Server, networking and security

Report reveals startling findings on brand risk, the rise of bots and ad fraud

Bad news for marketers of the world, bots are getting smarter and smarter on a daily basis and...read more

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For my personal website content should I write in 1st person or 3rd person?

One for the web savvy people out there...When developing a personal website with a personal brand... read more

Asked by:
George Grimekis CPA
George Grimekis CPA Accountant at Alpha Omega Accounting & Business Solutions
Lisa Creffield
Lisa CreffieldOwner at 3things
First person 100%.But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:"I've never liked standing in a bank queue"becomes:"No one likes standing in a bank queue"Instantly your column is about all of us/your readers, rather than just you. Obviously if it's a divided issue, you can't speak for all readers. So you might begin with: "Many of us struggle to parallel park" rather than "Everyone struggles to parallel park" (which will insult and alienate those that manage it just fine).Do feel free to include personal anecdotes and stories, people love them, just cut out as many uses of "I" and "me" as you can.
Always in the 1st person when it is a personal site and profile. Jef is correct.
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How do I clean up malicious code on my website?

My website was hacked last year. My IT cleaned it and run Wordfence, Sucuri and Sitelock which... read more

Asked by:
Beata Steiner
Beata Steiner Director at Absolutely Corporate
Dean SalakasOwner at The Party People
We are not a web developer but our website www.ThePartyPeople.com.au was hacked last year and malicious code added. It crippled our website as it was taken down but lucky we got a new type of insurance called cyber insurance to protect from such an event. We were actually attacked 5 times costing us over $30,000 and lucky the insurance covered it. Our developer and hosting company scanned the site for malicious code and removed it.In terms of how we cleaned it up I would have to get some input from my hosting company and developer however we basically contacted our hosting company when the website went down and ask them to restore it and resolve this issue which they did by running some diagnostic tools to find malicious code. My developer did the same and between them they were able to remove the malicious code. The important thing to note was we did both, my developer found the issue on my website but there were more things the malicious code had put in other dark corners of our server so the hosting company found those. The vulnerability was with word press and while we fixed the issue we decided it was too risky having our blog on the same server as our website given they could access our server via our blog which then gave the code access to our website so we put them on separate hosting environments.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also say it depends on how you've (or someone else) built your website. If your website is built on something like Wordpress (or other Content Management System a.k.a. CMS) than usually there are plugins that you can install that will search through your code and ensure everything is cleaned up as needed.Additionally there are other resources such as security scanning programs, antivirus programs and the like that can also be deployed on your website (may require some technical knowledge).Lastly, if your website is completely custom built, ensure that the developers and programmers that are building it are following industry best practices, such as limiting input fields (if it is a phone number field don't allow alphabet characters, if it is a name field don't allow numbers, don't allow special characters ($, !, @, #, &, *, etc.) in any input other than a password field, ensure you are encrypting sensitive information fields (passwords, credit card info, medical data, etc.) and disallow cross-scripting (don't allow programming expressions).
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Questions

What must I do to get my website up on Google search results?

I have been working on the project for the last 6 months but it isn't working. read more

Brad Lyons
Brad LyonsOwner at SMS Fusion
You need to change your website content. Doing a search on Google and your website doesn't appear. Looking at your website and there is a lot of content on there however no text that says applicant tracking software, only an image.Look at what people are searching when coming across your website and your competitors. login to your cpanel and look at the visitor stats and traffic. Where are people coming from and what searches are they doing in Google. Pay for adwords for a month to get an idea of what keywords people are using. Look at your competitors websites and see what content they have. If you want to hit the front page of Google content will get you there. No need to spend a lot of money paying someone to do it for you unless you don't have the time. Content is the only thing I do to get my websites on the front page. Another way to get and retain good ranking is news articles. The more high value domains that link back to you the higher your ranking will be. First thing I would do is look at content though. That makes a massive difference!
Hogan Technologies
First, redesign your web pages into SEO friendly. Means add the keywords at the first phrase in the paragraph, heading tags. These are the 2nd and important step which search engines capture.Next, apply meta tags to introduce the website to search engines. What your company name, what you do and what are the keywords best describe your or your company.At last pay for advertising on search engines.
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Questions

Does anyone know of any retargeting / dynamic content software?

