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Does anyone have suggestions for advertising in Ipswich?

Hi, I have recently relocated from the Sunshine Coast to Ipswich. I am a Telecommunications... read more

David BobisOwner at Studio Culture
Hi Peter,First off congratulations on the move! One thing I would suggest is to start implementing SEO into your website, so more people can find you when they google services related to your business. Then I would look into Facebook advertising, which can be much cheaper and more effective than traditional advertising. Feel free to PM me if you want to discuss any further! :)
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Questions

How can a PR campaign help my company grow?

CAROL JONESOwner at Interface Pty Ltd
Good morning Susan from rural Australia,Steve Osborne's response is absolutely correct. Every detail of his reply is valuable information for you.It's the third party endorsement that's the icing on the cake.If you say your product or service is wonderful, who cares? You're biased.If, on the other hand, a journalist. Or even better, a customer who has no strings attached. Has the opportunity to speak in favour of you. We all sit up and take notice.Most of what we know about companies is what we read in the media. And search for in reviews on Google. Or discover on social media platforms where customers are talking about them. Either favourably. Or worse. Trashing them.This is how we discover who we should be doing business with.Once we know who we want to spend our money with, we then visit websites.Compare.And then make a decision.This is my personal experience with publicity.I'm the purveyor of the Fitz Like A Glove™ Ironing Board Cover And Other Goodies.A very low interest topic. Bottom. Of. The. Range.Getting publicity for an ironing board cover is like asking a journalist to write something interesting about steaming an envelope open.But we have a story. 'How We Built A Worldwide Business From Broke.' From a remote property in rural Australia. On the back of a humble ironing board cover.This is the link. http://www.interfaceaustralia.com/wordpress/our-s...This story makes us very interesting.And this story has generated publicity for us in every major publication in Australia since 1994.We've been featured on A Current Affair.Suggested as a story for Australian Story.Been featured on ABC Radio National's Life Matters program.Been interviewed on so many radio programs I've lost count.And had a huge article written about us in 2002 in Domain Magazine that generated $25K in sales from December 2002 to March 2003.That's the power of publicity. And other people talking about you.Never stop seeking it. It's magic when it happens. How did we get all this publicity?We knocked on doors. Had them slammed shut in our face more often than opened.And others told people of influence about us. Who asked if they could feature us. Or write about us.NEVER say NO!Always say YES! And always be on the lookout for opportunities to pull the brass ring with publicity written on it.I hope this helps, Susan. It's never easy to get. Unless you're in a trendy business that's super hot.Best wishes,~Carol Jones, Ironing Diva❤ Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies 350,000 customers. In 29 countries.
Candice MeiselsConsultant at Candice Meisels PR
I am a PR Consultant. PR will help create brand awareness. It is more credible than advertising as it is editorial. Steve's answer is excellent and detailed. Media coverage can definitely enhance product/services awareness.
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Questions

What PR and social media tools and services could you not live without?

If you had a very limited budget, and you wanted to make a very professional and positive external... read more

Jef LippiattOwner at Startup Chucktown
I keep it pretty simple at the moment, but my bread and butter is:LinkedInTwitterBlogs that I runBlogs that I guest post onI'm looking at jumping into video of some formatPeriscopeBlabYoutube
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Would SME owners be interested in a custom news service?

We're considering offering a tailored daily news feed with quality articles from the world's best... read more

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How can I connect with email publishers and advertisers in Australia?

I represent a web agency specialized in email maketing. We have in-house email databases for... read more

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Alessandra Dazzo International Business Development Manager at Across srl
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What are the steps of creating a content marketing strategy that works best for SEO?

Jennifer LancasterOwner at I Want That CRM
Just to add to that, my blog attracts people due to the fact I used tools that help with being listed everywhere in my category, and researched what writers most want to know about - both in keyword search and in a LinkedIn author group. Writing a helpful user guide and offering it as an opt-in will help you collect more interested folk's emails for the long term. A couple of posts sporadically won't cut the mustard; once you've got 50 optimised articles or so all mobile friendly, then you'll get the visits rising. Good luck!
Hi Leanne,The best content marketing strategy is to write and publish content online which is written for your target audience especially ones that you’re sure they’ll love and consume. The web is full of content that is not interesting. The user experience for your website or the amount of time an audience spends reading your content does affect your SEO rankings therefore you want keep your content as engaging as possible in order to keep them longer on your website. Another thing to keep in mind would be the proper use and placement of keywords on your blog. Lastly, it would be a good idea to have a content marketing plan within your marketing funnel. The top of the funnel being to bring awareness to your products, services or your brand in general. Then the middle part would be to have your prospects gain interest on your products or services. Then the bottom part of the funnel would be focused on converting them into actual customers. I hope this helps :)
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Questions

Who do you recommend for web hosting and how much do you pay?

