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Would SME owners be interested in a custom news service?

We're considering offering a tailored daily news feed with quality articles from the world's best... read more

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How can I connect with email publishers and advertisers in Australia?

I represent a web agency specialized in email maketing. We have in-house email databases for... read more

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Alessandra Dazzo International Business Development Manager at Across srl
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What are the steps of creating a content marketing strategy that works best for SEO?

Jennifer LancasterOwner at I Want That CRM
Just to add to that, my blog attracts people due to the fact I used tools that help with being listed everywhere in my category, and researched what writers most want to know about - both in keyword search and in a LinkedIn author group. Writing a helpful user guide and offering it as an opt-in will help you collect more interested folk's emails for the long term. A couple of posts sporadically won't cut the mustard; once you've got 50 optimised articles or so all mobile friendly, then you'll get the visits rising. Good luck!
Katina BeveridgeOwner at Strategic Online
Hi Leanne,The best content marketing strategy is to write and publish content online which is written for your target audience especially ones that you’re sure they’ll love and consume. The web is full of content that is not interesting. The user experience for your website or the amount of time an audience spends reading your content does affect your SEO rankings therefore you want keep your content as engaging as possible in order to keep them longer on your website. Another thing to keep in mind would be the proper use and placement of keywords on your blog. Lastly, it would be a good idea to have a content marketing plan within your marketing funnel. The top of the funnel being to bring awareness to your products, services or your brand in general. Then the middle part would be to have your prospects gain interest on your products or services. Then the bottom part of the funnel would be focused on converting them into actual customers. I hope this helps :)
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Who do you recommend for web hosting and how much do you pay?

Jef LippiattOwner at Startup Chucktown
I am in the USA so my perspective needs to be taken with a grain of salt. All of what Terry mentioned above is important.I've used Godaddy for about 8 years and had very few issues. I pay roughly $100 - $120 a year for the hosting. I have a bundle of 5 SSL certificates which is another $150 a year. However, for me their hosting is convenient because I can host many domains in the same hosting account (currently I have about 15 domains, 8 of which have actual content). However, Godaddy and most "Traditional" hosting companies are PHP optimized (on the Linux operating system (OS)). They may offer Windows (OS) hosting that supports ".net", "Java" and ".asp" but usually that is a bit more expensive.Why does this matter? If you are set on using a framework or software built in another language such as Python, Ruby or Node JS - you may need to look at distributed or Cloud hosting providers, such as Amazon AWS, Heroku, Google or others. Typically these services support the other languages but also can handle more capacity (users at a time) because they can scale easily. Keep in mind the cost structures of these services are usually a bit more complicated.The important thing is you know what is important to you (bandwidth, storage space, scale-ability, cost, etc.) before you make your decision. If you aren't sure, try getting some guidance from vendors by explaining the goals of your hosting needs.
Terry ChadbanOwner at Port Macquarie Online Marketing
Hi John,This is not touting for business, but may give you an idea of what to look for, and what to pay. We run our own website hosting for our clients, exclusively for the Wordpress platform, so our web hosting is specifically optimized for Wordpress.[1] First decide what platform you are going to use, then find web hosting which specializes in that platform.[2] Decide whether you want to maintain your website yourself, or whether you want to pay for a fully managed service.[3] Look for a web hosting service that has a data centre close to you/your customers. For example most of our clients are situated in NSW, so our data centre is located in the Sydney CBD. [4] Stay away from cheap web hosting like Hostgator and Godaddy, because their data centres are situated in the US, which presents a number of problems like slow page load times, which Google use to assess your search rankings, as well as security issues related to US laws.[5] Try to find a web host which uses some sort of CDN (Content Delivery Network) like CloudFlare or MaxCDN. This is not a major problem if your data centre is situated close to where your customers are, but can help if you are expecting to attract customers from overseas because the CDN will display your website from the nearest datacentre in their network, which cuts down on page loading times again.[6] Make sure that some sort of regular backup service is included, and easy for you to access if ever you need to roll back your website for any reason.[7] Finally, make sure that your web host is using SSD (Solid State Drives) rather than traditional hard disk drives because this improves loading times dramatically. If you compare the loading speed of your mobile phone or tablet with your desktop computer you will see what I mean.For the record, our web hosting is all SSD-based, situated in a data centre in Sydney, as I mentioned, and we run CloudFlare for our CDN. Our prices start at $20/month for basic websites, and $30/month for ecommerce websites, and that includes basic maintenance and weekly backups. That will give you a ballpark figure to work on, and an idea of what to look for, and what not to go for.Good luck with your search, a reliable web hosting service is vital to an online business today!
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What's a good tool to manage event-triggered email campaigns?

