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Online marketing

Seven Deadly C's of Marketing

Create --------> Captivate --------> read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lauren O'ConnorSocial & Digital Content Writer at SponsoredLinX
I think when it comes to 'story-selling', there is no point simply skimming over the details - it's just too important. Engaging stories should always open up a two-way communication stream; this way, you know you have been truly successful in your storytelling.
Phil KhorFounder at SavvySME
Great stuff Lauren. So much value in this article. It's a lot to absorb and even more to implement. Taking things step by step is key I suppose!
Online marketing

Don't you just hate all the hype?

Don't you just hate all the hype? I do. I get so sick of the shouting and hollering that happens... read more

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Jef LippiattOwner at Startup Chucktown
I am perhaps an oddity at A & B you mention above, but my shortfall is C. Not sleeping much is an advantage and my brain is great at retaining what I consume. However, having a day job and several side hustles (my own ventures and helping a few others). I feel limited in what I can accomplish every week. I do only participate in networks (social networks) that provide me with value and align to my goals. But I would like to see a bit more come out of that effort in the future.
Yee TrinhCo-founder at SavvySME
Too true. It's important to take a step back sometimes are reevaluate how operations align with goals, rather than doing for the sake of doing.
Online marketing

15 Ways to Get More ROI From Social Media This Month

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Diversifying the Digital Dream

Your brand is so much more than your advertising. Let that sink in for a moment. Your story, your... read more

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Kristen Boucher Client Manager at SponsoredLinX
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Lina BarfootEditor at SavvySME
Couldn't agree more with you; your story and reason for being in business is such a crucial part of how you should present yourself. I really like the idea of using social media and still remaining selective about how and where you use it. Great article!
Online marketing

Online Marketing Crossroads

Content Marketing has been on everyone's lips and for good reason, but there is definitely some... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lina BarfootEditor at SavvySME
It's interesting just how often those two concepts are conflated, I think it might possibly have something to do with how limited a view many people have on marketing. You're so right in saying that content marketing is so much broader! although of course SEO is still necessary. Great article, loved reading it!
Online marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

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3 Marketing Lessons I Learned From My Digitally Native Kids

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How Remarketing Can Be Used to Increase Revenue [Infographic]

Skip to main content SIGN IN | REGISTER WEBINARSSOCIAL...read more

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VAMP is a social media influencer platform focused on the Instagram niche

For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as...read more

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5 Steps to Building Your First Online Sales Funnel

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You’re Not Seeing Things, Google Has a New Logo

Small Business Trends Events Influencer Awards Book Awards Marketplace RSS Pinterest...read more

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Online Marketing for 'Multi-Passionate' Entrepreneurs

photo credit: YIP Day 151 - Kitchen Shelf via photopin (license)Often, I get the question, "I do so...read more

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Questions

What would you recommend doing to grow an online deals community?

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How do I market bluetooth tracking devices for my small online business?

Hi Scott Yang, I have a small online business selling bluetooth tracking devices like... read more

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Scott YangFounder at OzBargain.com.au
Hi Rajeev,I am certainly no expert in marketing. However to sell something, you either have to (1) convince them that they need it, as it's a desirable item, or (2) it's so cheap and you might as well get it whether you need it or not.Unfortunately it's easier to do (2) on OzBargain than (1) because almost everyone looks at the price tag first. There might be some Special Interest Groups that you can go to, to share why your item is useful/desirable. On OzBargain it appears that the only way to sell is that it's cheaper than everyone else.
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Online marketing

10 Email Marketing Essentials: How To Get That Mail Opened

Your marketing strategy may include social media, traditional advertising, media exposure,... read more

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Simon Slade CEO at Doubledot Media
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The Display Network - Targeting Explained

The display network on Google AdWords is something that many people leave well alone. Sure, it has... read more

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Give Custom Segments the Green Light in Google Analytics

As you probably know by now, I’m a bit of a fan of Google Analytics. It’s something I use on every... read more

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Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
I only search myself up to see how I'm faring on SEO :D
Yee TrinhCo-founder at SavvySME
Really informative article. Some great tips here that I hadn't known before. Thanks.
Online marketing

5 Outstanding Benefits Of A Google Business Listing

So your business predominantly operates offline and doesn’t necessarily have a roaring website,... read more

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Flikfla Zak at FIRST.
Nice article. Yeah, Google Places is definitely something you should go for.
Francine BishopOwner at Mayvin Training
OOPS! Typo in the headline. Did anyone notice?? :)
Online marketing

Tips on How To Fit AdWords Into Your Overall Digital Strategy

One risk that a lot of small businesses take when it comes to digital strategy is putting all their... read more

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