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Franchising

The Hottest Franchise Categories of the Year

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Questions

How long were you in business before the website you launched with needed a complete redesign?

Two years? One year? Six months? What changed about your business to make a redesign necessary? Was... read more

Asked by:
Rebecca Carroll-BellOwner at RCB Mediation Services
I am about to redesign my site for the third (? fourth maybe?) time in 15 months. It is not giving me the results I am after, I am DIYing, constantly learning and evolving, and while I was happy with my site 6 months ago, now I realise how much better it can be. Also, I will be launchign my first Google Adwords campaign later in the year so will optimise the site for that too.
Jef LippiattCo-founder at Startup Chucktown
Steve,I think you touched a variety of reasons that websites should be updated. My bias will come through on cost, because any updates we make to ours are made by myself or my co-founder (so it is really just time spent for us).The reasons we've changed our sites in the past do include, shifting our focus, tweaking our demographic and coming up with a better idea on how to present the content and information.I believe that the reason so many websites aren't up-to-date or accurate can happen do to cost. Small budgets make it hard to justify a website refresh if they have no assurance it'll drive more traffic and create more sales. Other ventures may not give enough thought to their website and the frequency at which it should be updated. This may happen because of a small team that is covering a lot of work that is more directly tied to sales or profit. It could also result from a mostly offline venture not understanding the value of their online presence.I think it is important that anytime you create a new product or service or even make noticeable modifications to your existing business, review your site to see if it still reflects the right message. Revisiting should be done for all key moments. Do you have your team posted (is it up to date)? What about product shots? Press Releases? When something major changes, revisit your current website.Look for clues that would show clients and/or customers you haven't updated your site in a while. Do you still have job openings posted from 6 months to a year ago? If they were filled remove them. If they weren't filled, revisit the job post, refresh it and repost with an updated date. Eliminate things that will make your clients and customers see your website as a virtual ghost town.
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Questions

After you've conquered the world of wine, which industry do you see potential for disruption?

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Yee Trinh Co-founder at SavvySME
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Questions

Is "No Buyer's Remorse" scalable ?

Vinomofo promises "If you’re not 100% happy, you can return your order to us ANY TIME for a... read more

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Franchising

Can Fast Food Be Healthy? One Franchise Is Proving the Point and Profiting.

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What is your favourite breakfast?

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Justin Dry at Vinomofo
It’s actually my favourite meal of the day! I LOVE free range poached eggs on sourdough with smashed avocado feta. Oh and coffee, very good coffee.
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Questions

What challenges did you face when achieving such rapid growth?

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Jef Lippiatt Co-founder at Startup Chucktown
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Growing and scaling

The One Trait All Successful Entrepreneurs Have

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How did you build the necessary connections in the wine industry to allow for Vinomofo's success?

Asked by:
Charlene Sampilo Customer Service at SavvySME
Justin Dry at Vinomofo
Vinomofo wasn’t the first business we had in the tech wine space so it actually happened in the years leading up to the launch.Qwoff was the first one in 2007 and was actually a really cool idea but to be honest had a shit business model. It was like a facebook for wine. Too early for the space and the market was too niche for the business model.We then pivoted the business 4 times over the next few years before launching Vinomofo in early 2011.Each one was better than the last but more importantly, we were building great relationships within the industry and a large tribe of wine lovers along the way who followed us into Vinomofo.
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Questions

What 20% factor can you attribute Vinomofo's success to in terms of the 80/20 rule?

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Yee Trinh Co-founder at SavvySME
Justin Dry at Vinomofo
I actually live by this rule as often as possible and it has served me well. As far as Vinomofo goes I would say our most valuable time has been spent on delivering the best possible product. Make it so good that your customers do the marketing for you. On the flip side if your product is shit no amount of advertising is going to save you.
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Lifestyle and health

8 Women Tech Leaders Reveal Their Monday Morning Rituals

I want to start this story with an apology. Recently, I profiled several leaders in techwho...read more

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Business coaching

Accomplish Any Project With This Simple Strategy

If you're an entrepreneur or leader in a business, you can probably list one or two--maybe even...read more

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Growing and scaling

The Myth of Overnight Success

"It takes 20 years to become an overnight success." - Eddie CantorWhen looking upon wildly...read more

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Business coaching

Stop Being the Bottleneck in Your Own Business

In the early days a founder needs to do everything and be a jack of all trades. Often the...read more

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Questions

After the sale of your business, what drives you these days?

I'm curious what goes through your mind after you've achieved so much. How did you figure out what... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Questions

Did you ever lose passion for the Eagle Boys business?

If yes, how did you persist through it? read more

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Charlene Sampilo Customer Service at SavvySME
Tom Potter at pottercorp
there were times I became very tired but the key was not to blame the business the key was to go away and re generate myself
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Questions

If you have a good business, is the process of growing it into a franchise the same, regardless of what the business is?

Asked by:
Yee Trinh Co-founder at SavvySME
Tom Potter at pottercorp
every business model is unique hence they need to be considered individually
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Questions

How do you maintain standards of quality and brand image when going from having total control to a franchise system?

Asked by:
Yee Trinh Co-founder at SavvySME
Tom Potter at pottercorp
its all about the right people the right systems (simple) and constant maintenance
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Questions

How do I listen to the AMA?

Where, when, on what media? read more

Asked by:
Yee TrinhCo-founder at SavvySME
Hi BrianThe AMAs are happening right here at www.savvysme.com.au/ama :) It is simply Q&A. There is no audio or video. Hope you enjoy the discussions!
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Hi Brian, right here!No listening.... Reading and interacting live.
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Questions

Do as I say?

Hi Lisa, Is there any piece of advice that you give your clients but do not yourself follow? read more

Asked by:
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Oh Rebecca you made me laugh!Absolutely! I wish I was super human, alas I am not. My main culpruit is taking time out to smell the roses. I always encourage my clients to do this as it lowers stress levels, increases focus and concerntration, and hey, life should be fun too right?Many of my clients come to me beating themselves up for not doing this or that without acknowledging how much they HAVE done. While I am there to hold them accountable, I am also there to be a support, and sometimes that means telling them to take a break.That would be my biggest advice I have trouble following myself Rebecca - thanks for asking and reminding me to take time out and appreciate this wonderful life! :-D
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