Social media

Facebook Announces ‘Watch’ Their New, Original Video Content Platform

All digital marketers already know that Facebook loves and prioritises video content more than...read more

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Facebook sales exceed expectations on mobile video ads

Facebook is the most popular social media platform out there. But what is more important than that...read more

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Social media

How to Use Facebook Ads to Get More Attention for Your Brand

Facebook advertisements are a perfect way to promote your brand, but do you need the best way to...read more

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Questions

What is Your Favorite Social Media Hack

Fellow entreps! What's your favorite social media hack? Would love you to share what is working for... read more

Asked by:
Jhosa Shemei Igno
Jhosa Shemei Igno Social Media Manager at Social Media Sidekicks
Felicity LawOwner at Felicity Law
Hootsuite is great. You have all of your social media platforms in one dashboard, you can schedule posts, and plan your topics. Best of all, it is free.https://hootsuite.com/
Jevaillier Jefferson
Jevaillier JeffersonConsultant at Valuable Media Group
Hi, Jhosa.It's always good to uplift others; therefore, my favorite social media hack is to spotlight what others bring to the marketplace. Mention a helpful book, article or item -- as well as its author, writer or creator. Explain how it helped you and/or your company grow.Spotlighting shows you understand it takes more than you to keep your company going. It's the height of community-building. Hope this helps.
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Social media

3 ways brands can embrace influencer marketing to connect with customers

Influencer marketing is an amazing way to connect with new, potential customers, in addition to...read more

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How to increase your business’s social media engagement

If you're looking for a way to jumpstart your business' social media prowess, then take to heart...read more

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A Detailed Look Into Being Successful on SlideShare [Infographic]

SlideShare has quickly become a favorite tool of business owners and industry leaders to learn and...read more

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5 Ways B2Bs Can Leverage Social for Success

B2Bs social media may be duller than its B2C counterparts, but it doesn't have to be. Here are five...read more

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33 Free Design Tools and Resources to Turn Anyone Into a Graphic Designer

No matter type of business you own, graphic design is an absolutely integral component to its...read more

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Questions

Does anyone have issues with Facebook sponsored ads?

Hi Fellow SavvySME members and social media experts, As of late, I've noticed my... read more

Asked by:
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I haven't personally experienced this myself, however, it doesn't surprise me. Much of this topic is usually (unfairly) directed at Twitter. However, I can tell you from personal experience that Pinterest, Instagram and LinkedIn all have fake users trying to build up fake profiles. At the low risk end of the spectrum it compromises the powerful of the social network and on the high end can compromise your personal information or identity.The bummer is, this effect is even more harmful to small businesses because they are relying on these types of ads to bring in new traffic and revenue. I hope they get it sorted out for the sake of all small businesses.
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What are your predictions regarding social media marketing trends next year?

What do you think will be the trends in 2017? read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I'm going to say that using video will continue to become more important. Both prerecorded content and live video feeds.I also think there will have to be a shift of more conversational content. Meaning, less autopilot posting and more conversation with followers and users.
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Questions

What social media does my business need?

Social Media can be used if your target audience uses it. Don't know your target audience? Define it and your answer will be clearer. Better still, create a marketing plan.
Andrew Nguyen
Andrew NguyenBusiness Development Manager at Advisible
This is by Jannette Martinez, our Social Media Manager. Thought I would share with you"Yes this is the information age and with that we are blasted with tons and tons of content. Getting the right message to the right person has never been harder…Or has it?People have access to vast amounts of information and they would be very selective on what they consume. So to get their attention you need something that will capture their eyes and in the long term gain their loyalty. So How Would One Achieve Reaching Their Audience? Well there isn’t a one size fits all approach to this subject, different audiences require different strategies to pique their interests.So if you know your audience, know what they want!The only thing left is to THINK OUTSIDE THE BOX. UTILISING SOCIAL By leveraging all channels you can shout out at the top of your lungs and more people will hear you, figuratively of course. So if you aren’t on Social Media, BE ON SOCIAL MEDIA! These channels are by far the most cost effective way to reach your audience and a great tool for any business. Couple these channels with their available ads and you’re on the way to reaching a wider range of people. Remember that knowing your audience requires time and testing. Different people react differently, you need to test ads before you have found the audience that fits your business. KNOWING YOUR AUDIENCE & HOW THEY USE DIFFERENT PLATFORMSIs your behavior the same on Facebook as it is on Twitter?Each social media has a different purpose to their users. It’s best to understand this and target your audience differently on each platform. Get into the audiences mind. Let’s say an 18 year old girl is on Facebook, they are on Facebook to socialise and catch up on their world of friends. Compare that to that same girl on Pinterest, she would now be specifically shopping or looking up something trendy to buy. It’s these little things that we have to be aware of to understand how to reach the people that you want. You also have to understand their preferences and browsing behaviour on these platforms. Another important thing is to know what your audience likes, provide them content that would interest them. For example you’re a travel agent business and you want to target young school kids or uni leavers. So you create a post ‘10 Must Go Destinations After You Finished Studying’ linking to an article on your website. This piques their interest and provides a gateway to your business and what you have to offer. START CREATING Understanding your audience may take time, but it’s time well spent. Think outside the box when creating content and don’t follow your competitors. I’ll leave the rest to you. What ideas do you have to better target your audience? What sort of value do you provide to your audience? What has worked and what hasn’t worked for you?"
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Questions

