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How important is graphic design in improving your branding?

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Best Otolaryngology Surgeon in USA?

I want to know about the best Otolaryngology surgeon in South Carolina please give me best... read more

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What is BRANDING?

Brian MallyonOwner at Luckypole Limited
For me, branding, as it relates to business is entirely a matter of how I/my company is perceived by my customer.My name, my logo etc. can be branded onto a product or a letterhead to show my name, but it is what my company does, and how it does it, that is the brand.I know it is relevant to larger companies, but, despite people who design logos telling me they are important, I am still not convinced they are as important for small companies. Can't recall anyone ever telling me they saw my company logo and decided to make contact.Likewise, there is a comment above about branding for Nike vs Adidas. I wouldn't have a clue what the culture or purpose is of either, or how one differs from the other, I tend to buy Adidas because they fit my feet better. There is no message that makes me prefer one over the other for anything other than practical reasons, and I have bought both brandnames. It then becomes an issue of whether I am the target market for either Nike or Adidas and hiow they respond to me. And you know when your branding is working because instead of someone saying they are off to buy a pair of shoes, they say, I am off to get some new Nike's/Addidas, or instead of buying a phone, they are off to get the latest iPhone.
Jef LippiattOwner at Startup Chucktown
My answer is a bit of a different take on branding. Branding is a complex topic because it literally involves all aspects of your business (whether you believe that or not).So, why is branding so tricky? You don't and can't control everything (seriously, you just can't). But let that be empowering not intimidating.Branding is:Your Business NameYour company logoYour company's color paletteYour company's tone / voice (serious, playful, sarcastic, etc.)How your business is different than competitors (on purpose)The audience or customers you are targetingYour pricing structureYour internal company trainingWhat your customers are saying about your companyHow you act on customer feedbackHow involved you want customers to be (customer engagement)How you handle a crisis or bad publicityNothing from the above list on its own is "the brand" they are only pieces. The sum is always greater than the individual parts. The strongest brands are the ones that spend time and energy on all of the above topics. They are also the most adaptable to change as technology, economy, political and customer needs ebb and flow.
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Branding

Starting a Small Business

You’ve started a small business and now you are looking to get the message out there and increase... read more

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If you ever wondered why some services, coaches or retreats are priced where they are?

How do you demonstrate the true value to your potential clients so they know your offer and worth 4... read more

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Steve OsborneOwner at Smarthinking
By showing them proof of your value. Demonstrate your results. The ROI must be clear for your prospect. My general rule of thumb for demonstrating value to service-based business prospects is between 6–10x. Any less, and the "indifference lever" won't budge.Here's an example I use in my own collateral. As part of my Core Marketing Message, I firstly describe the target audience, secondly describe what the benefits are; and lastly, describe the results:Smarthinking helped Greg Pike reposition his firm as an SMSF Audit specialist. Collins Pike Accountants got an ROI of more than 1900% and won over $30,000 of new business from a single campaign.I don't ever get quibbles over my fees.Which of course could mean I'm not charging enough, but that's a whole other story!
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What are your thoughts on using my face in both of my businesses for branding purposes?

I have heard using a face behind a business can be really powerful. I currently use my face on all... read more

HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
i would separate yourself from the business brand for sure. position yourself and the founder and chief - or whatever title you want, but have a business brand that isn't just you. hopefully you'll be successful and grow and have new team members and more clients than you can handle at some stage and when that happens, you'll want to be separate from the business so you can sell, upsize, add team members etc etc.hope this helpshunter
Lauren ClemettDirector at Ultimate Business Propellor
Hey Melanie, Got to agree with the other advice you are getting.Using your own image makes 100% sense for personal branding of your professional services, however you should also have a business brand to ensure it is scalable, sellable and infinitely adaptable.We are in the age of the authentic brand and consumers want to know who they are dealing with. The one question I think needs to be asked though, is why you have multiple brands?You need to choose the one thing you want to be known for and leverage just that.Yes your company can offer multiple services, but in order to become well known, well paid and wanted, your personal brand should stand for one thing.What do you want to be known as?
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How do you get your brand in front of millions of people through mainstream media?

Lauren ClemettDirector at Ultimate Business Propellor
Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!
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Branding

​Expedia’s top tips on using creativity and data science to boost your brand

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these...read more

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun Managing Director at Asia Aware
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Branding

Why Small Businesses Need Strong Logos

Home Latest Top 50 How To Lists X Switch back to...read more

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Branding

6 Ways to Stand Out in a World That Won't Shut Up

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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment... read more

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THE Art of Brand Creation

  Digging deep into the creative process For those who just want to get it done and sorted so you... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Sandy, I'd like a copy of it when it is ready.
Preetha Siri
Thank You Sandy and Jef. Waiting to read more on these as most of our members would find the inputs very helpful.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Home Latest Top 50 How To Lists SUBSCRIBE$1 an issue...read more

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Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Branding

Neil Patel On Building A Brand With Purpose

Small Business Trends Events Influencer Awards Book Awards RSS Pinterest Linked In...read more

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Branding

Get Real Clarity on Your Business and Brand

As a brand consultant, this is what I frequently hear from frustrated business owners. "I just... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Agreed and sadly most startup ventures these days are only looking to add value (money) to their own pockets without solving any actual problems or providing value to the customers. Time won't be pleasant to those ventures. If you snub your customers, your venture will die (or at the very least limp on needlessly).
Sandy Archer at Sandy Archer Creative
Well said Jef, so much temptation these days to just get it out there without the real thought of who they are and what they want to offer themselves... it is all about providing value
Branding

Why Having a Strong Brand Name is Must

The meaning of a brand can be interpreted differently and it is prone to lot of misconception. Each... read more

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It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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