Public relations

6 Ways to Make Online Reviews Work for Your Business

If you have great online reviews, you need to be promoting these. When potential customers see...read more

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Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
Responding to negative reviews is a skill. It is essential not only for social media managers but also for business owners.
Public relations

How to Use Social Media as a Public Relations Tool

No matter what kind of business you are, social media will be vital to your branding and public...read more

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Public relations

5 Strategies for Getting Press for Your Small Business

Small businesses want publicity just as much as the big corporation down the street. Here's how you...read more

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Public relations

Rethinking Reputational Risk: Why Bad PR Hurts More Than You Think

Bad PR can destroy the credibility of your business, and if you're not careful, the business itself.read more

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Questions

What are you going to do if your brand was caught up in a scandal like what recently happened to United Airlines?

I am currently listing down all the possible scenarios that my business idea could face and I'm... read more

Marlon Muya
Marlon MuyaFounder and Owner at Casino Financing
I just want to share my two cents with this one. I had an experience that is somewhat related to what happened to them but not that big. The issue was a rivalry between two employees who took their argument on social media. It was unstoppable, and locals started tagging our business as " home of ****." The outrage went on for just a few weeks. I didn't want our business to be known that way, so I had to move quickly and do what I got to do, I've initiated a couple of programs that amplifies our brand's core values, ran contests and hired a few local influencers that helped us revive our brand.But for this one, this is pretty bad, not cool at all, and would be hard to restore their brand image. Apparently, their issue has been going on in the past few weeks, and it looks like their previous clients who experienced "overbooking" has started sharing their personal experience. They are totally damaged.Saw this on LinkedIn and this kind of statements are harsh: It's like their new value proposition is "We stand United and heavy-handed if passengers are dead."
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Questions

What are the most effective PR strategies today?

For a coaching business read more

Gisele Boulay
Gisele BoulayFounder at Gisele Boulay Communications
Hi Andrew: Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this. Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach. Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.
The role of Public Relations (PR) is to establish and maintain relationships with an organization's target audience, the media, government and other opinion leaders. PR’s common responsibilities include designing communications campaigns, working with the press to stimulate publicity, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and appearances, speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness, event management and sponsorship opportunities in addition to the narrow view of writing media releases and other content for news,.PR can (and is) applied effectively in a myriad of various roles from propaganda and subversion to building genuine or virtual preconceptions within a given sector of society. PR’s vehicles (or media) are as numerous as the messages it can communicate (or falsify). The most effective strategies today are exactly the same strategies that have historically worked best since the beginning of time. Success in the field of public relations requires a deep understanding of the interests and concerns of each of your client's many publics. So the all-time winning strategy is one that effectively addresses those concerns or aspirations and employs the most powerful weapons in your public relations arsenal.
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Questions

Is PR worth doing for small businesses?

Kate YengOwner at Assignment Help
PR is important for the Small businesses to expand their reach and promote their services to the large pool of audience, for example if you are looking to serve customers beyond numerous cities, release a press to promote as you are not doing a common thing, i just post a press release explore it here http://bizpr.co/2016/09/28/get-trending-statistical-techniques-data-collection/
Tom ValcanisOwner at I Sell Words
Depends what you mean by PR - if you're a business that makes, let's say industrial rope - then clogging editors' and journalists' inboxes with releases about rope day in, day out won't help you any.However, if you're creative and you can pitch interesting stats or insights into rope to an industry publication; let's say RopeBlogger - then that's worth a bit more.With any good PR campaign, you have to look at who you are targeting, what return you're looking for (goodwill? brand recognition? sales?) and how you can measure your investment (with time or money.)
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Questions

What's the best way to get my writing published as a guest post on major blogs?

Hey guys, has anybody in the group guest-posted on major blogs or news websites? Eg Forbes,... read more

Asked by:
Frank Ansell
Frank Ansell at The Success Asylum
Brian Bijdeveldt
Brian BijdeveldtOwner at Profitkoach
frank, I have checked out your website and your LinkedIn profile...not stalking, just assessing your business before I offer my input.You can leverage LinkedIn by publishing your articles there. You know there is a huge audience of people looking to further their career. By getting familiar with all that LinkedIn offers as a publishing platform you can build authority and a following. Join several targeted groups and start include them in your article distribution.You could build a business with just this platform. Or use it to publish articles that you can point other blogs to for reference.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Frank,I have some limited experience with this process. I have submitted articles I've written to Strategy + Business. They are probably between FastCompany and Harvard Business Review. Unfortunately, my submission never went anywhere.I do know a contributor to the Inc. and Entrepreneur but he has said the process isn't straight forward to get accepted either. He's reviewed my work for me and the best advice he gave me was write your piece based on the style of the publication (e.g. some prefer short list-icle articles, some prefer long form pieces). Know the expected format. The other piece of advice I've received not just from him but others is to follow a specific contributor of a publication, comment on their articles and try to create a dialogue with them (via social media or email before just trying to pitch them on your article).I hope that helps.
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Questions

How do you deal with business owners who are sensitive to criticism but you need to provide feedback about their work?

