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Website

The 10 things you must know before getting your website designed

When approaching web design for your small business, there are things you need to look for beyond... read more

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Jef LippiattOwner at Startup Chucktown
This is a great foundation for success. Remember that you need to reflect your own business not try to copy elements of what your competition is doing. You want to stand out to customers not convince them you are the same thing with a different name.
Questions

Is your business using a cloud computing solution? If yes, what do you like about it?

Is your business using a cloud computing solution? If yes, what do you like about it? read more

Shaun L at mdfjumpers.com.au
Hi GavinYes, our business runs on cloud computing in a way.we dont have a server and we use VoIP trunks and lines for our communications inbound.
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Cloud computing

Top 5 myths of moving your business to "The Cloud"

Are you scared of making the switch to the cloud for your business? Has your previous research left... read more

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Great Article Gavin. The beauty of point four is that it forces you to clean up your filing system too!
Lina BarfootEditor at SavvySME
Great article! One objection to cloud computing that I've hear often is that people think it will just be too difficult (which I don't think it would) move to cloud computing. I think for a lot of companies it's worthwhile even if it requires a little bit of extra work.
Website

Five Tips For Building a Mobile Website

If you are getting frustrated with people not using your website how you would like, then this... read more

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Lina BarfootEditor at SavvySME
Very good article! These tips are comprehensive yet simple enough to understand for someone like me, who has very little experience in building websites..
Application design and development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find... read more

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Lina BarfootEditor at SavvySME
Thanks Jef! I agree, the idea of flexibility is key, especially for smaller businesses.
Jef LippiattOwner at Startup Chucktown
Well written article. I think creating a unique rewards program is key. Don't blindly copy your competition. Create a program tailored specifically to the needs of your business and customers. Be willing to experiment and try multiple combinations. You could try using physical punch cards, digital apps, email addresses, mobile numbers or perhaps even facial recognition (but don't be creepy). The point is you can recognize a repeat customer from many different but unique data points. Perhaps your customers favor flash sales (specific limited time periods) or a specific day of the week for a specific deal. Whatever your approach remember that it needs to be easy for the customer to participate, easy for your business to track and ideally fun for both of you.
Application design and development

You need an app right this minute!

It's now unavoidable. If you are an owner of an SME, an entrepreneur, or simply have aspirations... read more

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Lina BarfootEditor at SavvySME
Some very interesting points there Jef! I do think though that mobile versions of websites are often poorly planned and don't work nearly as well as they should. But perhaps that should have been an added point in my article! And I think there is always added value in an app, they're so much more flexible and innovative than a lot of websites. But don't get me wrong, I love when people don't agree with me!
Jef LippiattOwner at Startup Chucktown
It isn't that I totally disagree with having an app for your business, however, I would add some words of caution. Before spending unnecessary time, effort and money think about your business goals and added value for your customers. If you are only creating an app to have one, you may want to rethink your strategy. Having an app that replicates your website is something that happens, however, if there is no added value to the app, why not just pull up your site in a mobile browser? The thing is, unless you have valid reasons for creating a native app (iOS or Android) you probably shouldn't go that route. The route I would suggest is a responsive / adaptive website or web app that adapts too all devices. This has several advantages over going straight to native. 1. You can test that you have interest / demand in the mobile 2. It is much less costly to create a responsive / adaptive site that works on all devices than native apps If your venture doesn't currently have the expertise to build and launch native apps internally you are looking a potentially high cost entry into the native app marketplace (not counting marketing and advertising related to it). If you have the expertise internally the other factor you need to consider is the time. Does your team have time to continuously tweak your native apps to meet Operating System updates and new requirements? Do you have the time to constantly look at fixing bugs and issues that surface from user feedback? Does your team have the focus to keep all fronts up to date and consistent (website or web app, iOS app and Android app - not to mention scaling for phones vs. tablet form factors)? I'm not saying you "shouldn't" make an app. I'm saying unless your business has specific needs for native applications and those apps are providing additional value to customers and helping you meet business goals. You may want to ensure you have a proper plan in place before undergoing into the native app marketplace.
Cloud computing

Innovative solutions: What is Cloud Computing?

