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What's your reputation worth?

I'm not talking about your social media clout here. I'm legitimately asking because it seems like... read more

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Jef Lippiatt Co-founder at Startup Chucktown
Steve OsborneOwner at Smarthinking
It's a good question Jef, but only raises others.Which companies or situations are you referring to? Is it the businesses or the people within them? What was the perceived standing of the business and what did it do to compromise its reputation? What did it gain in the short term and what was lost in the long term? It's difficult to address your question without context. A specific example or two would help.
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Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

How to leverage the news cycle for publicity

It is a time-honoured tradition that defines the daily news agenda – and is a golden opportunity... read more

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Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether... read more

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Public relations

Inspiration to network with thanks to kylie welsh of she entrepreneurs

I quite enjoy networking, however, I do it best over the internet.  I am very personable but I have... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm all in for number 1 :)!!
Public relations

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite... read more

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Selina ShaplandOwner at Selina Shapland
Thanks so much for that comment Wendy. I think that when we can find something in common with another person, something special about them, we build a much deeper and more refreshing rapport and connection. I am so pleased you enjoyed this article. Thank you for your support. S
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea about asking them about things beyond just their business. I love it when I find out I have something in common other then business with someone I've just met :) Can't wait for your next article!
Public relations

Are you using *quotable quotes* in your pr?

The ‘Quotable Quote’. Arguably the simplest, most effective messaging tool in your PR kit,... read more

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Thanks Phil, more articles in the pipeline to follow. Please stay tuned ...
Phil KhorFounder at SavvySME
Great tip Simon. Thanks for sharing.
Public relations

The most elaborate pr stunts ever: how it can all start with that one great idea

As Queensland Tourism proved with their famed ‘Best Job in the World’ campaign, great public... read more

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Adam BeanOwner at Jark Projects
Love that quote Michelle, (why buy media) very true. Now time to think up some ideas.
Public relations

Pr for small business: finding a good story angle is key

Life’s a Pitch: How to get your story heard While most PR professionals would agree that... read more

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Love the point of your article Michelle. We have a great list of 'thought starters' on our website to help people find the best angle for their campaigns. It is definitely harder than it looks to find a great PR angle!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article! Would love to hear more about pitching to journalists :D
Public relations

Covering the bases of a good pr campaign

A good PR campaign includes clear goals, as well as the creative strategy, tactics and monitoring... read more

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Maria Bellissimo-MagrinOwner at Belgrin
Thanks for your feedback ladies!
Michelle TupyBlog and Epublishing Manager at Clever Streak
No point having a campaign if there is no realistic way to measure it - a great reminder!
Public relations

How digital marketing has changed the public relations game

Can you believe there are businesses out there that aren’t engaging in digital... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I love the Old Spice campaigns!! They actually did a really great one with a muscle suit website http://www.theflatteringman.com/ Wait for about 30 seconds
Public relations

Bad publicity – deal with It

As a business owner, bad publicity can have a detrimental impact on your business and can even... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Michelle TupyBlog and Epublishing Manager at Clever Streak
Definitely Phil - especially with social media - one mistake like VS and the whole world knows about it. Once upon a time it would've been an isolated incident between one woman and the store manager - not today.
Michelle TupyBlog and Epublishing Manager at Clever Streak
Mistakes definitely happen Wendy - but pushing them under the carpet definitely should not.
Public relations

3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, I think this is the perfect time for this article. New year new you! Thanks for sharing this, I've also been contemplating these things so it's good to know I'm not alone in this :)
Public relations

Unravelling public relations for small business

Ironically, the public relations industry tends to garner quite a bit of bad publicity. People... read more

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Michelle BatesOwner at Bango Media
Hi Wendy! Thanks for that. Nice to virtually meet you!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Michelle, Thanks for the informative article! I've always been a huge fan of PR but the way Jean Louise Gassee summarised it is spot on, thanks for sharing that! Can't wait to find out more about the PR industry!
Public relations

The know how: PR tips for small business

All things considered, running a small business is hard work. While public relations can seem... read more

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Michelle BatesOwner at Bango Media
Hi Wendy, yes it can be very costly. I am developing a DIY PR package for small business owners at the moment (nearly finished) that will suit those that can use their own time to leverage PR opportunities for their brand. Teaching small business owners how to get great PR results themselves is something that I am very passionate about. Thanks for your feedback. :)
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Michelle, Some great points for PR for small business, I find that the cost is usually the most daunting thing, and the results seem to vary so much across the industry. Thanks for the article!
Questions

What is in your media plan for the new year?

With the Media working almost 3 months ahead I would love to know what it in your Media Plan for... read more

Asked by:
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Linda, Next year will still be focused on social media with a higher emphasis on video :) I'm very excited! How about yourself?
Neil SteggallPartner at Wardour Capital Partners
We have a media plan in place to commence March 1 and it is our first foray into an integrated campaign led by Social Media so we are quietly nervous and excited in equal measure. We see it as an ambitious 10 month campaign in a traditionally conservative sector. It will be interesting to post review comments at this time next year.
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Public relations

How to Separate the PR Pros from the Posers

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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