Online marketing

How to measure your digital marketing

Find out why digital marketing is so difficult to measure. Learn about attribution models that can... read more

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Erica Stewart Founder & CEO at hardtofind.
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Back to Basics: Content Marketing Alphabet [Infographic]

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How the iPhone Changed Visual Communication [Infographic]

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LinkedIn Adds Images in Comments, New Opportunities for Job Listings

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Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

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Instagram Adds Replays to Live-Streams, a New Way to Create Stories Content

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6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

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Everything You Need to Know NOW About Social Video Marketing [Infographic]

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Instagram Stories Now up to 250 Million Daily Users, Increasing Pressure on Snap Inc.

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Brand Yo' Self [#SMTLive Recap]

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5 Key Elements of eCommerce Websites that Convert

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What Marketers Should Know about the Brand New ‘Google for Jobs’

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Content Marketing Statistics & Trends – 2017 Edition [infographic]

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5 Tips to Help Maximize Your Twitter Video Content (from Twitter)

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Pinterest Launches New Layout for Lens, Functional Enhancements

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A Complete Guide to Snapchat's Ad Options

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Periscope Adds 'Super Hearts', a New Way to Monetize Live-Streams

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Snapchat Adds New 'Snap Map' Feature to Help Improve Discovery and Connection

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Facebook Announces New Tools for Groups, Updated Mission Statement

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Market research

Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover... read more

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Jef LippiattOwner at Startup Chucktown
I agree that focus groups have limitations, especially since it is questioning out of context. You may be asked if you'd buy something that costs hundreds of dollars (which without having to hand over at that time skews the context). Many of these areas overlap with User Experience Design, however, the focus or outcomes are used differently. One method I use is Contextual Inquiries which is very similar to in-depth interviews. The point is to see the user in their natural environment interacting with the product as they would if you weren't there with them. Another great method that is similar is the Master-Apprentice relationship. Let the user or customer know that they are the master and you are there to observe and learn from them. This sets up the stage to grow a bond of mutual trust.
Phil KhorFounder at SavvySME
Great article Alex! I guess it pays to use a combination of techniques but I often find 'observation research' you referred to as most useful. I suspect our human brain knows more subsconciously about what we like or don't, than words can ever describe. So I reckon it's more accurate to observe what people do, rather than what they say.