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Steve OsborneOwner at Smarthinking
Well-written article Gavin, thank you.
Lina BarfootEditor at SavvySME
Great article! I feel like I'm at least beginning to understand the concept of cloud computing :)
Hardware and software

The Top 3 Tools You Should Use for Technical SEO Audits

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Questions

How to open my IT company

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William Wei PHP Developer at Subscribe-HR
Jef LippiattOwner at Startup Chucktown
Before I could really weigh in on this topic I would need to know more information to really be able to help.For example:Why specific types of IT service will you be providing?Are you aimed at small business in general or focusing on an industry (health care, financial, retail, etc.)?How are you positioning yourself (trusted partner, security experts, general IT needs)?
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Application design and development

What to Do When Your Outsourced App Developer Screws Up

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Website

For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]

Skip to main content SIGN IN | REGISTER WEBINARSSOCIAL...read more

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Website

How Much Should You Spend on Your Website?

For most businesses, your website is your single most important marketing asset. It is used to... read more

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Jef LippiattOwner at Startup Chucktown
Great thoughts.
Telecommunications, mobile and wireless

Telstra plans big spend on mobiles

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Telecommunications, mobile and wireless

New iPhone Announcement Expected in September

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Website Traffic: How to Turn That Light Green!

A great website is one of the most important investments business owners make in the current... read more

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Telecommunications, mobile and wireless

Do You Have an Android Phone? If so, You May be at Risk

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Cloud computing

What Cloud Computing Tools Can Do for Your Business -- with Examples

The Cloud Cloud computing is making your data, files and even your software accessible securely... read more

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Jef LippiattOwner at Startup Chucktown
Macartan, I by no means was trying to talk down about the services or what you provide. I just wanted those additional points for context. I believe every person/business needs to use whatever system works for them. I looked into Xero myself, but I decided to start out with Wave (not sure it is available there or not).
Very valid points Jef, the accessibility and security of the data is very important and each providers terms and conditions need to be considered before you commit. As regards a doomsday situation where the service goes down or out of business, localised copies of the files either in soft or hard copy are recommended of course - these form back of your back up strategies. However, that does not deflect from the stated benefits. In our firm, for example, we use Xero, QBO and MYOB for accounting files for our clients to mitigate the risk of relying on only one and we hold offline copies of final accounts for each client. While, I am a very strong enthusiast for these services because of the systematic improvements they are bringing, there are always risks of course. However, they are very similar to those that exist in pretty much all computer software in general, cloud, desktop or otherwise - Rather than using them as an excuse not to explore these new exciting services I prefer the approach where clients mitigate the risk so that they can enjoy the benefits!
Cloud computing

Is Accounting Sexy Yet..? (No - but Xero is Trying…)

Walking into Xero’s slick Melbourne office in Richmond conjures up images of what 1 Infinite Loop,... read more

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Jef LippiattOwner at Startup Chucktown
I agree when the person/business has plenty of options to choose from everyone benefits. I think once there are too many options available professionals can step in and guide them to the proper platform(s) based on their needs.
Thankfully, there are a good few more players joining the party in the cloud accounting field in Australia with ReckonOne and SageOne launching recently. I'm all for competition! However, having become a certified advisor for Xero, QBO and ReckonOne, I have to say that Xero is still the best in class, with QBO behind them and ReckonOne no where near competing yet. I gave Wave a look just now, I am looking forward to them entering Australia properly.
Cloud computing

3 Reasons Why MYOB is Not a Cloud Accounting Firm....Yet

Allow me to tell you a story of the first and last time I explored MYOB’s “online” accounting... read more

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MYOB's recent IPO has presumably given them a war chest of funds that they will hopefully use to improve their services, but I fear that their entitled attitude is too engrained in the company. It is up to MYOB to show that they care and that begins with customer service and experience. If they don't accountants and their firms will continue to leave their service in droves!
Michael PriorPrincipal at PB Advisory Group
Macartan, like you I just cant understand why MYOB just don't get it! As you have said both Xero and QuickBooks Online support leaves MYOB for dead. Earlier this year I went to the MYOB Roadshow and was flabbergasted that they were promoting an enhancement as leading edge when both Xero and QuickBooks had been doing the same for years and with better functionality.
Website

Does Your Business Need a Website?

Established small and medium sized businesses (SME’s) often ask me if they need a website. The... read more

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