Advertising

How to Set Up a Facebook Advertising Funnel Like a Pro

Find out how the "customer journey" works and how you can help facilitate their movement from one... read more

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Daniel Pinne Organik Digital at Organik Digital
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How to setup and use Facebook Custom Audiences

Using Facebook Custom Audiences builds a closer relationship between you and the specific audience... read more

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Daniel Pinne Organik Digital at Organik Digital
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How to find the right audiences for Facebook Advertising

Facebook knows all about the behaviors of people and can show your advertisements to the right... read more

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Daniel Pinne Organik Digital at Organik Digital
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Questions

How to get my name out there?

Hi have just started a removalist business things have started out well but want to try get the... read more

Jef LippiattOwner at Startup Chucktown
Really great comments by John and Roland. I'm not sure I could add anything else they haven't already covered.
John lewis
Jake,If you send me the postcodes of your preferred operating districts, I can send you a list of properties advertised for sale, and rent.The occupants of these properties are probably preparing to move.
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Questions

How much would be our budget to advertise our webplatform?

  How much would be the budget to advertise our web-platform homez.design the site is marketplace... read more

Some sound advice here already Denis. The “How much” question you ask is being applied to an expense item ‘advertising, when it can only have any context when you first apply it to the revenue side or your business model. ‘How much’ will your enterprise need to generate as turnover and profit. Only when this has a quantified value can you define a reasonable and effective budget to achieve your projected return.There are dozens if services similar to your brief description popping up every month so it is a crowded market and effective differentiation is paramount if you are to heard above the increasing promotional noise.I have visited your website and whilst interesting looking the navigation is far too confusing for most casual browsers To extend your reach and appeal there is some platform restructuring I would recommend prior to considering any advertising expenditure.
Lucy CookSolopreneur at Lucy Cook
Hi Denis,The question you need to delve down first is: What is your main goal for advertising? Is it for Brand Awareness, Lead Generation for Opt-in Newsletters, Lead Conversion, etc.Once you have a finalized answer for that then you need to consider the platforms you'll use for advertisement, what is applicable for your target market - factors to consider would be the behavior of your ideal client's demographics- Where they are at? What time are they usually online or busy? Lastly, you'd need to start benchmarking, there is no definite amount for specific results yet, all you need to do is test first and see which ad creative or strategy works best for your product , then stick with it for some time as long as it is still performing.
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Questions

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia? read more

Steve OsborneOwner at Smarthinking
Call the Foxtel advertising department and ask them.
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Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most... read more

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Questions

How do I go about advertising on Instagram?

I was searching for a platform to extend my advertisements, and I saw Instagram. Is there a way to... read more

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Advertising

Google to Penalise Sites Using Annoying Pop-Ups - What Does This Mean for Advertisers?

Disruptive pop-up ads – they’re the bane of our internet browsing existence. I’m sure I’m not alone... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef LippiattOwner at Startup Chucktown
I agree that exit pop-ups are much less intrusive and annoying. However, those can pose problems on mobile devices that can't detect you moving to close the page. An option I would recommend at least for mobile (but applicable to tablets and laptops as well) a signup that appears at when the user reaches the bottom of the page. Another option would be to display the ad when the user scrolls a certain percentage down the page and scrolls back to the top (header) and display it then.
Questions

Plastic Lockers, ABS Lockers Manufacturer - China Top Lockers

ABS Plastic Lockers Manufacturer Co., Ltd.: professional plastic locker manufacturer in China, ABS... read more

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Jeasin Huang Sales at ABS Plastic Lockers Manufacturer Co., Ltd.
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Questions

Would you advertise in LinkedIn or is it purely sharing knowledge, relationship building, networking etc?

My ideal client would be found in LinkedIn. read more

Brian MallyonOwner at Luckypole Limited
I use LI as a tool to locate potential people who I consider appropriate to network with and form business relationships with.For me, advertising on there doesn't do that, simply because I see it as a networking site rather one of "selling". As with Steven, I have never clicked.on an ad.Every new customer I have got from LinkedIn has been through contact, discussion, imparting knowledge etc. All things that consisted of personal time and effort, rather than placing an ad.And, although I am including my experiences only, I have found that the more time and effort the better the reward. As soon as I slacken off, so does any result, sometimes significantly.
Steven FreemanOwner at Evolved Sound
LinkedIn is getting to be a very noisy space. Can't say I have ever clicked on a paid ad within, so it may be worth finding some stats on conversion rates in your industry compared to others PPC advertising options.
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Questions

Has anyone ever ran an advertising campaign on a local radio station or at the local movie house?

If so how did it go and what were the costs involved? read more

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Questions

Is there a rule about using google images for flyer advertising?

