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Questions

What's the best way to get my writing published as a guest post on major blogs?

Hey guys, has anybody in the group guest-posted on major blogs or news websites? Eg Forbes,... read more

Asked by:
Frank Ansell at The Success Asylum
Brian BijdeveldtOwner at Profitkoach
frank, I have checked out your website and your LinkedIn profile...not stalking, just assessing your business before I offer my input.You can leverage LinkedIn by publishing your articles there. You know there is a huge audience of people looking to further their career. By getting familiar with all that LinkedIn offers as a publishing platform you can build authority and a following. Join several targeted groups and start include them in your article distribution.You could build a business with just this platform. Or use it to publish articles that you can point other blogs to for reference.
Jef LippiattOwner at Startup Chucktown
Frank,I have some limited experience with this process. I have submitted articles I've written to Strategy + Business. They are probably between FastCompany and Harvard Business Review. Unfortunately, my submission never went anywhere.I do know a contributor to the Inc. and Entrepreneur but he has said the process isn't straight forward to get accepted either. He's reviewed my work for me and the best advice he gave me was write your piece based on the style of the publication (e.g. some prefer short list-icle articles, some prefer long form pieces). Know the expected format. The other piece of advice I've received not just from him but others is to follow a specific contributor of a publication, comment on their articles and try to create a dialogue with them (via social media or email before just trying to pitch them on your article).I hope that helps.
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Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Questions

How do you deal with business owners who are sensitive to criticism but you need to provide feedback about their work?

Steve OsborneOwner at Smarthinking
My approach is to set myself up as the harbinger of Doom right from the start. I make it very clear that my communication style is one of simple, unadorned, straight-talking language and that I don't mince words.I make sure the client understands that the "fault" of speaking directly lies with me, and they are not to feel offended when I use firm words.I have found this approach to work more than 80% of the time, even with fragile egos.As a general rule, I adjudge a person's basic personality type and adjust the language style to their preferred mode. Accept that between 15–20% people are just plain thin-skinned, and you'll never appease them, no matter what you say.
Melanie GrayOwner at MyCL (My Computer Lab)
I would love to know the background to this question.If it is a client, it's worth considering if they are worth being a client if they are so sensitive to criticism.If it is a partner or a supplier, it might be worth considering if it is worth doing business with them if they are so sensitive to criticism.I believe, for a business owner to continue to be successful, they will need to understand how to take criticism well by using it in a positive way to improve.Sandwiching can work well. Say something nice about the person, then tell them the criticism and then say something nice about the person again.Good luck!
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Public relations

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Yes, PR is a crucial part of the mix if you are trying to create credibility, awareness and of course, attract potential investors. It really is the easiest and cheapest way to market your business when it's new. I agree with Candice that media relations is where you should start. That just means getting coverage in traditional media (as opposed to event PR, crisis PR, guerrilla PR or more strategic PR. I have spent the last 7 years teaching start ups, entrepreneurs and small businesses how to do their own PR as I firmly believe it is the best option for a small business or anyone with a limited marketing budget. Once you get a story in the media it also bumps up your SEO (google loves inbound links from media outlets) and then you can really 'work it': promote the article on your website, through social channels, on your blog and in your business premises if you have a bricks and mortar office or store. To do the PR, you just need to work out your target markets (and break them down into niche markets if you can), and then to find the media that market consumes. Jason is right, there is no point getting an article in the AFR if your target market will be reading Pet mags. However, once you know your market and your target media, just go for it and watch the spike in visits to your website or an increase in sales. PR is the gift that keeps on giving too - people may well come across articles about your business over the next couple of years, depending where it is published.
It really depends on how you define 'PR'. Most people define PR as media coverage and - yes - startup companies need media coverage to help build awareness and reach new, paying, customers. And that's really the only reason why startups, especially early stage companies, should chase PR - to reach paying customers. Your Mum might be proud to see your company in The Australian or the AFR, but if your paying users/ potential paying users are more likely to be reading a pet blog, you need to change your strategy.
Public relations

Promoting your business with a limited budget

I often get asked the following questions… What is the difference between Public Relations,... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Great article Candice!
Candice MeiselsOwner and PR Consultant at Candice Meisels PR
Thank you for your positive feedback.
Questions

If you could read your clients minds for a day, what would you want to know?

Jef LippiattOwner at Startup Chucktown
Probably information on expected pricing or price tolerance.Overall, you can get many of these signals without needing to read their minds if you apply yourself. You can tell a great mixture of things based solely on, posture, facial expression, tone of voice, level of eye contact and the number of questions they are asking.Never settle for a yes or no. Probe deeper by asking one or more follow up questions until you feel you've achieved the level of detail you needed.
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Questions

Is it a good idea to write articles on Medium versus another blogging platform?

