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Copywriting, content writing and blogging

The Essentials of Blogging for Small Business

This article is the third in a series of five posts on the basics of online marketing for small...read more

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Copywriting, content writing and blogging

Are You Content with Your Content? 3 Ways Good Blogging Boosts Your Online Marketing Efforts

Are you a small-to-medium enterprise that’s struggling to get your name through the online sieve... read more

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Jef LippiattCo-founder at Startup Chucktown
David, You are right. I've been trying to focus and if all stays on track, I'll have posted to our business blog 3 times within the span of a week (which is a rare feat).
David BobisOwner at Studio Culture
Hi guys, Thank you for your comments. Jeff, yes indeed. Blog posts can be very informative. Jef, you're right - one challenge with blogging, especially if you'd like to cover a number of platforms, is finding the time and resources to create quality posts. However, I feel that one, solid post is worth more than multiple, rushed posts that offer little value to its readers. One thing that has helped our company with output is to work with the strengths of the team. For example, if you find that you are a much better designer than a writer, your blog post can play on being a visual post, rather than a text-heavy one. This will make the blogging a more enjoyable task that could (hopefully) encourage you to post more often.
Copywriting, content writing and blogging

How to Build a Custom Wordpress Blog or Website in Just 4 Minutes

Blogs have become an essential part of business. I was on the phone the other day with a client of... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Questions

What are your favorite topics to cover for Forbes?

Are you limited to a specific scope in your writing with Forbes? How did you get your foot in the... read more

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Jef Lippiatt Co-founder at Startup Chucktown
Jason Lim at Asia Recon
Hi Jef, In regards to scope with Forbes, it's fairly broad and flexible. Although I focus on the Asia region including Australia and technology, innovation, entrepreneurship and start-ups. All things I am interested in. Forbes basically approached me on Linkedin and asked me if I was interested to write. In China, I worked on a tech blog business where I lead the English content. My work has floated around various publications including The Washington Post, VentureBeat, Harvard Business Review, so I think they noticed my name. In terms of getting an outlet like Forbes to pick it up, I suggest really understanding the interest of the writer and pitch them on that angle. We get approached a lot by people wanting to publish stuff, especially PR people who are paid to do it. The story has to be compelling and fit the Forbes audience. Hope that helps!
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Copywriting, content writing and blogging

Top 3 Blog Design Tips

We all know that when it comes to blogging, content is king. That makes design the all-important... read more

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Phil KhorFounder at SavvySME
Great tips, Jason. I stumbled upon a Youtube video the other day about design is the real king. It struck a cord with me because I'm a pretty visual guy, and I'm easily biased about how I feel about the blog just by looking at its design. I'm sure I'm not alone in this regard. Thanks for sharing :)
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I highly agree on the theme. You can waste a lot of time changing your mind after each design iteration if you don't have a clear theme in mind. Once you design on a color palette and design theme, things just seem to unfold much easier :)
Copywriting, content writing and blogging

Top 5 Copywriting Tips and Hints

Do you write as part of your job? Do you wish your writing had more influence and resulted in... read more

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Thanks Wendy, I find if I keep in touch with my mentors I make less mistakes as they keep me on the straight and narrow. As you say, it's too easy to go to your defaults. Happy writing! Writing is my all time favourite communication medium, especially printed books. Thanks Wendy, have a great break.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Darryn, I think that writing skills is incredibly important if your in business. You don't need to be writer to need writing skills, plus I found with myself after I started to write more, I also started communicating and listening better - it gives you more opportunity to thing about cause and effects of the words and sentences you use. It's not always as straight forward as just words coming out of your mouth or onto the paper. I really loved this post and will be implementing some of your tips, especially passive vs. active. I have a habit of writing passive sentences so thank you I'm going to practice that tip :)
Copywriting, content writing and blogging

I doubled my pageviews in 1 day, read on to see how I did this

When I logged into my account this morning I literally couldn't believe my eyes. Not only have I... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks everyone :D!
I like the new look of your website, Wendy.
Copywriting, content writing and blogging

100 Days of Twitter Trial and Error

Everywhere you look there are courses and training on social media, including Twitter. Every... read more

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Danny HileOwner at Rise SBM
Thanks for the feedback Wendy. Do you use Twitter? Maybe you can share your best social media tip in the comments.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for the tips Danny!! I'm sure you've saved a few of us from making mistakes by not doing some of the things you mentioned above, especially the "about me" section is always really improtant and often breezed through :D
Copywriting, content writing and blogging

5 reasons your business should have a blog

Do you have a blog? Should you jump onboard the blogging bandwagon? The answer is a big, fat... read more

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Copywriting, content writing and blogging

Content is not a new concept

Content has managed to maintain a top position in the buzzword world in 2014, despite its overuse... read more

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Steven AbrahamOwner at Evolved Sound
Very good article. While cash is king in the business world, content is king in many aspects of the marketing world ~ and unlike some social media fads - quality, unique, relevant and targeted content is here to stay.
Copywriting, content writing and blogging

Drunken Chickens and Drunk Chickens

​Disclaimer: no chickens were harmed while writing this article. I was eating lunch with my work... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Flikfla Zak at FIRST.
Nice story about the drunken chickens. Yeah, proofreading once more before sending the submit button makes sense. Thanks for the reminder!
Steve OsborneOwner at Smarthinking
In that case, I think you meant to say – a lot of sales copy – which is simply another term for copywriting.
Questions

What is wrong with this sentence?