Jef LippiattOwner at Startup Chucktown
I am in the USA so my perspective needs to be taken with a grain of salt. All of what Terry mentioned above is important.I've used Godaddy for about 8 years and had very few issues. I pay roughly $100 - $120 a year for the hosting. I have a bundle of 5 SSL certificates which is another $150 a year. However, for me their hosting is convenient because I can host many domains in the same hosting account (currently I have about 15 domains, 8 of which have actual content). However, Godaddy and most "Traditional" hosting companies are PHP optimized (on the Linux operating system (OS)). They may offer Windows (OS) hosting that supports ".net", "Java" and ".asp" but usually that is a bit more expensive.Why does this matter? If you are set on using a framework or software built in another language such as Python, Ruby or Node JS - you may need to look at distributed or Cloud hosting providers, such as Amazon AWS, Heroku, Google or others. Typically these services support the other languages but also can handle more capacity (users at a time) because they can scale easily. Keep in mind the cost structures of these services are usually a bit more complicated.The important thing is you know what is important to you (bandwidth, storage space, scale-ability, cost, etc.) before you make your decision. If you aren't sure, try getting some guidance from vendors by explaining the goals of your hosting needs.
Hi John,This is not touting for business, but may give you an idea of what to look for, and what to pay. We run our own website hosting for our clients, exclusively for the Wordpress platform, so our web hosting is specifically optimized for Wordpress.[1] First decide what platform you are going to use, then find web hosting which specializes in that platform.[2] Decide whether you want to maintain your website yourself, or whether you want to pay for a fully managed service.[3] Look for a web hosting service that has a data centre close to you/your customers. For example most of our clients are situated in NSW, so our data centre is located in the Sydney CBD. [4] Stay away from cheap web hosting like Hostgator and Godaddy, because their data centres are situated in the US, which presents a number of problems like slow page load times, which Google use to assess your search rankings, as well as security issues related to US laws.[5] Try to find a web host which uses some sort of CDN (Content Delivery Network) like CloudFlare or MaxCDN. This is not a major problem if your data centre is situated close to where your customers are, but can help if you are expecting to attract customers from overseas because the CDN will display your website from the nearest datacentre in their network, which cuts down on page loading times again.[6] Make sure that some sort of regular backup service is included, and easy for you to access if ever you need to roll back your website for any reason.[7] Finally, make sure that your web host is using SSD (Solid State Drives) rather than traditional hard disk drives because this improves loading times dramatically. If you compare the loading speed of your mobile phone or tablet with your desktop computer you will see what I mean.For the record, our web hosting is all SSD-based, situated in a data centre in Sydney, as I mentioned, and we run CloudFlare for our CDN. Our prices start at $20/month for basic websites, and $30/month for ecommerce websites, and that includes basic maintenance and weekly backups. That will give you a ballpark figure to work on, and an idea of what to look for, and what not to go for.Good luck with your search, a reliable web hosting service is vital to an online business today!
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Questions

What have you discovered to be your No.1 way to drum up your business?

Jef LippiattOwner at Startup Chucktown
I would say get out can connect with professionals and business owners within your target industry. Look for ways to have meaning conversations with people and building rapport without trying to sell them something. This lets them know you are looking to make a genuine connection.Once you have made some connections leverage them. Show them your service or product (again without trying to sell them). Look for genuine feedback and criticism on ways you can improve your offering. If they think you are on to something, ask them to share it with others that may be interested. Even in this digital age, word of mouth marketing or advertising is the most powerful sales vehicle. As mentioned above, people buy from those they trust.Join several industry groups to stay on the pulse of what is going on within your industry as well as keeping tabs on potential talent and competition.This may seem far-fetched, but talk to competitors. If you speak with a competitor that is not in your current geographic area and you both are not looking to immediately expand into overlapping territory you'll be surprised at the amount of candid detail they are willing to share. Lastly, the most important way to drum up business is really simple, but not necessarily easy. Get to know your customers and stay in constant communication with them. Get their feedback and act on it rapidly. Show them they are valued and you'll get plenty of participation. Remember without customers, you have no business.
Jason UptonOwner at Resilient Digital
Connect with people on LinkedIn that are in the same niche you provide products and/or services to. Form a relationship with them, find out what problems they are having and deliver solutions specific to their needs. People don't buy from the most intelligent or skilled, they buy from those they trust.
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Questions

How do you get your brand in front of millions of people through mainstream media?

Lauren ClemettDirector at Ultimate Business Propellor
Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!
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Questions

What's a good tool to manage event-triggered email campaigns?