Steve Osborne
Steve OsborneOwner at Smarthinking
My approach is to set myself up as the harbinger of Doom right from the start. I make it very clear that my communication style is one of simple, unadorned, straight-talking language and that I don't mince words.I make sure the client understands that the "fault" of speaking directly lies with me, and they are not to feel offended when I use firm words.I have found this approach to work more than 80% of the time, even with fragile egos.As a general rule, I adjudge a person's basic personality type and adjust the language style to their preferred mode. Accept that between 15–20% people are just plain thin-skinned, and you'll never appease them, no matter what you say.
I would love to know the background to this question.If it is a client, it's worth considering if they are worth being a client if they are so sensitive to criticism.If it is a partner or a supplier, it might be worth considering if it is worth doing business with them if they are so sensitive to criticism.I believe, for a business owner to continue to be successful, they will need to understand how to take criticism well by using it in a positive way to improve.Sandwiching can work well. Say something nice about the person, then tell them the criticism and then say something nice about the person again.Good luck!
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Questions

If you could read your clients minds for a day, what would you want to know?

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Probably information on expected pricing or price tolerance.Overall, you can get many of these signals without needing to read their minds if you apply yourself. You can tell a great mixture of things based solely on, posture, facial expression, tone of voice, level of eye contact and the number of questions they are asking.Never settle for a yes or no. Probe deeper by asking one or more follow up questions until you feel you've achieved the level of detail you needed.
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Questions

Is it a good idea to write articles on Medium versus another blogging platform?

As compared to publishing on your own with Wordpress or similar. read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Anja,I would say the most important thing is picking a service you are comfortable using. What I mean is that you compare features and look at the interface and then decide. I know many people that use Medium and have a significant following. I know they have some interesting sharing tools baked into the service.However, I personally use my own blog and LinkedIn articles as well as being a guest blogger on several other platforms (as well as sharing my content here).I think the most vital thing is just sharing your content and start building up your voice and brand. Pretend like you are writing to get it out of your system. Just focus on producing good content. The platform is less important than good content. For example, there are plenty of great restaurants that are off the beaten path, but have a long wait to get in and eat. Why? The food is that good. People will go out of their way to get it. It doesn't matter as much where they are located as long as the food quality is high.Make sense?
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Questions

How can a PR campaign help my company grow?

CAROL JONES
CAROL JONESOwner at Interface Pty Ltd
Good morning Susan from rural Australia,Steve Osborne's response is absolutely correct. Every detail of his reply is valuable information for you.It's the third party endorsement that's the icing on the cake.If you say your product or service is wonderful, who cares? You're biased.If, on the other hand, a journalist. Or even better, a customer who has no strings attached. Has the opportunity to speak in favour of you. We all sit up and take notice.Most of what we know about companies is what we read in the media. And search for in reviews on Google. Or discover on social media platforms where customers are talking about them. Either favourably. Or worse. Trashing them.This is how we discover who we should be doing business with.Once we know who we want to spend our money with, we then visit websites.Compare.And then make a decision.This is my personal experience with publicity.I'm the purveyor of the Fitz Like A Glove™ Ironing Board Cover And Other Goodies.A very low interest topic. Bottom. Of. The. Range.Getting publicity for an ironing board cover is like asking a journalist to write something interesting about steaming an envelope open.But we have a story. 'How We Built A Worldwide Business From Broke.' From a remote property in rural Australia. On the back of a humble ironing board cover.This is the link. http://www.interfaceaustralia.com/wordpress/our-s...This story makes us very interesting.And this story has generated publicity for us in every major publication in Australia since 1994.We've been featured on A Current Affair.Suggested as a story for Australian Story.Been featured on ABC Radio National's Life Matters program.Been interviewed on so many radio programs I've lost count.And had a huge article written about us in 2002 in Domain Magazine that generated $25K in sales from December 2002 to March 2003.That's the power of publicity. And other people talking about you.Never stop seeking it. It's magic when it happens. How did we get all this publicity?We knocked on doors. Had them slammed shut in our face more often than opened.And others told people of influence about us. Who asked if they could feature us. Or write about us.NEVER say NO!Always say YES! And always be on the lookout for opportunities to pull the brass ring with publicity written on it.I hope this helps, Susan. It's never easy to get. Unless you're in a trendy business that's super hot.Best wishes,~Carol Jones, Ironing Diva❤ Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies 350,000 customers. In 29 countries.
Candice Meisels
Candice MeiselsConsultant at Candice Meisels PR
I am a PR Consultant. PR will help create brand awareness. It is more credible than advertising as it is editorial. Steve's answer is excellent and detailed. Media coverage can definitely enhance product/services awareness.
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Questions

