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Media production

But video is expensive and hard to do isn't it?

Today I am going to smash two misconceptions for you. Video is expensive to create. Video is hard... read more

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Adam BeanOwner at Jark Projects
Hey Wendy, you are right there is a connection with your audience that you just can't make through any other medium. I have been a little quiet on the video front lately, I have to crank more out again.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Awesome! For those of you guys that want to tackle video, it's a huge competitive advantage. I've also seen your YouTube channel and respect for keeping those updates going :)
Questions

What do you want out of a product user review video?

What do you want out of a product user review video? I'm getting a Gorillapod for doing... read more

Glen RothquelGet More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits: Financial Adviser Marketing;
Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.
Steve WillatsOwner at Results Easy
It's not that complicated I think. Key benefits, how it conpares to the competition and a demonstation of the product. Much more than 5 minutes for most products is getting too long for me.
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Media production

3 tips for coming up with video content ideas

There are some great ways to come up with ideas for video content. If you are looking to create... read more

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Ash Pan Director and Film Editor at PanOgraphic Productions
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Media production

How to make love to the camera

Getting into video but don’t have the looks of a Hollywood star or the physique of Sports... read more

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Lisa Creffield Senior Media Strategist at The PR Group
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Eric PhuahOwner at Hystericalz Pty Ltd
Great tips Lisa! I don't know how useful they would be to a person as camera shy as me but I'm sure it will help a lot of people :)
Lisa CreffieldSenior Media Strategist at The PR Group
Thanks Phil! Video can be a bit like portraiture, you want to get the best out your subject.
Media production

7 clever ways to create video for free

Many businesses are keen to get into video these days, but cost can be a barrier.  Here are seven... read more

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Lisa Creffield Senior Media Strategist at The PR Group
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Lisa CreffieldSenior Media Strategist at The PR Group
Thanks Phil! I would love to see people do more video, but it can take a while to figure what you really need and how best to use it.
Glen RothquelGet More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits: Financial Adviser Marketing;
Great article Lisa. Even though many of us realise video is growing in importance it can be overwhelming to work out how to make it happen! Great work...thanks!