Intellectual property

Trademarks, what is the point?

In my last article, I touched on the importance of your intellectual property and various ways... read more

Added by:
Allan Bennetto Founder at JMango
Please login or sign up to comment.
Ling LeeDirector at Japanese Sword Auctions Australia
Allan, thanks for your very informative article! I didn't know there were so many things you could trademark!
Intellectual property

Tips To Protect Your Intellectual Property

When it comes to your business, one of your most precious assets is your intellectual properties.... read more

Added by:
Allan Bennetto Founder at JMango
Please login or sign up to comment.
Be the first to comment
Intellectual property

How Entrepreneurs Can Avoid Microsoft's SkyDrive Trademark Misstep

Business & Small Business Log In | Join Log In | Join Log In Join...read more

0
Added via Entrepreneur.com
Please login or sign up to comment.
Be the first to comment
Intellectual property

What is Intellectual Property?

It's early days and already a number of questions have been asked in relation to trademarks and... read more

Added by:
Jacqui Pryor Director at Mark My Words Trademark Services Pty Ltd
Please login or sign up to comment.
Jacqui PryorDirector at Mark My Words Trademark Services Pty Ltd
Thanks for commenting Anne. I would still encourage clients use the © symbol, or, some form of copyright notice, as this will let others know immediately that the work is protected. And, believe it or not you can actually use the ™ symbol against any 'sign' you are claiming as your tradeamrk - it doesn't even have to be a pending application! I would at the very least conduct trademark searches before applying the ™ symbol to end branding, just to be sure you're not stepping on any toes... And, yes, the formal process is a long one... it's an absolute minimum of 7.5 months in Australia.
Anne MilesManaging Director at International Creative Services
One thing I could add to this from my experience is that many people assume you need © on their work to claim copyright. This is outdated thinking now and the existence of the work alone is enough to prove it was first and that copyright prevails. There's no restriction to using the © however if you want to. Using ® however is another situation - you must have an approved and registered trademark to be able to use this symbol. Using the ™ symbol is allowed on any trademarks that are pending approval before the ® becomes effective. To go through the registration process it can be over 12 months.