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How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia? read more

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UFC 205 live

Watch UFC 205, Alvarez vs McGregor live, ufc 205 fight card, Stream, streaming, PPV, time, Results,... read more

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Ufc205 live ufc at ufc
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Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

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Michael Evans Manager at 3leaps
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Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Franz XqojoteChief at CSGO BOOSTING
Thanks.
Questions

What are some of the mistakes in customer acquisition and how can I avoid them?

I always love customer engagement. but I seem to struggle in converting them to actual clients. read more

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Online marketing

Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum... read more

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Prosper Taruvinga Digital Marketing Expert at Livelong Digital Pty Ltd
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Online marketing

Facebook’s Latest Update Is A Win For Small Businesses!

Order food, book appointments and more, directly from Facebook! With Facebook already dominating... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jasmine RawlinsonDigital Content Writer at SponsoredLinX
Valid points Jeff!
Jef LippiattOwner at Startup Chucktown
Although this could have a good impact, it could be perceived as negative as well. Why? Facebook has a terrible history with Privacy (or private information). I myself am disinclined to use such a service that will further track my habits and spending patterns. I am baffled by the notion that calling a business is such a "hassle". Heaven forbid we keep going this direction and lose all ability to communicate with one another vocally in the future. I dread a world where we only know how to construct thoughts using a random pattern of emoji.
Questions

How important is graphic design in improving your branding?

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Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most... read more

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Questions

How much would you pay to receive a 12 month marketing plan?

We have positioned our consulting products to be affordable to start-ups and small business,... read more

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Yee TrinhCo-founder at SavvySME
It would really depend on what results the marketing plan would be able to deliver. If it can generate x number of clients or leads, x increase in traffic, x% increase in profit... From the client's point of view, it's all about ROI. They might be willing to pay $20k if it can bring in $200k work. Conversely, $1k would be a bit exorbitant if there's no sign of results generated. Focus on the value you can deliver for your client and be able to communicate this in numbers... and you can charge however much you want, relatively speaking.
Ashley BryanOwner at Webstrategies Pty Ltd.
Hi Lauren. Hard to say without more detail on what I actually get. Is it really detailed like a blue print that I'd follow every month and refer to, or general guidance/ideas? This is my rough thought: detailed blueprint: $1000. More General guidance $500.
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Questions

What are the most effective PR strategies today?

For a coaching business read more

Gisele BoulayFounder at Gisele Boulay Communications
Hi Andrew: Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this. Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach. Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.
The role of Public Relations (PR) is to establish and maintain relationships with an organization's target audience, the media, government and other opinion leaders. PR’s common responsibilities include designing communications campaigns, working with the press to stimulate publicity, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and appearances, speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness, event management and sponsorship opportunities in addition to the narrow view of writing media releases and other content for news,.PR can (and is) applied effectively in a myriad of various roles from propaganda and subversion to building genuine or virtual preconceptions within a given sector of society. PR’s vehicles (or media) are as numerous as the messages it can communicate (or falsify). The most effective strategies today are exactly the same strategies that have historically worked best since the beginning of time. Success in the field of public relations requires a deep understanding of the interests and concerns of each of your client's many publics. So the all-time winning strategy is one that effectively addresses those concerns or aspirations and employs the most powerful weapons in your public relations arsenal.
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Public relations

10 of The Best Copywriting Tools – For Free (or Very Cheap)

As a small business owner, you know how important first-rate copy is to your business. Your... read more

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Gisele Boulay Founder at Gisele Boulay Communications
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Questions

How do I go about advertising on Instagram?

I was searching for a platform to extend my advertisements, and I saw Instagram. Is there a way to... read more

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Copywriting, content writing and blogging

Six Reasons Your Business Needs to Hire a Copywriter

If you are in any way responsible for marketing a business online, you’ve no doubt heard the... read more

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Linda Paull at Linda Paull Copywriter
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Linda Paull at Linda Paull Copywriter
Thats right Jeff. Getting someone to help strategise and maybe write some key posts and pages for you is a good idea, but don't forget you can always re-purpose your content too after it's been written.
Jef LippiattOwner at Startup Chucktown
Very well stated points. I definitely see the benefit from getting an outside perspective on my material from time to time. I think another thing that is helpful is a content and copy guidelines document. This isn't meant to replace a copywriter rather enhance understanding. A copywriter can't help with every single written piece of communication. The guideline helps people keep the proper brand voice and tone intact for smaller tasks and communications.
Questions

I'm thinking of using social media for my marketing research. How do I do it effectively?