If you had to choose just ONE to use in promoting your business, which one would you choose and why?

Periscope, Blab, Facebook Live read more

Asked by:
Kristy Bernales
Go with google adword
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would choose (and have chosen Periscope). I'm starting to post on it more regularly. I am interested in Blab, but I believe it is best used for a discussion (multiple people chatting at once) or having some of your customers give testimonials live during a session.I really dig the Periscope integration with Twitter since Twitter is my main social media platform of choice for 2 of my ventures.
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Can social media work for B2C lead generation cost effectively?

Asked by:
Mark Halstead
Mark Halstead Managing Director at iCumulus
Brad Lyons
Brad LyonsOwner at SMS Fusion
The short answer is yes, I have, and do use social media to promote some of my products. One business for example has only been advertised on Facebook, 3 months on Facebook only resulted in just over 2,000 customers. However I would like to point out I have never paid for Facebook ads. I created a company page and that is it, I don't see the value in paying for Facebook ads. Your marketing should do much better than what Facebook ads can bring to the table.If you want to market B2C you can't just rely on Facebook ads or Adwords. Adwords is something I strongly recommend however you need a strategy, there is no point just throwing money at Adwords without a good strategy. I am always playing around with different ways to market products and services online. Social media is great however don't expect to create a company page on Facebook and have 2,000 customers knocking on you door. You still need a strategy and you need to be active.
CAROL JONES
CAROL JONESOwner at Interface Pty Ltd
Greetings Mark from rural Australia,Many people in small business agree that social media is a time waster. They're there because they're told they should be. And don't have a clue how to engage with their audience. Just recently I read a post on Facebook from an experienced user of Facebook to say that his ads were no longer working. And he's cancelled them.In a previous post on SavvySME, I read a response by a businessman who says he earns $10K per post every time he posts on Facebook. But he didn't answer my query to validate that.Amongst all my business friends, I personally only know of one success story. And only because this is a customer of mine.She's an at home ironing service.She's busy 7 days per week.She has a mix of corporate clients. And private clients.And it's all done on Facebook.Her customers post rave reviews about her service. Which attracts the attention of other potential customers.This is her link https://www.facebook.com/reasironingservice/?fref... There's nothing flash on this page. Just Maria talking to her customers about how she can help them.I hope this helps, Mark.Best wishes,~Carol Jones, Ironing Diva❤Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies 350,000 customers.In 29 countries.
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Would social media make profit with your link building strategies?

What is the benefit of social media except traffic generation? Is that useful for seo process? read more

Social Media's influence on SEO is almost negligible as the universal commonality of SM back-links diminish any relevnce they once held. There is just one exception ‘Google+’, for obvious reasons, without a G+ profile page your Google indexing results will suffer (a little), but overall there are 100’s of more important SEO techniques to consider ahead of either SM or link building.
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Questions

Has social media marketing really worked for anyone on here?

