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Market research

The Google App that dethroned PokemonGo

It’s a day I thought I’d never see…PokemonGo dethroned by a Google App. While the augmented reality... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef LippiattOwner at Startup Chucktown
Sounds like I need to check it out. Thanks for sharing.
Integrating online and offline

Melbourne Business Owners: Want to Date?

If you are a proactive and driven business owner – living in Melbourne - I want to meet you! I am... read more

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Questions

Best Otolaryngology Surgeon in USA?

I want to know about the best Otolaryngology surgeon in South Carolina please give me best... read more

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What do you put in your client gift packs that are unisex?

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How do i publish a blog article in linkedin?

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Questions

What is BRANDING?

Brian MallyonOwner at Luckypole Limited
For me, branding, as it relates to business is entirely a matter of how I/my company is perceived by my customer.My name, my logo etc. can be branded onto a product or a letterhead to show my name, but it is what my company does, and how it does it, that is the brand.I know it is relevant to larger companies, but, despite people who design logos telling me they are important, I am still not convinced they are as important for small companies. Can't recall anyone ever telling me they saw my company logo and decided to make contact.Likewise, there is a comment above about branding for Nike vs Adidas. I wouldn't have a clue what the culture or purpose is of either, or how one differs from the other, I tend to buy Adidas because they fit my feet better. There is no message that makes me prefer one over the other for anything other than practical reasons, and I have bought both brandnames. It then becomes an issue of whether I am the target market for either Nike or Adidas and hiow they respond to me. And you know when your branding is working because instead of someone saying they are off to buy a pair of shoes, they say, I am off to get some new Nike's/Addidas, or instead of buying a phone, they are off to get the latest iPhone.
Jef LippiattOwner at Startup Chucktown
My answer is a bit of a different take on branding. Branding is a complex topic because it literally involves all aspects of your business (whether you believe that or not).So, why is branding so tricky? You don't and can't control everything (seriously, you just can't). But let that be empowering not intimidating.Branding is:Your Business NameYour company logoYour company's color paletteYour company's tone / voice (serious, playful, sarcastic, etc.)How your business is different than competitors (on purpose)The audience or customers you are targetingYour pricing structureYour internal company trainingWhat your customers are saying about your companyHow you act on customer feedbackHow involved you want customers to be (customer engagement)How you handle a crisis or bad publicityNothing from the above list on its own is "the brand" they are only pieces. The sum is always greater than the individual parts. The strongest brands are the ones that spend time and energy on all of the above topics. They are also the most adaptable to change as technology, economy, political and customer needs ebb and flow.
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Questions

Does anyone use Springbot? Is it good?

It sounds good but I'm just wondering if there's a better alternative before signing up. read more

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Questions

An Online Survey, have your say and help me understand you (my customer) better

Hi All, I am conducting a  short survey and would love anyone and everyone to participate. If I... read more

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Michael Tutek MD at Preezie
Steve OsborneOwner at Smarthinking
Recently shopped at Harvey Norman for new kitchen appliances: wall oven, stove top, dishwasher. My responses:1. a2. a3. aProcess could not have been easier. We got exactly what we needed, at a price we were happy with, with no upsell sales pitch.
Melanie GrayOwner at MyCL (My Computer Lab)
I'm a techie so I do all my research before I buy anything. By the time I get to the store, I already know exactly what I want.
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Questions

Would you advertise in LinkedIn or is it purely sharing knowledge, relationship building, networking etc?

My ideal client would be found in LinkedIn. read more

Brian MallyonOwner at Luckypole Limited
I use LI as a tool to locate potential people who I consider appropriate to network with and form business relationships with.For me, advertising on there doesn't do that, simply because I see it as a networking site rather one of "selling". As with Steven, I have never clicked.on an ad.Every new customer I have got from LinkedIn has been through contact, discussion, imparting knowledge etc. All things that consisted of personal time and effort, rather than placing an ad.And, although I am including my experiences only, I have found that the more time and effort the better the reward. As soon as I slacken off, so does any result, sometimes significantly.
Steven FreemanOwner at Evolved Sound
LinkedIn is getting to be a very noisy space. Can't say I have ever clicked on a paid ad within, so it may be worth finding some stats on conversion rates in your industry compared to others PPC advertising options.
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Questions

Why would you hire a copywriter?

Tom ValcanisOwner at I Sell Words
I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!
One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!” Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value. This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years. Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
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Questions

Any great tips on how you prepare the day before presenting a live event?

I have a biggie (online) tomorrow and want to be in the best (mental and physical) shape possible? read more

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Questions

Has anyone ever ran an advertising campaign on a local radio station or at the local movie house?

If so how did it go and what were the costs involved? read more

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Questions

Is there a rule about using google images for flyer advertising?

