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Why would you hire a copywriter?

One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!” Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value. This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years. Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
Melanie GrayOwner at MyCL (My Computer Lab)
I've used a copywriter to maximise my marketing. It might look great but if it doesn't read well or say the right thing, then all that graphic design work is lost, and so are future customers
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Copywriting, content writing and blogging

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Lina BarfootEditor at SavvySME
Great article! It's always so interesting to read about someone's personal experience and I would agree 100% that to be good at your job you need a balance of hard work and excitement.
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How to make your content writing rock their world

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3 Secrets to Creating Content That Speaks to the Reader

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The 6 Types of Content That Will Boost Traffic and Engagement

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Why Blogging Matters for Small Business

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From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

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The 7 Factors That Make for Viral Content

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My Story: Corporate to Nomadic Writer and Entrepreneur

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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3 Inexpensive Ways to Build Up Your Website Content

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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

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Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

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How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

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SEO and Content Marketing Thought Leadership Is Diverging Again

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Customizing Your Content To Appeal To All Generations

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3 Ways to Kick Writer's Block to The Curb

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Jef LippiattOwner at Startup Chucktown
Thanks for sharing. I agree the more you write, the less you feel blocked (usually). I think another way to inspire yourself is to read articles by other people constantly. Also look for novel ways to connect different types of data / writing. You can also play Devil's advocate but caution is needed when doing this so you don't anger your readers.
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The Key to SEO Copywriting Success

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Thanks Donna, I think that commenting via your social media profiles, putting your blog articles onto LinkedIn groups and suchlike is also great for attracting traffic/SEO. I have used tools that go through all the processes and they also recommend commenting or reviews on likeminded blogs.
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Are You Content with Your Content? 3 Ways Good Blogging Boosts Your Online Marketing Efforts

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Jef LippiattOwner at Startup Chucktown
David, You are right. I've been trying to focus and if all stays on track, I'll have posted to our business blog 3 times within the span of a week (which is a rare feat).
David BobisOwner at Studio Culture
Hi guys, Thank you for your comments. Jeff, yes indeed. Blog posts can be very informative. Jef, you're right - one challenge with blogging, especially if you'd like to cover a number of platforms, is finding the time and resources to create quality posts. However, I feel that one, solid post is worth more than multiple, rushed posts that offer little value to its readers. One thing that has helped our company with output is to work with the strengths of the team. For example, if you find that you are a much better designer than a writer, your blog post can play on being a visual post, rather than a text-heavy one. This will make the blogging a more enjoyable task that could (hopefully) encourage you to post more often.
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