As compared to publishing on your own with Wordpress or similar. read more

Jef LippiattOwner at Startup Chucktown
Anja,I would say the most important thing is picking a service you are comfortable using. What I mean is that you compare features and look at the interface and then decide. I know many people that use Medium and have a significant following. I know they have some interesting sharing tools baked into the service.However, I personally use my own blog and LinkedIn articles as well as being a guest blogger on several other platforms (as well as sharing my content here).I think the most vital thing is just sharing your content and start building up your voice and brand. Pretend like you are writing to get it out of your system. Just focus on producing good content. The platform is less important than good content. For example, there are plenty of great restaurants that are off the beaten path, but have a long wait to get in and eat. Why? The food is that good. People will go out of their way to get it. It doesn't matter as much where they are located as long as the food quality is high.Make sense?
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Questions

How can a PR campaign help my company grow?

CAROL JONESOwner at Interface Pty Ltd
Good morning Susan from rural Australia,Steve Osborne's response is absolutely correct. Every detail of his reply is valuable information for you.It's the third party endorsement that's the icing on the cake.If you say your product or service is wonderful, who cares? You're biased.If, on the other hand, a journalist. Or even better, a customer who has no strings attached. Has the opportunity to speak in favour of you. We all sit up and take notice.Most of what we know about companies is what we read in the media. And search for in reviews on Google. Or discover on social media platforms where customers are talking about them. Either favourably. Or worse. Trashing them.This is how we discover who we should be doing business with.Once we know who we want to spend our money with, we then visit websites.Compare.And then make a decision.This is my personal experience with publicity.I'm the purveyor of the Fitz Like A Glove™ Ironing Board Cover And Other Goodies.A very low interest topic. Bottom. Of. The. Range.Getting publicity for an ironing board cover is like asking a journalist to write something interesting about steaming an envelope open.But we have a story. 'How We Built A Worldwide Business From Broke.' From a remote property in rural Australia. On the back of a humble ironing board cover.This is the link. http://www.interfaceaustralia.com/wordpress/our-s...This story makes us very interesting.And this story has generated publicity for us in every major publication in Australia since 1994.We've been featured on A Current Affair.Suggested as a story for Australian Story.Been featured on ABC Radio National's Life Matters program.Been interviewed on so many radio programs I've lost count.And had a huge article written about us in 2002 in Domain Magazine that generated $25K in sales from December 2002 to March 2003.That's the power of publicity. And other people talking about you.Never stop seeking it. It's magic when it happens. How did we get all this publicity?We knocked on doors. Had them slammed shut in our face more often than opened.And others told people of influence about us. Who asked if they could feature us. Or write about us.NEVER say NO!Always say YES! And always be on the lookout for opportunities to pull the brass ring with publicity written on it.I hope this helps, Susan. It's never easy to get. Unless you're in a trendy business that's super hot.Best wishes,~Carol Jones, Ironing Diva❤ Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies 350,000 customers. In 29 countries.
Candice MeiselsConsultant at Candice Meisels PR
I am a PR Consultant. PR will help create brand awareness. It is more credible than advertising as it is editorial. Steve's answer is excellent and detailed. Media coverage can definitely enhance product/services awareness.
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Questions

What PR and social media tools and services could you not live without?

If you had a very limited budget, and you wanted to make a very professional and positive external... read more

Jef LippiattOwner at Startup Chucktown
I keep it pretty simple at the moment, but my bread and butter is:LinkedInTwitterBlogs that I runBlogs that I guest post onI'm looking at jumping into video of some formatPeriscopeBlabYoutube
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Questions

What new tools are PR professionals using on daily basis?

There is an explosion happening right now in affordable, easy-to-use tools for communications... read more

Jef LippiattOwner at Startup Chucktown
I don't know what this organization's reach is like internationally, but potentially worth a look for PR related connects, https://www.helpareporter.com/
Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.
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Questions

What's your reputation worth?

I'm not talking about your social media clout here. I'm legitimately asking because it seems like... read more

Asked by:
Jef Lippiatt Owner at Startup Chucktown
Steve OsborneOwner at Smarthinking
It's a good question Jef, but only raises others.Which companies or situations are you referring to? Is it the businesses or the people within them? What was the perceived standing of the business and what did it do to compromise its reputation? What did it gain in the short term and what was lost in the long term? It's difficult to address your question without context. A specific example or two would help.
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Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Added via Entrepreneur.com
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Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

How to leverage the news cycle for publicity

It is a time-honoured tradition that defines the daily news agenda – and is a golden opportunity... read more

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Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether... read more

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Public relations

Inspiration to network with thanks to kylie welsh of she entrepreneurs

I quite enjoy networking, however, I do it best over the internet.  I am very personable but I have... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm all in for number 1 :)!!
Public relations

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite... read more

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Selina ShaplandOwner at Selina Shapland
Thanks so much for that comment Wendy. I think that when we can find something in common with another person, something special about them, we build a much deeper and more refreshing rapport and connection. I am so pleased you enjoyed this article. Thank you for your support. S
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea about asking them about things beyond just their business. I love it when I find out I have something in common other then business with someone I've just met :) Can't wait for your next article!
Public relations

Are you using *quotable quotes* in your pr?

The ‘Quotable Quote’. Arguably the simplest, most effective messaging tool in your PR kit,... read more

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Thanks Phil, more articles in the pipeline to follow. Please stay tuned ...
Phil KhorFounder at SavvySME
Great tip Simon. Thanks for sharing.