I am wondering if anyone is aware of a product (ideally open sourced) that can look at buyer/user... read more

Asked by:
Tania Willett
Tania Willett Owner and PR Consultant at TJW Public Relations
Hamish Anderson
Hamish AndersonFounder and Director at Mesh Consulting
Hey Tania,There are many different options out there, some of which are going to be more or less appropriate for you depending on your budget or the CMS you use. A good solution for the dynamic content, Sales funnel, nurturing component of your question is Wishpond. Easy to use, powerful and good price and full of features (AB testing, pop ups, integrations etc). Of course there are solutions like hubspot, but these are pricey and often overpowered. An alternative though one I do not have experience with is Leadsquared. Again It does what you are looking for I believe. Was not sure what you meant by the ability for retargeting ads (that is more likely to be a code snippet on your site if I interpret correctly) though - sorry. Without wanting to be too presumptive either, happy to discuss further if you like, or answer any other questions around this, or if needed help with any of the strategy. Hamish
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Questions

Please review my business/website

Hi All, I am new to this forum and thought i would say hello as ask anyone who has a spare minute... read more

Asked by:
Michael Tutek
Michael Tutek MD at Preezie
Kristy Bernales
my insightsyou have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded. Read more https://developers.google.com/speed/docs/insights...Minify JavaScript - Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.Your page has 6 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
I think it looks professional and clean.Took me sometime to work out what the website as about.Originally I thought it was somewhere to purchase items that are designed to be presents (gifts).
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Questions

Who here utilizes letter drops for professional services?

Was just wondering if you've found success with them. I'm not talking millions here, just if they... read more

Steve Osborne
Steve OsborneOwner at Smarthinking
Hi AnitaIt may fall into the "traditional" and in some eyes out-of-date box of tactics, but we've had considerable success with direct mail for professional services selling B2B.And depending on the service and the offer being made, even unaddressed mail-outs to all businesses within a postcode area has had an effect. Caveat here: the offer has to be compelling and the creative delivery outstanding.Here's a recent case study example on behalf of an accountancy client: The campaign comprised a highly targeted sales letter within a custom envelope.The firm's principal was repositioned as an SMSF Audit Specialist, and we ran a traditional direct mail campaign to his database of accountancy prospects.As a result of this single mail-out, the firm won over $30,000 of new business, and an ROI of almost 2000% was achieved.
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Questions

I have a client that's laptop automatically upgraded to Windows 10, this has created a few problems

How easy is it to roll back & what would the cost be to do this TIA read more

Steven Freeman
Steven FreemanOwner at Evolved Sound
Are you sure it was automatic or client error ? If automatic how do others safeguard from this from happening? Many things break and issues occur when upgrading operating systems, particularly if your business is dependent on older more specialised Windows software.
Hi Marty, I wouldn't recommend rolling back.Could cause even more problems. See if they can try fix the problems they have, that would be best. I have had good and bad feedback from Microsoft Support. Perhaps your friend might want to give them a call to see if they can help. It's very hard to offer any other advice without seeing the computer. Have they got a good backup system in place? I would recommend finding a good technician to help if they are serious about rolling back. Keep in mind Microsoft don't support Windows 7 anymore. Microsoft only provides security updates. I would recommend anyone with Windows 7 that is eligible for the free Windows 10 upgrade, take it up soon as it ends in July.
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Questions

Loading a theme to a wordpress site and it says it's too big but it's one we bought off them? Any ideas?

