Search engine marketing

SEO Tips & Tricks to help Aussie SMEs get more traffic from Google

I have been doing SEO (Search Engine Optimisation) for quite a while (since the late 1990's). I've... read more

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Mark Vozzo Online Marketing Manager at Salesforce.com
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Mark VozzoOnline Marketing Manager at Salesforce.com
Hi Tim, thanks for comment. You've raised a good point about sites that crawl a business site and spew out random links. These sites are one of the various reason why Google makes so many algorithm changes to weed out these crappy, poor quality, link farm type sites. As long as your site adheres to best SEO practise (some of them outlined in my Slide deck) and you don't engage in any tactics that aim at decieving Google to gain rank, you'll be fine. I just heard I'll be running a webinar shortly to share my SEO Tips to those that didn't attend CeBit. let me know if you're interested.
Tim GreigOwner at Green Galah Pty Ltd
Thanks for the very helpful presentation Mark. Kind of what I have been doing but in a random, un-coordinated way! I might actually sit down soon and go through our site with your action plan in view. A problem seems to be sites that crawl a businesses website and create links automatically. When you check the site out it is just full of rubbish, random links which I would imagine make Google look poorly on the business site. All done with us lifting a finger!
Search engine marketing

What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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Search engine marketing

7 Must-Know SEO Tips To Optimize Your Business Blog

SEO is one of the most important factors to consider when you start a business blog. Without SEO,... read more

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Sharon Conwell Freelance Writer at Freelance Writer and Blogger
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Robert rexDigital Marketer at Branex
This is certainly a matter of fact that SEO is still an anticipated industry. Hundreds of vexatious myths are already reported in the market. I am also a Search engine optimizer and connected with digital marketing solutions agency and would like to say SEO tips shared by the author are amazing and up to date for starting as new SEO campaign for a blog.
Hamish AndersonFounder and Director at Mesh Consulting
Hi, Nice article Sharon. I agree with Riswanaah that content is important, however, @Riswanaah, I would disagree with you that Content is King. I have just written an article (waiting to be approved) on why Content is the Kingdom, and Context is the King. I would say context and creating connection with the audience is more important than just content. Context will form part of the long tail SEO that people use when they are looking for specific terms. Have that nailed and you will reap the rewards.
Search engine marketing

SEO myths that will decrease your Google ranking

What kind of SEO myths do you hold to? It's time to rethink what you know, or else your Google...read more

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Search engine marketing

YP Launches SEO Tool to Boost Search Rankings for Local Businesses

If you are a local business that wants to be found in your area, YP's new SEO tool could be just...read more

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Questions

Dissertation Help

MyAssignmenthelp.com is highly committed to helping graduate, master’s students and Ph.D. scholars... read more

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Petrea Dunn at My Assignment Help
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Search engine marketing

What is Panda 4.0 and Why Is It So Important?

It’s something we’ve all been waiting for ever since the rollout of Penguin 3.0 in October of... read more

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Search engine marketing

Think Black Hat SEO Is A Smart Option? Think Again

Seriously, you DON’T want to go there By now, most marketers are aware that Black Hat SEO isn’t a... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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This is quite true , 10 high quality links is far better than 1 million spammy links. I think these days less is more in a way. I'm sure Google has something built into their algorithm , such as % of good links relative to non-good links and plugs this into the overall result. Which begs the question , 10 goods , 5 mediums , and 100 spams .. better or worse than 8 goods , 1 mediums , and 10 spams ? Hmm! https://www.purelocal.com.au
Questions

What are some tips to improve my seo skills?

