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Questions

Why would you hire a copywriter?

Steven FreemanOwner at Evolved Sound
Most business owners aren't good writers as it's not their area and if it is they are time poor to focus on good copy - objectively and impartially as outlined.A good copywriter is invaluable for your print, sales communication material, blogs, website, on hold messages and the list goes on.They should be able to bring endless amounts of measurable value.
Lisa OrmenyessyOwner at Straight Talk Group
Hi Marko - the quick answer is to sell more. A good copywriter is a great investment in your business. While there is an large financial investment up front it will pay for itself over and over again.
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Questions

Any great tips on how you prepare the day before presenting a live event?

I have a biggie (online) tomorrow and want to be in the best (mental and physical) shape possible? read more

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Questions

Has anyone ever ran an advertising campaign on a local radio station or at the local movie house?

If so how did it go and what were the costs involved? read more

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Questions

Is there a rule about using google images for flyer advertising?

Steve OsborneOwner at Smarthinking
Yes. The rule is: don't do it.If you do not own the image, it is not yours to use.See above answers for copyright-free alternatives.
Philip BrookesOwner at Aktiv Tactics
Images found via a Google search or any other method are all subject to the same copyright laws. Some people will distribute their images with a Creative Commons license, of specific usage rights. If it's clear that their license terms permit you to use the image for the purpose you intend, then go ahead (you may need, for example, to include an acknowledgement of the source of the image). In some cases you may just need to email the owner and request permission. But commercial images need to be purchased - this involves finding how they're distributed and paying the required license fee. You'll find a lot of images on the web come from stock image libraries like Shutterstock, iStockPhoto, Getty Images, Dreamstime, etc... There are quite a few low cost options, so there's really no need to risk using someone's images without permission.
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Questions

Has anyone used cinema advertising for their business?

Was it effective and what industry are you in? read more

Cinema advertising can be most effective for developing andmaintaining local awareness. If your business is easily accessible to individuals who attend the screen/s you advertise on. Cinema awareness campaigns are essentially a long game and continuity is therefore important. Most people won’t remember a single ad but will eventually become familiar with your brand and offer after multiple trips to the cinema. Prior to committing to a cinema campaign it is always worthwhile to visit the screen look at the patrons – are they really your target audience? Check out who is currently advertising and call them all to see if they will be renewing their subscription and what level/value of business they are able to associate with their cinema advertising.
Sputnik Sputnik
Sure. The choice of media usually depends on a few different factors and can be unique to each business.On the upside, you have a captive audience (assuming they arrive while the ads are on), they can't flick channels etc. It's also good for location based businesses that are nearby a cinema. (A meal afterwards etc) Or good for targeting certain groups of people who watch certain kinds of films if you are able to do that.On the downside, people aren't usually in buying mode right before a film and have likely forgotten about your ad 2 hours later when they walk out. Like pretty much ALL media and placement, it really depends on what your brand is and what you're trying to achieve.
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Questions

What does everyone use for their emails if they don't have a website?

Telstra is getting beyond the joke read more

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Questions

What's the best way to get my writing published as a guest post on major blogs?

Hey guys, has anybody in the group guest-posted on major blogs or news websites? Eg Forbes,... read more

Asked by:
Frank Ansell at The Success Asylum
Brian BijdeveldtOwner at Profitkoach
frank, I have checked out your website and your LinkedIn profile...not stalking, just assessing your business before I offer my input.You can leverage LinkedIn by publishing your articles there. You know there is a huge audience of people looking to further their career. By getting familiar with all that LinkedIn offers as a publishing platform you can build authority and a following. Join several targeted groups and start include them in your article distribution.You could build a business with just this platform. Or use it to publish articles that you can point other blogs to for reference.
Jef LippiattOwner at Startup Chucktown
Frank,I have some limited experience with this process. I have submitted articles I've written to Strategy + Business. They are probably between FastCompany and Harvard Business Review. Unfortunately, my submission never went anywhere.I do know a contributor to the Inc. and Entrepreneur but he has said the process isn't straight forward to get accepted either. He's reviewed my work for me and the best advice he gave me was write your piece based on the style of the publication (e.g. some prefer short list-icle articles, some prefer long form pieces). Know the expected format. The other piece of advice I've received not just from him but others is to follow a specific contributor of a publication, comment on their articles and try to create a dialogue with them (via social media or email before just trying to pitch them on your article).I hope that helps.
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Branding

Starting a Small Business

You’ve started a small business and now you are looking to get the message out there and increase... read more

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Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Questions

If you ever wondered why some services, coaches or retreats are priced where they are?