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Joel's suggestion is a good one, however, if that route doesn't seem to get you moving in the right direction, you can always upload the files manually into the correct folders within the Wordpress structure.This can be done with an SSH approach or by using an FTP client. Again, this is a less than ideal approach, but if the suggestion above isn't getting you traction it is definitely an option.
Joel Warren
Joel WarrenDesigner & Strategic Marketter at Wiild Interactive
The issue is your hosting configuration. Contact your host and ask them to increase your php_max_upload limit. By default it's 2mb which is not reasonable these days.You can also google increase upload limit wordpress and see if there are ways you can dyi, but your host should be able to look after it.
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Questions

I would love to know what stops you from using a maintenance service?

One that would do backups and keep your website secure for a monthly fee? Is it lack of... read more

CAROL JONES
CAROL JONESOwner at Interface Pty Ltd
Greetings Peter from rural Australia,We often don't know the value of security until the horses have bolted.I now use, and would never again not use, a website security service to keep my website secure and hacker free.On Christmas morning, 2015, I received a stomach crunching email from my host company to say my website had been severely hacked. And their server used to transmit illegal emails.Because of this threat, my host company shut my website down until I made my site more secure.Nothing we did worked. From Christmas morning until mid January, my site came under a full scale attack from all over the world.Again, my site was shut down by my host company until I could prove it was no longer vulnerable to attack.This site is our only source of revenue. So this was a major event for us.One of my problems is my website is based on the Wordpress platform. Which is the weakest as far as security is concerned. But for those of us who aren't technical wizards, it's the easiest platform to use.In desperation, we looked online and found an Australian company that would harden our site. Back it up. And monitor it 24/7/365 against any further threats.For this we pay a very reasonable monthly fee.We've used them since mid January 2016. And it really is P.A.L. Peace. At Last. There are no more stomach crunching emails about attacks. I no longer worry about malware on my site. About being hacked. Or about my site being taken off the web. I no longer even look at the logs. They're too scary. The number of brute force attempts - that they thwart - that are made daily on my site makes me blanch.As more and more people use the Wordpress platform. And as more and more articles are written about how it's hackers' paradise. Tens of thousands of sites are destroyed every year. It should become easier and easier to sell a website security service.Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Steve Osborne
Steve OsborneOwner at Smarthinking
PeterSame reason we no longer have petrol attendants and are happy to pump our own. We've been conditioned to do the basics ourselves, at little or no cost.If you can demonstrate a clear and compelling reason to use and pay for such a service, you might get some traction. But is has to be a lot bigger than the standard save time, save money.
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Questions

Does anyone know much about 17 Hats or other business automation software?

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Questions

For those who have online courses with videos, what platform do you use and why?

ie debating wistia + amazons3 versus vimeo pro? Has anyone used vimeo pro and needed to change for... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Mine is not yet up and running, but I'm going to be using https://www.withcoach.com/ - I'm impressed with the product so far. I'm still in the process of chunking the class material and getting ready to shoot the videos.
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What are the ways to improve website speed?

Kristy Bernales
I wrote about speedup ecommece website in easy way here -http://webdesignxperts.com.au/blog/speed-up-your-e-commerce-website/
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add that you should only use enough to accomplish your goal.What do I mean? Not every website needsto be Wordpress.social media feedstons of pluginsmore than 2 web fontsHD pictures or videouser registration / loginOnly build or use the functionality necessary to convey your message or run your business. Think about how things will load on mobile (which is much different than on a laptop or desktop computer).If people don't want to use a lot of cellular data, you'll likely not get people to visit on their mobiles and/or tablets if just loading your home page chews through data.This about the function of your website, your customers and their devices.
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How feasible is 30-40k a month doing web design and SEO as a new company?

