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Branding

​Expedia’s top tips on using creativity and data science to boost your brand

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these...read more

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun Managing Director at Asia Aware
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Branding

Why Small Businesses Need Strong Logos

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Branding

6 Ways to Stand Out in a World That Won't Shut Up

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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment... read more

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Branding

THE Art of Brand Creation

  Digging deep into the creative process For those who just want to get it done and sorted so you... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Sandy, I'd like a copy of it when it is ready.
Preetha Siri
Thank You Sandy and Jef. Waiting to read more on these as most of our members would find the inputs very helpful.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Home Latest Top 50 How To Lists SUBSCRIBE$1 an issue...read more

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Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Branding

Neil Patel On Building A Brand With Purpose

Small Business Trends Events Influencer Awards Book Awards RSS Pinterest Linked In...read more

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Branding

Get Real Clarity on Your Business and Brand

As a brand consultant, this is what I frequently hear from frustrated business owners. "I just... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Agreed and sadly most startup ventures these days are only looking to add value (money) to their own pockets without solving any actual problems or providing value to the customers. Time won't be pleasant to those ventures. If you snub your customers, your venture will die (or at the very least limp on needlessly).
Sandy Archer at Sandy Archer Creative
Well said Jef, so much temptation these days to just get it out there without the real thought of who they are and what they want to offer themselves... it is all about providing value
Branding

Why Having a Strong Brand Name is Must

The meaning of a brand can be interpreted differently and it is prone to lot of misconception. Each... read more

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Branding

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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Branding

Is Your Consulting Firm Top of Mind?

Skip to main content SIGN IN | REGISTER Search form Search...read more

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Questions

Is content syndication good idea, if it is then how to find best fit?

I am thinking of going with content syndication so that i can get more exposure for my articles but... read more

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How do you come up with an original business name that is catchy, yet not outlandish?

It's hard finding a name that isn't taken already. read more

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Yee Trinh Co-founder at SavvySME
Jef LippiattOwner at Startup Chucktown
I disagree somewhat with the simplicity approach. You must start with the company values before picking a name.Picking a simple name may not align or give flexibility to grow. Also most simple top level domain names are taken and are very costly to purchase. This can be problematic if you don't have significant funding.Names should be unique and memorable. Look at using parts of multiple words.For example a company we founded is called Ampersanity. It plays off the word 'ampersand' and 'sanity'. Ampersand came from "and per se and" when the & was the 27 letter of the alphabet after Z. So Ampersanity literally translates to And Sanity by itself. It matches our value slogan, "Chaos Creatively Managed".The point is that a back story and alignment to company values can be a stronger play than simplicity.
Hi Yee, Most of the names we have created have come after a few wines! I don't know if there is a strict formula at all. I did read an article recently -the 2015 Marketing Trends report by Landor a global leader in brand consulting. They predict that Names will be going super simple... "With more noise in the digital market place and less time than eves to capture the consumers' attention, brands will continue to streamline the path to sales.That includes a shift back to basic, clear, relevant naming solutions. There will be universal, easy-to grasp concepts that consumers can instantly connect to (think Uber and Square) and that brands can fully own in meaning and URL."I hope this helps. If you need good quality wine... I can recommend something there too :)
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Branding

Why Brand Ambassadors Are Earned, Not Hired

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Branding

Reclaim Your Brand After a Crisis

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Branding

Small Business or Big Brand?

I often have people asking me why a small business would spend time worrying about building a... read more

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Branding

What About Branding?

We all have in our lives that someone who stands out with their unique personality: The loving... read more

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Karoline OrfeiOwner at Brand Incubators
Thank you for your feedback Ling! It is great to realise how simple things can change our experience so much, isn't it? I am sure you will achieve it with your business as well, setting our intentions is already a big and important step! Is there any related topic you would like to know more about to help you with your personal branding?
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the awesome article Karoline! I totally agree with you...the folks at my local post office are honestly some of the nicest, sweetest people I've met, and I truly enjoy just dropping by to say hi whenever I pass it by. They are extremely crucial to my business (which involves alot of sending paracels etc) and I hope I can achieve this level of personal branding with my business.