Graphic design

How to Create a Logo for Your Startup When You're Bootstrapped

Not just startups have to consider how to create a logo for as little as possible, it's also highly...read more

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Added via The Huffington Post
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Questions

What are the ramifications of using stock images to create a company logo?

Hi, if you hire a designer from overseas and they used stock images or just an image from the... read more

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Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
When I started my own SEO agency a few years ago I actually knew exactly which "stock image" I wanted. I contacted the photographer directly and paid him a small sum to get the rights to use it as a logo outside of the stock agency. I used it for years, all was good, and no problems. So if you find something right for your business there are definitely ways!
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for your answer :)!! It helps! I just feel when you hire a designer from oversea's this can be a huge issue that you unknowingly step into.
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Do you do your website design in-house or do you outsource?

We are always needing some form of design work done at SavvySME, however we've chosen to outsource... read more

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Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
We outsource all our work overseas. oDesk has gotten REALLY expensive for good designers because design work is hands down the easiest thing to outsource, so you're competing against cashed up VC funded US startups. In order to get competitive rates, we've found going to specific job boards in various locations has worked -- we've hired from Domestika in Spain and zip.lv in Latvia, generally looking to pay around the USD $20/hour mark. The output will always depend on your own "art direction" but some examples of stuff we've done recently are: https://www.rentingsmart.com/ http://www.decalmarketing.com/ (our own brand) http://www.theprocedurepeople.com (our own brand) http://www.streetuniclothing.com/ http://campaigns.noffs.org.au/donate/   It takes a bit of effort to find someone that works well with you and your own management style, but I've always found that with the right processes and management in place outsourcing overseas is pretty stress free (it was tougher at the start ;)
Daniel Magrin
Daniel MagrinOwner at Belgrin
Wendy, we do all of our design in house and are happy to take on new work as well. We have a team of dedicated designer that handle all of our internal design needs as well as projects from other businesses. Contact me if you need any work completed.
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Questions

How important is a business logo for a sole trader?

Steve Osborne
Steve OsborneOwner at Smarthinking
Julie At risk of upsetting the apple-cart, I suggest the importance of a logo is low on the requirements for a sole trader, particularly in your line of business. Of far greater importance is your business name. It's the first thing people/prospects are aware of; the first part of your "brand" to get recognition; the first thing you say on introduction. And for many people you meet/talk to, it will be the only thing they take away. Because you don't get to hand over a card on the phone, or sometimes even at a meeting. So it's true: you are literally the face of your business – in thought, word and deed. Everything you think/feel, say and do affects how you are perceived in the minds of your prospects. These things are more important than the minor detail of your logo. Secondly, your business name will always be used in context. Prospects will know who/what is being referred to.  This opinion is backed with over 20 years in design & creative services. In every one of those years, I've never met a single person who made a sale based on the look of their logo. The vast majority of your clients/prospects simply don't care. Having had a quick look at your website, I wouldn't sweat it too much. There are certainly several aesthetic improvements that could be made, not least of which is a logotype for your business. But don't misconstrue "logotype" as a complex, abstract or overwrought symbol accompanied by a stylised typeface. Which is often the result from a cheap design site. It's simply a wordmark; an intelligent selection of a suitable font for your business name and its subsequent consistent use across your communication. Your local graphic design firm could probably handle it quickly and efficiently without you needing to crowdsource.
I can see a debate here on logo vs face and I suspect there are reasons behind both. My wife is a designer in the craft world and is not one to use her own name or face despite my insistence she needs to build a brand. In the end we compromised and we now promote her brand and she blogs under a pseudonym which is a part of her brand. 'Gathering Stitchers' is the brand and 'Stitch' is her BLOG name creating a unified theme. It seems to work reasonably well as she needs to build an online presence and feels uncomfortable using her own face and name. This is not unlike the 'brand' Dorothy Dix - which was the pseudonym of U.S. journalist Elizabeth Meriwether Gilmer. This allowed her to lead a private life and build a serious brand. BTW - in regards to creating a logo, get a professional to help. Before you put any logo design features you need to know what message you want to convey, the implications cross culture of the design, colour mix and message etc. Greg Ferrett
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