With the advent of Facebook, Twitter, etc., social media is one of the most relevant platforms for... read more

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Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Great, thanks Hamish!
Jef LippiattOwner at Startup Chucktown
I always find it interesting to get a look behind the curtain of the creative processes other people use. Thanks for sharing.
Online marketing

Online Business Marketing – How A Website Optimisation Consultant Will Help

At its infancy, many industry specialists thought the internet was a fad that would (like others... read more

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Ashley Bryan Owner at Webstrategies Pty Ltd.
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Copywriting, content writing and blogging

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative... read more

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Jef LippiattOwner at Startup Chucktown
Reading really is instrumental in expanding creativity and imagination. I can honestly say that reading about everything from business news to quantum physics is interesting and exciting. I use that type of juxtaposition in all of my product development processes.
Questions

What is the best way to market my business to EAs/PAs?

I would like to know what materials (at little or not cost) would be a good way to expose the... read more

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Rachael Marsden Business Development Manager at Limoso Luxury Transport
Lauren HutchinOwner at My Marketing Friend
Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a problem they currently have.If you genuinely think you can help them, the following idea will definitely warm up your potential client:Send them something in the post that doesn't look like a piece of 'junk mail'.-Mail is great because it isn't obtrusive. -It's that initial soft approach that's needed in the beginning stages of your sales cycle. -I've used clear envelopes, blank (un-printed/no branding) envelopes, kraft boxes and black shiny bubble bags. This way, you can at least give your mail a chance of being opened. Now what you put inside is important. Don't make your EA/PA think she's been tricked to open your mail!-Become the solution for your potential client, don't try and sell. -Nice giveaway that your EA/PA will use-Offer / call to actionAs an example: I have a 'launch-pad' with launching business tips on each page as a giveaway to any start-up that enquires. It's an A6 sized quality pad that has my branding on the cover and on each page. If you'd like any more info on this, feel free to contact me.I hope this helps you :)
Prosper TaruvingaDigital Marketing Expert at Livelong Digital Pty Ltd
Allow them to experience your product. That's the best way. I see you are in the transport industry? offer them a complementary trip. That way they will brag about it and recomend you to their bosses.
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Advertising

Google to Penalise Sites Using Annoying Pop-Ups - What Does This Mean for Advertisers?

Disruptive pop-up ads – they’re the bane of our internet browsing existence. I’m sure I’m not alone... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef LippiattOwner at Startup Chucktown
I agree that exit pop-ups are much less intrusive and annoying. However, those can pose problems on mobile devices that can't detect you moving to close the page. An option I would recommend at least for mobile (but applicable to tablets and laptops as well) a signup that appears at when the user reaches the bottom of the page. Another option would be to display the ad when the user scrolls a certain percentage down the page and scrolls back to the top (header) and display it then.
Questions

How do you research international markets?

What sources are recommended for US, UK and Asia? read more

The answer to how you research international markets dependssolely on what it is that you want to discover. Are you interested in consumer trends, local legislation, trade incentives, licensing or distribution options, cultural preferences? There are a million factors that could be of significant to your enterprise, and they will be different in each country. If you are in Australia Austrade provide an excellent service, they have briefing documents on the market characteristics and barriers to entry on most countries and offices in almost all Australian consulates with trained staff able to provide feedback and even set up appointments for you.
Prosper TaruvingaDigital Marketing Expert at Livelong Digital Pty Ltd
You can use various internet sources or your trade magazines, following the trends in your sector – especially keeping abreast of what is happening internationally – will help you build the right knowledge base.General current affairs publications that provide economic analysis will also help you see the big picture and where future demand is likely to be in those areas. Also, you cannot underestimate tapping into your network and talking to your business contacts, especially people in the region you are looking to get into. And don't hesitate in approaching new ones; those accidental encounters that open doors are a reality for many businesses.The more costly option is to outsource your market research. You could consider hiring a market analyst or a consultant who will have the right knowledge, experience and specialism in the industry or a particular market you are looking to expand into. They will help you assess its attractiveness and potential. Big businesses rely on these as a matter of course, but they may not always be an affordable option for smaller businesses.The lower cost option is clearly to do the research yourself (in fact, market research is most commonly conducted by entrepreneurs this way), although this will of course place bigger demands on your time. That said, if you do choose to do the work yourself, you could approach a whole network of International trade offices across the world that may help you generate the right contact leads, give you an overview of the market or help familiarise you with the legislative requirements.If you are looking to test the market more seriously, trade shows can be one of the most effective ways to showcase your business, meet buyers and distributors and conduct some face-to-face market research with customers.Hope this helps?
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