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How do you get your brand in front of millions of people through mainstream media?

Lauren ClemettDirector at Ultimate Business Propellor
Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!
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Branding

​Expedia’s top tips on using creativity and data science to boost your brand

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these...read more

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun Managing Director at Asia Aware
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Branding

Why Small Businesses Need Strong Logos

Home Latest Top 50 How To Lists X Switch back to...read more

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6 Ways to Stand Out in a World That Won't Shut Up

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8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment... read more

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THE Art of Brand Creation

  Digging deep into the creative process For those who just want to get it done and sorted so you... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Sandy, I'd like a copy of it when it is ready.
Preetha Siri
Thank You Sandy and Jef. Waiting to read more on these as most of our members would find the inputs very helpful.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Home Latest Top 50 How To Lists SUBSCRIBE$1 an issue...read more

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Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Branding

Neil Patel On Building A Brand With Purpose

Small Business Trends Events Influencer Awards Book Awards RSS Pinterest Linked In...read more

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Get Real Clarity on Your Business and Brand

As a brand consultant, this is what I frequently hear from frustrated business owners. "I just... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Agreed and sadly most startup ventures these days are only looking to add value (money) to their own pockets without solving any actual problems or providing value to the customers. Time won't be pleasant to those ventures. If you snub your customers, your venture will die (or at the very least limp on needlessly).
Sandy Archer at Sandy Archer Creative
Well said Jef, so much temptation these days to just get it out there without the real thought of who they are and what they want to offer themselves... it is all about providing value
Branding

Why Having a Strong Brand Name is Must

The meaning of a brand can be interpreted differently and it is prone to lot of misconception. Each... read more

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It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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Is Your Consulting Firm Top of Mind?

Skip to main content SIGN IN | REGISTER Search form Search...read more

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Questions

Is content syndication good idea, if it is then how to find best fit?

I am thinking of going with content syndication so that i can get more exposure for my articles but... read more

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Brian Bijdeveldt at Profitkoach
Hi Ananda, one way of testing out the effectiveness of content syndication this to start small and concentrate on one social platform to begin with. For example if you're already on LinkedIn this is a great platform for appealing to other professionals and if you put up good quality articles and posts you'll soon see whether or not there is any demand for your content topics and quality. You are better off concentrating on one platform and becoming popular on that and then moving across horizontally to other platforms. By the same token, if you are guest blogging for other platforms, do your research and confirm they have healthy traffic, else you will waste a lot of time producing good content that is never viewed! When you produce great content always repurpose it and leverage your effort by producing a video from an article as well an audio or a PDF - as many different types of media that you can.
Lisa CreffieldOwner at 3things
The era of personal blogs as a destination is pretty much over (unless you're super famous): you can't just leave it up on a site and hope to get clicks or even subscribers. You have several options for distribution, one of which is simply sharing on social media which can be effective if you have a wide network.Then there are services such as Taboola and Outbrain which will display a link to your blog on different sites, and charge in different ways, sometimes based on views, sometimes impressions. My sense is that users are starting to get wary of these as commercial links, they're not longer taken in by the "Other stories around the web" or "Stories you may like" as a random thing: there's a growing awareness these are promoted stories. However I personally stick click on them, I think there's just a danger of someone clicking through to many poor quality promoted article and subconsciously learning to ignore that box (as people have learned to ignore banner ads). For now though, depending on your budget, they may be effective. Obviously in your case, you're an individual not a business, so the budget may be smaller.The third option is offering your content directly to other sites, whether one-way or as a blog swap. Some sites are "pay to play", others accept content for free. The issues here are:picking the right destinationsensuring there are link-backs to your own site/profiledeciding who gets first bite: a "high level" site such as a News Ltd site would want first publication (ie to run the article/blog before it has been on your own website). Even many minor sites want first publication, however in my view they should not be charging in such a circumstanceOne idea is to target upcoming sites and become a regular expert contributor. You'll often find people starting new websites and portals for different niches (Sourcebottle.com sometimes has callouts) who are requesting content. They won't pay you, and they will want previously unpublished content, but if and when these sites "take off" it can be a big advantage to have got in at the start.
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Questions

How do you come up with an original business name that is catchy, yet not outlandish?

It's hard finding a name that isn't taken already. read more

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Yee Trinh Co-founder at SavvySME
Jef LippiattOwner at Startup Chucktown
I disagree somewhat with the simplicity approach. You must start with the company values before picking a name.Picking a simple name may not align or give flexibility to grow. Also most simple top level domain names are taken and are very costly to purchase. This can be problematic if you don't have significant funding.Names should be unique and memorable. Look at using parts of multiple words.For example a company we founded is called Ampersanity. It plays off the word 'ampersand' and 'sanity'. Ampersand came from "and per se and" when the & was the 27 letter of the alphabet after Z. So Ampersanity literally translates to And Sanity by itself. It matches our value slogan, "Chaos Creatively Managed".The point is that a back story and alignment to company values can be a stronger play than simplicity.
Hi Yee, Most of the names we have created have come after a few wines! I don't know if there is a strict formula at all. I did read an article recently -the 2015 Marketing Trends report by Landor a global leader in brand consulting. They predict that Names will be going super simple... "With more noise in the digital market place and less time than eves to capture the consumers' attention, brands will continue to streamline the path to sales.That includes a shift back to basic, clear, relevant naming solutions. There will be universal, easy-to grasp concepts that consumers can instantly connect to (think Uber and Square) and that brands can fully own in meaning and URL."I hope this helps. If you need good quality wine... I can recommend something there too :)
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Branding

Why Brand Ambassadors Are Earned, Not Hired

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Reclaim Your Brand After a Crisis

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Small Business or Big Brand?

I often have people asking me why a small business would spend time worrying about building a... read more

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