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Franchising

Franchise of the Day: This Franchise Fills Our Taco Needs All Day Long

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Franchising

Why You Should Make the Move to a Multi-Unit Franchise

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Franchising

Franchise of the Day: Hit a Grand Slam With This Franchise

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Franchising

Franchise of the Day: This Taco Shop Will Have You Feeling Warm and 'Fuzzy'

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Franchising

5 Things to Consider Before You Open More Locations

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Franchising

Here's the Top 20 Fastest-Growing Franchises of the Year

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Franchising

Pop Quiz: How Well Do You Know Ben & Jerry's?

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Franchising

From the NFL Locker Room to the Boardroom

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Franchising

This Buzzy Company Failed and There's a Simple Reason Why

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Questions

How do I market for Valentines Day?

Anyone use Valentines day in their marketing? I have done Valentines day marketing before but I'm... read more

Asked by:
Lauren HutchinOwner at My Marketing Friend
Hi there,Like John mentioned, it really does depend on your business.Themes like Valentines Day are predominantly suited to businesses that directly relate to gifts and activities a consumer would purchase or be involved in specifically for Valentines Day. Examples of business who would benefit by engaging in marketing activities based around a Valentines day theme would be: -Florists -Chocolatier/sweets company-Overnight stay venue-Restaurants-Jewellery storesFor marketing to be successful you will need to have a specific goal.If I had a florist, I would advertise my business widely and make my business top of mind for when Valentine's Day approaches. How? Again, depends on your business and your market. Think of ways to stand out and don't get lost in all of the advertising clutter.Feel free to reach out for specific help!
Whilst you remain anonymous it is impractical to deliver meaningfulanswers to your question. Respondents have no idea whether you are a florist, an up-market restaurant or supply industrial lubricants to the mining industry. Not all businesses are relevant to Valentine’s Day marketing activities.The most effective way to get some relevant responses is to provide examples of your previous efforts together with their results. Then there are many here that can add significant value for an identified enterprise in a defined market sector.
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Franchising

The 19 Covenants of a Standard Franchise Agreement

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Questions

How can I get more customers into my Cafe?

I have a cafe in an industrial area and I get my regulars but want to get more feet in the... read more

Asked by:
Steve OsborneOwner at Smarthinking
Tell us what you've tried already, and what results you had.For instance, the usual promotional methods of letterbox drops, in-person visits, weekly specials, free delivery, appropriate signage, online ordering etc. all have an important place. Each should be tested and measured.But if they've all been tried with little or no success, you will need to look deeper into the fundamentals of the business, your menu, location constraints and your target market.
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Questions

January Discussion | What motivates YOU?

The beginning of a new year is a great time to reevaluate your priorities and to make plans.  How... read more

Asked by:
Sarah Irwin SME Community Director at SavvySME
Jef LippiattOwner at Startup Chucktown
I'm motivated by the act of creating. I have a variety of ventures and hobbies that are all about making things for myself, friends and customers.I'm driven by my own internal passion. I've wanted to be a Renaissance man since I first heard about that period in time (I was roughly 12 or 13 years old). I have a constant need to learn things and once I've learned, I do my best to pass that knowledge on through conversations, business ventures and mentoring.A main goal of mine is to take others to success with me. I'm very motivated to help others succeed, because I don't want to be a lone survivor, but part of a great group of people regardless of if we all work together on a daily basis.
What motivates me is having a 'why' for what I am spending my time and energy on. Without this I lose track and get easily distracted. It can also impact my desire to be involved in a project,so it really is the core of everything I do.But I think that the topic of motivation is more complex than just a simple answer can provide. It's about understanding how to stay motivated as well because motivation is key to any project being completed and this includes even being in the roles that we have. Without it, I think it's vital to reflect and work out what's changed, if anything, and reassess what we are doing and why our motivation has lessened.Even though I know that my 'why' is the foundation for being motivated on something, there are a few core things that help to establish that motivation and even though they may not seem directly related to business, they are vital to keep the motivation flowing and consistent.Understand the 'why' behind what I am putting my time and energy into. Without a clear idea of why I am doing something I quickly lose interest and find myself frustrated and unproductive.Regularly assess the balance between my work and personal life. This is vital to maintain motivation. I tire easily and need to make sure that I am doing a little bit consistently rather than big blocks of work in quick succession. If my physical health is out of balance, I won't maintain the work load and the motivation will drop.'Check in with trusted advisors/ mentors on a regular basis. Being accountable to others who have more experience than me is crucial to helping me stay on track. Since motivation is the foundation of getting things done for me, this helps ensure that I am not wandering off to new ideas at a whim and actually finishing my work! It also ensures that if things are regularly going off track, there is someone else keeping an eye on it and they can help me assess if what I am doing is still relevant, needs to be redefined or has to change.Ultimately if you don't feel a sense of purpose in what you are investing in there's a good reason right there to stop and reflect.
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Questions

Why choose Styling for Sale?

Why choose Styling for Sale? What is the BENEFITS OF HOME STYLING? read more

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Miscellaneous

What books Bill Gates read in 2016

You would think the tech-entrepreneur would be Podcasting, watching video tutorials or enjoying a... read more

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Sarah Irwin SME Community Director at SavvySME
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Questions

Norton Contact Number UK 0800-090-3242 Norton Customer Service UK?

The time you get to come across any tech issue in Norton installed in your device then contact tech... read more

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Jon rai maneger at dbispl
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Managing risks

How to Minimise the Damage from a Burst Pipe

A burst pipe is something that many people experience in their home or business at some time; it’s... read more

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Business planning

2017 Marketing Package Giveaway

When you start seeing Christmas decorations, you know you need to start thinking about the year... read more

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Best of luck with this promotion, Lauren. We also recommend to our clients that they do a yearly review of their business as part of their marketing strategy. What worked, what didn't, what can they do better next year, what should they do more of, what should they do less of, etc.
Business coaching

Email Marketing Delivers Returns

Social media marketing may be sexy but email marketing is likely to get you more bang for your... read more

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Lauren Clemett Director at Ultimate Business Propellor
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Jef LippiattOwner at Startup Chucktown
Definitely a helpful article.
Questions

What are the Do's and Dont's one should follow before and after swimming?

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Fitness Centre at AquaPulse
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