Online marketing

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Other than many years of hands on experience in the marketing sphere, there is still a lot of space...read more

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Two reasons why you should consider using listicles in your business’ marketing

Lists have changed their use from shopping item points to business marketing in a matter of years....read more

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PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com
Online marketing

How to Create Great Content in Boring Industries

There are several industries in business that can be considered boring. But that doesn't mean your...read more

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Online marketing

How-To Videos Among the Most Watched on YouTube

Video is quickly becoming one of the most successful mediums for marketing. Videos are engaging,...read more

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Online marketing

6 Cold Email Secrets Revealed

While it may seem like old-school marketing--and let's not kid ourselves, it is--email marketing...read more

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25 Basic Marketing Strategies for Beginners

Does your small business have a marketing strategy? If not, it's about time you got one. But how...read more

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Online marketing

4 Unconventional Ways to Bring Traffic to Your Site

Are you looking for new and innovative ways to keep your site busy with traffic? Then look no...read more

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3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

Let your users work for you. Use the content they create to develop a sure-fire online marketing...read more

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Online marketing

Create a Standout Marketing Plan with These 3 Innovative Tips

In a marketing world that has gone content crazy, you have to find new and innovative ways to stand...read more

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These 5 Tips Will Change the Way You Market Your Online Store

If you have an eCommerce store, you want to see lots of site visits. Help yourself out by employing...read more

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A Guide to Getting the Most Out of Your Content Marketing

It's no easy task to get the content you produce out to the right people; this will guide will help...read more

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4 Ways Small Businesses Can Master Marketing

Online marketing can offer small businesses a way to connect to more people than they could through...read more

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Questions

How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the... read more

Steve Osborne
Steve OsborneOwner at Smarthinking
Garbo, having looked over your website, there are numerous ways to increase your traffic. Advertising is the most obvious. However, increased traffic doesn't necessarily equate to increased sales. If your current marketing and sales systems are faulty, more traffic will simply result in greater numbers of lost sales.The choice of which methods/channels to use depends entirely upon your available budget and expected return. By which I mean, first establish the goals for your marketing. Where are you now? Where do you want to be at a given future time? What resources can you make available to get you there?The questions have only just started. What percentage of your current visitors become buyers? Whatever the figure, find out why and quantify your funnel. Where are visitors coming from?How valuable are your current social channels?Where are buyers coming from? What characteristics do they share? Are would-be buyers dropping out of the shopping cart? What does it currently cost to acquire a customer? Who is your customer? What would attract her to the site? How often does she buy? What would entice her to buy more/tell her friends?The list of potential questions to be asked goes on and on. When you've established your goals, you can certainly go about answering them yourself with access to good reference material and advice. But to figure out which questions are relevant to your business may require outside help from a marketing consultant.This is probably not the answer you want to hear, but I think you must start with the fundamentals before spending any money on increasing traffic.
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Questions

Why and IS social media marketing important for all businesses?

CAROL JONES
CAROL JONESOwner at Interface Pty Ltd
Greetings Kirsten from rural Australia,I agree with all of the above.Social media is not relevant for all businesses. And, at its best, can be a monumental time waster.People are on social media to be - social. Plus. When they're on social media, they are very self serving.They don't want irrelevant ads thrown at them every time they page through their newsfeed.And they're most likely to only respond to posts where there's enormous benefit to them.What's new in your shop - or on your website - is always a good start.Discounts come quickly to mind.Free. The most powerful word in advertising. We all want something for free.And tips on how to do things better. That are entertaining while imparting those tips. If you look at what's shared the most on social media, it's videos. On how to do things.The above is what has the greatest appeal to followers of social media. All of the above come at a financial cost. And a cost in time to do regular postings.If you have something new to post almost daily. Can easily give discounts. Or give something away for free on a regular basis. Or have the ability to make fabulous videos on how to do things. And that effort is worth it to you. Go for it.But if it's not. Give social media a miss. Sometimes it's not wise to follow the herd. Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Megan Edwards
Megan EdwardsExpert Content Marketer + Copywriter at mWords Communications
I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.
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Questions

Will creating facebook adverts mess with my organic marketing like what boosting your page does?