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Lisa OrmenyessyOwner at Straight Talk Group
Infusionsoft is another - we use it successfully, still; be aware it is known as 'confusionsoft' by the majority of users
Hi Anonymous,Have a look at both http://www.activecampaign.com/ and https://convertkit.com/ and see if they will do the job for you. Both are reasonably priced, and both have sophisticated rules, or triggers, which allow you to segment your lists depending on certain events, like whether the reader opens a link, or downloads a file, etc.
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Questions

What is the best way to connect with super yacht owners?

Hey guys, please help! I sell electric jetboards. My perfect customer is a superyacht owner because... read more

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Do you have active strategies to get your clients coming back over and over OR do you just hope they will come back?

Jef LippiattOwner at Startup Chucktown
I believe there are some consistent things you can do regardless of the industry or size of your venture to impress clients. Position yourself as an extension of their business, a trusted partner not just a vendor.Always respect your clients regardless how they treat youShow them that you trust their company and the work you do togetherShow them that they can trust your company and judgmentBe transparent with clients and respect their timeBe authentically grateful for their current and future businessRemind them from time to time what sets your venture apartLastly, surprise them with great gestures
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Questions

What new tools are PR professionals using on daily basis?

There is an explosion happening right now in affordable, easy-to-use tools for communications... read more

Jef LippiattOwner at Startup Chucktown
I don't know what this organization's reach is like internationally, but potentially worth a look for PR related connects, https://www.helpareporter.com/
Lisa OrmenyessyOwner at Straight Talk Group
Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.
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Questions

What is the the best way to learn Digital Marketing (SEO, SEM, SMO etc)?

Uttam JhaOwner at Tyche Infotech Pty Ltd
Very good question. I guess you can learn the tricks but you cannot learn marketing. it comes with time and practice. Mostly you evolve. You love your product so you can talk about it and then only you can sell it with confidence.It is the same on the digital world. you have channels and you filters and pipelines etc at the end of the day you need to look for subject matter specialist depending on what you are selling. Dont get me wrong, I am not discouraging you, but yes you can learn "What is What" and "What impacts what" but no book will tell you "What works". At the end of the day you want to connect to your customers depending on the age group, lifestyle and buying habits.For example - I have had clients spending thousands on google ppc for selling fashion wear for their eCommerce sites. At the end of the day, their target audience dont go to google, they spend more time on social channels and music channels. but yeah try explaining that to a client who has read "All the SEO" online and still thinks that spending crazy on google ppc will get him sales. In conclusion - Never keep all your eggs in one basket, focus on retargeting platforms, look for prospecting tools on social media and spend your marketing dollars wisely. please read this
Jennifer LancasterOwner at I Want That CRM
Hi there Opal, I'm a bit of a learn-at-home kind of gal. I started in 2009 with the huge book "SEO: An Hour a Day", added in some optimising our own websites with Wordpress Yoast SEO (a plug in, but also a learning tool), learnt some insights from Perry Marshall on running Adwords (in the old days when you got good keyword clicks for a dollar). Now I learn about LinkedIn. But the best learning tool I found is Upcity SEO - which I used to grow my own site, from finding keywords to "how to" register your site and start socialising at all the best places on the web. Their 'smiley face' dashboard is really easy to understand for anyone as well.I built a little learning site www.FixMyOwnSEO.com built around these teachings, so I hope this helps.
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Online marketing

A Trip Down Memory Lane

You might have noticed some of the rebranding that has happened to major digital conglomerates over... read more

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Lina BarfootEditor at SavvySME
Interesting article. It should be obvious that technology always informs digital marketing but I think it's something forgotten. What would you speculate is going to change next? Is there anything akin to the iPhone now in terms of changing up the game?
Questions

How do you find what's trending in your industry real time / today / this week?

Asked by:
Yee Trinh Co-founder at SavvySME
Felicity LawOwner at FelicityLaw.com.au
I use LinkedIn also. You can check what groups people are following in specific roles and industries. I also subscribe to media alerts and specific industry publications. As an example, in the HR field it is AHRI, and HC Online. If the industry is construction for example, I would use media alerts, regulatory bodies' websites, and Tendering alerts. There is Seek where you can see what is going on too, industry whitepapers and good old google. Try googling "industry trends" - Deloitte have research stats as does business government websites.I hope this helps.
Jef LippiattOwner at Startup Chucktown
I typically use 3 techniques to stay current.Twitter scavenger hunt - I review tweets from segmented lists of leaders on a given topic or industry. I look through trending hashtags to see if anything warrants my attention. I check industry hashtags (even if they aren't trending) to see current level of activity or discussion.Review related blogs and websites - I check industry related blogs to see if there are any new posts for the day (and then to see if they are of interest - I won't just read every new thing). Then I move on to websites that are known for surfacing emerging ideas, products and services (such as Product Hunt).Local Events and Meetups - I try to go to local industry meetups at least once every other week to hear what other locals in my industry are seeing or watching.I do also use LinkedIn groups, but as Steven said, I find most to have limited impact for me personally. Many are not very active or the ones that are don't seem to bring up topics that personally interest me.
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Questions

What are your predictions for the future of online advertising?

