Questions

Can anyone recommend a good SEO podcast?

Can anyone recommend a good series of SEO podcasts that tackles the issue in depth from a more... read more

Erin Morris
Erin MorrisDirector at Nice Marketing
Kate Toon has a fantastic SEO pod cast – it's really interesting and helpful, without being overly techy and dry. You can find it on her website: https://www.katetooncopywriter.com.au/
David Bobis
David BobisOwner at Studio Culture
Hi Mel,I recommend Marketing School, with Neil Patel & Eric Siu. They cover a lot of aspects of digital marketing, but they do dedicate some episodes to SEO.
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Search engine marketing

YP Launches SEO Tool to Boost Search Rankings for Local Businesses

If you are a local business that wants to be found in your area, YP's new SEO tool could be just...read more

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Mollie Sims
Mollie SimsWriter at Freelance
[url=https://www.bbcode.org/]This be bbcode.org![/url] Google
Mollie Sims
Mollie SimsWriter at Freelance
The SEO field is getting wider day by day and many new researchers are searching on it and many industries are trying to make some special tools for it, through which the SEO can become more compatible and easy to use for us and SEO Service in Singapore are also trying to discuss the main matters of it and if any kind of problems you can contact them for the better usage of the tools or any other services which is related to it.
Questions

What are some tips to improve my seo skills?

I think it's best to step back first and understand how SEO fits into your marketing plan. Understand your target audience really well so that you know what they would be typing in google to find you and then what they want to see on your website.Once you know what the keywords your target audience will use, make sure you use it in your content throughout your website where appropriate. Appropriate is key as google wants your website to read well.Don't have any broken links.Blog regularly using the keywords. Blog with useful content that will draw people to your website.SEO can be lots of hard work, especially if you are competing with a lot of big businesses for the first page. There are so many factors. If you are not technical, focus on a good looking and user-friendly website with useful, up to date content and no broken links.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
From an organic SEO perspective, I would say it is important to create content that meshes well with the rest of your website and your audience. Make article titles relevant to what the article covers (click bait headlines not only frustrate/anger users, but can actually lower your rankings in search engines).Also focus the content of each page based on its purpose. If it is an "About Us" page don't spend a lot of time talking about your services or products. That type of page should talk about company background and team member bios.Also ensure that the way your webpages or content management system (CMS) are structured help SEO not hinder it. You want to have "friendly" URLs (e.g. http://blog.com/2129391 = not good, http://blog.com/new-marketing-techniques = good). This is easier for users to remember and recall and also easier for search engines to crawl and associate with your site content.
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Questions

What are some ways to monetise a site like mine?

Hello Everyone, I am about to launch Guest Posting website, and My site niche is Tours on Bikes, as... read more

Steve Osborne
Steve OsborneOwner at Smarthinking
To me, you're asking the wrong question.The question should have been: How do I get people to write guest posts for my tour guide/bike hire/camping supply business?The people who made money out of every goldrush in history were the merchants selling shovels, not the diggers and prospectors.
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Questions

How can I drive traffic to my website?

Tania Willett
Tania WillettOwner and PR Consultant at TJW Public Relations
Another way to drive traffic to your website is to conduct an online PR campaign. There are a number of ways this could be done depending on your business. A PR campaign doesn't need to be costly. There are a number of 'DIY PR' options out there. Through your online PR campaign, not only will you drive people to your website but you will also receive added brand credibility that having media exposure brings.
Chirag Ahmedabadi
Use Social Media that would be easiest way for new or hire seo service provider http://www.adsfreeclassifieds.in/social-media-marketing-strategies-that-can-boost-your-business/
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Questions

Is anyone aware of people/business that do specific industry marketing in property services/contract cleaning business?

Sarjit soni
Sarjit sonimanager at Opti Matrix
yes, can i help you?
Familia ground for Bells and Whistles Emma. Can I be of assistance?
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Questions

What makes a successful marketing strategy?

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Harry,I think Lisa is on point, but I wanted to add that focusing on your target audience (and knowing who they are) will help drive better results.It is not only frustrating but unhelpful to try to target everybody. Focus relentlessly on the people or groups of people that already come to your business for your products and services.
Lisa Ormenyessy
Hi Harry, In short a successful marketing strategy is one that brings you in more business than what it costs you. Hence the importance to always be checking your ROI.Cheers, Lisa.
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Questions

How do you measure marketing success?

Lisa Ormenyessy
Marketing is designed to change the behavior of your audience. Taking them from inaction to action. Successful (and I would argue all) marketing should take prospects from not buying to buying. This can be taken in one giant leap (not often) or a sequence of events.The ultimate measuring stick is sales - ie dollars in your bank account.Is a campaign really successful if it doesn't reach your end goal?You could for example have prospects go from not clicking on your facebook 'likes' to clicking. These likes are great, however meaningless as a marketing tactic if your next step is not in place to ultimately take them to a place where they are taking action that ends in a sale.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
The most important thing is setting your goals ahead of your marketing efforts (or at least setting them before your next marketing effort). You need to have things to track against, however, you also need to select the right things to be tracking.What would items would really indicate whether your business was growing, flat or struggling? Those are probably the best key metrics that you should be tracking. Every business (and every industry) have different success indicators.
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Questions

Does anyone else have any marketing rules they have to constantly remind themselves of?

