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Branding

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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Added via Small Business news and blog articles from The Huffington Post
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Branding

Is Your Consulting Firm Top of Mind?

Skip to main content SIGN IN | REGISTER Search form Search...read more

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Added via Social Media Today
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Questions

Is content syndication good idea, if it is then how to find best fit?

I am thinking of going with content syndication so that i can get more exposure for my articles but... read more

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Questions

How do you come up with an original business name that is catchy, yet not outlandish?

It's hard finding a name that isn't taken already. read more

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Yee Trinh Co-founder at SavvySME
Jef LippiattCo-founder at Startup Chucktown
I disagree somewhat with the simplicity approach. You must start with the company values before picking a name.Picking a simple name may not align or give flexibility to grow. Also most simple top level domain names are taken and are very costly to purchase. This can be problematic if you don't have significant funding.Names should be unique and memorable. Look at using parts of multiple words.For example a company we founded is called Ampersanity. It plays off the word 'ampersand' and 'sanity'. Ampersand came from "and per se and" when the & was the 27 letter of the alphabet after Z. So Ampersanity literally translates to And Sanity by itself. It matches our value slogan, "Chaos Creatively Managed".The point is that a back story and alignment to company values can be a stronger play than simplicity.
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Hi Yee, Most of the names we have created have come after a few wines! I don't know if there is a strict formula at all. I did read an article recently -the 2015 Marketing Trends report by Landor a global leader in brand consulting. They predict that Names will be going super simple... "With more noise in the digital market place and less time than eves to capture the consumers' attention, brands will continue to streamline the path to sales.That includes a shift back to basic, clear, relevant naming solutions. There will be universal, easy-to grasp concepts that consumers can instantly connect to (think Uber and Square) and that brands can fully own in meaning and URL."I hope this helps. If you need good quality wine... I can recommend something there too :)
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Branding

Why Brand Ambassadors Are Earned, Not Hired

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Branding

Reclaim Your Brand After a Crisis

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Branding

Small Business or Big Brand?

I often have people asking me why a small business would spend time worrying about building a... read more

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Branding

What About Branding?

We all have in our lives that someone who stands out with their unique personality: The loving... read more

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Karoline OrfeiOwner at Brand Incubators
Thank you for your feedback Ling! It is great to realise how simple things can change our experience so much, isn't it? I am sure you will achieve it with your business as well, setting our intentions is already a big and important step! Is there any related topic you would like to know more about to help you with your personal branding?
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the awesome article Karoline! I totally agree with you...the folks at my local post office are honestly some of the nicest, sweetest people I've met, and I truly enjoy just dropping by to say hi whenever I pass it by. They are extremely crucial to my business (which involves alot of sending paracels etc) and I hope I can achieve this level of personal branding with my business. 
Branding

7 reasons to shift your focus and launch your personal brand

Your personal brand will stay with you, while your company brand may not. Today’s business world... read more

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Branding

The 6 pack abs you need to succeed in your business and career

Everything is about branding today. Whether you are in the corporate world, whether you are an... read more

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Yee Trinh Co-founder at SavvySME
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm excited to start working on my six pack :D! Great points Yee!! I also look at these sites as well when establishing credibility which is incredibly important when you don't have an established brand yet!
Branding

What does your logo say about you?

There’s a reason why businesses can spend up to millions of dollars just to come up with the... read more

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Allan Bennetto Founder at JMango
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Branding

Love them or hate them, INXS had culture

“Don’t ask me, what you know is true what you know is true, Don’t have to tell you, I love your... read more

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Adam BeanOwner at Jark Projects
Spot on Nikki, the last place I would look for a great culture would be a large corp. In fact I wrote a post on here on that very topic => http://bit.ly/TrueCulture
Adam BeanOwner at Jark Projects
Hey Ling Lee, they certainly are. My daughter who is a teenager is buying their same album that I bought at her age. Delivered in a different format though! Lol
Branding

The perfect professional headshot

Using headshots and professional photographs is vital to attract the right type of clients to... read more

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Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
hey Trish, thank you I'm glad you like my Tips. I agree with you, it's astounding at the level of poor images used by experts and entrepreneurs to gain credibility. Investing in yourself can only be a priority towards success especially being online 24/7.
Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
Thank you Wendy, it's imperative not to have just a stock standard headshot but an image that provokes your ideal client to contact you and take action, now this is a skill!
Branding

Brand asset thieves

My team and I are currently in the process of investigating another business entirely copying our... read more

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Sharon Latour Queen Bee/CMO at Marketing Bee
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Sharon LatourQueen Bee/CMO at Marketing Bee
Awesome stuff Steven - glad to have you here.
Stephen Parker
The first article I have read on Savvy - exciting
Branding

Branding basics - how to create and stay true to your brand

As business owners we are all (hopefully) aware of the importance of creating a great brand... read more

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Really great article Daniel. Branding is very important,it basically pushes positioning and goes hand-in-hand with your target market and where you want to go.
Branding

The art of branding

Jeff Koons is an American artist who is famous for his oversized reproductions of banal... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love this point of view of a business.
Branding

How to visually connect authentically with your target market

In order to create a visually compelling image that represents you in your business, it not only... read more

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Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
Hi Beanie, Thank you! I have many shy clients who's confidence needs to shine. Not everyone is comfortable in front of the camera. It's a skill to put entreprenuers at ease and it's important to make sure one feels comfortable to get the best results for themselves and business. Simply put...choose a photographer with people skills and loads of experience...then loads of confidence will ooze! Cheers, Zahrina
Adam BeanOwner at Jark Projects
Hey Zahrina, I love point two about confidence. If you don't believe in yourself, how can you expect anyone else to believe in you? Confidence is an absolute must, and a highly under rated skill. Cheers Beanie
Branding

Can hiring Influence your branding?

Hiring seems so innocuous to some. It’s simply putting a new person on as staff and integrating... read more

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Branding

The 5 key aspects to a great tagline

Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the... read more

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Michelle TupyBlog and Epublishing Manager at Clever Streak
I love the simple power of the pen and paper - it really allows you to get in touch with your creativity.
Phil KhorFounder at SavvySME
Great article Bianca, some great tips and I think this is the first article I've seen on taglines here at SavvySME so thanks for sharing! :)
Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding... read more

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Steve OsborneOwner at Smarthinking
Hi Wendy, yes it's true many clients have unrealistic expectations. My beef however, is with the "branding is a necessary business function" peddlers who confuse people by cloaking basic marketing issues in a fog of semantic smoke and mirrors. Also, I simply like to stir the pot.
Steve OsborneOwner at Smarthinking
Michelle, you're right that many small businesses don't utilise recommendations enough. I think it's because they don't know how to ask for them – often the whole idea of self promotion causes consternation. "I'm really good at what I do, customers should come to me, I shouldn't have to go out looking for them. It's demeaning!"