How do you demonstrate the true value to your potential clients so they know your offer and worth 4... read more

Asked by:
Steve OsborneOwner at Smarthinking
By showing them proof of your value. Demonstrate your results. The ROI must be clear for your prospect. My general rule of thumb for demonstrating value to service-based business prospects is between 6–10x. Any less, and the "indifference lever" won't budge.Here's an example I use in my own collateral. As part of my Core Marketing Message, I firstly describe the target audience, secondly describe what the benefits are; and lastly, describe the results:Smarthinking helped Greg Pike reposition his firm as an SMSF Audit specialist. Collins Pike Accountants got an ROI of more than 1900% and won over $30,000 of new business from a single campaign.I don't ever get quibbles over my fees.Which of course could mean I'm not charging enough, but that's a whole other story!
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Questions

How to recover Gmail password need Gmail Tech support Phone number toll free

What we do if you unable to recover your Gmail account? If you have not attached your Mobile and... read more

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Eliana Mark at Gmail customer support phone number toll free
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Questions

How do you deal with business owners who are sensitive to criticism but you need to provide feedback about their work?

Steve OsborneOwner at Smarthinking
My approach is to set myself up as the harbinger of Doom right from the start. I make it very clear that my communication style is one of simple, unadorned, straight-talking language and that I don't mince words.I make sure the client understands that the "fault" of speaking directly lies with me, and they are not to feel offended when I use firm words.I have found this approach to work more than 80% of the time, even with fragile egos.As a general rule, I adjudge a person's basic personality type and adjust the language style to their preferred mode. Accept that between 15–20% people are just plain thin-skinned, and you'll never appease them, no matter what you say.
Melanie GrayOwner at MyCL (My Computer Lab)
I would love to know the background to this question.If it is a client, it's worth considering if they are worth being a client if they are so sensitive to criticism.If it is a partner or a supplier, it might be worth considering if it is worth doing business with them if they are so sensitive to criticism.I believe, for a business owner to continue to be successful, they will need to understand how to take criticism well by using it in a positive way to improve.Sandwiching can work well. Say something nice about the person, then tell them the criticism and then say something nice about the person again.Good luck!
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Public relations

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Yes, PR is a crucial part of the mix if you are trying to create credibility, awareness and of course, attract potential investors. It really is the easiest and cheapest way to market your business when it's new. I agree with Candice that media relations is where you should start. That just means getting coverage in traditional media (as opposed to event PR, crisis PR, guerrilla PR or more strategic PR. I have spent the last 7 years teaching start ups, entrepreneurs and small businesses how to do their own PR as I firmly believe it is the best option for a small business or anyone with a limited marketing budget. Once you get a story in the media it also bumps up your SEO (google loves inbound links from media outlets) and then you can really 'work it': promote the article on your website, through social channels, on your blog and in your business premises if you have a bricks and mortar office or store. To do the PR, you just need to work out your target markets (and break them down into niche markets if you can), and then to find the media that market consumes. Jason is right, there is no point getting an article in the AFR if your target market will be reading Pet mags. However, once you know your market and your target media, just go for it and watch the spike in visits to your website or an increase in sales. PR is the gift that keeps on giving too - people may well come across articles about your business over the next couple of years, depending where it is published.
It really depends on how you define 'PR'. Most people define PR as media coverage and - yes - startup companies need media coverage to help build awareness and reach new, paying, customers. And that's really the only reason why startups, especially early stage companies, should chase PR - to reach paying customers. Your Mum might be proud to see your company in The Australian or the AFR, but if your paying users/ potential paying users are more likely to be reading a pet blog, you need to change your strategy.
Public relations

Promoting your business with a limited budget

I often get asked the following questions… What is the difference between Public Relations,... read more

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Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules BrookeFounder and Director at Handle Your Own PR
Great article Candice!
Candice MeiselsOwner and PR Consultant at Candice Meisels PR
Thank you for your positive feedback.
Questions

How can I sell my advertising airtime for Channel Nine Australia?

