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Questions

How much original content did you have to produce in order to gain the traffic and engagement that Ozbargain has now?

Hi Scott, I'm pretty interested in how you started out - you mentioned that it started out as a... read more

Asked by:
Ling Lee Director at Japanese Sword Auctions Australia
Scott YangFounder at OzBargain.com.au
The misconception here is that the blog was there to pivot what's now the OzBargain.Not really the case.The OzBargain blog was originally started back in 2005 as somehow writing was a leisure at that point in time (had 3-4 blogs back then in various topics). Bargains were just some of the things I liked to write about & share with friends. It only evolved into OzBargain when I'm getting too many emails from other consumers and merchants requesting to have their deals featured on the blog. I "had enough" so built a site so they can post the deals themselves.However prior to OzBargain launched in Nov 2006, I've probably written maybe 100+ blog posts. Again -- no advertising, no marketing but just search engines picking up those content.
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Questions

Do I need a registered business name to start a home business?

Thinking of doing some freelancing work, I don't know what I need to do apart from ABN. Do I need a... read more

Asked by:
Greg TomkinsDirector | Web Architect at Top Left Designs
If this is a full time business or even permanent part-time then yes you should register a business name but think one step ahead. Bear in mind what yu are wanting to ultimately build and if it is to create a company then carefully consider what will be involved when you change over to a company structure. The decision to move to a company is quite complex and it is not always to your advantage. Your personal circumstances will play into this decision as well as the IP that your business may own as a starting point. Company structures offer certain advantages for setting up your future that may be worth considering.I would however suggest that you map out your plans for the next 12 months, 2 years and 5 years and then sit down with your accountant and talk to them about these plans and what would be the most effective structure to put in place. If you talk to a solicitor they may offer a slightly different perspective as your accountant will generally view it from a tax minimisation perspective while a lawyer views it from an asset protection perspective and the 2 don't necessarily coincide.The nature of your business, the products you intend to sell or the services you intend to offer and who your market is will all influence the decisions you have to make as well.The best place to start is by being involved in some business networks and talk to those members - be outright in stating what you are wanting to do and that you are looking for advice. Most people are helpful and well meaning - sometimes though you need to verify some of the advice given so be careful.
You just need an ABN and some customers. Get some revenue, then start worrying about all the other stuff :) If you're just getting started, I recommend consuming as much content from http://www.mixergy.com/ as is humanly possible. It costs $200/year to get access to all interviews and is the best money you will ever spend. From there, you will learn about a tonne of other useful entrepreneurs you can learn from -- Andrew has interviewed EVERYBODY, so start with Mixergy, and an ABN... and have fun :) Also, if you're interested in not going bankrupt, take a look at this article I wrote on why I did: http://successfulmensbusiness.com/2014/11/7-steps-to-guarantee-bankruptcy/
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Bootstrapping

Bootstrapped To 300K Users, BodBot Will Help You Get Fit In 2014

Personal Training Overlooking Melbourne Category:Fitness_training Category:Personal_training (Photo...read more

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Bootstrapping

Bootstrapping – does it make you a better entrepreneur?

Following of form my article earlier this month What have I learnt from bootstrapping my latest... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great points highlighted David and so true. I especially love the first one about small wins, it's the psychological stress that can weigh you down more then financial too sometimes.
Bootstrapping

What have I learnt from bootstrapping my latest venture, 6 months in?

I am now 6 months into my 3rd start up which feels like a good time to share my experience of... read more

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David BradburyOwner at Selector
Yep pretty pleased with the engagement levels to date, baked in plenty of sticky "secret" sauce to the build which combined with a constant flow of new, rich content seems to be delivering
Neil SteggallPartner at Wardour Capital Partners
Wow! a one in three re visit is better than healthy is on steroids! We may need to have a chat as to how you achieved this. Well done
Questions

What can I do with a $100 marketing budget?

Hi Savvysme, It's my first question. Please be gentle. Hypothetically, marketing with a $100... read more

Asked by:
Tim Gardner Owner at Apprahensiv
Hi Tim All the advice given has merit, but if you need a website you can achieve it on your budget. If you use Word Press their is no charge and you can develop the site yourself - there are lots of instructional videos on YouTube. Even if you have never done it before you can have a decent website (it would cost around $2000 from a web designer) up and running in a day or so. You can get a domain name for very little and hosting comes really cheap. I have a code for Host Gator which will give you 25% normal hosting packages (if you are interested use pjdsavv813) when you take one of the hosting packages, they are all available on monthly plans so you dont have to commit for long term contracts. This will allow you to have as many domain names as you want for the same hosting cost. If anyone else wishes to use the code - please feel free. Once you have this set up you can add pages and even offers, these can be promoted via your free channels such as Facebook, LinkedIn, Twitter and the like... Its a good idea to link these accounts where possible and appropriate to do so. This means you only have to write it once but it appears in several sites.  Peter
Gemma MooreChief Storyteller at Shout Consulting for Social Media, PR and Marketing
Hi Tim  I think the comments made so far are terrific. I was just wondering if you are set up on Facebook or even if you are not $100 on Facebook advertising could definitely help in getting your name out there.  Find complementary businesses you could partner with and refer business to one another - so for example someone who designs websites but doesn't do apps or a business coach who may be able to refer their clients to you.  Gemma
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