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Search engine marketing

4 Ways SEO is Like Filing Taxes

As a business owner, you handle tax law every year. You may be less familiar with digital marketing... read more

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What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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How Can Google Business Listing Help Boost Your Small Business Promotion?

Do you know that having a Google business listing can help boost your small business... read more

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Tim GreigOwner at Green Galah Pty Ltd
Google places is great except for one thing: The inability to get found in multiple locations. As Google matches your location using business address, phone numbers etc. it conveniently leaves out all businesses who work across multiple suburbs but have an office in just one location. As a B2B company who provides services at customers premises it is very frustrating. By the way X% of businesses search for businesses online who can work in their area. NOT necessarily "local".
Eric PhuahOwner at Hystericalz Pty Ltd
Thanks for the article Ananda, very useful tips for getting more exposure. I'll definitely employ these methods.
Search engine marketing

7 SEO Facts Business Owners Must Keep In Mind

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6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can... read more

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Andrew OldhamOwner at Shoebooks
Great tips Jason. It made me go straight to our landing pages to review this morning. Videos are our key moving forward.
I have been using this infographic http://blog.kissmetrics.com/landing-page-design-infographic/ to get the basics of landing pages across to clients ever since I found it.
Questions

Is it bad SEO practice to include currency symbols in URLs?

Hey all, Is it bad SEO practice to include currency symbols in URLs? For... read more

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James NorquayOwner at Prosperity Media
I wouldn't use $ symbols in URL structure as Micha mentioned this can break the URL and cause issues. Look at how most of the big Coupon players such as Retail Me Not set up their sits they have a category level page for "PizzaHut" and they list all the deals on the one page they do not set up seprate pages usually and if they do they dont use $ symbols they use dollars as micha mentioned. 
Micha WottonHead of Development at SavvySME
The short answer is YES it is bad practice to use the $ symbol in URLs - . As an alternative, you can encode it as %24 but the best option (for SEO as well) is to use the word 'dollar' or 'dollars' - for example: www.pizzahut.com/vouchers/50-dollar-gift-voucher. For the long answer, read on. The dollar symbol is a reserved symbol within URLs - it should not be used as part of a URL except for it's specific technical purpose (as a sub-delimiter). Any attempt to use a reserved symbol in a URL will either break the URL or result in the reserved character being encoded, in this case the $ symbol would be encoded as %24 making your example www.pizzahut.com/vouchers/%2450-gift-voucher While there are parts of a URL that may contain the $ symbol without breaking the URL, it's safest to avoid them except for their reserved use. For more information on reserved characters, you can read the URL specification here: http://tools.ietf.org/html/rfc3986#section-2.2  
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Search engine marketing

4 google tools to create a successful adwords campaign

Google AdWords has many tools available to help build and develop your AdWords campaign... read more

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5 Useful Strategies for your AdWords Campaigns

When running an AdWords campaign, it may be difficult to analyse how the campaign is going after... read more

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Thank you Ananda :)
Ananda Raj PandeyOwner at GuestJet
great article :)
Search engine marketing

5 strategies to think of when looking at mobile devices on google adwords

In the last few years, the increased reliance that the general population have had on their... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Now that you mention it I'd love an article on mobile advertising and revenue :D
Search engine marketing

Top 10 seo content marketing tips

Do the following tips and your blog will gain far better rankings in the future! It goes without... read more

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Michelle TupyBlog and Epublishing Manager at Clever Streak
Some great tips there Kelly.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I actually haven't really structured my blog posts so technically so these are some great guidelines! I'm especially lazy with internal linking so thanks for the little kick :D
Search engine marketing

Display marketing: what is re-marketing in google adwords?

Re-marketing allows advertisers on Google AdWords to have their advert reappear to consumers that... read more

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Hi Phil, Wendy & Phil :) nice to see how re-marketing has helped you grow your business. I guess the benefit of re-marketing is re-capturing the audience that are actually interested in your offer. Thank you for sharing!
Phil KhorFounder at SavvySME
Another great article Ashleigh. Remarketing is definitely a winner!! :)
Search engine marketing

What is the difference between google adwords and search engine optimisation (SEO)?

When it comes to online marketing, and Google’s search engine, there are two ways for your website... read more

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SEO Perspective: Twitter and Facebook's Impact on Search Rankings

About Social Media Today The world's best thinkers on energy & climate The...read more

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5 ad-extensions for bricks-and-mortar advertising on adWords

When using AdWords as an advertising platform, ad- extensions are optional add-ons that can be... read more

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Neil SteggallPartner at Wardour Capital Partners
Ashleigh, thank you for this article, it's truly informative and explained much that I had not previously understood!
Your welcome John. Glad you liked it.
Search engine marketing

Is SEO Dead in 2014?

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How to Read Your Website Source Code and Why It's Important for SEO

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How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

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SEO Strategies That Can Hurt Your Website Rankings

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The differences between adwords express and adwords

When it comes to Google’s search network, advertisers have two options: AdWords Express and... read more

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Hey Wendy, yes, AdWords Express is great for local business, especially for first time users.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for this article Ashleigh, this sounds like a great option for local businesses, definitely worth a try!
Search engine marketing

The importance of your landing page experience on adwords

‘Landing page experience’ refers to the functionality of your website page that your AdWords... read more

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Hi Phil, thank you so much! Glad you found it informative. Hey Martin, it is awesome to see my articles are helping you out on AdWords.
Martin John
Thanks Ash for detailed information about the importance of landing page on Adwords, I think your first point related to mobile is very important. Carry on friend.. I am learning basics about Adwords from your articles.