Get expert advice
e.g. What is the best way to market my cleaning business on the Internet?
Ask question
Copywriting, content writing and blogging

Plagarisim in Journalism | Unmasked as a fraud – All too easy!

Some naive individuals forget that a person researching business information and insights on-line... read more

Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Definitely an important topic. I've seen this done across several blogs. I've also seen entire articles copied and the only thing that was changed were the article's images. On LinkedIn, I've even seen regular professionals copy and paste another's LinkedIn article and posted as if their own from the sense of "helping spread the message" instead of liking and/or just sharing that individuals article. I would call that unintended plagiarism (but having good intentions doesn't mean you still aren't infringing or at the very least confusing others).
Questions

What is the best way to Promote a Dating Website in Australia

Hi I have developed  a dating website  which is for only Australian People. Now I am wondering to... read more

Be the first to answer
Please login or sign up to answer.
Online marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains.... read more

Added by:
Please login or sign up to comment.
Seowriting Tipssocial media mrketing at Social Shouter
I know it all best happened of website marketing.
I would hazard to add that without a well considered visual component you have no 'Content Strategy' at all! No workable Marketing strategy it has ever neglected visual presentation Maria, so to suggest that it has been "long neglected in marketing until more recent times," is irrational and simply not true.
Integrating online and offline

Why Digital Printing is Essential for Your Business

The world of marketing and advertising is undergoing some rapid changes in response to the way... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Questions

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia? read more

Steve OsborneOwner at Smarthinking
Call the Foxtel advertising department and ask them.
Please login or sign up to answer.
Questions

UFC 205 live

Watch UFC 205, Alvarez vs McGregor live, ufc 205 fight card, Stream, streaming, PPV, time, Results,... read more

Asked by:
Ufc205 live ufc at ufc
Be the first to answer
Please login or sign up to answer.
Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

Added by:
Michael Evans Manager at 3leaps
Please login or sign up to comment.
Seowriting Tipssocial media mrketing at Social Shouter
Good happened thanks!
Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Questions

What are some of the mistakes in customer acquisition and how can I avoid them?

I always love customer engagement. but I seem to struggle in converting them to actual clients. read more

Be the first to answer
Please login or sign up to answer.
Online marketing

Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum... read more

Added by:
Prosper Taruvinga Digital Marketing Expert at Livelong Digital Pty Ltd
Please login or sign up to comment.
Be the first to comment
Online marketing

Facebook’s Latest Update Is A Win For Small Businesses!

Order food, book appointments and more, directly from Facebook! With Facebook already dominating... read more

Added by:
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
Please login or sign up to comment.
Jasmine RawlinsonDigital Content Writer at SponsoredLinX
Valid points Jeff!
Jef LippiattOwner at Startup Chucktown
Although this could have a good impact, it could be perceived as negative as well. Why? Facebook has a terrible history with Privacy (or private information). I myself am disinclined to use such a service that will further track my habits and spending patterns. I am baffled by the notion that calling a business is such a "hassle". Heaven forbid we keep going this direction and lose all ability to communicate with one another vocally in the future. I dread a world where we only know how to construct thoughts using a random pattern of emoji.
Questions

How important is graphic design in improving your branding?

Be the first to answer
Please login or sign up to answer.
Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Questions

How much would you pay to receive a 12 month marketing plan?

We have positioned our consulting products to be affordable to start-ups and small business,... read more

Asked by:
Yee TrinhCo-founder at SavvySME
It would really depend on what results the marketing plan would be able to deliver. If it can generate x number of clients or leads, x increase in traffic, x% increase in profit... From the client's point of view, it's all about ROI. They might be willing to pay $20k if it can bring in $200k work. Conversely, $1k would be a bit exorbitant if there's no sign of results generated. Focus on the value you can deliver for your client and be able to communicate this in numbers... and you can charge however much you want, relatively speaking.
Ashley BryanOwner at Webstrategies Pty Ltd.
Hi Lauren. Hard to say without more detail on what I actually get. Is it really detailed like a blue print that I'd follow every month and refer to, or general guidance/ideas? This is my rough thought: detailed blueprint: $1000. More General guidance $500.
Please login or sign up to answer.
Questions

What are the most effective PR strategies today?

For a coaching business read more

Gisele BoulayFounder at Gisele Boulay Communications
Hi Andrew: Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this. Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach. Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.
The role of Public Relations (PR) is to establish and maintain relationships with an organization's target audience, the media, government and other opinion leaders. PR’s common responsibilities include designing communications campaigns, working with the press to stimulate publicity, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and appearances, speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness, event management and sponsorship opportunities in addition to the narrow view of writing media releases and other content for news,.PR can (and is) applied effectively in a myriad of various roles from propaganda and subversion to building genuine or virtual preconceptions within a given sector of society. PR’s vehicles (or media) are as numerous as the messages it can communicate (or falsify). The most effective strategies today are exactly the same strategies that have historically worked best since the beginning of time. Success in the field of public relations requires a deep understanding of the interests and concerns of each of your client's many publics. So the all-time winning strategy is one that effectively addresses those concerns or aspirations and employs the most powerful weapons in your public relations arsenal.
Please login or sign up to answer.
Public relations

10 of The Best Copywriting Tools – For Free (or Very Cheap)

As a small business owner, you know how important first-rate copy is to your business. Your... read more

Added by:
Gisele Boulay Founder at Gisele Boulay Communications
Please login or sign up to comment.
Be the first to comment
Questions

How do I go about advertising on Instagram?

I was searching for a platform to extend my advertisements, and I saw Instagram. Is there a way to... read more

Be the first to answer
Please login or sign up to answer.
Copywriting, content writing and blogging

Six Reasons Your Business Needs to Hire a Copywriter

If you are in any way responsible for marketing a business online, you’ve no doubt heard the... read more

Added by:
Linda Paull at Linda Paull Copywriter
Please login or sign up to comment.
Linda Paull at Linda Paull Copywriter
Thats right Jeff. Getting someone to help strategise and maybe write some key posts and pages for you is a good idea, but don't forget you can always re-purpose your content too after it's been written.
Jef LippiattOwner at Startup Chucktown
Very well stated points. I definitely see the benefit from getting an outside perspective on my material from time to time. I think another thing that is helpful is a content and copy guidelines document. This isn't meant to replace a copywriter rather enhance understanding. A copywriter can't help with every single written piece of communication. The guideline helps people keep the proper brand voice and tone intact for smaller tasks and communications.
Questions

I'm thinking of using social media for my marketing research. How do I do it effectively?

With the advent of Facebook, Twitter, etc., social media is one of the most relevant platforms for... read more

Be the first to answer
Please login or sign up to answer.
Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding... read more

Added by:
Hamish Anderson Founder and Director at Mesh Consulting
Please login or sign up to comment.
Great, thanks Hamish!
Jef LippiattOwner at Startup Chucktown
I always find it interesting to get a look behind the curtain of the creative processes other people use. Thanks for sharing.
Online marketing

Online Business Marketing – How A Website Optimisation Consultant Will Help

At its infancy, many industry specialists thought the internet was a fad that would (like others... read more

Added by:
Ashley Bryan Owner at Webstrategies Pty Ltd.
Please login or sign up to comment.
Be the first to comment