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Is it a good idea to write articles on Medium versus another blogging platform?

As compared to publishing on your own with Wordpress or similar. read more

Jef LippiattOwner at Startup Chucktown
Anja,I would say the most important thing is picking a service you are comfortable using. What I mean is that you compare features and look at the interface and then decide. I know many people that use Medium and have a significant following. I know they have some interesting sharing tools baked into the service.However, I personally use my own blog and LinkedIn articles as well as being a guest blogger on several other platforms (as well as sharing my content here).I think the most vital thing is just sharing your content and start building up your voice and brand. Pretend like you are writing to get it out of your system. Just focus on producing good content. The platform is less important than good content. For example, there are plenty of great restaurants that are off the beaten path, but have a long wait to get in and eat. Why? The food is that good. People will go out of their way to get it. It doesn't matter as much where they are located as long as the food quality is high.Make sense?
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Questions

How can a PR campaign help my company grow?

CAROL JONESOwner at Interface Pty Ltd
Good morning Susan from rural Australia,Steve Osborne's response is absolutely correct. Every detail of his reply is valuable information for you.It's the third party endorsement that's the icing on the cake.If you say your product or service is wonderful, who cares? You're biased.If, on the other hand, a journalist. Or even better, a customer who has no strings attached. Has the opportunity to speak in favour of you. We all sit up and take notice.Most of what we know about companies is what we read in the media. And search for in reviews on Google. Or discover on social media platforms where customers are talking about them. Either favourably. Or worse. Trashing them.This is how we discover who we should be doing business with.Once we know who we want to spend our money with, we then visit websites.Compare.And then make a decision.This is my personal experience with publicity.I'm the purveyor of the Fitz Like A Glove™ Ironing Board Cover And Other Goodies.A very low interest topic. Bottom. Of. The. Range.Getting publicity for an ironing board cover is like asking a journalist to write something interesting about steaming an envelope open.But we have a story. 'How We Built A Worldwide Business From Broke.' From a remote property in rural Australia. On the back of a humble ironing board cover.This is the link. http://www.interfaceaustralia.com/wordpress/our-s...This story makes us very interesting.And this story has generated publicity for us in every major publication in Australia since 1994.We've been featured on A Current Affair.Suggested as a story for Australian Story.Been featured on ABC Radio National's Life Matters program.Been interviewed on so many radio programs I've lost count.And had a huge article written about us in 2002 in Domain Magazine that generated $25K in sales from December 2002 to March 2003.That's the power of publicity. And other people talking about you.Never stop seeking it. It's magic when it happens. How did we get all this publicity?We knocked on doors. Had them slammed shut in our face more often than opened.And others told people of influence about us. Who asked if they could feature us. Or write about us.NEVER say NO!Always say YES! And always be on the lookout for opportunities to pull the brass ring with publicity written on it.I hope this helps, Susan. It's never easy to get. Unless you're in a trendy business that's super hot.Best wishes,~Carol Jones, Ironing Diva❤ Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies 350,000 customers. In 29 countries.
Candice MeiselsConsultant at Candice Meisels PR
I am a PR Consultant. PR will help create brand awareness. It is more credible than advertising as it is editorial. Steve's answer is excellent and detailed. Media coverage can definitely enhance product/services awareness.
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Questions

What PR and social media tools and services could you not live without?

If you had a very limited budget, and you wanted to make a very professional and positive external... read more

Jef LippiattOwner at Startup Chucktown
I keep it pretty simple at the moment, but my bread and butter is:LinkedInTwitterBlogs that I runBlogs that I guest post onI'm looking at jumping into video of some formatPeriscopeBlabYoutube
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Questions

What new tools are PR professionals using on daily basis?

There is an explosion happening right now in affordable, easy-to-use tools for communications... read more

Jef LippiattOwner at Startup Chucktown
I don't know what this organization's reach is like internationally, but potentially worth a look for PR related connects, https://www.helpareporter.com/
Lisa OrmenyessyOwner at Straight Talk Group
Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.
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Questions

What's your reputation worth?

I'm not talking about your social media clout here. I'm legitimately asking because it seems like... read more

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Jef Lippiatt Owner at Startup Chucktown
Steve OsborneOwner at Smarthinking
It's a good question Jef, but only raises others.Which companies or situations are you referring to? Is it the businesses or the people within them? What was the perceived standing of the business and what did it do to compromise its reputation? What did it gain in the short term and what was lost in the long term? It's difficult to address your question without context. A specific example or two would help.
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Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

How to leverage the news cycle for publicity

It is a time-honoured tradition that defines the daily news agenda – and is a golden opportunity... read more

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Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether... read more

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Public relations

Inspiration to network with thanks to kylie welsh of she entrepreneurs

I quite enjoy networking, however, I do it best over the internet.  I am very personable but I have... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm all in for number 1 :)!!
Public relations

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite... read more

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Selina ShaplandOwner at Selina Shapland
Thanks so much for that comment Wendy. I think that when we can find something in common with another person, something special about them, we build a much deeper and more refreshing rapport and connection. I am so pleased you enjoyed this article. Thank you for your support. S
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea about asking them about things beyond just their business. I love it when I find out I have something in common other then business with someone I've just met :) Can't wait for your next article!
Public relations

Are you using *quotable quotes* in your pr?

The ‘Quotable Quote’. Arguably the simplest, most effective messaging tool in your PR kit,... read more

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Thanks Phil, more articles in the pipeline to follow. Please stay tuned ...
Phil KhorFounder at SavvySME
Great tip Simon. Thanks for sharing.
Public relations

The most elaborate pr stunts ever: how it can all start with that one great idea

As Queensland Tourism proved with their famed ‘Best Job in the World’ campaign, great public... read more

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Adam BeanOwner at Jark Projects
Love that quote Michelle, (why buy media) very true. Now time to think up some ideas.
Public relations

Pr for small business: finding a good story angle is key

Life’s a Pitch: How to get your story heard While most PR professionals would agree that... read more

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Love the point of your article Michelle. We have a great list of 'thought starters' on our website to help people find the best angle for their campaigns. It is definitely harder than it looks to find a great PR angle!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article! Would love to hear more about pitching to journalists :D
Public relations

Covering the bases of a good pr campaign

A good PR campaign includes clear goals, as well as the creative strategy, tactics and monitoring... read more

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Maria Bellissimo-MagrinOwner at Belgrin
Thanks for your feedback ladies!
Michelle TupyBlog and Epublishing Manager at Clever Streak
No point having a campaign if there is no realistic way to measure it - a great reminder!
Public relations

How digital marketing has changed the public relations game

Can you believe there are businesses out there that aren’t engaging in digital... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I love the Old Spice campaigns!! They actually did a really great one with a muscle suit website http://www.theflatteringman.com/ Wait for about 30 seconds
Public relations

Bad publicity – deal with It

As a business owner, bad publicity can have a detrimental impact on your business and can even... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Michelle TupyBlog and Epublishing Manager at Clever Streak
Definitely Phil - especially with social media - one mistake like VS and the whole world knows about it. Once upon a time it would've been an isolated incident between one woman and the store manager - not today.
Michelle TupyBlog and Epublishing Manager at Clever Streak
Mistakes definitely happen Wendy - but pushing them under the carpet definitely should not.
Public relations

3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, I think this is the perfect time for this article. New year new you! Thanks for sharing this, I've also been contemplating these things so it's good to know I'm not alone in this :)