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What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposin?g

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How can I better market my business?

Steve OsborneOwner at Smarthinking
Dene, that depends on what your business is and what you're currently doing to market it.I don't imagine many on this forum are mind readers, so if you add some basic information, I'm sure you'll get a few answers.
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When dealing with International clients do you guys charge a exchange fee or a percentage of the whole project?

If so on exchange what do you charge? If so on a percentage what would it be? read more

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Anyone here can give me the quickest tutorial on understanding google analytics/

so I can put forward my recommendations to spend $$ on SEO? read more

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Does anyone else have any marketing rules they have to constantly remind themselves of?

Or anything that was a real epiphany for you? read more

Jef LippiattOwner at Startup Chucktown
I have two pretty important ones:Customers Are Everything - without customers you are really just a hobby not a business. Listen to customer feedback and adapt your product, service and company if necessary.Be Different And Authentic - consumers are overloaded with "me too" companies that don't really offer anything different. You cannot and should not try to be everything to everyone. Take a specific stand and stay true to that vision in your products, services, marketing voice and customer interaction.
Steven FreemanOwner at Evolved Sound
Communicating direct benefits rather than features or technical jargon is a powerful blanket rule for sales & marketing.
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Questions

From which point do you start researching the market on any product?

Jef LippiattOwner at Startup Chucktown
I typically review the major players and the industry and look at what they aren't doing well, or aren't doing at all. Those gaps are the best opportunities.After that, I'll do research into how much a potential revenue / profit is happening within that industry. I'm essentially trying to determine if the gap is a large enough opportunity to pursue for the potential money it could generate.Once I know that, it is one to researching the major demographics that are interested in those types of products and services. I can help narrow my target users as well as find out what is currently frustrating and delighting them.
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How does email marketing work?

Maggie HolleyOwner at JumpStart Matrix
Hi Marko,Do you mean the process itself? ie setting up a Newsletter on your site that will email your database list of clients?Or How do you get your emails to work for you as a business, to be successful?Or both?!:)Briefly:There are many solutions from paid 'auto responder' services like aWeber and Mailchimp, as well as plugins for Wordpress sites in particular.I prefer to give my clients control over the Newsletter from the site itself.Regarding results:The key is to have a consistent mail out.So many people start with a bang, emailing their subscribers frequently to start with and then drop off.This is not good.In my opinion, you are better to commit to once a month and follow through.Also, these days, you must be sending them real information that they find valuable- BEFORE you start asking for the sale.Tip: Best to also minimise colours and images in your emails, as a lot of SPAM filters are triggered by those and the system admin.Hope this helps.feel free to contact me for assistance.CheersMaggie
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What's the single greatest resource that you've read/watched/listened to about marketing?

With the rate at which paid ads on social platforms are changing what's the best way to keep up... read more

Jef LippiattOwner at Startup Chucktown
I've a big fan of the book "Punk Marketing", it is a not a super recent book, but very interesting.Also, I'm a huge fan of the smart phone app called "Primer". It is a Google app, but it focuses on marketing, strategy, design and other related topics. Each lesson is a 5 to 10 minute lesson that is interactive and engaging.
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Questions

Has digital marketing taken over traditional marketing?