Steve OsborneOwner at Smarthinking
Yes. The rule is: don't do it.If you do not own the image, it is not yours to use.See above answers for copyright-free alternatives.
Philip BrookesOwner at Aktiv Tactics
Images found via a Google search or any other method are all subject to the same copyright laws. Some people will distribute their images with a Creative Commons license, of specific usage rights. If it's clear that their license terms permit you to use the image for the purpose you intend, then go ahead (you may need, for example, to include an acknowledgement of the source of the image). In some cases you may just need to email the owner and request permission. But commercial images need to be purchased - this involves finding how they're distributed and paying the required license fee. You'll find a lot of images on the web come from stock image libraries like Shutterstock, iStockPhoto, Getty Images, Dreamstime, etc... There are quite a few low cost options, so there's really no need to risk using someone's images without permission.
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Questions

Has anyone used cinema advertising for their business?

Was it effective and what industry are you in? read more

Cinema advertising can be most effective for developing andmaintaining local awareness. If your business is easily accessible to individuals who attend the screen/s you advertise on. Cinema awareness campaigns are essentially a long game and continuity is therefore important. Most people won’t remember a single ad but will eventually become familiar with your brand and offer after multiple trips to the cinema. Prior to committing to a cinema campaign it is always worthwhile to visit the screen look at the patrons – are they really your target audience? Check out who is currently advertising and call them all to see if they will be renewing their subscription and what level/value of business they are able to associate with their cinema advertising.
Sputnik Sputnik
Sure. The choice of media usually depends on a few different factors and can be unique to each business.On the upside, you have a captive audience (assuming they arrive while the ads are on), they can't flick channels etc. It's also good for location based businesses that are nearby a cinema. (A meal afterwards etc) Or good for targeting certain groups of people who watch certain kinds of films if you are able to do that.On the downside, people aren't usually in buying mode right before a film and have likely forgotten about your ad 2 hours later when they walk out. Like pretty much ALL media and placement, it really depends on what your brand is and what you're trying to achieve.
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Questions

What does everyone use for their emails if they don't have a website?

Telstra is getting beyond the joke read more

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Questions

What's the best way to get my writing published as a guest post on major blogs?

Hey guys, has anybody in the group guest-posted on major blogs or news websites? Eg Forbes,... read more

Asked by:
Frank Ansell at The Success Asylum
Brian BijdeveldtOwner at Profitkoach
frank, I have checked out your website and your LinkedIn profile...not stalking, just assessing your business before I offer my input.You can leverage LinkedIn by publishing your articles there. You know there is a huge audience of people looking to further their career. By getting familiar with all that LinkedIn offers as a publishing platform you can build authority and a following. Join several targeted groups and start include them in your article distribution.You could build a business with just this platform. Or use it to publish articles that you can point other blogs to for reference.
Jef LippiattOwner at Startup Chucktown
Frank,I have some limited experience with this process. I have submitted articles I've written to Strategy + Business. They are probably between FastCompany and Harvard Business Review. Unfortunately, my submission never went anywhere.I do know a contributor to the Inc. and Entrepreneur but he has said the process isn't straight forward to get accepted either. He's reviewed my work for me and the best advice he gave me was write your piece based on the style of the publication (e.g. some prefer short list-icle articles, some prefer long form pieces). Know the expected format. The other piece of advice I've received not just from him but others is to follow a specific contributor of a publication, comment on their articles and try to create a dialogue with them (via social media or email before just trying to pitch them on your article).I hope that helps.
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Branding

Starting a Small Business

You’ve started a small business and now you are looking to get the message out there and increase... read more

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Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

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Maria Bellissimo-MagrinOwner at Belgrin
Thanks Jef.
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Questions

If you ever wondered why some services, coaches or retreats are priced where they are?

How do you demonstrate the true value to your potential clients so they know your offer and worth 4... read more

Asked by:
Steve OsborneOwner at Smarthinking
By showing them proof of your value. Demonstrate your results. The ROI must be clear for your prospect. My general rule of thumb for demonstrating value to service-based business prospects is between 6–10x. Any less, and the "indifference lever" won't budge.Here's an example I use in my own collateral. As part of my Core Marketing Message, I firstly describe the target audience, secondly describe what the benefits are; and lastly, describe the results:Smarthinking helped Greg Pike reposition his firm as an SMSF Audit specialist. Collins Pike Accountants got an ROI of more than 1900% and won over $30,000 of new business from a single campaign.I don't ever get quibbles over my fees.Which of course could mean I'm not charging enough, but that's a whole other story!
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Questions

How to recover Gmail password need Gmail Tech support Phone number toll free

What we do if you unable to recover your Gmail account? If you have not attached your Mobile and... read more

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Eliana Mark at Gmail customer support phone number toll free
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