Or anything that was a real epiphany for you? read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I have two pretty important ones:Customers Are Everything - without customers you are really just a hobby not a business. Listen to customer feedback and adapt your product, service and company if necessary.Be Different And Authentic - consumers are overloaded with "me too" companies that don't really offer anything different. You cannot and should not try to be everything to everyone. Take a specific stand and stay true to that vision in your products, services, marketing voice and customer interaction.
Steven Freeman
Steven FreemanOwner at Evolved Sound
Communicating direct benefits rather than features or technical jargon is a powerful blanket rule for sales & marketing.
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Questions

From which point do you start researching the market on any product?

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I typically review the major players and the industry and look at what they aren't doing well, or aren't doing at all. Those gaps are the best opportunities.After that, I'll do research into how much a potential revenue / profit is happening within that industry. I'm essentially trying to determine if the gap is a large enough opportunity to pursue for the potential money it could generate.Once I know that, it is one to researching the major demographics that are interested in those types of products and services. I can help narrow my target users as well as find out what is currently frustrating and delighting them.
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Questions

How does email marketing work?

Maggie HolleyOwner at JumpStart Matrix
Hi Marko,Do you mean the process itself? ie setting up a Newsletter on your site that will email your database list of clients?Or How do you get your emails to work for you as a business, to be successful?Or both?!:)Briefly:There are many solutions from paid 'auto responder' services like aWeber and Mailchimp, as well as plugins for Wordpress sites in particular.I prefer to give my clients control over the Newsletter from the site itself.Regarding results:The key is to have a consistent mail out.So many people start with a bang, emailing their subscribers frequently to start with and then drop off.This is not good.In my opinion, you are better to commit to once a month and follow through.Also, these days, you must be sending them real information that they find valuable- BEFORE you start asking for the sale.Tip: Best to also minimise colours and images in your emails, as a lot of SPAM filters are triggered by those and the system admin.Hope this helps.feel free to contact me for assistance.CheersMaggie
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Questions

What's the single greatest resource that you've read/watched/listened to about marketing?

With the rate at which paid ads on social platforms are changing what's the best way to keep up... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I've a big fan of the book "Punk Marketing", it is a not a super recent book, but very interesting.Also, I'm a huge fan of the smart phone app called "Primer". It is a Google app, but it focuses on marketing, strategy, design and other related topics. Each lesson is a 5 to 10 minute lesson that is interactive and engaging.
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Questions

Has digital marketing taken over traditional marketing?

Philip BrookesOwner at Aktiv Tactics
That's a far more complicated question than it sounds - mainly because it requires us to define "traditional marketing". I know that sounds picky, because we all know that "traditional marketing" is everything except digital marketing. But from my perspective, digital marketing is actually a subset of traditional marketing - it's just grown into huge prominence (with good reason). It's never going to 'replace' traditional marketing.Let me explain - traditional marketing has always been about establishing an optimal marketing mix. It's about reaching your target audience through the most appropriate channels - TV, radio, direct mail, print media, PR, etc... But in the past couple of decades we've added a huge swathe of additional potential channels - web sites, eDM, social media. And not just to push out advertising, but to truly engage with your audience.So in one sense traditional marketing has just been radically expanded.However, if I understand your question rightly, I suspect you're really asking if old marketing/advertising channels are becoming less and less relevant.Again, I would argue that "it depends". Horses for courses. When you take a look at the advertising that's on TV these days, most of the big brands are still there. For those with the budget and the appropriate audience, mass media can still be a valuable part of the marketing mix.But there's an increasing number of smaller businesses who are now able to compete against bigger players and reach an audience on much smaller budgets than was (is) required for mass media advertising. So we now have a much greater level of marketing activity across the entire spectrum of businesses.I certainly believe that digital marketing is an imperative for virtually every business these days, whereas older/mass media advertising formats are not as universally applicable. It's also much more accessible no matter how large or small your business is. In sheer numbers, there are a lot more marketing/advertising consultants/agencies/providers competing for your digital marketing business than there is for other forms of marketing/advertising.But I don't believe that most of the 'traditional' advertising channels are of any less relevance today (with the exception perhaps of advertising in niche market magazines - these are typically struggling to maintain circulation of their print editions and the audiences are largely moving online). Radio, TV, loyalty programs, PR, event marketing, etc... all continue to be an essential part of the marketing mix for numerous businesses IF they are targeting those audiences and have appropriate budgets. We just need to understand how much exposure each of these channels will actually get.
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Questions

What social platforms can I use to promote an event?

