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What is the best way to Promote a Dating Website in Australia

Hi I have developed  a dating website  which is for only Australian People. Now I am wondering to... read more

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Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains.... read more

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Seowriting Tipssocial media mrketing at Social Shouter
I know it all best happened of website marketing.
I would hazard to add that without a well considered visual component you have no 'Content Strategy' at all! No workable Marketing strategy it has ever neglected visual presentation Maria, so to suggest that it has been "long neglected in marketing until more recent times," is irrational and simply not true.
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UFC 205 live

Watch UFC 205, Alvarez vs McGregor live, ufc 205 fight card, Stream, streaming, PPV, time, Results,... read more

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Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum... read more

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Prosper Taruvinga Digital Marketing Expert at Livelong Digital Pty Ltd
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Facebook’s Latest Update Is A Win For Small Businesses!

Order food, book appointments and more, directly from Facebook! With Facebook already dominating... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jasmine RawlinsonDigital Content Writer at SponsoredLinX
Valid points Jeff!
Jef LippiattOwner at Startup Chucktown
Although this could have a good impact, it could be perceived as negative as well. Why? Facebook has a terrible history with Privacy (or private information). I myself am disinclined to use such a service that will further track my habits and spending patterns. I am baffled by the notion that calling a business is such a "hassle". Heaven forbid we keep going this direction and lose all ability to communicate with one another vocally in the future. I dread a world where we only know how to construct thoughts using a random pattern of emoji.
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Online Business Marketing – How A Website Optimisation Consultant Will Help

At its infancy, many industry specialists thought the internet was a fad that would (like others... read more

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Ashley Bryan Owner at Webstrategies Pty Ltd.
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How do i publish a blog article in linkedin?

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Does anyone use Springbot? Is it good?

It sounds good but I'm just wondering if there's a better alternative before signing up. read more

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Any great tips on how you prepare the day before presenting a live event?

I have a biggie (online) tomorrow and want to be in the best (mental and physical) shape possible? read more

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What does everyone use for their emails if they don't have a website?

Telstra is getting beyond the joke read more

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Why and IS social media marketing important for all businesses?

CAROL JONESOwner at Interface Pty Ltd
Greetings Kirsten from rural Australia,I agree with all of the above.Social media is not relevant for all businesses. And, at its best, can be a monumental time waster.People are on social media to be - social. Plus. When they're on social media, they are very self serving.They don't want irrelevant ads thrown at them every time they page through their newsfeed.And they're most likely to only respond to posts where there's enormous benefit to them.What's new in your shop - or on your website - is always a good start.Discounts come quickly to mind.Free. The most powerful word in advertising. We all want something for free.And tips on how to do things better. That are entertaining while imparting those tips. If you look at what's shared the most on social media, it's videos. On how to do things.The above is what has the greatest appeal to followers of social media. All of the above come at a financial cost. And a cost in time to do regular postings.If you have something new to post almost daily. Can easily give discounts. Or give something away for free on a regular basis. Or have the ability to make fabulous videos on how to do things. And that effort is worth it to you. Go for it.But if it's not. Give social media a miss. Sometimes it's not wise to follow the herd. Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Megan EdwardsExpert Content Marketer + Copywriter at mWords Communications
I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.
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Will creating facebook adverts mess with my organic marketing like what boosting your page does?

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Are Facebook promoted posts a bad idea?

Derek Lotts
As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.
As I recently found out, they are only good if you know you will attract the audience who are really interested. Likers need to be people who are similar others, not someone in India or in high school etc. (More for Facebook Ads) You can upload a list of your own email clients, called a "custom audience" and then find people just like them, called "lookalike audience". For promoted posts, you can select a target area, demographic and target interest. If the post is helpful, relevant, and has a vibrant photo, why not do a small budget test for 10 days. You can spend as little as $20. See your results in Insights.
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Mac update installation crashes Quicken Mac

  After you have installed Quicken in your Mac machine and you find it not working properly, the... read more

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What are some blogs and sites a new start-up should send press releases to?

