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What kind of events would you want SavvySME to host?

Networking - meet and greet? Informational? Debates? Guest speakers? read more

Asked by:
Yee Trinh Co-founder at SavvySME
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Yee, I like what everyone else has said. I would like to contribute another line of thought borne out of a recent experience.Last week I went to an entrepreneurs meetup. There were 12 of us that met for a meal at a local cafe. I found this a really stimulating environment in that I got to connect with the four people I was seated next to on a much deeper level than I normally would have at a meet and greet. It felt way more relaxed and authentic.More food for thought. pun intended ;-)
Steve OsborneOwner at Smarthinking
In person informational topics presented by guest speakers followed by facilitated networking, appeals to me. As does the idea of a debate, provided there is strict administration and oversight. Very easy to degenerate into an online personality clash!
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Offline and direct marketing

Pillar Promotion: When it's OK to Spread Yourself Out

When you undertake any kind of marketing activity or promotion, it makes sense to get the most... read more

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Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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14 Things Every Inbound Marketing Superstar Should Be Doing More of in 2014

About Social Media Today The world's best thinkers on energy & climate The...read more

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True one-to-one marketing can be a reality, not just a goal. It’s all about relevancy!

Too many companies are still restricting their customer communication marketing efforts to... read more

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Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Good reminders Katherine, especially re follow ups and choosing wisely. Sometimes the downside of trying to network with too many people are a number of weak shallow relationships. It's a good reminder to step back and focus on those that you truly want to network with and you can help :)
Katherine MacPhersonDirector at The Hunter Box
Thanks John, agree entirely. It's important to be focussed on which events you attend, and rather than just investing in growing your network, it's equally important (if not more) to nurture the networks you have.
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7 Top tips for press releases

Press releases are essential to any public relations campaign. They keep the media and industry up... read more

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Eric PhuahOwner at Hystericalz Pty Ltd
No worries John. Yup, I guess you found the underlying 8th tip, quality with everything you do :)
John BelchamberOwner & Senior Consultant at Invoke Results
Thank you for the prompt response Eric, So adding to your list the 'Quality' of the overall press release is important...as with everything in business I guess :)
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Marketing Lesson

I will tell you a story that will help you understand the power of marketing done the right way.... read more

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Eric PhuahOwner at Hystericalz Pty Ltd
Some good fundamental marketing tips there Anthony, thanks for sharing! Always good to see creativeness in action at such a young age as well.
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Mobile - is there a future for QR codes?

QR Codes continue to provide the best link between the offline and online worlds.   QR codes get... read more

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Richard Brock Founder at Online Business Consulting
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Questions

What is the best way to market to tradies?

Looking at doing some tailored marketing towards Tradies for my virtual pa services.  Any low cost... read more

Asked by:
Michaela Clark Virtual Assistant at mi virtual pa
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
How about being a guest blogger for the tradie websites that are mentioned above.Articles like Top 10 Time Saving Tips for Tradies doing their own paperwork.... (be sure to put out sourcing to a VA in it! :-) Are you OK in a public seminar environment? Try getting public speaking gigs with the master builders association etc. I am sure they would be happy to promote and host a 3hr workshop like this if it is going to help their members.If you have capital, I would be sending out this article or a newsletter with similar articles via snail mail to them all, on a regular basis, if its schmicko and compelling enough they will read it. Good Luck!
Nathan MooreBusiness Development Drone at Marketing Bee
I think Bridget's answer sounds like some smart thinking. I worked in a "tradie" environment for a year in a small country town (great experience). I wasn't in marketing & comms yet then, but I actually am thinking about bringing our marketing services to that segment and I think what Bridget said sounded pretty spot on. I would like to reiterate about the importance of targeting your audience. As a first step of your marketing, don't forget to get very specific with who you're targeting. What age of tradies? Single or married? Etc. Then that may lead to its own insights about what mediums to use. Also, I think the idea of referrals' is really congruent with they operate already, so I'd also recommend exploring that option.  In any case, I think I would just start informally running past your ideas to people from your your target market, and listening to what their opinions are. Good luck!
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Questions

How do you pitch a creative idea to a client?

You come up with a brilliant idea for a campaign for a large public company. Something they're not... read more

Asked by:
Kealey Nutt Director at Eleven & Twelve
Kealey NuttDirector at Eleven & Twelve
Thanks Phil. I've always wondered what the advice is. Surely not every great campaign idea came from a request made by the company! Some unsolicited ideas must have made their way through at times!
Phil KhorFounder at SavvySME
Great question Kealey, I'm just as keen to hear what people think is the right approach.
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Questions

Has anyone used radio advertising?

I was wondering whether anyone has had radio advertising done? Did it get you many customers and... read more

Asked by:
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Frederique BrosOwner at Women Love Tech
I have been asked to do a radio mini interview about my blog: Women Love Tech this afternoon in Sydney - it will be only for 10mn - I don't know yet the impact on the business - but it will be a good experience and may be a thoughtful way for radio advertising.... to be continued...
Don GreggDirector at Advice 4 Growth
Radio can be a great channel to market if you can choose the right station/time to reach your target audience. It reaches people who are listeners and perhaps not great readers of non-audio advertising. It can reach people when they are not distracted by other messages or thoughts. It also partly depends on your business and how your target makes decisions. When I was running a chain of lunchtime food outlets our sales would lift whenever we had a branding campaign on radio - it helped more people to choose our outlets when thinking about where to buy lunch. Radio is also quicker and easier than designing and developing visual advertising. Look for last minute bargains when the stations get desperate to sell unsold air times.
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Offline and direct marketing

Cost of print advertising

Cost of Print Advertising for Newspapers, Magazines: Newspaper ads are capable of targeting a... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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