The following sentence does not look or sound right to me, but I can't pinpoint the problem and... read more

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There are two things which might be niggling you. The first is the mismatch of singular and plural which Gill mentioned.  (As a side note in relation to Micha's comment, in the old days the masculine pronoun was inclusively to encompass female 'someones' as well, but modern sensibilities do not allow that, so the grammatical mismatch is now much more acceptable.  Even if grammatical sticklers like me don't like it.) The other possible cause of concern is a wonderful thing called zeugma.  Using the same verb in one sentence with two different meanings.  So, handling someone who is causing you stress actually means something different from handling yourself - how you interact with someone as opposed to how you control feelings. The classic example of this is in a song called 'Have some madeira, m'dear' by Swann and Flanders. '..he put out the the cat, the wine, his cigar and the lamps'.  Works well in comedy, less well for serious writing.  Steve, you picked it up subconsciously in your rewording.
Micha WottonHead of Development at SavvySME
While not strictly correct, using 'them' in the singular sense is acceptable (and in common use) since there is no other non-gender-specific third-person singular reference, and alternatives are more awkward. In this case the singular  'someone' is enough context to understand that 'them' is also singular. Other examples might be "If someone calls for me, tell them I'll call back" or "If you see someone struggling to carry a load, give them a hand".
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Copywriting, content writing and blogging

What the heck is content?

If you’re in business you have probably heard somebody say “you have to produce content”.  It’s... read more

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Copywriting, content writing and blogging

Increase engagement with your brand by helping customers tell your story

There’s an often-overlooked yet powerful aspect to storytelling which, if done well, can do... read more

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Thanks Wendy & Micha, appreciate your comments. Yes, this is a good environment for me to test the waters and get feedback. So far so good.
Micha WottonHead of Development at SavvySME
Great, thought-provoking article Simon, thanks!
Copywriting, content writing and blogging

How to edit your own copy

Editing your own writing is tough.  It's almost impossible to pick out your own errors, because... read more

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Phil JoelDirector at SavvySME
Thank you for sharing Lisa. I usually do the same as Steve and it's amazing what you can pick up when seeing after a break. I even actually surprised myself sometimes when I go back and read something I wrote a few years earlier thinking it was written by somebody else. Lol.
Steven AbrahamOwner at Evolved Sound
Great tips. Just changing format or producing a hard copy does wonders to the further issues or corrections you will find. Other tip is take a break and read it again the next day with a clearer mind.
Copywriting, content writing and blogging

Letter writing - a forgotten art

Isn’t it amazing how far technology has come in such a short period of time.  Think of the first... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Michelle TupyBlog and Epublishing Manager at Clever Streak
Lol - thanks for the share Marcus, although a love letter app might not cut it every time you need to put pen to paper!
There's and app for that: https://play.google.com/store/apps/details?id=com.appsbuilder449522&hl=en
Copywriting, content writing and blogging

When you write do you envision your target market?

I speak to a lot of business owners and when I ask them this question, no is the common answer. ... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Michelle TupyBlog and Epublishing Manager at Clever Streak
Agree Wendy - if you truly wish to capture your reader's interest - that is definitely the way to go.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for this article :)!! narrowing down the topic us actually huge. I find generalist articles less interesting if I'm really involved in a topic. :)
Copywriting, content writing and blogging

5 tips to improve your proofreading

It doesn’t matter who you are, it is possible to read the same passage over and over again and... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Steven AbrahamOwner at Evolved Sound
Good tip is to have always have a second eye do a once over before making it final and sending to client. Domestic blindness extends to copywriting.
Neil SteggallPartner at Wardour Capital Partners
Ah Michelle how true......but how lazy we contributors are! Great article.
Copywriting, content writing and blogging

Why the blog should i?

Ten years ago, blogging was an unknown phenomenon that barely made the radar of SMEs. Blogs,... read more

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Michelle TupyBlog and Epublishing Manager at Clever Streak
I am constantly amazed by the number of blogs which just sit there stagnant; why start one if your intention is just to ignore it after you have published your third post?
Copywriting, content writing and blogging

25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

About Social Media Today The world's best thinkers on energy & climate The...read more

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