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Questions

Are Facebook promoted posts a bad idea?

Derek Lotts
Derek Lotts
As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.
Jennifer Lancaster
As I recently found out, they are only good if you know you will attract the audience who are really interested. Likers need to be people who are similar others, not someone in India or in high school etc. (More for Facebook Ads) You can upload a list of your own email clients, called a "custom audience" and then find people just like them, called "lookalike audience". For promoted posts, you can select a target area, demographic and target interest. If the post is helpful, relevant, and has a vibrant photo, why not do a small budget test for 10 days. You can spend as little as $20. See your results in Insights.
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Questions

What are some blogs and sites a new start-up should send press releases to?

It's very hard to get some coverage for new startups. If you are not Facebook/Twitter and Ron... read more

HUNTER LEONARD
HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
For a start this depends on your start-up's strategy and product area. I find source bottle a really good vehicle for responding to information requests that are specific to your company. I guess it all depends on your business. Have you written a marketing plan? Do you know your target audience. There's no doubt that PR should come before marketing, but I find that unless you have a very targeted message to a targeted blogger or journalist and you have some news of interest to them, getting coverage is not easy.I'd do some research yourself on which bloggers and journalists are writing regularly in your space, or who are specifically reaching your target audience and then survey them on what they are interested in, before then creating a series of articles, blogs or releases on the specific areas of interest. hope this helps hunter
Chloe Constantinides
Chloe ConstantinidesCo-Founder | Creative Director at Dapper Apps
If you don't have an established brand or a high profile investor as you've mentioned, it can be hard to get PR. Start with smaller local publications and work your way up. Once one place has published your story, you generally can get a nice flow-on effect from there.I agree with checking out sites like HARO or also SourceBottle - let the journos come to you and get your brand/company out there as much as possible.Check out sites like:www.startupnews.com.auwww.startupsmart.com.auwww.startupdaily.netwww.startupaus.org
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Questions

How do I determine best accounting and payroll software?

Hi Chris, It really depends how big your business is. If you are a small business then you can probably get away with a reputable off-the-shelf system. You can usually get free trials to start with. If you are savy with Excel and don't have a huge amount of transactions, I would recommend using it. You will then have complete flexibility. If you are a medium sized business, I would engage a Business Analyst to help to define what problems you are solving with regards to your accounts and payroll. By doing this, you will gain confidence with choosing your best course of action. If you are a large business, I would recommend a team of people to help. Start with a Business Analyst to help you define the problems you are solving then engage in a Project Manager and start building a team. Something to keep in mind is that off-the-shelf systems will never work exactly how the business needs it to because all businesses run differently. To have a system that works exactly as you want it to, you would need to have it custom built. In my experience, off-the-shelf systems for large businesses cost more than a custom system would have cost.
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Questions

Would SME owners be interested in a custom news service?

We're considering offering a tailored daily news feed with quality articles from the world's best... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I have Google Alerts setup, I also am starting to use Buffer. However, I'm not subscribed to any RSS, ATOM or XML feeds. I do cruise blogs (design, business and leadership) along with Twitter Lists aligned to those categories and personally curate my feeds. I know there are platforms for automating the entire process (RSS feed sees new post, automatically tweets it out, etc.), but I prefer to manually and socially engage. Both are important to keep users / followers engaged.
Steve Osborne
Steve OsborneOwner at Smarthinking
Not unless it offered something to make people want to change from their current resources. Parity is not enough. What are you offering that can't be found anywhere else?
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Questions

How can I connect with email publishers and advertisers in Australia?

I represent a web agency specialized in email maketing. We have in-house email databases for... read more

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Alessandra Dazzo
Alessandra Dazzo International Business Development Manager at Across srl
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