Online marketing

5 Tips For Creating Effective Web Banner Ads

A properly designed banner advertisement can drive traffic to your site, create brand awareness and... read more

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Phil KhorFounder at SavvySME
Yes, it helps. Thanks heaps :)
David PriceOwner at Price Advertising
Historically the 300x250 box creative size gets the highest CTR out of any other size. Not sure why. But like all forms of advertising, with Banner ads, you need both a visual element to attract attention and then a solid call to action. Obviously it all depends on your advertising objectives but to generalise, three elements of design which tend to work well in banner ads are: • Plain text • Faces, especially female model like visages • Cleavage And of course, your call to action should be something which is appealing. Things like ‘Free information’ have great results because people like the word free and information is always good without requiring a commitment. Hope this helps.
Online marketing

How to measure your digital marketing

Find out why digital marketing is so difficult to measure. Learn about attribution models that can... read more

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How to Accelerate Your Content Marketing Efforts through Copywriting Strategies

Content marketing can be a bit overwhelming for small business owners just starting down that... read more

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5 Free Ways To Drive Traffic To Your Professional Service Website

Have you launched a website for your new business and wonder how on earth you are going to get... read more

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Melissa ProfetaCommunity Manager at SavvySME
Hey Jef, thanks for raising that concern!
Jef LippiattOwner at Startup Chucktown
I commend you on an article that has such a wealth of information. However, I found some of the really long graphics challenging to keep my focus (while trying to retain the overall concept of the article).
Online marketing

How this Security Business grew from zero web presence

This small business selling security services and products to professionals, other small... read more

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Marlon MuyaFounder and Owner at Casino Financing
Thank you for posting this Dionne, that really helped me decide where to focus on now.
Online marketing

4 Unconventional Ways to Bring Traffic to Your Site

Are you looking for new and innovative ways to keep your site busy with traffic? Then look no...read more

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3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

Let your users work for you. Use the content they create to develop a sure-fire online marketing...read more

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Create a Standout Marketing Plan with These 3 Innovative Tips

In a marketing world that has gone content crazy, you have to find new and innovative ways to stand...read more

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Yes, your small business still needs a website — here’s why

While it may seem like a nonsense question, several SMEs still ask if they need a website. The...read more

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These 5 Tips Will Change the Way You Market Your Online Store

If you have an eCommerce store, you want to see lots of site visits. Help yourself out by employing...read more

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A Guide to Getting the Most Out of Your Content Marketing

It's no easy task to get the content you produce out to the right people; this will guide will help...read more

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4 Ways Small Businesses Can Master Marketing

Online marketing can offer small businesses a way to connect to more people than they could through...read more

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Mobile Wallet Marketing: Where Businesses And Consumers' Needs Meet

Since the first appearance of the Mobile Wallet in 2014 in Australia, mobile wallets have been... read more

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Mariona Prat Vila Samsung Pay - Marketing and Partnerships at Samsung Electronics
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Sergio FloresTechnical Product Manager at Samsung Electronics
Awesome read! An entirely different perspective to look at a service that has already been around for some time. There is no doubt that having the opportunity to merge mobile services, mobile experiences, mobile advertising and mobile marketing in one single place is a unique opportunity for marketers to increase higher customer conversion rates, update content and offers according to individual needs and finally exploit an innovative low-cost location-based marketing technique. Keep the good work coming!
Jef LippiattOwner at Startup Chucktown
Definitely a different perspective for me to consider on digital wallets. I don't believe adoption is that high here in the United States (at least not to my current knowledge).
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What is the best way to Promote a Dating Website in Australia

Hi I have developed  a dating website  which is for only Australian People. Now I am wondering to... read more

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How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the... read more

Steve OsborneOwner at Smarthinking
Garbo, having looked over your website, there are numerous ways to increase your traffic. Advertising is the most obvious. However, increased traffic doesn't necessarily equate to increased sales. If your current marketing and sales systems are faulty, more traffic will simply result in greater numbers of lost sales.The choice of which methods/channels to use depends entirely upon your available budget and expected return. By which I mean, first establish the goals for your marketing. Where are you now? Where do you want to be at a given future time? What resources can you make available to get you there?The questions have only just started. What percentage of your current visitors become buyers? Whatever the figure, find out why and quantify your funnel. Where are visitors coming from?How valuable are your current social channels?Where are buyers coming from? What characteristics do they share? Are would-be buyers dropping out of the shopping cart? What does it currently cost to acquire a customer? Who is your customer? What would attract her to the site? How often does she buy? What would entice her to buy more/tell her friends?The list of potential questions to be asked goes on and on. When you've established your goals, you can certainly go about answering them yourself with access to good reference material and advice. But to figure out which questions are relevant to your business may require outside help from a marketing consultant.This is probably not the answer you want to hear, but I think you must start with the fundamentals before spending any money on increasing traffic.
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Online marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains.... read more

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Seowriting Tipssocial media mrketing at Social Shouter
I know it all best happened of website marketing.
I would hazard to add that without a well considered visual component you have no 'Content Strategy' at all! No workable Marketing strategy it has ever neglected visual presentation Maria, so to suggest that it has been "long neglected in marketing until more recent times," is irrational and simply not true.
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UFC 205 live

Watch UFC 205, Alvarez vs McGregor live, ufc 205 fight card, Stream, streaming, PPV, time, Results,... read more

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Online marketing

Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum... read more

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Prosper Taruvinga Digital Marketing Expert at Livelong Digital Pty Ltd
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Facebook’s Latest Update Is A Win For Small Businesses!

Order food, book appointments and more, directly from Facebook! With Facebook already dominating... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jasmine RawlinsonDigital Content Writer at SponsoredLinX
Valid points Jeff!
Jef LippiattOwner at Startup Chucktown
Although this could have a good impact, it could be perceived as negative as well. Why? Facebook has a terrible history with Privacy (or private information). I myself am disinclined to use such a service that will further track my habits and spending patterns. I am baffled by the notion that calling a business is such a "hassle". Heaven forbid we keep going this direction and lose all ability to communicate with one another vocally in the future. I dread a world where we only know how to construct thoughts using a random pattern of emoji.
Online marketing

Online Business Marketing – How A Website Optimisation Consultant Will Help

At its infancy, many industry specialists thought the internet was a fad that would (like others... read more

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Ashley Bryan Owner at Webstrategies Pty Ltd.
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