Branding

7 Steps to Building a Personal Brand to Support Your Business

Did you know that even as an individual, you have a brand to build? This is your personal brand,...read more

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Jack Wilson
In order to achieve a good results for the brand it must have a Wordpress hosting service like http://www.proleadsoft.com/hosting-domain-and-maintenance-services/ which enables them to get their website up and running all the time when their customer's visit their websites.
Jack Wilson
In order to achieve a good results for the brand it must have a Wordpress hosting service which enables them to get their website up and running all the time when their customer's visit their websites.
Branding

Food for thought: The art of brand storytelling

Telling a compelling story makes your business known for something. That's what branding is all...read more

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Best Otolaryngology Surgeon in USA?

I want to know about the best Otolaryngology surgeon in South Carolina please give me best... read more

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Questions

What is BRANDING?

Brian Mallyon
Brian MallyonOwner at Luckypole Limited
For me, branding, as it relates to business is entirely a matter of how I/my company is perceived by my customer.My name, my logo etc. can be branded onto a product or a letterhead to show my name, but it is what my company does, and how it does it, that is the brand.I know it is relevant to larger companies, but, despite people who design logos telling me they are important, I am still not convinced they are as important for small companies. Can't recall anyone ever telling me they saw my company logo and decided to make contact.Likewise, there is a comment above about branding for Nike vs Adidas. I wouldn't have a clue what the culture or purpose is of either, or how one differs from the other, I tend to buy Adidas because they fit my feet better. There is no message that makes me prefer one over the other for anything other than practical reasons, and I have bought both brandnames. It then becomes an issue of whether I am the target market for either Nike or Adidas and hiow they respond to me. And you know when your branding is working because instead of someone saying they are off to buy a pair of shoes, they say, I am off to get some new Nike's/Addidas, or instead of buying a phone, they are off to get the latest iPhone.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
My answer is a bit of a different take on branding. Branding is a complex topic because it literally involves all aspects of your business (whether you believe that or not).So, why is branding so tricky? You don't and can't control everything (seriously, you just can't). But let that be empowering not intimidating.Branding is:Your Business NameYour company logoYour company's color paletteYour company's tone / voice (serious, playful, sarcastic, etc.)How your business is different than competitors (on purpose)The audience or customers you are targetingYour pricing structureYour internal company trainingWhat your customers are saying about your companyHow you act on customer feedbackHow involved you want customers to be (customer engagement)How you handle a crisis or bad publicityNothing from the above list on its own is "the brand" they are only pieces. The sum is always greater than the individual parts. The strongest brands are the ones that spend time and energy on all of the above topics. They are also the most adaptable to change as technology, economy, political and customer needs ebb and flow.
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Questions

If you ever wondered why some services, coaches or retreats are priced where they are?

How do you demonstrate the true value to your potential clients so they know your offer and worth 4... read more

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Steve Osborne
Steve OsborneOwner at Smarthinking
By showing them proof of your value. Demonstrate your results. The ROI must be clear for your prospect. My general rule of thumb for demonstrating value to service-based business prospects is between 6–10x. Any less, and the "indifference lever" won't budge.Here's an example I use in my own collateral. As part of my Core Marketing Message, I firstly describe the target audience, secondly describe what the benefits are; and lastly, describe the results:Smarthinking helped Greg Pike reposition his firm as an SMSF Audit specialist. Collins Pike Accountants got an ROI of more than 1900% and won over $30,000 of new business from a single campaign.I don't ever get quibbles over my fees.Which of course could mean I'm not charging enough, but that's a whole other story!
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Questions

What are your thoughts on using my face in both of my businesses for branding purposes?

I have heard using a face behind a business can be really powerful. I currently use my face on all... read more

HUNTER LEONARD
HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
i would separate yourself from the business brand for sure. position yourself and the founder and chief - or whatever title you want, but have a business brand that isn't just you. hopefully you'll be successful and grow and have new team members and more clients than you can handle at some stage and when that happens, you'll want to be separate from the business so you can sell, upsize, add team members etc etc.hope this helpshunter
Lauren Clemett
Lauren ClemettDirector at Ultimate Business Propellor
Hey Melanie, Got to agree with the other advice you are getting.Using your own image makes 100% sense for personal branding of your professional services, however you should also have a business brand to ensure it is scalable, sellable and infinitely adaptable.We are in the age of the authentic brand and consumers want to know who they are dealing with. The one question I think needs to be asked though, is why you have multiple brands?You need to choose the one thing you want to be known for and leverage just that.Yes your company can offer multiple services, but in order to become well known, well paid and wanted, your personal brand should stand for one thing.What do you want to be known as?
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How do you get your brand in front of millions of people through mainstream media?

