Public relations

10 of The Best Copywriting Tools – For Free (or Very Cheap)

As a small business owner, you know how important first-rate copy is to your business. Your... read more

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Gisele Boulay Founder at Gisele Boulay Communications
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Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

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Maria Bellissimo-MagrinOwner at Belgrin
Thanks Jef.
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Public relations

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Yes, PR is a crucial part of the mix if you are trying to create credibility, awareness and of course, attract potential investors. It really is the easiest and cheapest way to market your business when it's new. I agree with Candice that media relations is where you should start. That just means getting coverage in traditional media (as opposed to event PR, crisis PR, guerrilla PR or more strategic PR. I have spent the last 7 years teaching start ups, entrepreneurs and small businesses how to do their own PR as I firmly believe it is the best option for a small business or anyone with a limited marketing budget. Once you get a story in the media it also bumps up your SEO (google loves inbound links from media outlets) and then you can really 'work it': promote the article on your website, through social channels, on your blog and in your business premises if you have a bricks and mortar office or store. To do the PR, you just need to work out your target markets (and break them down into niche markets if you can), and then to find the media that market consumes. Jason is right, there is no point getting an article in the AFR if your target market will be reading Pet mags. However, once you know your market and your target media, just go for it and watch the spike in visits to your website or an increase in sales. PR is the gift that keeps on giving too - people may well come across articles about your business over the next couple of years, depending where it is published.
Jason Berek-LewisOwner at Healthy Startups
It really depends on how you define 'PR'. Most people define PR as media coverage and - yes - startup companies need media coverage to help build awareness and reach new, paying, customers. And that's really the only reason why startups, especially early stage companies, should chase PR - to reach paying customers. Your Mum might be proud to see your company in The Australian or the AFR, but if your paying users/ potential paying users are more likely to be reading a pet blog, you need to change your strategy.
Public relations

Promoting your business with a limited budget

I often get asked the following questions… What is the difference between Public Relations,... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Great article Candice!
Candice MeiselsOwner and PR Consultant at Candice Meisels PR
Thank you for your positive feedback.
Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Sam SpenceOwner at Executive Virtual Associate
Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

How to leverage the news cycle for publicity

It is a time-honoured tradition that defines the daily news agenda – and is a golden opportunity... read more

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