Offline and direct marketing

368 – Low Cost (Yet Effective) Marketing Ideas For Small Business With Jasky Singh From K2AV

Here are some marketing ideas that won't break your bank and could greatly bolster your growth.read more

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Questions

What else can I do to get clients to use my service?

I am starting a mobile self-storage business model and don't have a budget for advertising, I have... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Hey Jamie,Try thinking about how your customers would think about your service.What are they thinking about when they need your solution? I would guess that they would be stressed due to cost, timing, hassle of finding the right solution, etc.Try to position your business as the solution to their pain (and frustrations).Example: Hate having to hire vans? We get it. That's why we bring our storage to you.Ask clients for reviews (on social media) or testimonials that you can put on your website or advertisements. Also ask if you can take pictures during the process so you can show other prospects real people using your service.
John lewis
Hello Jamie,What is your capacity?What is your target area?If you send me your target area, I can send you a list of properties advertised for sale and rent. These may be hotter prospects, compared with a total area letterbox drop.
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Questions

What is the best way to market my business to EAs/PAs?

I would like to know what materials (at little or not cost) would be a good way to expose the... read more

Asked by:
Rachael Marsden
Rachael Marsden Business Development Manager at Limoso Luxury Transport
Lauren Hutchin
Lauren HutchinOwner at My Marketing Friend
Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a problem they currently have.If you genuinely think you can help them, the following idea will definitely warm up your potential client:Send them something in the post that doesn't look like a piece of 'junk mail'.-Mail is great because it isn't obtrusive. -It's that initial soft approach that's needed in the beginning stages of your sales cycle. -I've used clear envelopes, blank (un-printed/no branding) envelopes, kraft boxes and black shiny bubble bags. This way, you can at least give your mail a chance of being opened. Now what you put inside is important. Don't make your EA/PA think she's been tricked to open your mail!-Become the solution for your potential client, don't try and sell. -Nice giveaway that your EA/PA will use-Offer / call to actionAs an example: I have a 'launch-pad' with launching business tips on each page as a giveaway to any start-up that enquires. It's an A6 sized quality pad that has my branding on the cover and on each page. If you'd like any more info on this, feel free to contact me.I hope this helps you :)
Prosper Taruvinga
Prosper TaruvingaDigital Marketing Expert at Livelong Digital Pty Ltd
Allow them to experience your product. That's the best way. I see you are in the transport industry? offer them a complementary trip. That way they will brag about it and recomend you to their bosses.
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Questions

What kind of events would you want SavvySME to host?

Networking - meet and greet? Informational? Debates? Guest speakers? read more

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Yee Trinh
Yee Trinh Co-founder at SavvySME
Lisa Ormenyessy
Yee, I like what everyone else has said. I would like to contribute another line of thought borne out of a recent experience.Last week I went to an entrepreneurs meetup. There were 12 of us that met for a meal at a local cafe. I found this a really stimulating environment in that I got to connect with the four people I was seated next to on a much deeper level than I normally would have at a meet and greet. It felt way more relaxed and authentic.More food for thought. pun intended ;-)
Steve Osborne
Steve OsborneOwner at Smarthinking
In person informational topics presented by guest speakers followed by facilitated networking, appeals to me. As does the idea of a debate, provided there is strict administration and oversight. Very easy to degenerate into an online personality clash!
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Offline and direct marketing

14 Things Every Inbound Marketing Superstar Should Be Doing More of in 2014

Let's face it - we can't rest on our laurels. There's a new inbound marketer born every day, it...read more

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Questions

What is the best way to market to tradies?

Looking at doing some tailored marketing towards Tradies for my virtual pa services.  Any low cost... read more

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Michaela Clark
Michaela Clark Virtual Assistant at mi virtual pa
Lisa Ormenyessy
How about being a guest blogger for the tradie websites that are mentioned above.Articles like Top 10 Time Saving Tips for Tradies doing their own paperwork.... (be sure to put out sourcing to a VA in it! :-) Are you OK in a public seminar environment? Try getting public speaking gigs with the master builders association etc. I am sure they would be happy to promote and host a 3hr workshop like this if it is going to help their members.If you have capital, I would be sending out this article or a newsletter with similar articles via snail mail to them all, on a regular basis, if its schmicko and compelling enough they will read it. Good Luck!
Nathan Moore
Nathan MooreBusiness Development Drone at Marketing Bee
I think Bridget's answer sounds like some smart thinking. I worked in a "tradie" environment for a year in a small country town (great experience). I wasn't in marketing & comms yet then, but I actually am thinking about bringing our marketing services to that segment and I think what Bridget said sounded pretty spot on. I would like to reiterate about the importance of targeting your audience. As a first step of your marketing, don't forget to get very specific with who you're targeting. What age of tradies? Single or married? Etc. Then that may lead to its own insights about what mediums to use. Also, I think the idea of referrals' is really congruent with they operate already, so I'd also recommend exploring that option.  In any case, I think I would just start informally running past your ideas to people from your your target market, and listening to what their opinions are. Good luck!
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Questions

How do you pitch a creative idea to a client?

You come up with a brilliant idea for a campaign for a large public company. Something they're not... read more

Asked by:
Kealey Nutt
Kealey Nutt Director at Eleven & Twelve
Kealey Nutt
Kealey NuttDirector at Eleven & Twelve
Thanks Phil. I've always wondered what the advice is. Surely not every great campaign idea came from a request made by the company! Some unsolicited ideas must have made their way through at times!
Phil Khor
Phil KhorFounder at SavvySME
Great question Kealey, I'm just as keen to hear what people think is the right approach.
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Questions

Has anyone used radio advertising?

I was wondering whether anyone has had radio advertising done? Did it get you many customers and... read more

Asked by:
Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Frederique Bros
Frederique BrosOwner at Women Love Tech
I have been asked to do a radio mini interview about my blog: Women Love Tech this afternoon in Sydney - it will be only for 10mn - I don't know yet the impact on the business - but it will be a good experience and may be a thoughtful way for radio advertising.... to be continued...
Don Gregg
Don GreggDirector at Advice 4 Growth
Radio can be a great channel to market if you can choose the right station/time to reach your target audience. It reaches people who are listeners and perhaps not great readers of non-audio advertising. It can reach people when they are not distracted by other messages or thoughts. It also partly depends on your business and how your target makes decisions. When I was running a chain of lunchtime food outlets our sales would lift whenever we had a branding campaign on radio - it helped more people to choose our outlets when thinking about where to buy lunch. Radio is also quicker and easier than designing and developing visual advertising. Look for last minute bargains when the stations get desperate to sell unsold air times.
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