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Lisa OrmenyessyOwner at Straight Talk Group
Infusionsoft is another - we use it successfully, still; be aware it is known as 'confusionsoft' by the majority of users
Hi Anonymous,Have a look at both http://www.activecampaign.com/ and https://convertkit.com/ and see if they will do the job for you. Both are reasonably priced, and both have sophisticated rules, or triggers, which allow you to segment your lists depending on certain events, like whether the reader opens a link, or downloads a file, etc.
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What is the the best way to learn Digital Marketing (SEO, SEM, SMO etc)?

Uttam JhaOwner at Tyche Infotech Pty Ltd
Very good question. I guess you can learn the tricks but you cannot learn marketing. it comes with time and practice. Mostly you evolve. You love your product so you can talk about it and then only you can sell it with confidence.It is the same on the digital world. you have channels and you filters and pipelines etc at the end of the day you need to look for subject matter specialist depending on what you are selling. Dont get me wrong, I am not discouraging you, but yes you can learn "What is What" and "What impacts what" but no book will tell you "What works". At the end of the day you want to connect to your customers depending on the age group, lifestyle and buying habits.For example - I have had clients spending thousands on google ppc for selling fashion wear for their eCommerce sites. At the end of the day, their target audience dont go to google, they spend more time on social channels and music channels. but yeah try explaining that to a client who has read "All the SEO" online and still thinks that spending crazy on google ppc will get him sales. In conclusion - Never keep all your eggs in one basket, focus on retargeting platforms, look for prospecting tools on social media and spend your marketing dollars wisely. please read this
Jennifer LancasterOwner at I Want That CRM
Hi there Opal, I'm a bit of a learn-at-home kind of gal. I started in 2009 with the huge book "SEO: An Hour a Day", added in some optimising our own websites with Wordpress Yoast SEO (a plug in, but also a learning tool), learnt some insights from Perry Marshall on running Adwords (in the old days when you got good keyword clicks for a dollar). Now I learn about LinkedIn. But the best learning tool I found is Upcity SEO - which I used to grow my own site, from finding keywords to "how to" register your site and start socialising at all the best places on the web. Their 'smiley face' dashboard is really easy to understand for anyone as well.I built a little learning site www.FixMyOwnSEO.com built around these teachings, so I hope this helps.
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Online marketing

A Trip Down Memory Lane

You might have noticed some of the rebranding that has happened to major digital conglomerates over... read more

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Lina BarfootEditor at SavvySME
Interesting article. It should be obvious that technology always informs digital marketing but I think it's something forgotten. What would you speculate is going to change next? Is there anything akin to the iPhone now in terms of changing up the game?
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What are your predictions for the future of online advertising?

‘Reality optimization’ will become a thing, content feeds will become finely-tuned for each... read more

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Yee Trinh Co-founder at SavvySME
Gwendolyn KestrelDigital Analyst at seoWorks
I think that advertising will continue to go "native." in articles until some lawsuits endeavor to establish guidelines for what's "content" and what's "advertising" that will immediately have more loopholes found in them.I think that remarketing will become even stronger and more effective. So, when you've put that shirt into your shopping cart, but haven't gone back to it, it will haunt you, along with similar shirts from other companies, for a very long time.I also think that advertising will be smarter about related products. I buy a lot of dresses that are dry-clean only. In the not-distant future I will start to see ads for dry cleaners near me, alternations, and clothing-donation shops like Goodwill. These are all targeting my fancy dresses.
Jef LippiattOwner at Startup Chucktown
I believe that product reviews and customer testimonials are going to continue to be powerful forms of advertisement. In a way, they are the digital equivalent of word-of-mouth advertising between happy customers in person (now just online).I think ads will move deeper into the content almost like product sponsorship (reminiscent of the 1950's TV shows at least here in the United States). Obviously it'll be a bit craftier but most advertisements will try to be as subconscious as possible (as those are harder ideas to shake than a poster or a TV spot).In many ways I see a bigger surge happening on and within our clothing. I have a feeling you'll pay more for clothes that have little or no advertising on them. Also, if you want clothing without tracking sensors, RFID tags and other wearable tech you'll be paying more. Why? Even though you'd think those sensors would cost more, retailers will have figured out how to leverage them to track your every movement and use it much like Facebook currently uses your personal data. However, the difference being this time the data will be your physical movements, frequency of use, perspiration, speed and places you frequent.Intriguing? Scary? Maybe both.
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Online marketing

Search Engine Marketing: The Alchemy of Our Age

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Customer Satisfaction & Experience - Your Guide to Success

Due to the bombardment people are constantly faced with via marketing and advertising, they are... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Jef LippiattOwner at Startup Chucktown
This is definitely an area I spend much time thinking and crafting. I believe that transparency, timeliness and empathy are key to resolve dissatisfaction in customers. This means eliminating stock answers and putting real time and effort into the process. Complaining customers are indeed an opportunity but to properly capitalize on it you must use the above with the addition of action. Customers (both satisfied and dissatisfied) that see you not following through on your solicited and unsolicited feedback will start to distrust your transparency and dedication to a high level of customer service and experience.
Lina BarfootEditor at SavvySME
Great article - the bad reviews and feedback seems to be the last thing a lot of companies want to deal with but it's pretty essential that they do!
Online marketing