Hello  I currently hold $10,000 worth of advertising airtime for Channel Nine Australia - running... read more

Steven FreemanOwner at Evolved Sound
There are companies like Emitch Pty Ltd that broker undersold / spare advertising air time. The trade off is you may not be able to offload for the same retail rate that you originally paid for it.
Charlene Walker
hiI have a couple of clinets who maybe interested. Can you let me know the detailsrun time of adtime ads are runninghow many and for how longany other details
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Questions

Why and IS social media marketing important for all businesses?

CAROL JONESOwner at Interface Pty Ltd
Greetings Kirsten from rural Australia,I agree with all of the above.Social media is not relevant for all businesses. And, at its best, can be a monumental time waster.People are on social media to be - social. Plus. When they're on social media, they are very self serving.They don't want irrelevant ads thrown at them every time they page through their newsfeed.And they're most likely to only respond to posts where there's enormous benefit to them.What's new in your shop - or on your website - is always a good start.Discounts come quickly to mind.Free. The most powerful word in advertising. We all want something for free.And tips on how to do things better. That are entertaining while imparting those tips. If you look at what's shared the most on social media, it's videos. On how to do things.The above is what has the greatest appeal to followers of social media. All of the above come at a financial cost. And a cost in time to do regular postings.If you have something new to post almost daily. Can easily give discounts. Or give something away for free on a regular basis. Or have the ability to make fabulous videos on how to do things. And that effort is worth it to you. Go for it.But if it's not. Give social media a miss. Sometimes it's not wise to follow the herd. Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Megan EdwardsExpert Content Marketer + Copywriter at mWords Communications
I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.
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Questions

How should one connect with businesses looking at team building conferences?

I provide art making at conferences for team building. How can I target the right contacts? read more

Asked by:
Greg RogersFounder and CEO at REthink HQ
Hi Tracey,I am guessing what you really mean is how do you develop leads (contacts) which you can turn into qualified prospects?Hunter makes some very valid points, the only one I would add to that is the HR dept. If you are looking specifically at 'team building' then the HR or Training and Learning dept could be another avenue.Depending on how you feel about a more 'direct' approach you could identify some of the organisations that seem to fit your ideal client profile and then offer to display some of your work in their foyer/reception area? Certainly a great way to overcome a cold call situation. This way you really are providing a give before an ask.All the best, if I can help in any other way please dont hesitate to reach out.CheersGreg
HUNTER LEONARDFOUNDER AND CEO at BLUE FROG MARKETING PTY LTD
In my experience the people organising conferences are either an external event management company, the PA to the CEO, or the sales & marketing team. So those are the targets I would aim for within any medium to large business.Hope this helpshunter
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Questions

Will creating facebook adverts mess with my organic marketing like what boosting your page does?

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Questions

Are Facebook promoted posts a bad idea?

Derek Lotts
As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.
As I recently found out, they are only good if you know you will attract the audience who are really interested. Likers need to be people who are similar others, not someone in India or in high school etc. (More for Facebook Ads) You can upload a list of your own email clients, called a "custom audience" and then find people just like them, called "lookalike audience". For promoted posts, you can select a target area, demographic and target interest. If the post is helpful, relevant, and has a vibrant photo, why not do a small budget test for 10 days. You can spend as little as $20. See your results in Insights.
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Questions

Mac update installation crashes Quicken Mac

  After you have installed Quicken in your Mac machine and you find it not working properly, the... read more

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