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Branding

THE Art of Brand Creation

  Digging deep into the creative process For those who just want to get it done and sorted so you... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattCo-founder at Startup Chucktown
Sandy, I'd like a copy of it when it is ready.
Preetha Siri
Thank You Sandy and Jef. Waiting to read more on these as most of our members would find the inputs very helpful.
Advertising

Yahoo7 announces commercial launch of Tumblr in Australia and New Zealand

David Karp, Tumblr’s Founder and CEO, is in Sydney for the first time for the commercial launch of...read more

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Copywriting, content writing and blogging

Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

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Copywriting, content writing and blogging

How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

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Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Home Latest Top 50 How To Lists SUBSCRIBE$1 an issue...read more

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Copywriting, content writing and blogging

SEO and Content Marketing Thought Leadership Is Diverging Again

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Copywriting, content writing and blogging

Customizing Your Content To Appeal To All Generations

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Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattCo-founder at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Copywriting, content writing and blogging

3 Ways to Kick Writer's Block to The Curb

Content is one of the most fun things in the world! Words are beautiful, powerful and meaningful.... read more

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Jef LippiattCo-founder at Startup Chucktown
Thanks for sharing. I agree the more you write, the less you feel blocked (usually). I think another way to inspire yourself is to read articles by other people constantly. Also look for novel ways to connect different types of data / writing. You can also play Devil's advocate but caution is needed when doing this so you don't anger your readers.
Branding

Neil Patel On Building A Brand With Purpose

Small Business Trends Events Influencer Awards Book Awards RSS Pinterest Linked In...read more

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Added via Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
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Branding

Get Real Clarity on Your Business and Brand

As a brand consultant, this is what I frequently hear from frustrated business owners. "I just... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattCo-founder at Startup Chucktown
Agreed and sadly most startup ventures these days are only looking to add value (money) to their own pockets without solving any actual problems or providing value to the customers. Time won't be pleasant to those ventures. If you snub your customers, your venture will die (or at the very least limp on needlessly).
Sandy Archer at Sandy Archer Creative
Well said Jef, so much temptation these days to just get it out there without the real thought of who they are and what they want to offer themselves... it is all about providing value
Branding

Why Having a Strong Brand Name is Must

The meaning of a brand can be interpreted differently and it is prone to lot of misconception. Each... read more

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Questions

Do you adjust your marketing and advertising efforts seasonally?

Do you adjust the feel, voice or imagery for your marketing and advertising efforts as seasons... read more

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Jef Lippiatt Co-founder at Startup Chucktown
David BobisOwner at Studio Culture
We do a bit of both, depending on the goals of the client and changes in the market. With some clients we provide our SEO services with, for instance, we come up with an overarching plan that does consider seasonal changes (we look at the months search terms are popular, for example, and create content and inbound marketing strategies that are relevant accordingly). Sometimes, markets change, so we don't always stick to our seasonal plan.
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Copywriting, content writing and blogging

The Key to SEO Copywriting Success

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Thanks Donna, I think that commenting via your social media profiles, putting your blog articles onto LinkedIn groups and suchlike is also great for attracting traffic/SEO. I have used tools that go through all the processes and they also recommend commenting or reviews on likeminded blogs.
Copywriting, content writing and blogging

The Essentials of Blogging for Small Business

This article is the third in a series of five posts on the basics of online marketing for small...read more

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Customer acquisition

Networking: How to Have a Conversation with Anyone

We often hear that networking is essential to business success. Yet to be honest, few of us are... read more

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Copywriting, content writing and blogging

Are You Content with Your Content? 3 Ways Good Blogging Boosts Your Online Marketing Efforts

Are you a small-to-medium enterprise that’s struggling to get your name through the online sieve... read more

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Jef LippiattCo-founder at Startup Chucktown
David, You are right. I've been trying to focus and if all stays on track, I'll have posted to our business blog 3 times within the span of a week (which is a rare feat).
David BobisOwner at Studio Culture
Hi guys, Thank you for your comments. Jeff, yes indeed. Blog posts can be very informative. Jef, you're right - one challenge with blogging, especially if you'd like to cover a number of platforms, is finding the time and resources to create quality posts. However, I feel that one, solid post is worth more than multiple, rushed posts that offer little value to its readers. One thing that has helped our company with output is to work with the strengths of the team. For example, if you find that you are a much better designer than a writer, your blog post can play on being a visual post, rather than a text-heavy one. This will make the blogging a more enjoyable task that could (hopefully) encourage you to post more often.
Advertising

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result.... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
The biggest risk is to take no risk! I use financial modelling tools (what if scenarios) that enables businesses to plan for growth and making sure they have the plans, staff, funding, cash flow projections etc.
Media production

Wake Up News Corp: Digital Packaging Lessons to Learn

What's the latest in digital packaging? How are companies monetising digital content via... read more

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Online marketing

Online Marketing for 'Multi-Passionate' Entrepreneurs

photo credit: YIP Day 151 - Kitchen Shelf via photopin (license)Often, I get the question, "I do so...read more

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