I think it's best to step back first and understand how SEO fits into your marketing plan. Understand your target audience really well so that you know what they would be typing in google to find you and then what they want to see on your website.Once you know what the keywords your target audience will use, make sure you use it in your content throughout your website where appropriate. Appropriate is key as google wants your website to read well.Don't have any broken links.Blog regularly using the keywords. Blog with useful content that will draw people to your website.SEO can be lots of hard work, especially if you are competing with a lot of big businesses for the first page. There are so many factors. If you are not technical, focus on a good looking and user-friendly website with useful, up to date content and no broken links.
Jef LippiattOwner at Startup Chucktown
From an organic SEO perspective, I would say it is important to create content that meshes well with the rest of your website and your audience. Make article titles relevant to what the article covers (click bait headlines not only frustrate/anger users, but can actually lower your rankings in search engines).Also focus the content of each page based on its purpose. If it is an "About Us" page don't spend a lot of time talking about your services or products. That type of page should talk about company background and team member bios.Also ensure that the way your webpages or content management system (CMS) are structured help SEO not hinder it. You want to have "friendly" URLs (e.g. http://blog.com/2129391 = not good, http://blog.com/new-marketing-techniques = good). This is easier for users to remember and recall and also easier for search engines to crawl and associate with your site content.
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Search engine marketing

3 Things To Check When Your Google Rankings Drop!

3 Things To Check When Your Google Rankings Drop! It’s a given that no one wants to see a drop in... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Search engine marketing

Google Penguin Update 4.0 Is Here!

After almost two years of silence, we finally have a new Google Penguin Update! Announced in late... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Questions

What are some ways to monetise a site like mine?

Hello Everyone, I am about to launch Guest Posting website, and My site niche is Tours on Bikes, as... read more

Steve OsborneOwner at Smarthinking
To me, you're asking the wrong question.The question should have been: How do I get people to write guest posts for my tour guide/bike hire/camping supply business?The people who made money out of every goldrush in history were the merchants selling shovels, not the diggers and prospectors.
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Questions

How can I drive traffic to my website?

Tania WillettOwner and PR Consultant at TJW Public Relations
Another way to drive traffic to your website is to conduct an online PR campaign. There are a number of ways this could be done depending on your business. A PR campaign doesn't need to be costly. There are a number of 'DIY PR' options out there. Through your online PR campaign, not only will you drive people to your website but you will also receive added brand credibility that having media exposure brings.
Use Social Media that would be easiest way for new or hire seo service provider http://www.adsfreeclassifieds.in/social-media-marketing-strategies-that-can-boost-your-business/
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Questions

Is anyone aware of people/business that do specific industry marketing in property services/contract cleaning business?

Sarjit sonimanager at Opti Matrix
yes, can i help you?
Familia ground for Bells and Whistles Emma. Can I be of assistance?
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Questions

What makes a successful marketing strategy?

Jef LippiattOwner at Startup Chucktown
Harry,I think Lisa is on point, but I wanted to add that focusing on your target audience (and knowing who they are) will help drive better results.It is not only frustrating but unhelpful to try to target everybody. Focus relentlessly on the people or groups of people that already come to your business for your products and services.
Hi Harry, In short a successful marketing strategy is one that brings you in more business than what it costs you. Hence the importance to always be checking your ROI.Cheers, Lisa.
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Questions

How do you measure marketing success?

Marketing is designed to change the behavior of your audience. Taking them from inaction to action. Successful (and I would argue all) marketing should take prospects from not buying to buying. This can be taken in one giant leap (not often) or a sequence of events.The ultimate measuring stick is sales - ie dollars in your bank account.Is a campaign really successful if it doesn't reach your end goal?You could for example have prospects go from not clicking on your facebook 'likes' to clicking. These likes are great, however meaningless as a marketing tactic if your next step is not in place to ultimately take them to a place where they are taking action that ends in a sale.
Jef LippiattOwner at Startup Chucktown
The most important thing is setting your goals ahead of your marketing efforts (or at least setting them before your next marketing effort). You need to have things to track against, however, you also need to select the right things to be tracking.What would items would really indicate whether your business was growing, flat or struggling? Those are probably the best key metrics that you should be tracking. Every business (and every industry) have different success indicators.
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Questions

What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposin?g

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Questions

How can I better market my business?

Steve OsborneOwner at Smarthinking
Dene, that depends on what your business is and what you're currently doing to market it.I don't imagine many on this forum are mind readers, so if you add some basic information, I'm sure you'll get a few answers.
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Questions

When dealing with International clients do you guys charge a exchange fee or a percentage of the whole project?

If so on exchange what do you charge? If so on a percentage what would it be? read more

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Questions

Anyone here can give me the quickest tutorial on understanding google analytics/

so I can put forward my recommendations to spend $$ on SEO? read more

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