Customer acquisition

Learnings from recent workshop - How to turn the hardest part of sales into the easiest

Turn the hardest part in sales into the easiest Key learnings from the Practice Growth Formula... read more

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Jenny TseOwner at Licence to Bill™
Thanks Lina.
Lina BarfootEditor at SavvySME
Many thanks for this article! great summary of some pretty complicated ideas.
Customer acquisition

Networking: How to Have a Conversation with Anyone

We often hear that networking is essential to business success. Yet to be honest, few of us are... read more

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Customer acquisition

David & goliath – challeging the myth and the giants

~~I have just finished reading Malcolm Gladwell’s, “David & Goliath – Underdogs, Misfits and... read more

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Phil KhorFounder at SavvySME
Thanks John, this is very helpful.
John HoughOwner at Tender Consulting
Glad you liked it, Phil. Clearly, while there is considerable potential for SMEs to compete successfully in some tenders with larger companies, there can be real limitations, and these often include the firm’s actual or perceived capacity to reliably perform the contract (and to cope with any “… run over by a bus?” and other contingencies). If a firm is confident it has the required capacity, it would be sensible to seek to overcome or anticipate any doubts on the part of the purchaser by providing clear details of that capacity, in terms of available and reserve personnel; think about suitable subcontractors; and include a brief outline of contingency planning to address e.g. the “… run over by a bus?” thing and other contingencies. And if, after you have outlined this, it does not look completely convincing (“Yes, absolutely, we can do this hands-down”), forget everything I said in my article and don’t tender for that contract.
Customer acquisition

Timeless marketing strategies

It seems that entrepreneurs these days are overwhelmed with all the different marketing... read more

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Steven FreemanOwner at Evolved Sound
The fundamentals of marketing really have stood the test of time. Here is another related article which we recently shared with our followers: http://smedio.com/5-marketing-principles-that-will-never-change/
Phil KhorFounder at SavvySME
Another great post Marika. The biggest takeaway for me is tip #4 be consistent. The 'feast and famine' approach is harmful but I think the only way to counter this is to be structured and plan marketing activities well ahead of time. This is a great time of the year to do so. Thanks for sharing.
Customer acquisition

5 ways businesses can stretch their marketing dollars this new year

For a lot of small businesses, the New Year can be a quiet period as customers and clients are... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great practical suggestions! Thanks Marika :D
Customer acquisition

The ultimate pricing strategy

What is your time worth? What is your expertise worth? Here is an even better question. What are... read more

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Neil - I would rather work less with great clients for the same amount of money that you would earn over a period of time. Makes financial and time sense to me.
Wendy - the great thing about working with higher payers is that they are more committed to your product or service and are less demanding. It has always been a pleasure for me to work with higher paying clients and with my previous business when I did take a few lower paying clients, it became unprofitable.
Customer acquisition

How to map out a marketing plan

Marketing plans are often long and complicated documents that get filed away and never looked at... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, sound tips :D! Thanks for this! I'm ticking off this list with my marketing plan at this moment :)
Customer acquisition

9 Ways to Beat the Competition By Selling Less

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Why Everyone Should Buy From You Instead of the Competition

Branson Takeover Check It Out → For Labor Day weekend, we present...read more

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Customer Retention by the Numbers [INFOGRAPHIC]

About Social Media Today The world's best thinkers on energy & climate The...read more

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Customer acquisition

What It Takes to Be the Customer's First Choice

Branson Takeover Check It Out → For Labor Day weekend, we present...read more

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Customer acquisition

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

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