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Search engine marketing

What is Panda 4.0 and Why Is It So Important?

It’s something we’ve all been waiting for ever since the rollout of Penguin 3.0 in October of... read more

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Search engine marketing

Think Black Hat SEO Is A Smart Option? Think Again

Seriously, you DON’T want to go there By now, most marketers are aware that Black Hat SEO isn’t a... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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This is quite true , 10 high quality links is far better than 1 million spammy links. I think these days less is more in a way. I'm sure Google has something built into their algorithm , such as % of good links relative to non-good links and plugs this into the overall result. Which begs the question , 10 goods , 5 mediums , and 100 spams .. better or worse than 8 goods , 1 mediums , and 10 spams ? Hmm! https://www.purelocal.com.au
Questions

What are some tips to improve my seo skills?

I think it's best to step back first and understand how SEO fits into your marketing plan. Understand your target audience really well so that you know what they would be typing in google to find you and then what they want to see on your website.Once you know what the keywords your target audience will use, make sure you use it in your content throughout your website where appropriate. Appropriate is key as google wants your website to read well.Don't have any broken links.Blog regularly using the keywords. Blog with useful content that will draw people to your website.SEO can be lots of hard work, especially if you are competing with a lot of big businesses for the first page. There are so many factors. If you are not technical, focus on a good looking and user-friendly website with useful, up to date content and no broken links.
Jef LippiattOwner at Startup Chucktown
From an organic SEO perspective, I would say it is important to create content that meshes well with the rest of your website and your audience. Make article titles relevant to what the article covers (click bait headlines not only frustrate/anger users, but can actually lower your rankings in search engines).Also focus the content of each page based on its purpose. If it is an "About Us" page don't spend a lot of time talking about your services or products. That type of page should talk about company background and team member bios.Also ensure that the way your webpages or content management system (CMS) are structured help SEO not hinder it. You want to have "friendly" URLs (e.g. http://blog.com/2129391 = not good, http://blog.com/new-marketing-techniques = good). This is easier for users to remember and recall and also easier for search engines to crawl and associate with your site content.
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Search engine marketing

3 Things To Check When Your Google Rankings Drop!

3 Things To Check When Your Google Rankings Drop! It’s a given that no one wants to see a drop in... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Search engine marketing

Google Penguin Update 4.0 Is Here!

After almost two years of silence, we finally have a new Google Penguin Update! Announced in late... read more

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Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Questions

What are some ways to monetise a site like mine?

Hello Everyone, I am about to launch Guest Posting website, and My site niche is Tours on Bikes, as... read more

Steve OsborneOwner at Smarthinking
To me, you're asking the wrong question.The question should have been: How do I get people to write guest posts for my tour guide/bike hire/camping supply business?The people who made money out of every goldrush in history were the merchants selling shovels, not the diggers and prospectors.
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Questions

How can I drive traffic to my website?

Tania WillettOwner and PR Consultant at TJW Public Relations
Another way to drive traffic to your website is to conduct an online PR campaign. There are a number of ways this could be done depending on your business. A PR campaign doesn't need to be costly. There are a number of 'DIY PR' options out there. Through your online PR campaign, not only will you drive people to your website but you will also receive added brand credibility that having media exposure brings.
Use Social Media that would be easiest way for new or hire seo service provider http://www.adsfreeclassifieds.in/social-media-marketing-strategies-that-can-boost-your-business/
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Questions

Is anyone aware of people/business that do specific industry marketing in property services/contract cleaning business?

Sarjit sonimanager at Opti Matrix
yes, can i help you?
Familia ground for Bells and Whistles Emma. Can I be of assistance?
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Questions

What makes a successful marketing strategy?

Jef LippiattOwner at Startup Chucktown
Harry,I think Lisa is on point, but I wanted to add that focusing on your target audience (and knowing who they are) will help drive better results.It is not only frustrating but unhelpful to try to target everybody. Focus relentlessly on the people or groups of people that already come to your business for your products and services.
Hi Harry, In short a successful marketing strategy is one that brings you in more business than what it costs you. Hence the importance to always be checking your ROI.Cheers, Lisa.
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Questions

How do you measure marketing success?

Marketing is designed to change the behavior of your audience. Taking them from inaction to action. Successful (and I would argue all) marketing should take prospects from not buying to buying. This can be taken in one giant leap (not often) or a sequence of events.The ultimate measuring stick is sales - ie dollars in your bank account.Is a campaign really successful if it doesn't reach your end goal?You could for example have prospects go from not clicking on your facebook 'likes' to clicking. These likes are great, however meaningless as a marketing tactic if your next step is not in place to ultimately take them to a place where they are taking action that ends in a sale.
Jef LippiattOwner at Startup Chucktown
The most important thing is setting your goals ahead of your marketing efforts (or at least setting them before your next marketing effort). You need to have things to track against, however, you also need to select the right things to be tracking.What would items would really indicate whether your business was growing, flat or struggling? Those are probably the best key metrics that you should be tracking. Every business (and every industry) have different success indicators.
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Questions

What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposin?g

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Questions

How can I better market my business?

Steve OsborneOwner at Smarthinking
Dene, that depends on what your business is and what you're currently doing to market it.I don't imagine many on this forum are mind readers, so if you add some basic information, I'm sure you'll get a few answers.
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Questions

When dealing with International clients do you guys charge a exchange fee or a percentage of the whole project?

If so on exchange what do you charge? If so on a percentage what would it be? read more

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Anyone here can give me the quickest tutorial on understanding google analytics/

so I can put forward my recommendations to spend $$ on SEO? read more

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Questions

Does anyone else have any marketing rules they have to constantly remind themselves of?

