Get expert advice
e.g. What is the best way to market my cleaning business on the Internet?
Ask question
Market research

Shares in a tiny mining company are soaring after it got a licence to grow medical cannabis indoors

Log In × Enter Details Username or Email Password Remember Me...read more

0
Added via Business Insider Australia
Please login or sign up to comment.
Be the first to comment
Market research

The Google App that dethroned PokemonGo

It’s a day I thought I’d never see…PokemonGo dethroned by a Google App. While the augmented reality... read more

Added by:
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Sounds like I need to check it out. Thanks for sharing.
Market research

IBM CMO survey: Customer-led marketing is the top priority

Developing deeper, richer customer experiences is the top marketing priority for CMOs this year,...read more

0
Added via CMO
Please login or sign up to comment.
Be the first to comment
Market research

Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
I agree that focus groups have limitations, especially since it is questioning out of context. You may be asked if you'd buy something that costs hundreds of dollars (which without having to hand over at that time skews the context). Many of these areas overlap with User Experience Design, however, the focus or outcomes are used differently. One method I use is Contextual Inquiries which is very similar to in-depth interviews. The point is to see the user in their natural environment interacting with the product as they would if you weren't there with them. Another great method that is similar is the Master-Apprentice relationship. Let the user or customer know that they are the master and you are there to observe and learn from them. This sets up the stage to grow a bond of mutual trust.
Phil KhorFounder at SavvySME
Great article Alex! I guess it pays to use a combination of techniques but I often find 'observation research' you referred to as most useful. I suspect our human brain knows more subsconciously about what we like or don't, than words can ever describe. So I reckon it's more accurate to observe what people do, rather than what they say.
Market research

Top 20 Online Customer Survey Forms

Online customer surveys are a great way to gather information, from voting for your next team... read more

Added by:
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Please login or sign up to comment.
Kathie BolithoDIrector at Tough Cookie Marketing
Great information, thanks!
Sharee JameiWeb Developer at SavvySME
Thank you!
Market research

Do Customers Know What They Really Want?

  It's constantly drilled into us to listen to our customers. The standard process is: identify... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Market research

Decoding your Facebook page – Facebook Insights

Do you have a Facebook page for your business? I’m sure you do. But I wonder how many of you bother... read more

Added by:
Ling Lee Director at Japanese Sword Auctions Australia
Please login or sign up to comment.
Be the first to comment