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Search engine marketing

SEO Is Now 'Search Experience Optimization'

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Supercharge Your Local Listings and SEO with These 5 Tools

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Top 7 Things You Don't Know About SEO

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4 Key Findings from AdWords Audits

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SEO for your SME

Does my business need an SEO strategy? SEO is how your business gets noticed - it’s essentially a... read more

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SavvySME Official Official Account at SavvySME
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How SEO can Benefit Your Business?

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Questions

Should I get external help for SEO?

Do I turn to a web agency for this? Or is it something I can manage myself? read more

Brad Lyons at Rodcha
When it comes to SEO it is something you should learn and do yourself. If you know how SEO works you will start writing better posts/site content. SEO isn't hard, it is just making sure you are organised and putting some thought into what you are doing with your website. And at the end of the day, that is something you should be doing anyway.Don't freak out and don't get sucked into the SEO kit scams. All you need to know about SEO is freely available on the internet. Finding the material is part of the learning process, pay attention to what you are searching for and look at the results you get. Don't just read the content on the websites, look deeper! look at the structure, use of words and dig a little deeper by right clicking and selecting view source. You can get a lot more out of a website if you take the time to look at it properly. If your competitor is ranked higher in Google, what search phrase are you using to find them. What wording are they using on their website to get so high.
Kate SmithHead of Marketing at The Kate Project
Hi Mike, LIke Katina, I agree that you can manage this yourself, but it is time consuming to do effectively. If you are in a very competitive sector SEO is very important and hard to do efficiently/effectively if you are competing against big corporate players who outsource this task.SEO strategy includes not just managing the metadata and structure of the content on your website, but it also includes the content itself, backlinking, removing unwanted links and of course tracking your competitors.The many changes that Google make mean that you need to have both the skills to perform SEO and the time to research and understand the changes that they make and how to improve your digital standing. Tools like MOZ (https://moz.com/products/pro) can help you understand the scope of what needs to be done and you can then decide if you want to manage this yourself or seek out specialist help.If going to an external resource, remember to set quarterly targets for them and make sure you read and understand the monthly reports. They know SEO, and you know your business and sector so you can definitely refine their strategy with your knowledge.
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Search engine marketing

Find the Best Small Business SEO Services in Australia

The success of a business is all about reaching out as many potential customers as possible in a... read more

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Braden Vernon Owner at Launchbd
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Do You Know Your Customers?

In the past, if you had bricks and mortar store you could see your customers and take a guess what... read more

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Phil KhorFounder at SavvySME
Good stuff. Would be great to see an article about Facebook adverts vs. Google Display Network and others!
Jef LippiattOwner at Startup Chucktown
Some very interesting tips. Great share.
Search engine marketing

How to Balance Website User Experience and SEO

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SEO Tactics You Must Stop Right Away [INFOGRAPHIC]

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Lightbox Ads

It seems that Google is updating its policies, interface and features each and every week! Just... read more

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SEO for SMBs On a Budget

​ Here are ways how SMB’s can use SEO even on a budget. Virtually every aspect of life has been... read more

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Paul LupsonOwner at InnovaReviews.com
You mention the value of friends and family vouching for your service, Alexander. Exactly right, even more convincing to a new potential customer is having previous and present customers say how great your business and for the new customer to see that, right there on your website at the moment they are about to buy or call you. Adding customer reviews is easy, use a service like innovareviews.com - it also puts the reviews into a Google recommended format that adds reviews stars to a company's entry in the search results, making the click-through even more likely.
Search engine marketing

AdWords and Analytics - Like Peas in a Pod!

On its own, AdWords is a fantastic marketing tool to drive relevant traffic to your website. It... read more

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What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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How Can Google Business Listing Help Boost Your Small Business Promotion?

Do you know that having a Google business listing can help boost your small business... read more

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Tim GreigOwner at Green Galah Pty Ltd
Google places is great except for one thing: The inability to get found in multiple locations. As Google matches your location using business address, phone numbers etc. it conveniently leaves out all businesses who work across multiple suburbs but have an office in just one location. As a B2B company who provides services at customers premises it is very frustrating. By the way X% of businesses search for businesses online who can work in their area. NOT necessarily "local".
Eric PhuahOwner at Hystericalz Pty Ltd
Thanks for the article Ananda, very useful tips for getting more exposure. I'll definitely employ these methods.
Search engine marketing

7 SEO Facts Business Owners Must Keep In Mind

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6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can... read more

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Andrew OldhamOwner at Shoebooks
Great tips Jason. It made me go straight to our landing pages to review this morning. Videos are our key moving forward.
I have been using this infographic http://blog.kissmetrics.com/landing-page-design-infographic/ to get the basics of landing pages across to clients ever since I found it.
Questions

Is it bad SEO practice to include currency symbols in URLs?

Hey all, Is it bad SEO practice to include currency symbols in URLs? For... read more

James NorquayOwner at Prosperity Media
I wouldn't use $ symbols in URL structure as Micha mentioned this can break the URL and cause issues. Look at how most of the big Coupon players such as Retail Me Not set up their sits they have a category level page for "PizzaHut" and they list all the deals on the one page they do not set up seprate pages usually and if they do they dont use $ symbols they use dollars as micha mentioned. 
Micha WottonHead of Development at SavvySME
The short answer is YES it is bad practice to use the $ symbol in URLs - . As an alternative, you can encode it as %24 but the best option (for SEO as well) is to use the word 'dollar' or 'dollars' - for example: www.pizzahut.com/vouchers/50-dollar-gift-voucher. For the long answer, read on. The dollar symbol is a reserved symbol within URLs - it should not be used as part of a URL except for it's specific technical purpose (as a sub-delimiter). Any attempt to use a reserved symbol in a URL will either break the URL or result in the reserved character being encoded, in this case the $ symbol would be encoded as %24 making your example www.pizzahut.com/vouchers/%2450-gift-voucher While there are parts of a URL that may contain the $ symbol without breaking the URL, it's safest to avoid them except for their reserved use. For more information on reserved characters, you can read the URL specification here: http://tools.ietf.org/html/rfc3986#section-2.2  
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Search engine marketing

4 google tools to create a successful adwords campaign

Google AdWords has many tools available to help build and develop your AdWords campaign... read more

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