helping a client recently with video who is just starting out. We were able to cost save by going to fiverr.com and had a lady from Queensland do a really good intro video for the website $45.00 with extras. Then we just did home video showing that the owner of the business as  an 'expert' in his products, uploaded to YouTube. Total cost just some time editing the videos. Worked really well for us and our clients. We even used Qr codes to play the videos attached to the products. Good luck Peter
I've just started with a few clients. Things that held me / us back: 1. perception that video is complicated, time-consuming and expensive. 2. lack of knowledge about how to do it. 3. lack of bandwidth. I went to an absolutely brilliant seminar just before Christmas which looked at video in all its aspects (Stuart Gordon, are you out there?!?) and came away all inspired with: 1. list of options as to where we could use video effectively (start with client testimonials) 2. reinforcement of the knowledge that content is more important than the technology (eg if you interview a client on an iPhone it really doesn't matter that it looks like a home video, it simply makes it more 'real'- unless you are a video provider, of course!) 3. confidence that we could upload to YouTube then embed in our sites without having random YouTube who knows what showing up after OUR video played. Starting gently but really think this is a great way to go!  
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Advertising

5 Companies That Transformed Advertising In 2013

The convergence of social, video and mobile technology is rapidly changing the face of advertising....read more

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In-Image Advertising: How To Monetize The Visual Web

GumGum, based in Santa Monica, California, invented the category of in-image advertising to help...read more

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5 Ways to Make Your Coupons Stand Out From the Pack

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Questions

Are you interested in pitching advertising / design / marketing concepts for a range of clients?

I'm working on a business model based on involving a group of talented creatives in a... read more

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Steve OsborneOwner at Smarthinking
Thanks to all who've posted comments so far. Here's a bit more detail on how this might work. The model is intended to attract concepts only, not execution ie. production would not be included in your submission. This is not a 99Designs model. There are two levels of involvement – open briefs and closed briefs. Open (or public) briefs are accessible by all and any group member can respond. Payment would vary depending on the brief and the client. Closed briefs are by invitation only. Only those who have proven themselves on public briefs are eligible. Everyone working on a closed brief would be paid for their contribution.  The entire model is managed by a team of experienced marketing heads. So the briefs would be well-written. This team makes the final decision as to which responses are shown to the client, so yes, you would be competing against other members within the co-operative on open briefs. However, the responses are selected on the simple basis of "best idea wins." The management team controls client communication and production. A submission would have 3 x mandatory and one optional component. 1. a strong, memorable, two sentence headline or title that clearly conveys the idea. 2. a concise, one paragraph description covering the Who, What, When, Where of the idea. 3. the How ie. an insight into how the concept would be realised. This might include suggestions for production. 4. (optional) some sort of reference image, sketch, drawing, storyboard – whatever you felt might aid the idea. The model does not preclude you from working with a partner(s), or from submitting multiple responses. The model is intended to induce the best ideas with the least amount of physical labour. The idea started because we all have a massive file of rejected, unsuited or self-censored concepts. Either the client didn't appreciate their beauty/profundity/cleverness, or didn't have the budget! Whatever the reason, they they never saw the light of presentation. We wondered, what if there was a way to get some of those brilliant, but unused, ideas into the hands of businesses that needed them? Without necessarily revealing where they came from/who did them. Clients get to go outside their formal agency setups and draw from a larger pool of top talent (some of whom might want to stay anonymous because of conflict of interest issues).  So the co-operative idea was born.
Neil SteggallPartner at Wardour Capital Partners
For me it comes down to teamwork and the emerging trend to outsource. If the concept is well managed the outcome for the client (and this is what we should be focusing on) has to be better.
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Advertising

Re-thinking your text adverts for google’s search network

If you have ever run an AdWords campaign on Google’s Search Network, you will understand the... read more

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Hi Neil, thank you!
Neil SteggallPartner at Wardour Capital Partners
Hi Ashleigh, another great article. I enjoy the way you convey the essence so clearly.
Questions

How to use Youtube advertising?

Hi all, How does the advertising system work on Youtube? How do I get my ad on Youtube, and how... read more

Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Lily, You can take part in YouTube ads from your AdWords module. If you have already created campaigns for banner ads and search ads, you can simply turn on video ads by selecting the type of ad you want to pay for. Types of ads you can place on YouTube include: Video ads, where you can insert a video ad before a YouTube video plays Large banner ads that are placed beside videos on the page people watch YouTube on Smaller banner ads that pop over while YouTube videos are playing Text ads that overlay while videos are playing  If you have your own channel you can also promote your channel and videos as well within YouTube. For more information on the step by step I encourage you to visit this Google help page Titled Show your ad on YouTube: https://support.google.com/adwords/answer/2456100?hl=en&ref_topic=3119140 For a more general over view on Video Targeting you can visit" Show any ad on videos and on video sites: https://support.google.com/adwords/answer/2404253?hl=en&ref_topic=3119140   Let me know if you have further questions regarding video ads :) Note: Video ad pricing can fluctuate depending on what keywords your targeting and competition so it's very hard to give an accurate idea of how much it will cost. Best thing to do is allocate a budget and give it a go.
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Advertising

Frequently missing out

Are you missing out on customers through lax marketing? It can be too easy to let your marketing... read more

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Steve Gray Director at Gray Capital Investments
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