Lauren Clemett
Lauren ClemettDirector at Ultimate Business Propellor
Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!
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Branding

​Expedia’s top tips on using creativity and data science to boost your brand

Expedia may be a big player but its advice is relevant to any business - even a micro business or a...read more

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Branding

Why Small Businesses Need Strong Logos

This article argues why (and how) and SME needs a logo that communicates effectively what their...read more

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Branding

6 Ways to Stand Out in a World That Won't Shut Up

Branding and content marketing are vital to any business wanting to gain traction but there are a...read more

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Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions. read more

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Branding

Neil Patel On Building A Brand With Purpose

Marketing expert Neil Patel shares his expertise on the topic of brand purpose. A brand is not just...read more

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Branding

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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Branding

Is Your Consulting Firm Top of Mind?

Is Your Consulting Firm Top of Mind?February 17, 2015If you answered no, your very next question...read more

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Questions

Is content syndication good idea, if it is then how to find best fit?

I am thinking of going with content syndication so that i can get more exposure for my articles but... read more

Asked by:
Brian Bijdeveldt
Brian Bijdeveldt at Profitkoach
Hi Ananda, one way of testing out the effectiveness of content syndication this to start small and concentrate on one social platform to begin with. For example if you're already on LinkedIn this is a great platform for appealing to other professionals and if you put up good quality articles and posts you'll soon see whether or not there is any demand for your content topics and quality. You are better off concentrating on one platform and becoming popular on that and then moving across horizontally to other platforms. By the same token, if you are guest blogging for other platforms, do your research and confirm they have healthy traffic, else you will waste a lot of time producing good content that is never viewed! When you produce great content always repurpose it and leverage your effort by producing a video from an article as well an audio or a PDF - as many different types of media that you can.
Lisa Creffield
Lisa CreffieldOwner at 3things
The era of personal blogs as a destination is pretty much over (unless you're super famous): you can't just leave it up on a site and hope to get clicks or even subscribers. You have several options for distribution, one of which is simply sharing on social media which can be effective if you have a wide network.Then there are services such as Taboola and Outbrain which will display a link to your blog on different sites, and charge in different ways, sometimes based on views, sometimes impressions. My sense is that users are starting to get wary of these as commercial links, they're not longer taken in by the "Other stories around the web" or "Stories you may like" as a random thing: there's a growing awareness these are promoted stories. However I personally stick click on them, I think there's just a danger of someone clicking through to many poor quality promoted article and subconsciously learning to ignore that box (as people have learned to ignore banner ads). For now though, depending on your budget, they may be effective. Obviously in your case, you're an individual not a business, so the budget may be smaller.The third option is offering your content directly to other sites, whether one-way or as a blog swap. Some sites are "pay to play", others accept content for free. The issues here are:picking the right destinationsensuring there are link-backs to your own site/profiledeciding who gets first bite: a "high level" site such as a News Ltd site would want first publication (ie to run the article/blog before it has been on your own website). Even many minor sites want first publication, however in my view they should not be charging in such a circumstanceOne idea is to target upcoming sites and become a regular expert contributor. You'll often find people starting new websites and portals for different niches (Sourcebottle.com sometimes has callouts) who are requesting content. They won't pay you, and they will want previously unpublished content, but if and when these sites "take off" it can be a big advantage to have got in at the start.
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Questions

How do you come up with an original business name that is catchy, yet not outlandish?

It's hard finding a name that isn't taken already. read more

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Yee Trinh
Yee Trinh Co-founder at SavvySME
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I disagree somewhat with the simplicity approach. You must start with the company values before picking a name.Picking a simple name may not align or give flexibility to grow. Also most simple top level domain names are taken and are very costly to purchase. This can be problematic if you don't have significant funding.Names should be unique and memorable. Look at using parts of multiple words.For example a company we founded is called Ampersanity. It plays off the word 'ampersand' and 'sanity'. Ampersand came from "and per se and" when the & was the 27 letter of the alphabet after Z. So Ampersanity literally translates to And Sanity by itself. It matches our value slogan, "Chaos Creatively Managed".The point is that a back story and alignment to company values can be a stronger play than simplicity.
Lisa Ormenyessy
Hi Yee, Most of the names we have created have come after a few wines! I don't know if there is a strict formula at all. I did read an article recently -the 2015 Marketing Trends report by Landor a global leader in brand consulting. They predict that Names will be going super simple... "With more noise in the digital market place and less time than eves to capture the consumers' attention, brands will continue to streamline the path to sales.That includes a shift back to basic, clear, relevant naming solutions. There will be universal, easy-to grasp concepts that consumers can instantly connect to (think Uber and Square) and that brands can fully own in meaning and URL."I hope this helps. If you need good quality wine... I can recommend something there too :)
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Branding

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you. read more

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Branding

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake. read more

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Branding

The Vital Difference Between Brand And Identity

Brands have to work to help consumers to make choices. They need to stimulate recognition,...read more

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Branding

The Big Retail Brands That Drove Customers Away This Holiday

As the 2013 holiday-shopping season winds down, which brands succeeded in hanging onto their...read more

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