Copywriting, content writing and blogging

Are You Content with Your Content? 3 Ways Good Blogging Boosts Your Online Marketing Efforts

Are you a small-to-medium enterprise that’s struggling to get your name through the online sieve... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
David, You are right. I've been trying to focus and if all stays on track, I'll have posted to our business blog 3 times within the span of a week (which is a rare feat).
David BobisOwner at Studio Culture
Hi guys, Thank you for your comments. Jeff, yes indeed. Blog posts can be very informative. Jef, you're right - one challenge with blogging, especially if you'd like to cover a number of platforms, is finding the time and resources to create quality posts. However, I feel that one, solid post is worth more than multiple, rushed posts that offer little value to its readers. One thing that has helped our company with output is to work with the strengths of the team. For example, if you find that you are a much better designer than a writer, your blog post can play on being a visual post, rather than a text-heavy one. This will make the blogging a more enjoyable task that could (hopefully) encourage you to post more often.
Copywriting, content writing and blogging

Why thought leadership matters

We know that content marketing is critical to online marketing, I guess that’s why some of us... read more

Added by:
Phil Khor Founder at SavvySME
Please login or sign up to comment.
Phil KhorFounder at SavvySME
Thank you all for your comments and encouragement. Jennifer I agree that business owners are time-poor. Given that we're time poor and that content marketing is key to our online marketing efforts, the question is how to we invest our time. I see thought leadership isn't necessarily an additional burden but rather gives our content marketing efforts a sense of purpose and direction, without which we end up wasting precious time and resources. Finding and qualifying our target audience is half the battle. Engaging with our audience easily and effectively is the other. It takes time to build relationships but Tim makes a great point that thought leadership is one area business owners can really shine, given the right opportunity and mindset. When I first started blogging recently, I was concerned about time it takes to blog, but more importantly if I have anything actually meaningful to contribute. It was very tempting to put it into the 'too hard' basket especially when we're constantly flat chat. Recently, the 'Key Person of Influence' book by Daniel Priestley really helped open my eyes to the possibilities and the 'mountain of experience' each one of us have to become the KPI in our chosen micro-niches. Suddenly, thought leadership via blogging now becomes less about a drain on my time, but a powerful weapon that I can learn to master. The great thing in our community is that we can all become thought leaders in our own micro-niche, easily and effectively, and enjoy the journey of discovery and influencing others together. Thanks again for sharing.
Tim GreigOwner at Green Galah Pty Ltd
I disagree with you somewhat Jennifer. I believe that this is one area that a small business owner can really make some gains in their business. Why wait for retirement? You can become world famous in your own area pretty easily as very few people are doing it. Perhaps they make the excuses to themselves you highlighted above. Sure most of us are flat out and at the very least we could make this one of the legs of the multi-legged table that is marketing! Getting found on Google is not getting easier and having articles, a book or two, some videos and so on -establishing and maintaining a position of a thought leader/person of influence - cannot do you any harm. Nice article BTW Phil
Copywriting, content writing and blogging

5 Benefits of Copywriting for Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation... read more

Added by:
Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
Please login or sign up to comment.
James Burbank
I really enjoyed the article Megan and I agree with pretty much everything you wrote. I just wanted to add that real estate writing can get a bit uniform and it would be a good idea to work with the copywriter on copy ideas that would really stand out.
Copywriting, content writing and blogging

5 Reasons Why Content is NOT King

Content is one of the most important aspects of marketing businesses, but it's NOT the key element... read more

Added by:
Hamish Anderson Founder and Director at Mesh Consulting
Please login or sign up to comment.
Hamish AndersonFounder and Director at Mesh Consulting
Thanks everyone for the feedback. John you may be interested to know they changed the headline I originally had which would have made you fear Clickbait even more (An intentional ploy). Deborah, thanks for your comments and Jef, thanks as always for yours. I agree that frequency is absolutely important. I think that boils down to context to a large extent too though. But it is a worthy point to single out, so thank you.
Jef LippiattOwner at Startup Chucktown
I think context really is the key. However, context doesn't just mean how well related to my audience is this article and my business. Frequency is also a part of context. I've seen numerous small businesses blasting "status updates" or "tweets" at a 1 to 2 per minute or 2 to 3 per 5 minute clip. I mean how does that local roofing company really think I want to hear from them that frequently? Even if the content is useful or interesting, the answer is no. Context must take frequency into consideration.
Copywriting, content writing and blogging

Top 5 Benefits of Using a Copywriter in Your Business

Communication is evolving at lightning speed. We see millions of written messages every day, many... read more

Added by:
Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Very well written with compelling points.
Copywriting, content writing and blogging

The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Great article. I've definitely benefited from building my own audience and getting asked to write a handful of other blogs. I find it gratifying to share a unique perspective that those readers may not have considered before. This year I'm working to feature more people on my blog(s)
Copywriting, content writing and blogging

Plagarisim in Journalism | Unmasked as a fraud – All too easy!