‘Reality optimization’ will become a thing, content feeds will become finely-tuned for each... read more

Asked by:
Yee Trinh Co-founder at SavvySME
Gwendolyn KestrelDigital Analyst at seoWorks
I think that advertising will continue to go "native." in articles until some lawsuits endeavor to establish guidelines for what's "content" and what's "advertising" that will immediately have more loopholes found in them.I think that remarketing will become even stronger and more effective. So, when you've put that shirt into your shopping cart, but haven't gone back to it, it will haunt you, along with similar shirts from other companies, for a very long time.I also think that advertising will be smarter about related products. I buy a lot of dresses that are dry-clean only. In the not-distant future I will start to see ads for dry cleaners near me, alternations, and clothing-donation shops like Goodwill. These are all targeting my fancy dresses.
Jef LippiattOwner at Startup Chucktown
I believe that product reviews and customer testimonials are going to continue to be powerful forms of advertisement. In a way, they are the digital equivalent of word-of-mouth advertising between happy customers in person (now just online).I think ads will move deeper into the content almost like product sponsorship (reminiscent of the 1950's TV shows at least here in the United States). Obviously it'll be a bit craftier but most advertisements will try to be as subconscious as possible (as those are harder ideas to shake than a poster or a TV spot).In many ways I see a bigger surge happening on and within our clothing. I have a feeling you'll pay more for clothes that have little or no advertising on them. Also, if you want clothing without tracking sensors, RFID tags and other wearable tech you'll be paying more. Why? Even though you'd think those sensors would cost more, retailers will have figured out how to leverage them to track your every movement and use it much like Facebook currently uses your personal data. However, the difference being this time the data will be your physical movements, frequency of use, perspiration, speed and places you frequent.Intriguing? Scary? Maybe both.
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Graphic design

How to Create a Logo for Your Startup When You're Bootstrapped

Edition: US عربي (Arabi) AR Australia AU Brasil BR...read more

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Online marketing

Search Engine Marketing: The Alchemy of Our Age

Home Latest Top 50 How To Lists Events Subscribe 5 min...read more

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Questions

Since you can always find more customers, does it still pay to invest in customer loyalty?

I guess really I'm asking if retaining customers is always better than acquiring new ones? read more

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Nandita ReddySales and Marketing Manager - Australia and New Zealand at Aimia Inc
I think we should firstly stop looking at customer loyalty as a points system, and start looking at it as a way to engage with our consumers, and build longer lasting, meaningful relationships.A recent study by Aimia Inc, a data-driven loyalty marketing company show that engaged customers are nearly 3 times as valuable, stay a customer nearly twice as long and at the end of 5 years are significantly more valuable.These stats really reinforce the age old 80-20 rule, where 80% of your revenue will come from 20% of existing consumers. But if you're not looking after your customers, if you're not keeping them engaged, or making them feel valued, they will go elsewhere! Technology has enabled consumers to have so many a variety of shopping/purchase options - and fingertip-ready information with which to make decisions. In this new environment, brands must use new technologies to deliver always-on, personalized experiences to stay relevant and drive preference, otherwise you will get left behind. As touched upon by Kate, if we look at Nokia, Dick Smith, etc, it's easy to see that companies that aren't being innovate or staying relevant, will get left behind. Once again, if we look at the stats from Aimia's loyalty lens, we can see how Australian's actually view and value loyalty programs.The report can be found on: http://www.aimia.com/en/ANZ/home.htmlAustralian membership of loyalty programs happens to be amongst the highest in the world, with 87% of Australians being members of at least one loyalty program (global average 85%). 72% are members of a supermarket loyalty program; followed by airlines (39%) and department stores (30%).Consumers understand that personal data is a currency they can share with marketers in exchange for offers, recommendations, content and experiences that are tailored to them. So as a marketer, this is the perfect opportunity to leverage this insight to create those meaningful experiences and develop a long-term relationship with your customer!
Brad Lyons at Rodcha
Retain your customers is always good, if you can do that getting more will be easier. For example, one of my companies is online courses. Not the best industry for retaining customers if you only have a couple of courses. However instead of just letting the customers go I ended up creating an industry organisation. So the customers who have completed the course that gets them in the industry now have a place they can get more industry information and network with others. Normally those customers would do the course and that was the last I heard of them. Now they are still customers, they pay an annual membership fee and stay in contact. Best marketing move I made as they promote my course to others and I have more insight into the industry as I have a industry organisation now.So even if you business is setup for one time customers there is still a way to retain them. Just think outside the square. New customers will come if your current customers spread the word.
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