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Does anyone have any ideas on how to best market the label or get it into stores?

I am in the process of launching a new casual/sportwear range. Bescides marketing on Facebook and... read more

Jef LippiattOwner at Startup Chucktown
It really depends on your brands positioning. Are you looking for an exclusive partnership? Wide distribution? Or are you focusing on niche / boutiques?Some of the above questions should easily be answered by how your brand is positioned. If you are "premium" you should look for an exclusive partnership or boutiques. If you are going for "trendy" you should focus on boutiques and high end department stores. If you are going for "affordable" you should aim at large chain stores.The deal has to work for both you and the retailer to make sense for both of your brands. Do you have your whole sale pricing in place? If not, you need to understand your price point for whole sale customers before you start reaching out to them.
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What fonts do you find the most professional? The least? What does a font say about you and your business?

Bit of an oddball one from me tonight, and I have no idea where it came from. Thought it would be... read more

Jef LippiattOwner at Startup Chucktown
John,I'll give you some insights from a designer's perspective (I do graphic, branding, web and user experience just to name some). Why is mentioning those disciplines important? They all factor into typography choices and ideas.First you must think about your format (or media). Fonts that look great on paper do not always translate well to online consumption.Unless a font is selected for artwork (poster, flyer, or a logo) you want to minimize the strain you are putting on your audience (e.g. would you want to read an entire book printed in cursive or calligraphy? No, the strain would hurt your eyes).There are literally 1000's of fonts you could choose from, however, you should always keep your audience and the amount of words in mind.Popular fonts online are Roboto (Android), Ubuntu, Helvetica Neue and San Francisco (iOS) as well as classic Helvetica and Arial.In my opinion fonts that should always be avoided are (Comic Sans, Papyrus and Stencil). These fonts are typically overused, hard to read and just plain obnoxious.Good fonts for printed material are Verdana, Univers, Gill Sans and Courier New. These are easier to read printed out than many other fonts.Again, adapt for your needs, but do try to avoid mixing more than 2 to 3 typefaces (in all applications).
Steve OsborneOwner at Smarthinking
JohnYour question reminds me of the Desert Island typography game. You can only take 10 fonts with you, so list your go-to typefaces to cover every conceivable written situation. Yes, it's fun and interesting, but no, it can never be definitive.What the font "says" about the business depends on whether it has been selected for corporate/internal use and is therefore standardised across multiple media, or for a piece of promotion. For the latter, the only consideration is whether the type appropriately conveys the message to the market.In every case, font choice is down to the skill of the designer, and how successful S/He is in creating the desired impression in the reader.Font choice is completely subjective. One man's Helvetica is another man's Comic Sans. What I consider professional may not carry the same connotation with others. In the most basic sense, most typographers and designers I know generally accept that serifs can traditionally be invested with impressions of: conservatism, elegance, legibility, high quality etc. And sans are often associated with: modernism, clarity, adaptability, etc. Equally, the reverse can be true, depending who you're talking to.I have a short list of personal Desert Island favourites, but none are selected on the basis of "professional appearance." All are selected for their appropriateness to the project. Horses for courses.
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Ecommerce strategy

E-commerce giant Alibaba is opening an Australian office: Why that’s good news for SMEs

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How can we expand from small products to large ones (currently a home-based ecommerce business)?

We currently sell hammocks.  The biggest we have are the free standing hammocks at 150x11x10cm... read more

Hi Daniel, As a marketer I would definitely say start with the drop shipping first to test your market. Sure you will forgo some profits initially, however it could avoid the expensive mistake of having a container full of dead stock in your back yard.Be aware that sometimes using a drop shipper can mess with your ability to deliver awesome customer service if the 'partnership' is not right, so choose wisely if you want referrals and returning customers. Once you know how many you are selling per week/month you will then have a better idea of your storage requirements.The question then becomes, how much storage? If you are selling only 1-2 week, rent (or borrow) some room out of a mates shed and work from there. In a nutshell though, it is really a case of doing the numbers. Idea 3 a storage, unit could work for awhile - again though, it depends on what your profit is on each item and your sell through rate.Hope this helps, Cheers, Lisa
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5 Rules for Stand-Out Marketing Campaigns

Home Latest Top 50 How To Lists X Switch back to...read more

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8 Subject-Line Secrets That Entice People to Read Your Email

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3 Steps to Maximize Your Mobile Email Marketing

Home Latest Top 50 How To Lists SUBSCRIBE$1 an issue...read more

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Your One Stop Google Shopping Shop

Google Shopping has been changing so fast it’s not even funny. As a digital specialist, it’s hard... read more

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eCommerce Tips & Tricks

More and more I’m seeing eCommerce businesses starting up and taking off. In my job as a digital... read more

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Jef LippiattOwner at Startup Chucktown
David, I think you've raised some really solid points. I think knowing customer preferences is definitely important. Payment choice (other options) is definitely something to keep in mind. I think another important point is to entice the customers that are buying into coming back. This could be a future discount or a referral bonus. The key is constantly reevaluating your offering and adjusting it to your customers.
Ecommerce strategy

How To Leverage Deep Localization and Matrix Packaging

What is Deep Localization? Most companies I work with initially view localization in a limited... read more

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How to Troubleshoot a Google Shopping Campaign

Google Shopping is a great tool for anyone running an e-commerce website. It allows you to pull... read more

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How to Launch Your First Ecommerce Website Without Breaking the Bank

This article will be a tutorial about how I started one of my Australian ecommerce website while... read more

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Jef LippiattOwner at Startup Chucktown
This article had a wealth of knowledge and great detail. I really appreciate the time and effort you put into this article, it really shines through.
Ananda Raj PandeyCTO at SavvySME
Well explained, great article.
Ecommerce strategy

5 Subtle Content Techniques That Drive Website Sales

About Social Media Today The world's best thinkers on energy & climate The...read more

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7 Reasons Every Your Ecommerce Store Needs a Blog

About Social Media Today The world's best thinkers on energy & climate The...read more

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SME’s desperate for “e-business” help

To be “in the right place at the right time” is always seen as paramount to winning the lottery.... read more

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Neil Steggall Partner at Wardour Capital Partners
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Ecommerce strategy

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Phil KhorFounder at SavvySME
Great infographic of a sound and cohesive digital strategy. Some good inspirations here for our own business.. :D
Ecommerce strategy

Twitter Hires First Head of Commerce: Can Tweet Shopping Work?

About Social Media Today The world's best thinkers on energy & climate The...read more

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Giving Ecommerce a Social Twist

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How e-commerce stores can develop marketing promotions for their adwords campaigns?

E-commerce stores can use Google AdWords to successfully market their products to customers who... read more

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Will the introduction of paywalls across Fairfax titles change your media consumption habits?

The Age App had become my go to news source each morning,and I thoroughly enjoyed the experience... read more

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Micha WottonHead of Development at SavvySME
The change has already influenced my habits - I now open ABC.net.au instead of smh.com.au when I want the news.
James NorquayOwner at Prosperity Media
The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 
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