Offline and direct marketing

Pillar Promotion: When it's OK to Spread Yourself Out

When you undertake any kind of marketing activity or promotion, it makes sense to get the most... read more

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Offline and direct marketing

14 Things Every Inbound Marketing Superstar Should Be Doing More of in 2014

About Social Media Today The world's best thinkers on energy & climate The...read more

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Offline and direct marketing

True one-to-one marketing can be a reality, not just a goal. It’s all about relevancy!

Too many companies are still restricting their customer communication marketing efforts to... read more

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Joyce Walker
Do you have an example of good data use that shows greater than average relevancy? Coles and Woolworth are doing pretty well in this space.
Offline and direct marketing

Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Good reminders Katherine, especially re follow ups and choosing wisely. Sometimes the downside of trying to network with too many people are a number of weak shallow relationships. It's a good reminder to step back and focus on those that you truly want to network with and you can help :)
Katherine MacPhersonDirector at The Hunter Box
Thanks John, agree entirely. It's important to be focussed on which events you attend, and rather than just investing in growing your network, it's equally important (if not more) to nurture the networks you have.
Offline and direct marketing

7 Top tips for press releases

Press releases are essential to any public relations campaign. They keep the media and industry up... read more

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Eric PhuahOwner at Hystericalz Pty Ltd
No worries John. Yup, I guess you found the underlying 8th tip, quality with everything you do :)
John BelchamberOwner & Senior Consultant at Invoke Results
Thank you for the prompt response Eric, So adding to your list the 'Quality' of the overall press release is important...as with everything in business I guess :)
Offline and direct marketing

Marketing Lesson

I will tell you a story that will help you understand the power of marketing done the right way.... read more

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Eric PhuahOwner at Hystericalz Pty Ltd
Some good fundamental marketing tips there Anthony, thanks for sharing! Always good to see creativeness in action at such a young age as well.
Offline and direct marketing

Mobile - is there a future for QR codes?

QR Codes continue to provide the best link between the offline and online worlds.   QR codes get... read more

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Richard Brock Founder at Online Business Consulting
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Offline and direct marketing

Cost of print advertising

Cost of Print Advertising for Newspapers, Magazines: Newspaper ads are capable of targeting a... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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