Market trend

The top 10 most influential brands in Australia revealed by Ipsos survey

An Ipsos survey just revealed the top 10 most influential brands in Australia, and we're thinking...read more

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The industries set to fly and fall in 2017-18

With the recent economic data out, experts are making their predictions on which industries will...read more

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Markets Live: Aussie soars on jobs surge

With the jobless percentage down to a four-year low, the Australian market had a great day; a good...read more

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Digital currency frenzy crashes Coinbase exchange

Bitcoins and the Coinbase exchange are becoming increasingly popular with major companies beginning...read more

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Market trend

FAANG stocks build market euphoria, and jitters

With the stock growth of Facebook, Apple, Amazon, Netflix, and Google, and the acronym of FAANG,...read more

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Market trend

Service spending a silver lining in GDP figures

Service-based businesses can have confidence and hope for growth and expansion with the recent GDP...read more

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Questions

Need advise on marketing my removals business

Adrian Philip MicianoSME Community Executive at SavvySME
Hi Jake,How are you doing? What kind of marketing advise specifically are you looking for? May we know more about your current marketing strategies you are implementing?
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Questions

Is the election affecting business?

Hey are you noticing an impact on your business since the election? Customers seem more on edge and... read more

Asked by:
Libby Shaw at 30 Darlo PR and Marketing
Philippe FlattOwner at Image Technique
Yes indeed I had a sharp decline in customer enquiries for my photo studio as soon as there were rumblings about a possible election. A friend who sells luxury goods online also has experienced the same thing.
Interesting question! I have had a lot of enquiries and bookings on Monday.I think that is due to school holidays starting in Perth.Interested to see how things go when the final results come in.
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Questions

Which email marketing service is the best?

For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or... read more

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and freebies) vary usually on this criteria. Most offer very similar services and facilities so define exactly what you want, then prioritise those features rather than guessing what might best suite your objectives.If you have a reasonable Customer Relationship Management (CRM) platform then pick one that supports it with workable bridges, or pick a CRM with an inbuilt email campaign management facility.These technical considerations are however less important (by far) than your communication’s substance, timing, relevance and persuasive powers. Therefore seek out genuine advice on how to structure and run an influential email campaign designed to achieve your primary marketing objectives. Get that right then the carrier (and its cost) you select as the best is less of an issue!
Jef LippiattOwner at Startup Chucktown
Aside from the above recommendations, I would encourage you to check out Email Octopus. Their pricing is pretty great (I'm considering switching from Mailchimp).
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Questions

How do I increase my facebook page likes?

I run a tutoring business and I fear my business won't receive more bookings if I don't have enough... read more

Lauren ClemettDirector at Ultimate Business Propellor
Totally agree with the advice so far.Likes are great for building your ego, but if you want to build brand awareness and position your business, your focus should be on give to get.Aimlessly liking pages in the hopes of like-for-like, just fills your feed with nonsense.Best to decide exactly who your audience is, join groups and have a social media content strategy to post valuable insight, tips, tools, advice etc to generate trust in your brand.Also remember to tell not sell. Share stories, insight etc and leave the selling until someone asks you for more.
Jason UptonOwner at Resilient Digital
Are you looking to increase your Facebook likes to show credibility and social proof? If so then you need to provide valuable content across multiple social platforms, and at the end simply ask your audience to like, share and visit your profile to follow. It will take time. Since you have a tutoring business, perhaps your best platform for building your credibility is Youtube. Create a bunch of videos that provide insights, case studies and teaser lessons that will entice people to follow you. They don't need to be the best quality, as long as you are providing value. Make sure to ask people to visit your Facebook page by placing a link within the video.
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Questions

What are your favourite marketing success stories?

Deborah VellaOwner at Support Legal
The marketing that has worked best for Support Legal, and that of friends' businesses, is word of mouth. It is encouraging to hear success stories from others where their effort in maintaining positive client and peer business relationships leads to positive recommendations to others. This is the type of marketing that I've found to be most successful in the long term.
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Market trend

Three times Apple CEO Tim Cook failed to predict the iPhone slowdown

Failure is part of the journey for many entrepreneurs and small business owners. It can be useful...read more

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Market trend

Teen retail as we know it is dying

Australian online retail is already behind the rest of the Western world, so what are the...read more

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Questions

How important is client feedback and follow up for small to medium businesses?

