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How can we expand from small products to large ones (currently a home-based ecommerce business)?

We currently sell hammocks.  The biggest we have are the free standing hammocks at 150x11x10cm... read more

Hi Daniel, As a marketer I would definitely say start with the drop shipping first to test your market. Sure you will forgo some profits initially, however it could avoid the expensive mistake of having a container full of dead stock in your back yard.Be aware that sometimes using a drop shipper can mess with your ability to deliver awesome customer service if the 'partnership' is not right, so choose wisely if you want referrals and returning customers. Once you know how many you are selling per week/month you will then have a better idea of your storage requirements.The question then becomes, how much storage? If you are selling only 1-2 week, rent (or borrow) some room out of a mates shed and work from there. In a nutshell though, it is really a case of doing the numbers. Idea 3 a storage, unit could work for awhile - again though, it depends on what your profit is on each item and your sell through rate.Hope this helps, Cheers, Lisa
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Ecommerce strategy

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8 Subject-Line Secrets That Entice People to Read Your Email

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3 Steps to Maximize Your Mobile Email Marketing

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Jef LippiattOwner at Startup Chucktown
David, I think you've raised some really solid points. I think knowing customer preferences is definitely important. Payment choice (other options) is definitely something to keep in mind. I think another important point is to entice the customers that are buying into coming back. This could be a future discount or a referral bonus. The key is constantly reevaluating your offering and adjusting it to your customers.
Ecommerce strategy

How To Leverage Deep Localization and Matrix Packaging

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Ecommerce strategy

How to Troubleshoot a Google Shopping Campaign

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Ecommerce strategy

How to Launch Your First Ecommerce Website Without Breaking the Bank

This article will be a tutorial about how I started one of my Australian ecommerce website while... read more

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Jef LippiattOwner at Startup Chucktown
This article had a wealth of knowledge and great detail. I really appreciate the time and effort you put into this article, it really shines through.
Ananda Raj PandeyCTO at SavvySME
Well explained, great article.
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7 Reasons Every Your Ecommerce Store Needs a Blog

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SME’s desperate for “e-business” help

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Neil Steggall Partner at Wardour Capital Partners
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Ecommerce strategy

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

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Phil KhorFounder at SavvySME
Great infographic of a sound and cohesive digital strategy. Some good inspirations here for our own business.. :D
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Twitter Hires First Head of Commerce: Can Tweet Shopping Work?

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How e-commerce stores can develop marketing promotions for their adwords campaigns?

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Will the introduction of paywalls across Fairfax titles change your media consumption habits?

The Age App had become my go to news source each morning,and I thoroughly enjoyed the experience... read more

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Micha WottonHead of Development at SavvySME
The change has already influenced my habits - I now open ABC.net.au instead of smh.com.au when I want the news.
James NorquayOwner at Prosperity Media
The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 
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Should I incorporate my online business company in the US or not?

I have an online business with traffic mostly in the States. We are busy redesigning and will soon... read more

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Jonty rumbold I wear many hats at Urban Monk
James NorquayOwner at Prosperity Media
The thing is if you have no physical location in the US it may make things a little more difficult for example you need to use mail forwarding and thing such as that to get around it. A very good write up here on setting up in the USA: http://blog.freshdesk.com/how-to-incorporate-a-us-corporation-from-outs/#.UXSY_6Lin08  
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Ecommerce strategy

A conference to boost your business online

Companies wanting to exploit the boom in online shopping will find everything they need at... read more

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Ezra Firestone Interview - Smart Marketer, Episode #41 On The Peter Montgomery Show

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