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How do i publish a blog article in linkedin?

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Does anyone use Springbot? Is it good?

It sounds good but I'm just wondering if there's a better alternative before signing up. read more

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Any great tips on how you prepare the day before presenting a live event?

I have a biggie (online) tomorrow and want to be in the best (mental and physical) shape possible? read more

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What does everyone use for their emails if they don't have a website?

Telstra is getting beyond the joke read more

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Why and IS social media marketing important for all businesses?

CAROL JONESOwner at Interface Pty Ltd
Greetings Kirsten from rural Australia,I agree with all of the above.Social media is not relevant for all businesses. And, at its best, can be a monumental time waster.People are on social media to be - social. Plus. When they're on social media, they are very self serving.They don't want irrelevant ads thrown at them every time they page through their newsfeed.And they're most likely to only respond to posts where there's enormous benefit to them.What's new in your shop - or on your website - is always a good start.Discounts come quickly to mind.Free. The most powerful word in advertising. We all want something for free.And tips on how to do things better. That are entertaining while imparting those tips. If you look at what's shared the most on social media, it's videos. On how to do things.The above is what has the greatest appeal to followers of social media. All of the above come at a financial cost. And a cost in time to do regular postings.If you have something new to post almost daily. Can easily give discounts. Or give something away for free on a regular basis. Or have the ability to make fabulous videos on how to do things. And that effort is worth it to you. Go for it.But if it's not. Give social media a miss. Sometimes it's not wise to follow the herd. Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Megan EdwardsExpert Content Marketer + Copywriter at mWords Communications
I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.
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Will creating facebook adverts mess with my organic marketing like what boosting your page does?

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Are Facebook promoted posts a bad idea?

Derek Lotts
As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.
As I recently found out, they are only good if you know you will attract the audience who are really interested. Likers need to be people who are similar others, not someone in India or in high school etc. (More for Facebook Ads) You can upload a list of your own email clients, called a "custom audience" and then find people just like them, called "lookalike audience". For promoted posts, you can select a target area, demographic and target interest. If the post is helpful, relevant, and has a vibrant photo, why not do a small budget test for 10 days. You can spend as little as $20. See your results in Insights.
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Mac update installation crashes Quicken Mac

  After you have installed Quicken in your Mac machine and you find it not working properly, the... read more

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What are some blogs and sites a new start-up should send press releases to?

It's very hard to get some coverage for new startups. If you are not Facebook/Twitter and Ron... read more

HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
For a start this depends on your start-up's strategy and product area. I find source bottle a really good vehicle for responding to information requests that are specific to your company. I guess it all depends on your business. Have you written a marketing plan? Do you know your target audience. There's no doubt that PR should come before marketing, but I find that unless you have a very targeted message to a targeted blogger or journalist and you have some news of interest to them, getting coverage is not easy.I'd do some research yourself on which bloggers and journalists are writing regularly in your space, or who are specifically reaching your target audience and then survey them on what they are interested in, before then creating a series of articles, blogs or releases on the specific areas of interest. hope this helps hunter
Chloe ConstantinidesCo-Founder | Creative Director at Dapper Apps
If you don't have an established brand or a high profile investor as you've mentioned, it can be hard to get PR. Start with smaller local publications and work your way up. Once one place has published your story, you generally can get a nice flow-on effect from there.I agree with checking out sites like HARO or also SourceBottle - let the journos come to you and get your brand/company out there as much as possible.Check out sites like:www.startupnews.com.auwww.startupsmart.com.auwww.startupdaily.netwww.startupaus.org
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How do I determine best accounting and payroll software?

Hi Chris, It really depends how big your business is. If you are a small business then you can probably get away with a reputable off-the-shelf system. You can usually get free trials to start with. If you are savy with Excel and don't have a huge amount of transactions, I would recommend using it. You will then have complete flexibility. If you are a medium sized business, I would engage a Business Analyst to help to define what problems you are solving with regards to your accounts and payroll. By doing this, you will gain confidence with choosing your best course of action. If you are a large business, I would recommend a team of people to help. Start with a Business Analyst to help you define the problems you are solving then engage in a Project Manager and start building a team. Something to keep in mind is that off-the-shelf systems will never work exactly how the business needs it to because all businesses run differently. To have a system that works exactly as you want it to, you would need to have it custom built. In my experience, off-the-shelf systems for large businesses cost more than a custom system would have cost.
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Online marketing

Digital is not the same as IT

Digital & IT are terms that have become interchangeable but there is a big difference between... read more

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Would SME owners be interested in a custom news service?

