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I'm running Facebook ads but no one is signing up on my website, what do I do?

I'm using Facebook ads to drive traffic to my website (Home). Many people have clicked the ad but... read more

Joel WarrenDirector, Senior website designer and developer at Wiild Interactive Pty Ltd
Hi Cassie,This is a common senario. The main problem is you are directing traffic with what I assume is an engaging ad if it's getting clicks, but then you directing them to a homepage - which generally don't have a strong sales narrative. I'm generalising here but that's my experience.If you visit your own website is there a clear direction to take the action you want people to take?If so- great, but then consider if the websites directive as related to what you discuss in your ad? If not people may be getting confused or not finding the right action to take on your website.If you are directing paid traffic to your website it worth considering this as a "campaign" and setting up the supporting structure to make it successful. I.e. use a landing page specific to the ad, so you get a consistent message that's obvious and can't be mistaken.Consider what you are giving people in exchange for signing up? Are you targeting the right market? is it valueable to that market? Are you expecting too much from a single interaction? Do you have a something in place to nuture them after they sign up so they eventually purchase?Sorry bit of a brain dump, but hopefully there are some gem's in there.If you reply with more detail I can advice more specifcally.Be amazing,Joel Warren
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How other entrepreneurs decide what product designs to release?

How closely do you follow trends? Do you use surveys or social media voting competitions? Do you do... read more

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Digital Disruption Demands Marketing and IT Departments Come Together

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7 Useful Chrome Extensions for Content Marketers

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Are You Sure You Want a Top Spot on Google?

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27 Scientific Ways to Boost Your Chances of Going Viral

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8 Reasons Why Your Facebook Ad Stats May Not Be Accurate

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4 Statistic-Based Strategies For Reaching Millennials via Social Ads

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What Kind of Content do Pinterest Users Eat Up? [Infographic]

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comScore Releases New Report on Ad-Blocking and Invalid Traffic [Infographic]

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Should I create a facebook group or page?

Pros/Cons? My purpose is to create a following of stark raving mad fans. read more

Melanie GrayOwner at MyCL (My Computer Lab)
A Facebook page is very easy to create (if you have created your own personal Facebook page). I would encourage any business owner to create one. You never know when it might come in handy to reference.A Facebook group requires a lot more time and effort to run.My tip, join Facebook groups rather than running your own one. Follow the rules and get your name out there. You get the benefits of the group without the effort of running your own group.
Megan EdwardsExpert Content Marketer + Copywriter at mWords Communications
Hi NoreenThe most important factor in deciding whether to create a Facebook group or page (or both) is knowing you have the resources to post regular, relevant content and interact personally with your followers - otherwise the group or page quickly becomes irrelevant and you lose credibility.In my experience, it is better to do one thing well and plan, plan, plan! The most effective social media strategy begins with clearly identifying who you are trying to reach, where they spend their time and what their key interests are. Once you have a clear focus, determine who will be involved in posting and their availability/commitment, then prepare a social media content calendar to map out the frequency and type/s of posts. Good luck!Megan
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Does anyone here implement neuro-marketing?

Lauren ClemettDirector at Ultimate Business Propellor
Hi Noreen, Yes indeed!I have been using and training Neurobranding with hundreds of clients over the past few years. We recently won a Stevie award for our Neurobanding program for SME's.It comes from a passion for consumer behaviour and constant need to know WHY people buy.Specifically I work with professional service providers, because they sell 'the invisible' - their time, expertise etc.It always intrigues me as to why a client chooses a particular service provider, especially when there is so much choice...Is it reputation, cost, experience, personality???In reality it's none of these.It's the provider having 100% confidence in themselves and knowing they are the go-to expert, and the prospect having 100% confidence they can deliver what they promise.Neurobranding is understanding how he brain sees brands and how to instill that confidence in milliseconds, every single time they interact with your brand.Neurobranding enables your brand identity to tell a whole story, complete with memory building recognition and packed with emotion to lock your brand into their recall centre and increase your trust currency. Examples of great Neurobranding include the Toblerone brand, Fedex, Amazon and Baskin Robbins...they use images and colour to send messages the brain 'gets' instantly.To help you, the key steps are:1) Know exactly what the single minded purpose is of your brand2) Tap into your ideal clients demographics, Psychographics and Personal Communication Style so you know the sweet spot for your brand message3) Research the colours and images that best communicate your brand strategy4) Decide what emotion you want your brand to createI hope this has helped. If you want to know more Peter Steidl has a great book about it on Amazon and you are welcome to take a look at examples on the Ultimate Business Propellor page.
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What is more effective On Page SEO or Off Page?

Terry ChadbanOwner at Port Macquarie Online Marketing
Hi Peter,Neither is more important or effective than the other, but they are two different strategies, both of which are vital for the success of your business. On-page SEO is all about optimizing each blog post and page on your site for both search engines and readers, and is an instantaneous thing which you do once per blog post, while off-page SEO is all about getting backlinks to your website from other relevant websites, and that is an on-going thing. A well-written and optimized blog post can get your quick results in the search engines if it is picked up and shared widely, but on-going off-page SEO can give you more permanent results in the long run.
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Are social bookmarking and directory submission still important techniques in 2016?

Terry ChadbanOwner at Port Macquarie Online Marketing
Hi James,While they are not as important as they were ten or even five years ago, they can still be used as part of a co-ordinated marketing plan, especially for local businesses. They are both free, or low cost, techniques, and don't take up much time, so why not use them?All local businesses should list their business in all the local business directories, not just Telstra and Local Directory. While you won't get many leads from any of them directly, it makes your business look more legit, and does give you more brownie points with Google. As well as the local business directories, if your business is in the food or hospitality industries, you should also list your business with sites like Yelp, TripAdvisor, etc, they will bring in a few leads for you. If you need a list of local business directories, send me a message and I will give you a copy of our list.When you publish a blog post, as well as promoting the blog post on social media, try adding the link to the major bookmarking sites, but don't just bookmark your own links or you will quickly be labelled a spammer. Spend a couple of minutes each day bookmarking other people's links which you think your target market would be interested in. Then when you occasionally bookmark your own link, no-one will mind.
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10 Facebook Video Marketing Tips For Brands

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The 5 Most Common On-Page SEO Issues and How to Fix Them [Infographic]

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How General Motors Drives Success in Social Customer Care

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4 Essential Elements of Video Content Marketing Success

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Twitter Allowing More Into The 140-Character Limit

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Twitter Pulls Back from On-Platform Buying – Do Consumers Want to Buy on Social?

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