It's very hard to get some coverage for new startups. If you are not Facebook/Twitter and Ron... read more

HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
For a start this depends on your start-up's strategy and product area. I find source bottle a really good vehicle for responding to information requests that are specific to your company. I guess it all depends on your business. Have you written a marketing plan? Do you know your target audience. There's no doubt that PR should come before marketing, but I find that unless you have a very targeted message to a targeted blogger or journalist and you have some news of interest to them, getting coverage is not easy.I'd do some research yourself on which bloggers and journalists are writing regularly in your space, or who are specifically reaching your target audience and then survey them on what they are interested in, before then creating a series of articles, blogs or releases on the specific areas of interest. hope this helps hunter
Chloe ConstantinidesCo-Founder | Creative Director at Dapper Apps
If you don't have an established brand or a high profile investor as you've mentioned, it can be hard to get PR. Start with smaller local publications and work your way up. Once one place has published your story, you generally can get a nice flow-on effect from there.I agree with checking out sites like HARO or also SourceBottle - let the journos come to you and get your brand/company out there as much as possible.Check out sites like:www.startupnews.com.auwww.startupsmart.com.auwww.startupdaily.netwww.startupaus.org
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How do I determine best accounting and payroll software?

Hi Chris, It really depends how big your business is. If you are a small business then you can probably get away with a reputable off-the-shelf system. You can usually get free trials to start with. If you are savy with Excel and don't have a huge amount of transactions, I would recommend using it. You will then have complete flexibility. If you are a medium sized business, I would engage a Business Analyst to help to define what problems you are solving with regards to your accounts and payroll. By doing this, you will gain confidence with choosing your best course of action. If you are a large business, I would recommend a team of people to help. Start with a Business Analyst to help you define the problems you are solving then engage in a Project Manager and start building a team. Something to keep in mind is that off-the-shelf systems will never work exactly how the business needs it to because all businesses run differently. To have a system that works exactly as you want it to, you would need to have it custom built. In my experience, off-the-shelf systems for large businesses cost more than a custom system would have cost.
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Digital is not the same as IT

Digital & IT are terms that have become interchangeable but there is a big difference between... read more

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Would SME owners be interested in a custom news service?

We're considering offering a tailored daily news feed with quality articles from the world's best... read more

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Jef LippiattOwner at Startup Chucktown
I have Google Alerts setup, I also am starting to use Buffer. However, I'm not subscribed to any RSS, ATOM or XML feeds. I do cruise blogs (design, business and leadership) along with Twitter Lists aligned to those categories and personally curate my feeds. I know there are platforms for automating the entire process (RSS feed sees new post, automatically tweets it out, etc.), but I prefer to manually and socially engage. Both are important to keep users / followers engaged.
Steve OsborneOwner at Smarthinking
Not unless it offered something to make people want to change from their current resources. Parity is not enough. What are you offering that can't be found anywhere else?
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How can I connect with email publishers and advertisers in Australia?

I represent a web agency specialized in email maketing. We have in-house email databases for... read more

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Alessandra Dazzo International Business Development Manager at Across srl
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What are the steps of creating a content marketing strategy that works best for SEO?

Just to add to that, my blog attracts people due to the fact I used tools that help with being listed everywhere in my category, and researched what writers most want to know about - both in keyword search and in a LinkedIn author group. Writing a helpful user guide and offering it as an opt-in will help you collect more interested folk's emails for the long term. A couple of posts sporadically won't cut the mustard; once you've got 50 optimised articles or so all mobile friendly, then you'll get the visits rising. Good luck!
Hi Leanne,The best content marketing strategy is to write and publish content online which is written for your target audience especially ones that you’re sure they’ll love and consume. The web is full of content that is not interesting. The user experience for your website or the amount of time an audience spends reading your content does affect your SEO rankings therefore you want keep your content as engaging as possible in order to keep them longer on your website. Another thing to keep in mind would be the proper use and placement of keywords on your blog. Lastly, it would be a good idea to have a content marketing plan within your marketing funnel. The top of the funnel being to bring awareness to your products, services or your brand in general. Then the middle part would be to have your prospects gain interest on your products or services. Then the bottom part of the funnel would be focused on converting them into actual customers. I hope this helps :)
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