We're considering offering a tailored daily news feed with quality articles from the world's best... read more

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Jef LippiattOwner at Startup Chucktown
I have Google Alerts setup, I also am starting to use Buffer. However, I'm not subscribed to any RSS, ATOM or XML feeds. I do cruise blogs (design, business and leadership) along with Twitter Lists aligned to those categories and personally curate my feeds. I know there are platforms for automating the entire process (RSS feed sees new post, automatically tweets it out, etc.), but I prefer to manually and socially engage. Both are important to keep users / followers engaged.
Steve OsborneOwner at Smarthinking
Not unless it offered something to make people want to change from their current resources. Parity is not enough. What are you offering that can't be found anywhere else?
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How can I connect with email publishers and advertisers in Australia?

I represent a web agency specialized in email maketing. We have in-house email databases for... read more

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Alessandra Dazzo International Business Development Manager at Across srl
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What are the steps of creating a content marketing strategy that works best for SEO?

Just to add to that, my blog attracts people due to the fact I used tools that help with being listed everywhere in my category, and researched what writers most want to know about - both in keyword search and in a LinkedIn author group. Writing a helpful user guide and offering it as an opt-in will help you collect more interested folk's emails for the long term. A couple of posts sporadically won't cut the mustard; once you've got 50 optimised articles or so all mobile friendly, then you'll get the visits rising. Good luck!
Hi Leanne,The best content marketing strategy is to write and publish content online which is written for your target audience especially ones that you’re sure they’ll love and consume. The web is full of content that is not interesting. The user experience for your website or the amount of time an audience spends reading your content does affect your SEO rankings therefore you want keep your content as engaging as possible in order to keep them longer on your website. Another thing to keep in mind would be the proper use and placement of keywords on your blog. Lastly, it would be a good idea to have a content marketing plan within your marketing funnel. The top of the funnel being to bring awareness to your products, services or your brand in general. Then the middle part would be to have your prospects gain interest on your products or services. Then the bottom part of the funnel would be focused on converting them into actual customers. I hope this helps :)
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Who do you recommend for web hosting and how much do you pay?

Jef LippiattOwner at Startup Chucktown
I am in the USA so my perspective needs to be taken with a grain of salt. All of what Terry mentioned above is important.I've used Godaddy for about 8 years and had very few issues. I pay roughly $100 - $120 a year for the hosting. I have a bundle of 5 SSL certificates which is another $150 a year. However, for me their hosting is convenient because I can host many domains in the same hosting account (currently I have about 15 domains, 8 of which have actual content). However, Godaddy and most "Traditional" hosting companies are PHP optimized (on the Linux operating system (OS)). They may offer Windows (OS) hosting that supports ".net", "Java" and ".asp" but usually that is a bit more expensive.Why does this matter? If you are set on using a framework or software built in another language such as Python, Ruby or Node JS - you may need to look at distributed or Cloud hosting providers, such as Amazon AWS, Heroku, Google or others. Typically these services support the other languages but also can handle more capacity (users at a time) because they can scale easily. Keep in mind the cost structures of these services are usually a bit more complicated.The important thing is you know what is important to you (bandwidth, storage space, scale-ability, cost, etc.) before you make your decision. If you aren't sure, try getting some guidance from vendors by explaining the goals of your hosting needs.
Hi John,This is not touting for business, but may give you an idea of what to look for, and what to pay. We run our own website hosting for our clients, exclusively for the Wordpress platform, so our web hosting is specifically optimized for Wordpress.[1] First decide what platform you are going to use, then find web hosting which specializes in that platform.[2] Decide whether you want to maintain your website yourself, or whether you want to pay for a fully managed service.[3] Look for a web hosting service that has a data centre close to you/your customers. For example most of our clients are situated in NSW, so our data centre is located in the Sydney CBD. [4] Stay away from cheap web hosting like Hostgator and Godaddy, because their data centres are situated in the US, which presents a number of problems like slow page load times, which Google use to assess your search rankings, as well as security issues related to US laws.[5] Try to find a web host which uses some sort of CDN (Content Delivery Network) like CloudFlare or MaxCDN. This is not a major problem if your data centre is situated close to where your customers are, but can help if you are expecting to attract customers from overseas because the CDN will display your website from the nearest datacentre in their network, which cuts down on page loading times again.[6] Make sure that some sort of regular backup service is included, and easy for you to access if ever you need to roll back your website for any reason.[7] Finally, make sure that your web host is using SSD (Solid State Drives) rather than traditional hard disk drives because this improves loading times dramatically. If you compare the loading speed of your mobile phone or tablet with your desktop computer you will see what I mean.For the record, our web hosting is all SSD-based, situated in a data centre in Sydney, as I mentioned, and we run CloudFlare for our CDN. Our prices start at $20/month for basic websites, and $30/month for ecommerce websites, and that includes basic maintenance and weekly backups. That will give you a ballpark figure to work on, and an idea of what to look for, and what not to go for.Good luck with your search, a reliable web hosting service is vital to an online business today!
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What's a good tool to manage event-triggered email campaigns?