Digital Marketers are not the answer

Here’s the thing. The Consumer paradigm has changed. We no longer digest information in one... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Farhad KhurshedFounder at Copywriting-Results
True. It pays to remember that "Digital" is just media. The more "legs" you have to support the table, the more stable it will be. As they say, the most dangerous number in marketing is "one". Case in point, Google uses snail mail to promote Adwords. Direct Response marketers use "Shock & Awe" packs, "lumpy mail" and offer based marketing pieces very effectively.
Steve OsborneOwner at Smarthinking
I agree Hamish. Re: the "consumer paradigm." People read/watch/consume what interests them. Sometimes, it's an ad. Re: the "digital marketer." All marketing has the same goal. It matters not which tool is used or platform embraced.
Online marketing

10 Budget-Conscious Digital Marketing Strategies

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Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what... read more

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Farhad KhurshedFounder at Copywriting-Results
Social is a broad term.You can't avoid it though. At the least, create a killer LinkedIn profile and start getting visible in LinkedIn and facebook groups, by commenting and posting.This takes time, but will help you get your name out there.I'm a copywriter and am a member of a few closed groups on Facebook, which have been quite helpful and I've got a few clients through these.
Jef LippiattOwner at Startup Chucktown
Lina,I think the first question you should ask yourself is what is it that you want to get from using social media? Understanding your end goal of using social media will help you determine a few things.Know the goal - having definite goals will help you determine what social media platforms make sense.Do you want to connect with other writers?Get your writing in front of a larger or different audience?Learn from other writers and creatives?Make / Consume / Hybrid - how are you approaching social media? Knowing how you want to participate can also drive what platforms you target.Casually lurking for inspiration? (Youtube, Pinterest, etc.)Share expertise? (LinkedIn, Blab, Periscope, etc.)Like the back and forth? (Twitter, Quora, Forums, etc.)Time to Spare - how much time are you willing to dedicate to social media? Knowing your commitment level will help drive expectations and potentially the model (above) how you interact on social media.Not much time? You probably are lurking or infrequently sharing (don't expect to gain a huge following, but expect to have some fun).Particular platform? Do you feel like you want to go all in but not stress yourself out trying to keep up with every social network? Dedicate the time you have to the social media outlets that will give you the most return for your invested time and effort.All in? Get ready to find some aggregation apps and automation tools to keep your posts across multiple channels flowing out seamlessly. However, don't let all the feeds become automated robots (after all it is called "social" media). So be social when you can.I hope that helps. I look forward to your thoughts and feedback.
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Online marketing

Seven Deadly C's of Marketing

Create --------> Captivate --------> Capture --------> Connect --------> Convert... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lauren O'ConnorSocial & Digital Content Writer at SponsoredLinX
I think when it comes to 'story-selling', there is no point simply skimming over the details - it's just too important. Engaging stories should always open up a two-way communication stream; this way, you know you have been truly successful in your storytelling.
Phil KhorFounder at SavvySME
Great stuff Lauren. So much value in this article. It's a lot to absorb and even more to implement. Taking things step by step is key I suppose!
Online marketing

Don't you just hate all the hype?

Don't you just hate all the hype? I do. I get so sick of the shouting and hollering that happens... read more

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Jef LippiattOwner at Startup Chucktown
I am perhaps an oddity at A & B you mention above, but my shortfall is C. Not sleeping much is an advantage and my brain is great at retaining what I consume. However, having a day job and several side hustles (my own ventures and helping a few others). I feel limited in what I can accomplish every week. I do only participate in networks (social networks) that provide me with value and align to my goals. But I would like to see a bit more come out of that effort in the future.
Yee TrinhCo-founder at SavvySME
Too true. It's important to take a step back sometimes are reevaluate how operations align with goals, rather than doing for the sake of doing.
Online marketing

15 Ways to Get More ROI From Social Media This Month

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Diversifying the Digital Dream

Your brand is so much more than your advertising. Let that sink in for a moment. Your story, your... read more

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Kristen Boucher Client Manager at SponsoredLinX
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Lina BarfootEditor at SavvySME
Couldn't agree more with you; your story and reason for being in business is such a crucial part of how you should present yourself. I really like the idea of using social media and still remaining selective about how and where you use it. Great article!
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Online Marketing Crossroads

Content Marketing has been on everyone's lips and for good reason, but there is definitely some... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lina BarfootEditor at SavvySME
It's interesting just how often those two concepts are conflated, I think it might possibly have something to do with how limited a view many people have on marketing. You're so right in saying that content marketing is so much broader! although of course SEO is still necessary. Great article, loved reading it!
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6 Reasons Your Email Marketing Efforts Are Not Effective

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3 Marketing Lessons I Learned From My Digitally Native Kids

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