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Questions

Who here utilizes letter drops for professional services?

Was just wondering if you've found success with them. I'm not talking millions here, just if they... read more

Steve OsborneOwner at Smarthinking
Hi AnitaIt may fall into the "traditional" and in some eyes out-of-date box of tactics, but we've had considerable success with direct mail for professional services selling B2B.And depending on the service and the offer being made, even unaddressed mail-outs to all businesses within a postcode area has had an effect. Caveat here: the offer has to be compelling and the creative delivery outstanding.Here's a recent case study example on behalf of an accountancy client: The campaign comprised a highly targeted sales letter within a custom envelope.The firm's principal was repositioned as an SMSF Audit Specialist, and we ran a traditional direct mail campaign to his database of accountancy prospects.As a result of this single mail-out, the firm won over $30,000 of new business, and an ROI of almost 2000% was achieved.
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Application design and development

You interview as a recruiter is of utmost importance

As a new recruiter, we have had some really learning experiences which we are about to share with... read more

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Application design and development

With the advent of technology, the hiring process has become easy

Technology has changed everything and it is your absolute best buddy. But sometimes it creates... read more

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Lina BarfootEditor at SavvySME
Interesting point but I would definitely have to disagree with you, my experience with various career site has never been frustrating, I've found them very helpful. How would you change them, are they are in their current state? What do you think is missing?
Questions

Anyone know any reliable app development platform like wordpress or website builder for web?

One of my small business friend is looking for mobile app for his business. read more

You can have a look at our platform No contracts No lockin Free hosting Start anytime stop anytime Pay by the month Responsive CMS website If you dont like the templates, you can BYO and we will fix it for a small price.
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Questions

How do I find potential clients interested in software development and management?

Can anyone suggest, how to reach the clients who are looking for software and mobile apps... read more

Steve OsborneOwner at Smarthinking
Figuratively, you find out where they live. Then use a combination of appropriate inbound and outbound tactics to reach them and convey your message.
Have you thought of partnering with a lead generation expert. We have worked with a number of companies in the software area helping them book face to face or telephone appointments with prospects. Perhaps something to consider?
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Application design and development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find... read more

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Lina BarfootEditor at SavvySME
Thanks Jef! I agree, the idea of flexibility is key, especially for smaller businesses.
Jef LippiattOwner at Startup Chucktown
Well written article. I think creating a unique rewards program is key. Don't blindly copy your competition. Create a program tailored specifically to the needs of your business and customers. Be willing to experiment and try multiple combinations. You could try using physical punch cards, digital apps, email addresses, mobile numbers or perhaps even facial recognition (but don't be creepy). The point is you can recognize a repeat customer from many different but unique data points. Perhaps your customers favor flash sales (specific limited time periods) or a specific day of the week for a specific deal. Whatever your approach remember that it needs to be easy for the customer to participate, easy for your business to track and ideally fun for both of you.
Application design and development

You need an app right this minute!

It's now unavoidable. If you are an owner of an SME, an entrepreneur, or simply have aspirations... read more

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Lina BarfootEditor at SavvySME
Some very interesting points there Jef! I do think though that mobile versions of websites are often poorly planned and don't work nearly as well as they should. But perhaps that should have been an added point in my article! And I think there is always added value in an app, they're so much more flexible and innovative than a lot of websites. But don't get me wrong, I love when people don't agree with me!
Jef LippiattOwner at Startup Chucktown
It isn't that I totally disagree with having an app for your business, however, I would add some words of caution. Before spending unnecessary time, effort and money think about your business goals and added value for your customers. If you are only creating an app to have one, you may want to rethink your strategy. Having an app that replicates your website is something that happens, however, if there is no added value to the app, why not just pull up your site in a mobile browser? The thing is, unless you have valid reasons for creating a native app (iOS or Android) you probably shouldn't go that route. The route I would suggest is a responsive / adaptive website or web app that adapts too all devices. This has several advantages over going straight to native. 1. You can test that you have interest / demand in the mobile 2. It is much less costly to create a responsive / adaptive site that works on all devices than native apps If your venture doesn't currently have the expertise to build and launch native apps internally you are looking a potentially high cost entry into the native app marketplace (not counting marketing and advertising related to it). If you have the expertise internally the other factor you need to consider is the time. Does your team have time to continuously tweak your native apps to meet Operating System updates and new requirements? Do you have the time to constantly look at fixing bugs and issues that surface from user feedback? Does your team have the focus to keep all fronts up to date and consistent (website or web app, iOS app and Android app - not to mention scaling for phones vs. tablet form factors)? I'm not saying you "shouldn't" make an app. I'm saying unless your business has specific needs for native applications and those apps are providing additional value to customers and helping you meet business goals. You may want to ensure you have a proper plan in place before undergoing into the native app marketplace.
Questions

How to open my IT company

Asked by:
William Wei PHP Developer at Subscribe-HR
Jef LippiattOwner at Startup Chucktown
Before I could really weigh in on this topic I would need to know more information to really be able to help.For example:Why specific types of IT service will you be providing?Are you aimed at small business in general or focusing on an industry (health care, financial, retail, etc.)?How are you positioning yourself (trusted partner, security experts, general IT needs)?
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Application design and development

What to Do When Your Outsourced App Developer Screws Up

Home Latest Top 50 How To Lists X Switch back to...read more

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Application design and development

ASAP is the SMS-based on-demand service that will get you whatever you want. Will it succeed in Australia the way Magic did in the US?