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Infusionsoft is another - we use it successfully, still; be aware it is known as 'confusionsoft' by the majority of users
Hi Anonymous,Have a look at both http://www.activecampaign.com/ and https://convertkit.com/ and see if they will do the job for you. Both are reasonably priced, and both have sophisticated rules, or triggers, which allow you to segment your lists depending on certain events, like whether the reader opens a link, or downloads a file, etc.
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What is the the best way to learn Digital Marketing (SEO, SEM, SMO etc)?

Very good question. I guess you can learn the tricks but you cannot learn marketing. it comes with time and practice. Mostly you evolve. You love your product so you can talk about it and then only you can sell it with confidence.It is the same on the digital world. you have channels and you filters and pipelines etc at the end of the day you need to look for subject matter specialist depending on what you are selling. Dont get me wrong, I am not discouraging you, but yes you can learn "What is What" and "What impacts what" but no book will tell you "What works". At the end of the day you want to connect to your customers depending on the age group, lifestyle and buying habits.For example - I have had clients spending thousands on google ppc for selling fashion wear for their eCommerce sites. At the end of the day, their target audience dont go to google, they spend more time on social channels and music channels. but yeah try explaining that to a client who has read "All the SEO" online and still thinks that spending crazy on google ppc will get him sales. In conclusion - Never keep all your eggs in one basket, focus on retargeting platforms, look for prospecting tools on social media and spend your marketing dollars wisely. please read this
Hi there Opal, I'm a bit of a learn-at-home kind of gal. I started in 2009 with the huge book "SEO: An Hour a Day", added in some optimising our own websites with Wordpress Yoast SEO (a plug in, but also a learning tool), learnt some insights from Perry Marshall on running Adwords (in the old days when you got good keyword clicks for a dollar). Now I learn about LinkedIn. But the best learning tool I found is Upcity SEO - which I used to grow my own site, from finding keywords to "how to" register your site and start socialising at all the best places on the web. Their 'smiley face' dashboard is really easy to understand for anyone as well.I built a little learning site www.FixMyOwnSEO.com built around these teachings, so I hope this helps.
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Online marketing

A Trip Down Memory Lane

You might have noticed some of the rebranding that has happened to major digital conglomerates over... read more

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Lina BarfootEditor at SavvySME
Interesting article. It should be obvious that technology always informs digital marketing but I think it's something forgotten. What would you speculate is going to change next? Is there anything akin to the iPhone now in terms of changing up the game?
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What are your predictions for the future of online advertising?

‘Reality optimization’ will become a thing, content feeds will become finely-tuned for each... read more

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Yee Trinh Co-founder at SavvySME
Gwendolyn KestrelDigital Analyst at seoWorks
I think that advertising will continue to go "native." in articles until some lawsuits endeavor to establish guidelines for what's "content" and what's "advertising" that will immediately have more loopholes found in them.I think that remarketing will become even stronger and more effective. So, when you've put that shirt into your shopping cart, but haven't gone back to it, it will haunt you, along with similar shirts from other companies, for a very long time.I also think that advertising will be smarter about related products. I buy a lot of dresses that are dry-clean only. In the not-distant future I will start to see ads for dry cleaners near me, alternations, and clothing-donation shops like Goodwill. These are all targeting my fancy dresses.
Jef LippiattOwner at Startup Chucktown
I believe that product reviews and customer testimonials are going to continue to be powerful forms of advertisement. In a way, they are the digital equivalent of word-of-mouth advertising between happy customers in person (now just online).I think ads will move deeper into the content almost like product sponsorship (reminiscent of the 1950's TV shows at least here in the United States). Obviously it'll be a bit craftier but most advertisements will try to be as subconscious as possible (as those are harder ideas to shake than a poster or a TV spot).In many ways I see a bigger surge happening on and within our clothing. I have a feeling you'll pay more for clothes that have little or no advertising on them. Also, if you want clothing without tracking sensors, RFID tags and other wearable tech you'll be paying more. Why? Even though you'd think those sensors would cost more, retailers will have figured out how to leverage them to track your every movement and use it much like Facebook currently uses your personal data. However, the difference being this time the data will be your physical movements, frequency of use, perspiration, speed and places you frequent.Intriguing? Scary? Maybe both.
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Online marketing

Search Engine Marketing: The Alchemy of Our Age

Home Latest Top 50 How To Lists Events Subscribe 5 min...read more

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