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Online marketing

Online Marketing for 'Multi-Passionate' Entrepreneurs

photo credit: YIP Day 151 - Kitchen Shelf via photopin (license)Often, I get the question, "I do so...read more

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Questions

What would you recommend doing to grow an online deals community?

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How do I market bluetooth tracking devices for my small online business?

Hi Scott Yang, I have a small online business selling bluetooth tracking devices like... read more

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Rajeev Saini at Weerable
Scott YangFounder at OzBargain.com.au
Hi Rajeev,I am certainly no expert in marketing. However to sell something, you either have to (1) convince them that they need it, as it's a desirable item, or (2) it's so cheap and you might as well get it whether you need it or not.Unfortunately it's easier to do (2) on OzBargain than (1) because almost everyone looks at the price tag first. There might be some Special Interest Groups that you can go to, to share why your item is useful/desirable. On OzBargain it appears that the only way to sell is that it's cheaper than everyone else.
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Online marketing

10 Email Marketing Essentials: How To Get That Mail Opened

Your marketing strategy may include social media, traditional advertising, media exposure,... read more

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Simon Slade CEO at Doubledot Media
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The Display Network - Targeting Explained

The display network on Google AdWords is something that many people leave well alone. Sure, it has... read more

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Give Custom Segments the Green Light in Google Analytics

As you probably know by now, I’m a bit of a fan of Google Analytics. It’s something I use on every... read more

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Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
I only search myself up to see how I'm faring on SEO :D
Yee TrinhMarketing Manager at SavvySME
Really informative article. Some great tips here that I hadn't known before. Thanks.
Online marketing

5 Outstanding Benefits Of A Google Business Listing

So your business predominantly operates offline and doesn’t necessarily have a roaring website,... read more

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Flikfla Zak at FIRST.
Nice article. Yeah, Google Places is definitely something you should go for.
Francine BishopOwner at Mayvin Training
OOPS! Typo in the headline. Did anyone notice?? :)
Online marketing

Tips on How To Fit AdWords Into Your Overall Digital Strategy

One risk that a lot of small businesses take when it comes to digital strategy is putting all their... read more

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Google Adwords Campaign: What to Expect When You're Expecting (Results)

When dealing with your Google AdWords campaign, it’s important to test and measure. Looking at your... read more

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YouTube Tools for Success

When it comes to search volume, it might surprise a lot of people to know that YouTube is the... read more

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Today, brands have stepped up their game on You Tube and posting a videos on you-tube that people seek out and choose to watch, every day .
Online marketing

The Many Branches of Google Analytics: Treemaps

Measuring performance of any online marketing strategy can be difficult at the best of times.... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article David, thanks for the update on Treemaps!
Online marketing

CPA Bidding 101

Conversion Optimiser (CPA or Cost Per Acquisition bidding) is a bidding tool which lets AdWords use... read more

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6 Viral Video Marketing Tactics for YouTube

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Google AdWords and Small Business Online Marketing

Over the last decade, small business online marketing has become a fundamental driver for the... read more

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Hey Martin, Glad you found the article useful!
Martin John
Thanks Ashleigh for this useful article....You define it very clearly......
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What Small Businesses Need to Know About Social Media Marketing

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Determining the Right Kind of Video for Your Message

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Tracking Conversions for Christmas

I was recently reading an article about getting your online business ready for Christmas. The... read more

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Taking credit where credit is due: Website Call Conversions

For anyone who has been following my articles over the past few weeks, there is probably something... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article David! I had no idea about the Google adwords and call conversions, thanks for the heads up!
Online marketing

Like-baiting & Click-baiting - What it's all about and why Facebook wants to stamp it out.

You’ve probably heard that Facebook has been making changes to its algorithm recently, both back in... read more

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Lynn Scott Social Media Consultant at The Fountains Agency
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Thanks Lynn. Finally Facebook is doing something. Click bait in particular is a pet hate.
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article Lynn! It's awesome how finally Facebook is catching up with the times and make it harder for social media marketers to try to cheat the system. I think Youtube is doing a similar thing.