Philip BrookesOwner at Aktiv Tactics
That's a far more complicated question than it sounds - mainly because it requires us to define "traditional marketing". I know that sounds picky, because we all know that "traditional marketing" is everything except digital marketing. But from my perspective, digital marketing is actually a subset of traditional marketing - it's just grown into huge prominence (with good reason). It's never going to 'replace' traditional marketing.Let me explain - traditional marketing has always been about establishing an optimal marketing mix. It's about reaching your target audience through the most appropriate channels - TV, radio, direct mail, print media, PR, etc... But in the past couple of decades we've added a huge swathe of additional potential channels - web sites, eDM, social media. And not just to push out advertising, but to truly engage with your audience.So in one sense traditional marketing has just been radically expanded.However, if I understand your question rightly, I suspect you're really asking if old marketing/advertising channels are becoming less and less relevant.Again, I would argue that "it depends". Horses for courses. When you take a look at the advertising that's on TV these days, most of the big brands are still there. For those with the budget and the appropriate audience, mass media can still be a valuable part of the marketing mix.But there's an increasing number of smaller businesses who are now able to compete against bigger players and reach an audience on much smaller budgets than was (is) required for mass media advertising. So we now have a much greater level of marketing activity across the entire spectrum of businesses.I certainly believe that digital marketing is an imperative for virtually every business these days, whereas older/mass media advertising formats are not as universally applicable. It's also much more accessible no matter how large or small your business is. In sheer numbers, there are a lot more marketing/advertising consultants/agencies/providers competing for your digital marketing business than there is for other forms of marketing/advertising.But I don't believe that most of the 'traditional' advertising channels are of any less relevance today (with the exception perhaps of advertising in niche market magazines - these are typically struggling to maintain circulation of their print editions and the audiences are largely moving online). Radio, TV, loyalty programs, PR, event marketing, etc... all continue to be an essential part of the marketing mix for numerous businesses IF they are targeting those audiences and have appropriate budgets. We just need to understand how much exposure each of these channels will actually get.
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What social platforms can I use to promote an event?

Linked in? I just wanted to know what marketing strategies I can use to help promote my event. I... read more

Jef LippiattOwner at Startup Chucktown
You may also want to checkout Nvite, https://nvite.com/features , it has pretty good pricing as well.However for actually spreading the word, it may depend on your audience. If it is professionals LinkedIn would be good. If it is consumers LinkedIn is probably not ideal.If you are trying to up the anticipation you could try live streaming in the lead up to the event with, Periscope, Meerkat, Youtube Live (I think Facebook even offers something now). ,
Hi Tiffany,We currently use Event Brite to Promote, Manage and Host our Events. Its a nice and easy tool to setup and communicate with your intended attendees. You can then share your Event on Facebook, Linkedin and Google.We have found it to be a nice and easy platform to use for Events.If you have a client database a email out is essential and also some actual phone calls to generate attendance is vital.All the best.
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Is there a way to weaken the SEO of my competitors?

Rocco Mnseo
Hello Dina,To answer your concern, there is no technical way to weaken other site's SEO unless you have the access to their site. And why would you mind to weaken competitor's SEO strategy as it does not make any sense. You will face many competitors of various level across your blogging/marketing journey. You can't weaken them all. So, wasting your time on thinking about that, you should utilize your precious time on strengthening your own SEO. For any SEO strategy queries, do visit my site right here - http://chrometechny.company
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I'm just wondering if anyone has had any exposure to InterAct Software?

I'm specifically interested in feedback about manufacturing, payroll and GST compliance. read more

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How do backlinks work?

Hi Emily,They don't work, they just sit there doing nothing! :-)Seriously though, a backlink is a link from another website which points to your website. Google values these backlinks from relevant websites very highly, as they are a pointer to your website's popularity and relevance. They also look at the anchor text, which is the text which highlights the link.Practical example -- if I put a link in this article like this -- for great acupuncture treatment, try Cosm Natural Health -- that is a backlink to your website, and the anchor text is "acupuncture treatment" which is obviously relevant to the topic of acupuncture. But Google probably won't take too much notice of it because this site isn't relevant to acupuncture treatment.So try to get backlinks to your website from as many different relevant websites as possible, with as many different anchor text variations as possible, and don't just use your home page as the backlink. Make sure your website is registered in every local directory that you can, as well as as many relevant alternative treatment directories as possible. Register your website with all relevant authority websites as well, I know that there are a few related to alternative health as a mate of mine has an acupuncture/Chinese medicine clinic up here.But don't try to do this all at once, treat it as an ongoing task, and try to get one or two new backlinks a week, they quickly add up, and Google will start taking notice of your website and ranking you higher in the search engines.
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How important is SEO and outbound links in copy on blog content for content marketing in 2016?

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How can I increase the traffic on my website?

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What is neuro-marketing?

What are some practical applications of this approach? read more

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What is more effective On Page SEO or Off Page?