Steve Osborne
Steve OsborneOwner at Smarthinking
It's totally unfeasible, unless you have a client. Either several high-paying, or lots of low-paying. What is your marketing strategy for attracting these clients? You're entering such a saturated, highly competitive, price-driven market that your value proposition will need to be outstanding, compelling and unique, in order to build your business.Lots of good advice in previous answers. Good luck.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Is this possible? It isn't out of the realm, but is it realistic? I find it better to aim realistically and be pleased when it surpasses rather than aiming high and constantly falling short. The two main factors I think are how many people are part of the venture? Is it just you or are there others? How many contacts do you (or you each) have that you can try to tap for immediate work?Perhaps you know a lot of businesses that need your service now. But do you have enough to keep a steady pipeline of clients for the next 3 months? I would say to plan for consistency rather than huge swings in profit from one month to the next.
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Does anyone know where to download free sample board resolutions for Australian companies?

Neil Steggall
Neil SteggallPartner at Wardour Capital Partners
Hi Mircea,The ASIC site ( http://asic.gov.au/for-business/changes-to-your-co... ) is quite user friendly and answers many of the common questions SME's may have.If you follow the link above you will find easy to understand guidelines for resolutions etc. Dont try to use overly complex language when framing resolutions, plain English is best. Think through what you are resolving and explain it as though speaking with a friend or family member.I hope this helps, feel free to contact me directly if you need more help,Cheers,Neil.
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Questions

What do you guys use for conference calls? I'm after something like GoToMeeting, real phone numbers etc.

Guessing there are a few more reliable options out there? read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I'm a very small operation (in fact it is just me), however when I need to conduct phone calls or meetings I use a variety of services / tools below:SkypeGoogle HangoutsTwilio (SMS and Voice Calls)Sideline app (get a 2nd phone number without having a second phone)Other interesting toolsZeetingsJoin MeOovooAgain, for me, I use multiple platforms based on the nature of the call or conversation as well as what the client or customer is already familiar with using.
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Questions

Anyone know any reliable app development platform like wordpress or website builder for web?

One of my small business friend is looking for mobile app for his business. read more

You can have a look at our platform No contracts No lockin Free hosting Start anytime stop anytime Pay by the month Responsive CMS website If you dont like the templates, you can BYO and we will fix it for a small price.
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Questions

How do I find potential clients interested in software development and management?

Can anyone suggest, how to reach the clients who are looking for software and mobile apps... read more

Steve Osborne
Steve OsborneOwner at Smarthinking
Figuratively, you find out where they live. Then use a combination of appropriate inbound and outbound tactics to reach them and convey your message.
Have you thought of partnering with a lead generation expert. We have worked with a number of companies in the software area helping them book face to face or telephone appointments with prospects. Perhaps something to consider?
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Questions

How do you locate what's slowing down a Wordpress website?

Wordpress heads, I'm wondering what the most efficient way is to locate whats slowing down a WP... read more

We normally use:https://gtmetrix.com/http://tools.pingdom.com/fpt/Good thing is they summarize what's in "yahoo yslow" and "google pagespeed".As for image optimization, I rely heavily on https://tinypng.com/A CDN will help and as mentioned by Jeff, do not over use custom/web fonts.Hope that helps,AdityaWeb Design Melbourne
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add use an image swapper that loads image size based on the device (that way high resolution images aren't pushed to mobile devices).Condense icons and small images into image sprites to reduce loading (multiple http requests)Look for plugins that conflict with other plugins or themes you are using (when different versions of jquery are loaded it causes multiple loads and potential syntax issues)If you have ads on your site, have them called via the footer or a RESTFUL API call (don't front load them if you don't absolutely have to, they will slow your site down)Don't overuse custom / web fonts, each additional font adds to the loading time, also if not processed quickly will add to "flashing" where text appears default first and then flashes to update to the intended font)
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Questions

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I... read more

Lina Barfoot
Lina BarfootEditor at SavvySME
As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.
Hey Mike,If the domain name is already paid for and the registrant is under your name, then it is yours.There is no need for you to re-register the domain, in fact, you / anyone can't re-register the domain.You can check it out by go to this url: http://www.whois.com/whois/YOUR_DOMAIN_NAME*Replace "YOUR_DOMAIN_NAME", with actual domain name.Hopefully that helps,Thanks,Aditya WardhanaWeb Design Melbourne
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