Steve OsborneOwner at Smarthinking
Yes. The rule is: don't do it.If you do not own the image, it is not yours to use.See above answers for copyright-free alternatives.
Philip BrookesOwner at Aktiv Tactics
Images found via a Google search or any other method are all subject to the same copyright laws. Some people will distribute their images with a Creative Commons license, of specific usage rights. If it's clear that their license terms permit you to use the image for the purpose you intend, then go ahead (you may need, for example, to include an acknowledgement of the source of the image). In some cases you may just need to email the owner and request permission. But commercial images need to be purchased - this involves finding how they're distributed and paying the required license fee. You'll find a lot of images on the web come from stock image libraries like Shutterstock, iStockPhoto, Getty Images, Dreamstime, etc... There are quite a few low cost options, so there's really no need to risk using someone's images without permission.
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Questions

Has anyone used cinema advertising for their business?

Was it effective and what industry are you in? read more

Cinema advertising can be most effective for developing andmaintaining local awareness. If your business is easily accessible to individuals who attend the screen/s you advertise on. Cinema awareness campaigns are essentially a long game and continuity is therefore important. Most people won’t remember a single ad but will eventually become familiar with your brand and offer after multiple trips to the cinema. Prior to committing to a cinema campaign it is always worthwhile to visit the screen look at the patrons – are they really your target audience? Check out who is currently advertising and call them all to see if they will be renewing their subscription and what level/value of business they are able to associate with their cinema advertising.
Sputnik Sputnik
Sure. The choice of media usually depends on a few different factors and can be unique to each business.On the upside, you have a captive audience (assuming they arrive while the ads are on), they can't flick channels etc. It's also good for location based businesses that are nearby a cinema. (A meal afterwards etc) Or good for targeting certain groups of people who watch certain kinds of films if you are able to do that.On the downside, people aren't usually in buying mode right before a film and have likely forgotten about your ad 2 hours later when they walk out. Like pretty much ALL media and placement, it really depends on what your brand is and what you're trying to achieve.
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Questions

How can I sell my advertising airtime for Channel Nine Australia?

Hello  I currently hold $10,000 worth of advertising airtime for Channel Nine Australia - running... read more

Steven FreemanOwner at Evolved Sound
There are companies like Emitch Pty Ltd that broker undersold / spare advertising air time. The trade off is you may not be able to offload for the same retail rate that you originally paid for it.
Charlene Walker
hiI have a couple of clinets who maybe interested. Can you let me know the detailsrun time of adtime ads are runninghow many and for how longany other details
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Questions

Does anyone have suggestions for advertising in Ipswich?

Hi, I have recently relocated from the Sunshine Coast to Ipswich. I am a Telecommunications... read more

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David BobisOwner at Studio Culture
Hi Peter,First off congratulations on the move! One thing I would suggest is to start implementing SEO into your website, so more people can find you when they google services related to your business. Then I would look into Facebook advertising, which can be much cheaper and more effective than traditional advertising. Feel free to PM me if you want to discuss any further! :)
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Questions

What have you discovered to be your No.1 way to drum up your business?

Jef LippiattOwner at Startup Chucktown
I would say get out can connect with professionals and business owners within your target industry. Look for ways to have meaning conversations with people and building rapport without trying to sell them something. This lets them know you are looking to make a genuine connection.Once you have made some connections leverage them. Show them your service or product (again without trying to sell them). Look for genuine feedback and criticism on ways you can improve your offering. If they think you are on to something, ask them to share it with others that may be interested. Even in this digital age, word of mouth marketing or advertising is the most powerful sales vehicle. As mentioned above, people buy from those they trust.Join several industry groups to stay on the pulse of what is going on within your industry as well as keeping tabs on potential talent and competition.This may seem far-fetched, but talk to competitors. If you speak with a competitor that is not in your current geographic area and you both are not looking to immediately expand into overlapping territory you'll be surprised at the amount of candid detail they are willing to share. Lastly, the most important way to drum up business is really simple, but not necessarily easy. Get to know your customers and stay in constant communication with them. Get their feedback and act on it rapidly. Show them they are valued and you'll get plenty of participation. Remember without customers, you have no business.
Jason UptonOwner at Resilient Digital
Connect with people on LinkedIn that are in the same niche you provide products and/or services to. Form a relationship with them, find out what problems they are having and deliver solutions specific to their needs. People don't buy from the most intelligent or skilled, they buy from those they trust.
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Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Home Latest Top 50 How To Lists X Switch back to...read more

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3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Home Latest Top 50 How To Lists X Switch back to...read more

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Advertising

Yahoo7 announces commercial launch of Tumblr in Australia and New Zealand

David Karp, Tumblr’s Founder and CEO, is in Sydney for the first time for the commercial launch of...read more

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