Jason UptonOwner at Resilient Digital
Its not what's more effective, they are two different things. On-page SEO is the technical elements that make up each individual webpage and the complete website. So things like optimising for page load speed, mobile responsiveness, crawl ability etc and page elements like Title tags, Meta descriptions, page content etc. On-page is the foundation of a website. In low competition niches, its possible to rank high just with great on-page optimisation.Off-page is any activity on another website that points to your website. So links, social shares etc form the basis of Off-page SEO. If your site is not ranking for your desired keywords, then look at your On-page SEO first. Get your site optimised to todays standards.Then if you still need a boost to the first page, you will need to start acquiring backlinks and social signals from niche relevant (and local relevant for local businesses) websites.
Jef LippiattOwner at Startup Chucktown
I'm not quite sure I fully understand your question. Can you add some additional detail?
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Are social bookmarking and directory submission still important techniques in 2016?

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Search engine marketing

How Important SEO Really Is

As a business owner, your main goal is to stay afloat and keep your business two steps ahead from... read more

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Jason UptonOwner at Resilient Digital
For me it's not a mattar of how important SEO is, because it will depend greatly on the individual business and the vertical they operate within. SEO is simply a online marketing strategy that needs to be considered as part of an overall marketing campaign. Yes there a tons of businesses that can benefit from having their website optimised for specific search terms and then be boosted in authority to gradually reach the top spots in Google, however there are also a lot of businesses that will not benefit from SEO, and that's the very first thing we evaluate at Resilient Digital before we sign any business owner on as a client.
Greg VekarBDM/Design consultant at Vekar Design
Search Engine Optimisation is just one the many aspects of marketing. The industry is scrambling due to the saturation of price driven overseas services that make big promises, but offer little. That's the reason for all that SEO spam in your email. With the ongoing algorithm changes by Alphabet/Google to combat the SEO sweat shops it is a constant battle to keep up. Like David and Goliath, using these tiny SEO services to trick a multibillion organisation is not economically sustainable. Google needs your searches to offer genuine results, or a competitor will replace them. SEO is about manipulating the search engine algorithm. Are you starting to see the problem a SEO only marketing strategy is facing? It is the short term thinking business that goes for the quick fix, that's why we still have SEO specific services still pushing their wares. Best to have a solid marketing strategy, one that emphases with the consumer's needs. What Zachary fails to communicate is that word of mouth is still the best way to increase sales, and that's great design and great marketing. Using analysis tools to track activities and A/B testing will help. The most effective SEO is on page and great content writer (stories) for humans (not search robots). Now focus on that great product and service that will turn your customers into brand ambassadors. So Zachary, I do hope you're not one of those desperate overseas operator posing as a local? It seems to be the new trend. Especially from the sub-continent.
Questions

Does anyone here implement neuro-marketing?

Lauren ClemettDirector at Ultimate Business Propellor
Hi Noreen, Yes indeed!I have been using and training Neurobranding with hundreds of clients over the past few years. We recently won a Stevie award for our Neurobanding program for SME's.It comes from a passion for consumer behaviour and constant need to know WHY people buy.Specifically I work with professional service providers, because they sell 'the invisible' - their time, expertise etc.It always intrigues me as to why a client chooses a particular service provider, especially when there is so much choice...Is it reputation, cost, experience, personality???In reality it's none of these.It's the provider having 100% confidence in themselves and knowing they are the go-to expert, and the prospect having 100% confidence they can deliver what they promise.Neurobranding is understanding how he brain sees brands and how to instill that confidence in milliseconds, every single time they interact with your brand.Neurobranding enables your brand identity to tell a whole story, complete with memory building recognition and packed with emotion to lock your brand into their recall centre and increase your trust currency. Examples of great Neurobranding include the Toblerone brand, Fedex, Amazon and Baskin Robbins...they use images and colour to send messages the brain 'gets' instantly.To help you, the key steps are:1) Know exactly what the single minded purpose is of your brand2) Tap into your ideal clients demographics, Psychographics and Personal Communication Style so you know the sweet spot for your brand message3) Research the colours and images that best communicate your brand strategy4) Decide what emotion you want your brand to createI hope this has helped. If you want to know more Peter Steidl has a great book about it on Amazon and you are welcome to take a look at examples on the Ultimate Business Propellor page.
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