Linked in? I just wanted to know what marketing strategies I can use to help promote my event. I... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
You may also want to checkout Nvite, https://nvite.com/features , it has pretty good pricing as well.However for actually spreading the word, it may depend on your audience. If it is professionals LinkedIn would be good. If it is consumers LinkedIn is probably not ideal.If you are trying to up the anticipation you could try live streaming in the lead up to the event with, Periscope, Meerkat, Youtube Live (I think Facebook even offers something now). ,
Hi Tiffany,We currently use Event Brite to Promote, Manage and Host our Events. Its a nice and easy tool to setup and communicate with your intended attendees. You can then share your Event on Facebook, Linkedin and Google.We have found it to be a nice and easy platform to use for Events.If you have a client database a email out is essential and also some actual phone calls to generate attendance is vital.All the best.
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Questions

Is there a way to weaken the SEO of my competitors?

Rocco Mnseo
Hello Dina,To answer your concern, there is no technical way to weaken other site's SEO unless you have the access to their site. And why would you mind to weaken competitor's SEO strategy as it does not make any sense. You will face many competitors of various level across your blogging/marketing journey. You can't weaken them all. So, wasting your time on thinking about that, you should utilize your precious time on strengthening your own SEO. For any SEO strategy queries, do visit my site right here - http://chrometechny.company
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Questions

I'm just wondering if anyone has had any exposure to InterAct Software?

I'm specifically interested in feedback about manufacturing, payroll and GST compliance. read more

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Questions

How do backlinks work?

Hi Emily,They don't work, they just sit there doing nothing! :-)Seriously though, a backlink is a link from another website which points to your website. Google values these backlinks from relevant websites very highly, as they are a pointer to your website's popularity and relevance. They also look at the anchor text, which is the text which highlights the link.Practical example -- if I put a link in this article like this -- for great acupuncture treatment, try Cosm Natural Health -- that is a backlink to your website, and the anchor text is "acupuncture treatment" which is obviously relevant to the topic of acupuncture. But Google probably won't take too much notice of it because this site isn't relevant to acupuncture treatment.So try to get backlinks to your website from as many different relevant websites as possible, with as many different anchor text variations as possible, and don't just use your home page as the backlink. Make sure your website is registered in every local directory that you can, as well as as many relevant alternative treatment directories as possible. Register your website with all relevant authority websites as well, I know that there are a few related to alternative health as a mate of mine has an acupuncture/Chinese medicine clinic up here.But don't try to do this all at once, treat it as an ongoing task, and try to get one or two new backlinks a week, they quickly add up, and Google will start taking notice of your website and ranking you higher in the search engines.
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Questions

How important is SEO and outbound links in copy on blog content for content marketing in 2016?

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Questions

What is more effective On Page SEO or Off Page?

Jason UptonOwner at Resilient Digital
Its not what's more effective, they are two different things. On-page SEO is the technical elements that make up each individual webpage and the complete website. So things like optimising for page load speed, mobile responsiveness, crawl ability etc and page elements like Title tags, Meta descriptions, page content etc. On-page is the foundation of a website. In low competition niches, its possible to rank high just with great on-page optimisation.Off-page is any activity on another website that points to your website. So links, social shares etc form the basis of Off-page SEO. If your site is not ranking for your desired keywords, then look at your On-page SEO first. Get your site optimised to todays standards.Then if you still need a boost to the first page, you will need to start acquiring backlinks and social signals from niche relevant (and local relevant for local businesses) websites.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I'm not quite sure I fully understand your question. Can you add some additional detail?
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Questions

Does anyone here implement neuro-marketing?

Lauren Clemett
Lauren ClemettDirector at Ultimate Business Propellor
Hi Noreen, Yes indeed!I have been using and training Neurobranding with hundreds of clients over the past few years. We recently won a Stevie award for our Neurobanding program for SME's.It comes from a passion for consumer behaviour and constant need to know WHY people buy.Specifically I work with professional service providers, because they sell 'the invisible' - their time, expertise etc.It always intrigues me as to why a client chooses a particular service provider, especially when there is so much choice...Is it reputation, cost, experience, personality???In reality it's none of these.It's the provider having 100% confidence in themselves and knowing they are the go-to expert, and the prospect having 100% confidence they can deliver what they promise.Neurobranding is understanding how he brain sees brands and how to instill that confidence in milliseconds, every single time they interact with your brand.Neurobranding enables your brand identity to tell a whole story, complete with memory building recognition and packed with emotion to lock your brand into their recall centre and increase your trust currency. Examples of great Neurobranding include the Toblerone brand, Fedex, Amazon and Baskin Robbins...they use images and colour to send messages the brain 'gets' instantly.To help you, the key steps are:1) Know exactly what the single minded purpose is of your brand2) Tap into your ideal clients demographics, Psychographics and Personal Communication Style so you know the sweet spot for your brand message3) Research the colours and images that best communicate your brand strategy4) Decide what emotion you want your brand to createI hope this has helped. If you want to know more Peter Steidl has a great book about it on Amazon and you are welcome to take a look at examples on the Ultimate Business Propellor page.
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