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After you've conquered the world of wine, which industry do you see potential for disruption?

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Yee Trinh Marketing Manager at SavvySME
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How you create trust with customers?

I wounder, what is the right way to create customers trust and make them believe in your products,... read more

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Daniel Roach at Android Developing Services
Trust is key for getting customers to sign on the dotted line. Sometimes when I hand a contract to a prospect, I'll notice a look of fear that comes over their face. It's as if I just handed over burning coals for them to grab and sign. It's easy for anyone to say how great and trustworthy he or she is. What's much more impressive is when you have previous purchasers saying those things. By having an impressive and up to date social media presence, you'll appear more like a professional. And when your clients know they are dealing with a professional, it'll be much easier for them to put their trust in you. Android application developer India
Steve OsborneOwner at Smarthinking
Ananda, as Lisa sys, it may be semantics, but the problem lies in the way the question is framed.No-one can "create" trust. You can't "make people believe in your products." Depending on the value of the product or service, people will only buy from vendors who are trustworthy. Low value, less trust required. High value, greater trust level needed.Trust is earned, not bought.I'm curious as to what kind of resistance you are finding amongst customers (or prospects) that is causing you to question your sales techniques?
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Is offline UX getting more attention from corporations?

Asked by:
Yee Trinh Marketing Manager at SavvySME
Jef LippiattCo-founder at Startup Chucktown
By offline do you mean in retail or physical stores? If you do, the answer is probably yes although I feel that online User Experience is catching up. I would label offline UX as IUE (Immersive User Experience) because you can control and adapt to a customers many senses to create a good environment for catalyzing the sale. Online I would a new acronym is probably more descriptive than UX and that would be CUX (Customer User Experience) I see this as a blending of customer service and user experience.More companies are starting to higher people to guide and improve their User Experience for customers, however, many establish companies are adopting it at a slower pace than startups and small businesses. This is puzzling because many established companies need a lot more help because they have a much larger backlog of things that need improved and resolved.One reason I believe UX is not being adopted more quickly at companies is they don't truly understand the value that these professionals add. Many can do front-end development work as well as design and usability work. Also, UX practitioners can help make improvements based on customer feedback and professional best practices to reduce or eliminate issues before they are ever developed or delivered to production. It is between 10 to 100 times more costly (when you consider all the effort and hours) to fix things after they have been released. So, by working with UX designers you can save money up front by not having more issues to resolve later.I have experienced first hand many times that once a developer, business analyst or project manager see the results firsthand they are much more willing to work with UX professional in the future.
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What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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The State of Social Business in Australia

Earlier this year, Sensis released their annual Yellow Social Media Report, analysing the state of... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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Andrew HutchinsonWriter/Consultant at www.andrewhutchinson.com.au
I think you're 100% correct, Phil - much of the resistance or lack of interest is due to the learning curve of social, and because of that additional learning, many are not seeing ROI when they do try it out, because they're not generating necessary engagement with their content or ads. While most people are pretty well-versed in social for personal use, there's a whole range of new complexities when you're trying to generate business, and it does take time and effort to get a handle of - so I understand the sentiment that it's not for the time-poor. Results drive engagement - if businesses see results, they'll investigate more and spend more time utilising the platforms, relative to returns, and those results are becoming more apparent, it's really a matter of getting a clear understanding of what's possible, what you can expect, and building from there. I think as businesses get a better understanding of what's possible, and as more consumers grow to expect brands to have a social presence, we'll see more of a shift.
Phil KhorFounder at SavvySME
Great summary; really good read. I agree the trend is growing but I reckon the reasons for those avoiding it like a plague is very real. A few small business owners I caught with 1:1 last week who shared the same view that social media isn't necessarily designed for time-poor business owners. I also get the sense when they say "it's not suited to my industry", that they aren't actually seeing the returns for their investment of time and money on ads. A couple of them simply don't know what to post on their FB page in order to engage with their customers effectively. Have you heard of similar sentiments? I think if businesses see social media and online presence as more than just a necessary evil, but a useful marketing tool, there might be significantly more uptake.
Market trend

When your marketing freeway.. becomes a carpark

Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those... read more

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Thanks for your feedback. Much appreciated.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Spot on every time Warren! People forget that even social media can become cluttered even though in terms of marketing channel it's still seen as a fairly "new" channel. I really enjoyed reading this :)
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20 Non-Tech Stars Of The 2013 Best Small Companies List

Log in with your social account: Or, you can log in or sign up using...read more

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Insight, Co-Creation, De-commoditization

Let’s face it!  When we wash away all the hyperbole, so many of our products, services and...read more

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Proven Low Cost Ideas For Small Business Marketing

Marketing a small business can become expensive, and the lack of funds can hinder a business from... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Interested to also know how much time you dedicate to networking every week?
Phil KhorFounder at SavvySME
Thanks for sharing Brenda, I like how your article covers both online and offline marketing tips. Networking in the local areas is particularly important for local businesses. It takes a can-do attitude and positive mindset, not necessarily a big budget, to want to get out there and spread the word. :)
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Does having a higher purpose exclude commercial outcomes?

Does having a higher purpose exclude commercial outcomes? And vice versa? If you are driven to... read more

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