You may have imagined having your own personal genie who grants you your wishes when prompted....read more

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Questions

What is the process for any startup to raise funds?

Asked by:
Jules BrookeFounder and Director at Handle Your Own PR
Whatever type of investor you are chasing (and I loved Jef's answer as it really explains the different options well) I would also suggest that you should try and get some publicity for the business first. It's free if you approach the media yourself (I have to admit that I teach PR to small businesses so I have a subjective perspective!) and the benefits are that it gives credibility to your business and the endorsement of a media outlet can be priceless. It establishes you as a 'real' business for potential investors and somehow implies solidity. If your business is a start up then it is probably offering some sort of innovation, or solving a problem, so use that to make it an interesting story for the metro newspapers to write about. Or go to radio producers and see if you can get an interview.It's a worthwhile exercise if you want to impress the investors!
Marvin mintoniPhone App Developer at TheAppsmith
I am newbie here and very impressed to read this questions and the answer given by Jef is very informative for me. I like the points he mentioned in here and yes i definitely use this strategy for my business also. I hope it will help me in raising my funds too. game developers in india
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Application design and development

The Meteoric Rise of The Emoji

Emojis have become a vital part of our messaging vocabulary over the past few years. The 850 odd... read more

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Application design and development

Making the most out of MYOB

Technology has opened new avenues for those who want to take the risk and get the reward. Now, it... read more

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Rob Herr Marketing at Accede Holdings Pty Ltd
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Application design and development

Oz App Market Strengthens As Local Developers Reverse Offshore Trend

A growing number of marketers and corporate executives are looking onshore for their business app... read more

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Application design and development

A spreadsheet is not a toy.

Microsoft Excel® is probably the most powerful program most people will never realise they have,... read more

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Application design and development

Do you learn from your IT Project mistakes?

Anyone who has been involved in an IT projects like developing an online store will also have been... read more

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Phil JoelDirector at SavvySME
I couldn't agree more John. Scope Creep is arguably the biggest risk to any IT project. When delivering a successful project, it always comes back to finding the right balance between Time, Cost and Quality.
Questions

Do you have any tips on building a mobile app?

I am looking at venturing into the world of mobile apps just wondering if anyone has any ideas,... read more

Asked by:
Shoaib KhanzadaDirector at Ingress Solutions
Hi Linda, Good to see your message, I have joined SavvySME today and I have 12 years programming experience and certified mobile application developer. I also run an offshore software development company and we do both web and mobile application development, with my local presence in Sydney, I can certainly help you to "transform your ideas into working solutions" and provide you very valuable suggestions on the product you are looking to develop in near future. Feel free, to reach me at shoaib@gmail.com for further discussion. Thanks, Shoaib  
Michael Reid CADo All The Things! at Michael L Reid CA
Is it for your business ThoughtSpot PR or for another idea that you have?
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Application design and development

Enterprise IT has lost it's way and needs to learn from the successes of start up thinking

Enterprise IT is lost, it has forgotten about the mouth that feeds it: the business.   All you... read more

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Jonathan Hatcher Principal Consultant at Oakton
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Jonathan HatcherPrincipal Consultant at Oakton
Hi Seb, I need to turn on notifications, I didn't see this. It sounds like we agree. I'm not ignorant to the complexities of complex accounts, having worked on some very large ones indeed (250+ people, $200m+) in Europe. I just pickup on people's language and some IT professionals still seem stuck in their technical world, with a cursory mention or two of the business or customers or value. We still need techies, we still need technology, but it needs to be traceable to value creation. Regarding validation of the idea, I still maintain that IT should provide that service to the business. The CxO can and will still make those decisions but perhaps if a service exists whereby the investment can be smaller and scientific it might change behaviour. Appreciate your point that humans will be human though, I'm not sure I understand where you're going on the business vs IT problem. It is of course a business problem (most companies aren't in the IT business), but I feel that IT is letting them down. Through commoditisation they are becoming increasingly irrelevant, they need to step up. Jonathan
Sebastien TremblayManaging Director at EmpireOne Group
Oi! SavvySME... where's my markup gone!
Questions

Do you have any tips for creating a mobile app for a business?

Anyone created/made a mobile app for their business would love tip/ideas thanks Linda  read more

Asked by:
Andrew OsborneDirector at Appliquette
Definitely make sure your website is optimised for mobile before thinking about an App.  There are pro's and con's for having an app, but often it is an exercise in having an app for the sake of it. The major thing is ensuring there is indeed a purpose for the app that is useful for the customer as more often than not the cost per customer is not worthwhile. On the flip side - An app can offer your customers a useful & purposeful experience far beyond a website.
Phil KhorFounder at SavvySME
Hi Linda, I came across this Infographic this morning, and thought you may find it useful - especially with some "best practices" summarised at the bottom of the page [Infographic] Time to go mobile
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