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Copywriting, content writing and blogging

The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the... read more

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Jef LippiattOwner at Startup Chucktown
Great article. I've definitely benefited from building my own audience and getting asked to write a handful of other blogs. I find it gratifying to share a unique perspective that those readers may not have considered before. This year I'm working to feature more people on my blog(s)
Copywriting, content writing and blogging

Plagarisim in Journalism | Unmasked as a fraud – All too easy!

Some naive individuals forget that a person researching business information and insights on-line... read more

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Nancy Lin at Nancy Lin - Freelance writer
John, I agree with your thoughts about plagiarism in this article. I was there - my well-researched article was once stolen and republished by other person. The most embarrassing part was that the stolen article received a positive acclaim from readers, likes, shares and comments.... Fortunately, I proved that I was the author of the piece ( I had to attach screenshots and plagiarism report from Unplag.com). Content writers, freelancers and journalists have to defend their authorship, because creating original stories is a part of their jobs. Of course, you can't stop the plagiarism rush, but you could point to original source of the materials and gain an advantage from this situation.
Jef LippiattOwner at Startup Chucktown
Definitely an important topic. I've seen this done across several blogs. I've also seen entire articles copied and the only thing that was changed were the article's images. On LinkedIn, I've even seen regular professionals copy and paste another's LinkedIn article and posted as if their own from the sense of "helping spread the message" instead of liking and/or just sharing that individuals article. I would call that unintended plagiarism (but having good intentions doesn't mean you still aren't infringing or at the very least confusing others).
Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

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Michael Evans Manager at 3leaps
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Seowriting Tipssocial media mrketing at Social Shouter
Good happened thanks!
Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Copywriting, content writing and blogging

Six Reasons Your Business Needs to Hire a Copywriter

If you are in any way responsible for marketing a business online, you’ve no doubt heard the... read more

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Linda Paull at Linda Paull Copywriter
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Linda Paull at Linda Paull Copywriter
Thats right Jeff. Getting someone to help strategise and maybe write some key posts and pages for you is a good idea, but don't forget you can always re-purpose your content too after it's been written.
Jef LippiattOwner at Startup Chucktown
Very well stated points. I definitely see the benefit from getting an outside perspective on my material from time to time. I think another thing that is helpful is a content and copy guidelines document. This isn't meant to replace a copywriter rather enhance understanding. A copywriter can't help with every single written piece of communication. The guideline helps people keep the proper brand voice and tone intact for smaller tasks and communications.
Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Lisa OrmenyessyOwner at Straight Talk Group
Great, thanks Hamish!
Jef LippiattOwner at Startup Chucktown
I always find it interesting to get a look behind the curtain of the creative processes other people use. Thanks for sharing.
Copywriting, content writing and blogging

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative... read more

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Jef LippiattOwner at Startup Chucktown
Reading really is instrumental in expanding creativity and imagination. I can honestly say that reading about everything from business news to quantum physics is interesting and exciting. I use that type of juxtaposition in all of my product development processes.
Copywriting, content writing and blogging

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new.au... read more

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Lina BarfootEditor at SavvySME
Great article! It's always so interesting to read about someone's personal experience and I would agree 100% that to be good at your job you need a balance of hard work and excitement.
Copywriting, content writing and blogging

How to make your content writing rock their world

There’s no denying it – Content is here to stay, which is music to my ears! Marketing your... read more

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Elizabeth Campbell Word stylist and business owner at Elizabeth Campbell - The Word Stylist
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3 Secrets to Creating Content That Speaks to the Reader

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The 6 Types of Content That Will Boost Traffic and Engagement

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Why Blogging Matters for Small Business

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From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

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The 7 Factors That Make for Viral Content

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My Story: Corporate to Nomadic Writer and Entrepreneur

In hindsight, it took me a long time to find my feet and develop my brand – even today, 6 years in,... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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3 Inexpensive Ways to Build Up Your Website Content

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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

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Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

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How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

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SEO and Content Marketing Thought Leadership Is Diverging Again

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