Some naive individuals forget that a person researching business information and insights on-line... read more

Please login or sign up to comment.
Nancy Lin at Nancy Lin - Freelance writer
John, I agree with your thoughts about plagiarism in this article. I was there - my well-researched article was once stolen and republished by other person. The most embarrassing part was that the stolen article received a positive acclaim from readers, likes, shares and comments.... Fortunately, I proved that I was the author of the piece ( I had to attach screenshots and plagiarism report from Unplag.com). Content writers, freelancers and journalists have to defend their authorship, because creating original stories is a part of their jobs. Of course, you can't stop the plagiarism rush, but you could point to original source of the materials and gain an advantage from this situation.
Jef LippiattOwner at Startup Chucktown
Definitely an important topic. I've seen this done across several blogs. I've also seen entire articles copied and the only thing that was changed were the article's images. On LinkedIn, I've even seen regular professionals copy and paste another's LinkedIn article and posted as if their own from the sense of "helping spread the message" instead of liking and/or just sharing that individuals article. I would call that unintended plagiarism (but having good intentions doesn't mean you still aren't infringing or at the very least confusing others).
Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

Added by:
Michael Evans Manager at 3leaps
Please login or sign up to comment.
Seowriting Tipssocial media mrketing at Social Shouter
Good happened thanks!
Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Copywriting, content writing and blogging

Six Reasons Your Business Needs to Hire a Copywriter

If you are in any way responsible for marketing a business online, you’ve no doubt heard the... read more

Added by:
Linda Paull at Linda Paull Copywriter
Please login or sign up to comment.
Linda Paull at Linda Paull Copywriter
Thats right Jeff. Getting someone to help strategise and maybe write some key posts and pages for you is a good idea, but don't forget you can always re-purpose your content too after it's been written.
Jef LippiattOwner at Startup Chucktown
Very well stated points. I definitely see the benefit from getting an outside perspective on my material from time to time. I think another thing that is helpful is a content and copy guidelines document. This isn't meant to replace a copywriter rather enhance understanding. A copywriter can't help with every single written piece of communication. The guideline helps people keep the proper brand voice and tone intact for smaller tasks and communications.
Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding... read more

Added by:
Hamish Anderson Founder and Director at Mesh Consulting
Please login or sign up to comment.
Great, thanks Hamish!
Jef LippiattOwner at Startup Chucktown
I always find it interesting to get a look behind the curtain of the creative processes other people use. Thanks for sharing.
Copywriting, content writing and blogging

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Reading really is instrumental in expanding creativity and imagination. I can honestly say that reading about everything from business news to quantum physics is interesting and exciting. I use that type of juxtaposition in all of my product development processes.
Questions

Why would you hire a copywriter?

Tom ValcanisOwner at I Sell Words
I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!
One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!” Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value. This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years. Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
Please login or sign up to answer.
Copywriting, content writing and blogging

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new.au... read more

Added by:
Please login or sign up to comment.
Lina BarfootEditor at SavvySME
Great article! It's always so interesting to read about someone's personal experience and I would agree 100% that to be good at your job you need a balance of hard work and excitement.
Copywriting, content writing and blogging

How to make your content writing rock their world

There’s no denying it – Content is here to stay, which is music to my ears! Marketing your... read more

Added by:
Elizabeth Campbell Word stylist and business owner at Elizabeth Campbell - The Word Stylist
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

3 Secrets to Creating Content That Speaks to the Reader

Home Latest Top 50 How To Lists X Switch back to...read more

0
Added via Entrepreneur.com
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

The 6 Types of Content That Will Boost Traffic and Engagement

Home Latest Top 50 How To Lists X Switch back to...read more

0
Added via Entrepreneur.com
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

Why Blogging Matters for Small Business

Skip to main content SIGN IN | REGISTER Search form Search...read more

0
Added via Social Media Today
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

The 7 Factors That Make for Viral Content

Home Latest Top 50 How To Lists Join us LIVE Oct.7 in NYC...read more

0
Added via Entrepreneur.com
Please login or sign up to comment.
Be the first to comment
Copywriting, content writing and blogging

My Story: Corporate to Nomadic Writer and Entrepreneur

In hindsight, it took me a long time to find my feet and develop my brand – even today, 6 years in,... read more

Added by:
Michelle Tupy Blog and Epublishing Manager at Clever Streak
Please login or sign up to comment.
Be the first to comment