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Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what... read more

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun Managing Director at Asia Aware
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Online marketing

Seven Deadly C's of Marketing

Create --------> Captivate --------> read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lauren O'ConnorSocial & Digital Content Writer at SponsoredLinX
I think when it comes to 'story-selling', there is no point simply skimming over the details - it's just too important. Engaging stories should always open up a two-way communication stream; this way, you know you have been truly successful in your storytelling.
Phil KhorFounder at SavvySME
Great stuff Lauren. So much value in this article. It's a lot to absorb and even more to implement. Taking things step by step is key I suppose!
Copywriting, content writing and blogging

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new.au... read more

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Lina BarfootEditor at SavvySME
Great article! It's always so interesting to read about someone's personal experience and I would agree 100% that to be good at your job you need a balance of hard work and excitement.
Online marketing

Don't you just hate all the hype?

Don't you just hate all the hype? I do. I get so sick of the shouting and hollering that happens... read more

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Jef LippiattOwner at Startup Chucktown
I am perhaps an oddity at A & B you mention above, but my shortfall is C. Not sleeping much is an advantage and my brain is great at retaining what I consume. However, having a day job and several side hustles (my own ventures and helping a few others). I feel limited in what I can accomplish every week. I do only participate in networks (social networks) that provide me with value and align to my goals. But I would like to see a bit more come out of that effort in the future.
Yee TrinhCo-founder at SavvySME
Too true. It's important to take a step back sometimes are reevaluate how operations align with goals, rather than doing for the sake of doing.
Customer acquisition

Learnings from recent workshop - How to turn the hardest part of sales into the easiest

Turn the hardest part in sales into the easiest Key learnings from the Practice Growth Formula... read more

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Jenny TseOwner at Licence to Bill™
Thanks Lina.
Lina BarfootEditor at SavvySME
Many thanks for this article! great summary of some pretty complicated ideas.
Online marketing

15 Ways to Get More ROI From Social Media This Month

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Online marketing

Diversifying the Digital Dream

Your brand is so much more than your advertising. Let that sink in for a moment. Your story, your... read more

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Kristen Boucher Client Manager at SponsoredLinX
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Lina BarfootEditor at SavvySME
Couldn't agree more with you; your story and reason for being in business is such a crucial part of how you should present yourself. I really like the idea of using social media and still remaining selective about how and where you use it. Great article!
Online marketing

Online Marketing Crossroads

Content Marketing has been on everyone's lips and for good reason, but there is definitely some... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lina BarfootEditor at SavvySME
It's interesting just how often those two concepts are conflated, I think it might possibly have something to do with how limited a view many people have on marketing. You're so right in saying that content marketing is so much broader! although of course SEO is still necessary. Great article, loved reading it!
Copywriting, content writing and blogging

How to make your content writing rock their world

There read more

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Elizabeth Campbell Word stylist and business owner at Elizabeth Campbell - The Word Stylist
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Branding

Why Small Businesses Need Strong Logos

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Online marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

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Online marketing

3 Marketing Lessons I Learned From My Digitally Native Kids

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Online marketing

How Remarketing Can Be Used to Increase Revenue [Infographic]

Skip to main content SIGN IN | REGISTER WEBINARSSOCIAL...read more

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Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

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Copywriting, content writing and blogging

3 Secrets to Creating Content That Speaks to the Reader

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Branding

6 Ways to Stand Out in a World That Won't Shut Up

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Online marketing

VAMP is a social media influencer platform focused on the Instagram niche

For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as...read more

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Online marketing

5 Steps to Building Your First Online Sales Funnel

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Copywriting, content writing and blogging

The 6 Types of Content That Will Boost Traffic and Engagement

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