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Three times Apple CEO Tim Cook failed to predict the iPhone slowdown

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Teen retail as we know it is dying

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Why Your Marketing Team Should Not Be the Only One Promoting Your Brand

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NSW and Vic economies charge ahead

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Aust dollar slumps amid US60c warning

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What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

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The State of Social Business in Australia

Earlier this year, Sensis released their annual Yellow Social Media Report, analysing the state of... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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Andrew HutchinsonWriter/Consultant at www.andrewhutchinson.com.au
I think you're 100% correct, Phil - much of the resistance or lack of interest is due to the learning curve of social, and because of that additional learning, many are not seeing ROI when they do try it out, because they're not generating necessary engagement with their content or ads. While most people are pretty well-versed in social for personal use, there's a whole range of new complexities when you're trying to generate business, and it does take time and effort to get a handle of - so I understand the sentiment that it's not for the time-poor. Results drive engagement - if businesses see results, they'll investigate more and spend more time utilising the platforms, relative to returns, and those results are becoming more apparent, it's really a matter of getting a clear understanding of what's possible, what you can expect, and building from there. I think as businesses get a better understanding of what's possible, and as more consumers grow to expect brands to have a social presence, we'll see more of a shift.
Phil KhorFounder at SavvySME
Great summary; really good read. I agree the trend is growing but I reckon the reasons for those avoiding it like a plague is very real. A few small business owners I caught with 1:1 last week who shared the same view that social media isn't necessarily designed for time-poor business owners. I also get the sense when they say "it's not suited to my industry", that they aren't actually seeing the returns for their investment of time and money on ads. A couple of them simply don't know what to post on their FB page in order to engage with their customers effectively. Have you heard of similar sentiments? I think if businesses see social media and online presence as more than just a necessary evil, but a useful marketing tool, there might be significantly more uptake.
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When your marketing freeway.. becomes a carpark

Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those... read more

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Thanks for your feedback. Much appreciated.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Spot on every time Warren! People forget that even social media can become cluttered even though in terms of marketing channel it's still seen as a fairly "new" channel. I really enjoyed reading this :)
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20 Non-Tech Stars Of The 2013 Best Small Companies List

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Insight, Co-Creation, De-commoditization

Let’s face it!  When we wash away all the hyperbole, so many of our products, services and...read more

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Proven Low Cost Ideas For Small Business Marketing

Marketing a small business can become expensive, and the lack of funds can hinder a business from... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Interested to also know how much time you dedicate to networking every week?
Phil KhorFounder at SavvySME
Thanks for sharing Brenda, I like how your article covers both online and offline marketing tips. Networking in the local areas is particularly important for local businesses. It takes a can-do attitude and positive mindset, not necessarily a big budget, to want to get out there and spread the word. :)
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Does having a higher purpose exclude commercial outcomes?

Does having a higher purpose exclude commercial outcomes? And vice versa? If you are driven to... read more

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