Asked by:
Mary Mai Business Intelligence Analyst at Savvysme
Steven FreemanOwner at Evolved Sound
Customers won't go out of their way to give feedback when things are running smoothly, but often there is still a lot of room for improvement and feedback to be received.Ongoing and regular communications both ways reminds your customers that you care and provides that window to continue the flow or feedback and constant improvement.
We try to gather feedback where ever possible. This is the only way that we can grow and improve. I don't like the idea of a customer having a bad experience and telling everyone else rather than letting us rectify the problem. Also, on the rare occasions when there has been an issue that we've resolved, the customer has been so happy that we went to the trouble to make them happy. They then go and tell others how good we are. To me this is so important because retainer hard won customers is better than trying to find new ones.
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Market trend

Why Your Marketing Team Should Not Be the Only One Promoting Your Brand

Traditional marketing, as we all know, often involves organisations enlisting their...read more

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Market trend

NSW and Vic economies charge ahead

The economies of NSW and Victoria are powering ahead while the rest of the nation falls behind, an...read more

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Aust dollar slumps amid US60c warning

Local unit strikes six-year low near US70c on back of soft China data, dire forecasts.read more

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Questions

What technology do you find most exciting in relation to your business industry?

What technology excites you the most about your business industry? Why? I'm interested in hearing... read more

Asked by:
Jef Lippiatt Owner at Startup Chucktown
Prosper TaruvingaDigital Marketing Expert at Livelong Digital Pty Ltd
my mobile phone. I literally am a media company from just my mobile.
Phil SealyOwner at Pro Leaders Academy
As a business strategist and mentor I have found that the introductionof Periscope has become my number 1 technology tool to get access to a larger audience than I would have had before.With the introduction of being able to scope (broadcasting) I am now able to provide live and instant information to everyone who wants to connect around topics that are happening right now. The technology allows you to provide value to everywhere in the world without the cost of getting people together in a physical location.After the Scope has been completed anyone still has the chance to watch your content for the next 24 hours so you have the potential to connect and touch a lot of people and this is important as a business strategist and mentor as connecting with people is what my industry is all about.
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Questions

How can you create trust with customers?

I wonder, what is the right way to create customers trust and make them believe in your products,... read more

Asked by:
Steve OsborneOwner at Smarthinking
Ananda, as Lisa sys, it may be semantics, but the problem lies in the way the question is framed.No-one can "create" trust. You can't "make people believe in your products." Depending on the value of the product or service, people will only buy from vendors who are trustworthy. Low value, less trust required. High value, greater trust level needed.Trust is earned, not bought.I'm curious as to what kind of resistance you are finding amongst customers (or prospects) that is causing you to question your sales techniques?
George Grimekis CPAAccountant at Alpha Omega Accounting & Business Solutions
Trust happens when you teach others about your character and competence.To teach others about your character:- do what you will say you do- treat everyone fairly- go the extra mile for people- be reliableThere are many more things i could mention here but you get the general idea.To teach others about your competence:- Show that you have earned the proper credentials- teach and mentor others- write publications/blog- be happy to discuss your procedure and processes with clientsAgain the list is endless. You know yourself better than anyone. See how you can do some of the things i mentioned.
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Questions

Is offline UX getting more attention from corporations?

Asked by:
Yee Trinh Co-founder at SavvySME
Jef LippiattOwner at Startup Chucktown
By offline do you mean in retail or physical stores? If you do, the answer is probably yes although I feel that online User Experience is catching up. I would label offline UX as IUE (Immersive User Experience) because you can control and adapt to a customers many senses to create a good environment for catalyzing the sale. Online I would a new acronym is probably more descriptive than UX and that would be CUX (Customer User Experience) I see this as a blending of customer service and user experience.More companies are starting to higher people to guide and improve their User Experience for customers, however, many establish companies are adopting it at a slower pace than startups and small businesses. This is puzzling because many established companies need a lot more help because they have a much larger backlog of things that need improved and resolved.One reason I believe UX is not being adopted more quickly at companies is they don't truly understand the value that these professionals add. Many can do front-end development work as well as design and usability work. Also, UX practitioners can help make improvements based on customer feedback and professional best practices to reduce or eliminate issues before they are ever developed or delivered to production. It is between 10 to 100 times more costly (when you consider all the effort and hours) to fix things after they have been released. So, by working with UX designers you can save money up front by not having more issues to resolve later.I have experienced first hand many times that once a developer, business analyst or project manager see the results firsthand they are much more willing to work with UX professional in the future.
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