Online marketing

Mobile Wallet Marketing: Where Businesses And Consumers' Needs Meet

Since the first appearance of the Mobile Wallet in 2014 in Australia, mobile wallets have been... read more

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Mariona Prat Vila Samsung Pay - Marketing and Partnerships at Samsung Electronics
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Sergio FloresTechnical Product Manager at Samsung Electronics
Awesome read! An entirely different perspective to look at a service that has already been around for some time. There is no doubt that having the opportunity to merge mobile services, mobile experiences, mobile advertising and mobile marketing in one single place is a unique opportunity for marketers to increase higher customer conversion rates, update content and offers according to individual needs and finally exploit an innovative low-cost location-based marketing technique. Keep the good work coming!
Jef LippiattOwner at Startup Chucktown
Definitely a different perspective for me to consider on digital wallets. I don't believe adoption is that high here in the United States (at least not to my current knowledge).
Online marketing

How this Security Business grew from zero web presence

This small business selling security services and products to professionals, other small... read more

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Marlon MuyaFounder and Owner at Casino Financing
Thank you for posting this Dionne, that really helped me decide where to focus on now.
Copywriting, content writing and blogging

The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the... read more

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Jef LippiattOwner at Startup Chucktown
Great article. I've definitely benefited from building my own audience and getting asked to write a handful of other blogs. I find it gratifying to share a unique perspective that those readers may not have considered before. This year I'm working to feature more people on my blog(s)
Copywriting, content writing and blogging

Plagarisim in Journalism | Unmasked as a fraud – All too easy!

Some naive individuals forget that a person researching business information and insights on-line... read more

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Nancy Lin at Nancy Lin - Freelance writer
John, I agree with your thoughts about plagiarism in this article. I was there - my well-researched article was once stolen and republished by other person. The most embarrassing part was that the stolen article received a positive acclaim from readers, likes, shares and comments.... Fortunately, I proved that I was the author of the piece ( I had to attach screenshots and plagiarism report from Unplag.com). Content writers, freelancers and journalists have to defend their authorship, because creating original stories is a part of their jobs. Of course, you can't stop the plagiarism rush, but you could point to original source of the materials and gain an advantage from this situation.
Jef LippiattOwner at Startup Chucktown
Definitely an important topic. I've seen this done across several blogs. I've also seen entire articles copied and the only thing that was changed were the article's images. On LinkedIn, I've even seen regular professionals copy and paste another's LinkedIn article and posted as if their own from the sense of "helping spread the message" instead of liking and/or just sharing that individuals article. I would call that unintended plagiarism (but having good intentions doesn't mean you still aren't infringing or at the very least confusing others).
Online marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains.... read more

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Seowriting Tipssocial media mrketing at Social Shouter
I know it all best happened of website marketing.
I would hazard to add that without a well considered visual component you have no 'Content Strategy' at all! No workable Marketing strategy it has ever neglected visual presentation Maria, so to suggest that it has been "long neglected in marketing until more recent times," is irrational and simply not true.
Integrating online and offline

Why Digital Printing is Essential for Your Business

The world of marketing and advertising is undergoing some rapid changes in response to the way... read more

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