What PR and social media tools and services could you not live without?

If you had a very limited budget, and you wanted to make a very professional and positive external... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I keep it pretty simple at the moment, but my bread and butter is:LinkedInTwitterBlogs that I runBlogs that I guest post onI'm looking at jumping into video of some formatPeriscopeBlabYoutube
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Questions

What new tools are PR professionals using on daily basis?

There is an explosion happening right now in affordable, easy-to-use tools for communications... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I don't know what this organization's reach is like internationally, but potentially worth a look for PR related connects, https://www.helpareporter.com/
Lisa Ormenyessy
Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.
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Questions

What's your reputation worth?

I'm not talking about your social media clout here. I'm legitimately asking because it seems like... read more

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Jef Lippiatt
Jef Lippiatt Owner at Startup Chucktown
Steve Osborne
Steve OsborneOwner at Smarthinking
It's a good question Jef, but only raises others.Which companies or situations are you referring to? Is it the businesses or the people within them? What was the perceived standing of the business and what did it do to compromise its reputation? What did it gain in the short term and what was lost in the long term? It's difficult to address your question without context. A specific example or two would help.
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Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an...read more

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Questions

What is in your media plan for the new year?

With the Media working almost 3 months ahead I would love to know what it in your Media Plan for... read more

Asked by:
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Linda, Next year will still be focused on social media with a higher emphasis on video :) I'm very excited! How about yourself?
Neil Steggall
Neil SteggallPartner at Wardour Capital Partners
We have a media plan in place to commence March 1 and it is our first foray into an integrated campaign led by Social Media so we are quietly nervous and excited in equal measure. We see it as an ambitious 10 month campaign in a traditionally conservative sector. It will be interesting to post review comments at this time next year.
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Public relations

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the...read more

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Questions

Which is the best CRM for a new company / website with 2 employees?

Hi everyone, I hope some of you can share your wisdom on the bottomless pit of info that is CRM.... read more

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Leah GibbsOwner at Work At Home Mums
I have used Capsule http://capsulecrm.com/ $12 per user since 2009, simple, easy nice interface
Paul MackieOwner at Upbeat Promotions
Hi Rachel, I agree with all the advice provided about thinking through your requirements, etc. However, it is easy to become paralysed by indecision and just over-think things.  You could spend weeks evaluating a range of different systems and still not be 100% happy with any of them.  On the other hand, it might be hard to justify $thousands spend on something perfectly customised, then discover you could have probably worked through the limitations of something a lot cheaper. Sometimes it makes sense to just get going with something simple and low cost. If you find something a lot better later on, it probably wouldn't be that hard to just migrate your data out of one system (ie., export) into the new one.  If this is a consideration, then just try to avoid using your 'starting' system in unusual ways! (ie., minimise any field customisations or add-ons, etc.) Or, if you want to spend some time evaluating features and fit-for-purpose on a number of options (many cloud offerings let you 'experiment' or provide free trials), in the mean time you might find the good old shared spreadsheet (eg., Google Drive is free) serves as a sufficient stop-gap until you're ready to commit to something tighter.  (And again, you can upload your spreadsheet customer data when you're ready to too.) FWIW, our business uses PipelineDeals, which is great for a small business managing customer relationships and tracking individual sales or project opportunities.  It isn't necessarily going to be the best offering for you of course. But it's worked well for us so far and is inexpensive, so I don't mind adding it to the mix of mentions.
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Public relations

6 ways to get journalists to write about your Start Up?

Try this random sample - Favourit, AirTasker, Posse. One could be forgiven for thinking that it is...read more

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