Or anything that was a real epiphany for you? read more

Jef LippiattOwner at Startup Chucktown
I have two pretty important ones:Customers Are Everything - without customers you are really just a hobby not a business. Listen to customer feedback and adapt your product, service and company if necessary.Be Different And Authentic - consumers are overloaded with "me too" companies that don't really offer anything different. You cannot and should not try to be everything to everyone. Take a specific stand and stay true to that vision in your products, services, marketing voice and customer interaction.
Steven FreemanOwner at Evolved Sound
Communicating direct benefits rather than features or technical jargon is a powerful blanket rule for sales & marketing.
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Questions

From which point do you start researching the market on any product?

Jef LippiattOwner at Startup Chucktown
I typically review the major players and the industry and look at what they aren't doing well, or aren't doing at all. Those gaps are the best opportunities.After that, I'll do research into how much a potential revenue / profit is happening within that industry. I'm essentially trying to determine if the gap is a large enough opportunity to pursue for the potential money it could generate.Once I know that, it is one to researching the major demographics that are interested in those types of products and services. I can help narrow my target users as well as find out what is currently frustrating and delighting them.
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Questions

How does email marketing work?

Maggie HolleyOwner at JumpStart Matrix
Hi Marko,Do you mean the process itself? ie setting up a Newsletter on your site that will email your database list of clients?Or How do you get your emails to work for you as a business, to be successful?Or both?!:)Briefly:There are many solutions from paid 'auto responder' services like aWeber and Mailchimp, as well as plugins for Wordpress sites in particular.I prefer to give my clients control over the Newsletter from the site itself.Regarding results:The key is to have a consistent mail out.So many people start with a bang, emailing their subscribers frequently to start with and then drop off.This is not good.In my opinion, you are better to commit to once a month and follow through.Also, these days, you must be sending them real information that they find valuable- BEFORE you start asking for the sale.Tip: Best to also minimise colours and images in your emails, as a lot of SPAM filters are triggered by those and the system admin.Hope this helps.feel free to contact me for assistance.CheersMaggie
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Questions

What's the single greatest resource that you've read/watched/listened to about marketing?

With the rate at which paid ads on social platforms are changing what's the best way to keep up... read more

Jef LippiattOwner at Startup Chucktown
I've a big fan of the book "Punk Marketing", it is a not a super recent book, but very interesting.Also, I'm a huge fan of the smart phone app called "Primer". It is a Google app, but it focuses on marketing, strategy, design and other related topics. Each lesson is a 5 to 10 minute lesson that is interactive and engaging.
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Questions

Has digital marketing taken over traditional marketing?

Philip BrookesOwner at Aktiv Tactics
That's a far more complicated question than it sounds - mainly because it requires us to define "traditional marketing". I know that sounds picky, because we all know that "traditional marketing" is everything except digital marketing. But from my perspective, digital marketing is actually a subset of traditional marketing - it's just grown into huge prominence (with good reason). It's never going to 'replace' traditional marketing.Let me explain - traditional marketing has always been about establishing an optimal marketing mix. It's about reaching your target audience through the most appropriate channels - TV, radio, direct mail, print media, PR, etc... But in the past couple of decades we've added a huge swathe of additional potential channels - web sites, eDM, social media. And not just to push out advertising, but to truly engage with your audience.So in one sense traditional marketing has just been radically expanded.However, if I understand your question rightly, I suspect you're really asking if old marketing/advertising channels are becoming less and less relevant.Again, I would argue that "it depends". Horses for courses. When you take a look at the advertising that's on TV these days, most of the big brands are still there. For those with the budget and the appropriate audience, mass media can still be a valuable part of the marketing mix.But there's an increasing number of smaller businesses who are now able to compete against bigger players and reach an audience on much smaller budgets than was (is) required for mass media advertising. So we now have a much greater level of marketing activity across the entire spectrum of businesses.I certainly believe that digital marketing is an imperative for virtually every business these days, whereas older/mass media advertising formats are not as universally applicable. It's also much more accessible no matter how large or small your business is. In sheer numbers, there are a lot more marketing/advertising consultants/agencies/providers competing for your digital marketing business than there is for other forms of marketing/advertising.But I don't believe that most of the 'traditional' advertising channels are of any less relevance today (with the exception perhaps of advertising in niche market magazines - these are typically struggling to maintain circulation of their print editions and the audiences are largely moving online). Radio, TV, loyalty programs, PR, event marketing, etc... all continue to be an essential part of the marketing mix for numerous businesses IF they are targeting those audiences and have appropriate budgets. We just need to understand how much exposure each of these channels will actually get.
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Questions

What social platforms can I use to promote an event?

Linked in? I just wanted to know what marketing strategies I can use to help promote my event. I... read more

Jef LippiattOwner at Startup Chucktown
You may also want to checkout Nvite, https://nvite.com/features , it has pretty good pricing as well.However for actually spreading the word, it may depend on your audience. If it is professionals LinkedIn would be good. If it is consumers LinkedIn is probably not ideal.If you are trying to up the anticipation you could try live streaming in the lead up to the event with, Periscope, Meerkat, Youtube Live (I think Facebook even offers something now). ,
Hi Tiffany,We currently use Event Brite to Promote, Manage and Host our Events. Its a nice and easy tool to setup and communicate with your intended attendees. You can then share your Event on Facebook, Linkedin and Google.We have found it to be a nice and easy platform to use for Events.If you have a client database a email out is essential and also some actual phone calls to generate attendance is vital.All the best.
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