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Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

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Michael Evans Manager at 3leaps
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Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Franz XqojoteChief at CSGO BOOSTING
Thanks.
Copywriting, content writing and blogging

Six Reasons Your Business Needs to Hire a Copywriter

If you are in any way responsible for marketing a business online, you’ve no doubt heard the... read more

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Linda Paull at Linda Paull Copywriter
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Linda Paull at Linda Paull Copywriter
Thats right Jeff. Getting someone to help strategise and maybe write some key posts and pages for you is a good idea, but don't forget you can always re-purpose your content too after it's been written.
Jef LippiattOwner at Startup Chucktown
Very well stated points. I definitely see the benefit from getting an outside perspective on my material from time to time. I think another thing that is helpful is a content and copy guidelines document. This isn't meant to replace a copywriter rather enhance understanding. A copywriter can't help with every single written piece of communication. The guideline helps people keep the proper brand voice and tone intact for smaller tasks and communications.
Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Great, thanks Hamish!
Jef LippiattOwner at Startup Chucktown
I always find it interesting to get a look behind the curtain of the creative processes other people use. Thanks for sharing.
Copywriting, content writing and blogging

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative... read more

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Jef LippiattOwner at Startup Chucktown
Reading really is instrumental in expanding creativity and imagination. I can honestly say that reading about everything from business news to quantum physics is interesting and exciting. I use that type of juxtaposition in all of my product development processes.
Questions

Why would you hire a copywriter?

Tom ValcanisOwner at I Sell Words
I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!
One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!” Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value. This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years. Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
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Copywriting, content writing and blogging

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new.au... read more

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Lina BarfootEditor at SavvySME
Great article! It's always so interesting to read about someone's personal experience and I would agree 100% that to be good at your job you need a balance of hard work and excitement.
Copywriting, content writing and blogging

How to make your content writing rock their world

There’s no denying it – Content is here to stay, which is music to my ears! Marketing your... read more

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Elizabeth Campbell Word stylist and business owner at Elizabeth Campbell - The Word Stylist
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3 Secrets to Creating Content That Speaks to the Reader

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The 6 Types of Content That Will Boost Traffic and Engagement

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Why Blogging Matters for Small Business

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From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

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The 7 Factors That Make for Viral Content

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My Story: Corporate to Nomadic Writer and Entrepreneur

In hindsight, it took me a long time to find my feet and develop my brand – even today, 6 years in,... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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3 Inexpensive Ways to Build Up Your Website Content

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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

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Copywriting, content writing and blogging

Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

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How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

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SEO and Content Marketing Thought Leadership Is Diverging Again

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Copywriting, content writing and blogging

Customizing Your Content To Appeal To All Generations

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3 Ways to Kick Writer's Block to The Curb

Content is one of the most fun things in the world! Words are beautiful, powerful and meaningful.... read more

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Jef LippiattOwner at Startup Chucktown
Thanks for sharing. I agree the more you write, the less you feel blocked (usually). I think another way to inspire yourself is to read articles by other people constantly. Also look for novel ways to connect different types of data / writing. You can also play Devil's advocate but caution is needed when doing this so you don't anger your readers.