Jennifer Lancaster
Had to put my two cents, since I know Jeanette is very up with the online world. The experience I have had with SMM is: a) it's a daily slog in building an audience even with my creative talents, only brightened by sharing 'real tips' in the friendlier groups, ROI - jury still out, and b) for online campaigns it needs a budget, just like any other medium, to get more leverage. Unless you really want to while away your time.
Philip BrookesOwner at Aktiv Tactics
Hi Jeanette,Thanks for the great question.As someone who has an interest in a publishing business (including digital/online publishing) I can share with you our experiences since I got involved and started shifting the business from print to a digital-centric approach.The first thing we did was to completely rebuild one of our key websites, which had a lot of great content but poor social features. We combined this with preparing our social media presence on LinkedIn, Facebook, Twitter, and Google+.We then actively engaged with our contributors (writers of articles from our magazine, which are now published online) and invited their feedback and participation.It's important to understand that, for us, eyeballs on website and newsletter subscriptions translates to an audience that advertisers will pay to reach. Our magazines are for vertical markets (education and security) and we have something very specialised to offer those audiences.To put it in perspective, in the first month of launching the new website we have doubled the number of visitors to the site. This was achieved in large part by social media. We spent a bit on Facebook and Twitter advertising, but the lions share of the visitors have come from social media engagement.As one example of this, we posted a single article and the author of the article shared it amongst his networks. We had over 600 people read that single article in just the first 48 hours after publishing it. About 20% of the viewers came from our own direct sharing, and 80% came from other people sharing it on our behalf. The author's own networks were the largest part of that, and it was all free.If I were a small business trying to use social media to attract new clients, and I only measured success by the number of paying clients I attracted, it could be a much tougher proposition - not because social media doesn't work, but because we frequently don't engage enough with other influencers in the social networks, and we rarely have enough exciting things to share and talk about.Having worked in digital marketing for 10+ years, I know that social media is not an automatic winner - it requires a lot of effort, creativity, engagement with other people, and you need to find a real point of difference, something valuable and engaging to share. But when you master the art of doing this, social media can be amazing.Just to throw in one final example - I have a friend I met through professional networks who runs a Virtual Assistant business. She started off alone and now sub-contracts something in the order of 20+ additional people to do work on her behalf (casual, not full-time). She's making a good six-figure income out of it, and I recall her saying back in 2014 that she'd attracted over 200 clients directly through social media. However, she's running out of energy to continue being so proactive in social media and the nature of the beast is changing (particularly Twitter) - however, she's fortunate enough to have such a large client base now that she's always got repeat business and word-of-mouth referrals coming in and is no longer concerned about using social media to the same extent.
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Questions

Has anyone found a way to schedule posts for groups on FB?

Hi Marion,We use HootSuite, but unfortunately since FB changed its policy last year, you can only use HootSuite to schedule posts to FB Groups that you are an Administrator of now. So we can schedule posts to the group that we control, but not to groups where we are only members.
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Do you use social media as a tool for customer service? If so, how?

Yes, I use social media for customer service, namely Facebook. Often my clients prefer personal messages either to my Facebook page or my Facebook profile. I often deal with the enquiry, booking and followup all on Facebook messenger. Often send my welcome letter too. Sometimes I never speak with my client. The first time they talk to anyone is when a technician arrives at their house. My target audience is busy mums with kids at home running a small business 30+. I have found that many people in this target audience prefer personal messages in Facebook than any other form of communication. It comes down to who your target audience is as to what communication would suit them best.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add that several platforms lend themselves toward customer service better than others. I believe the primary social networks that are leveraged for customer service in order of usage (for customer service) are Twitter, Facebook and LinkedIn.I haven't heard of people using Pinterest, but I don't see why it couldn't be leveraged for that. I suppose it depends on how frequently people are commenting on your pins.I think the main idea is that you need to be where you customers are (complimenting or complaining). Another way to know how your customers feel are to set alerts (on both Google and Social Networks through programs like IFTTT or Buffer and Hootsuite).What for "mentions" of your brand and hashtag usage.
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Questions

What results have facebook ads driven for you?

Valerie Joy Deveza
Valerie Joy DevezaDigital Marketing Head at AutoDeal.com.ph
I use Facebook ads to get leads and sales for my clients. Most of my campaigns cost $0.01 - $2 per lead (depends on niche and location) Here's a case study that we did for Ducati a few years back > https://www.autodeal.com.ph/ducati-case-study
Rebecca Carroll-Bell
Hi Lindsy,I have used Facebook ads recently with some good results. The main outcomes I look for are either to get interactions on a particular post or to direct people to a Leadpage. I spend from $10 - $50 per campaign and for that I get reach around 2,000 people, and anywhere from 10 - 60 post engagements. Once people have liked my post, I can go in and invite them to like my page. In terms of people opting in to my Leadpage offering (that is, giving me their email address in return for a free resource) conversations haven;t been as high as I had hoped, but still better than nothing. What results are you looking for with your Facebook advertising? Perhaps we can brainstorm some ideas for you to try out. Bec
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Questions

How do you decide what product designs to release?

How closely do you follow trends? Do you use surveys or social media voting competitions? Do you do... read more

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
This question could easily become multiple articles or even several books, but it is a solid question.Look for Opportunity - what or where are the current gaps within the market? What are competitors not doing? Who are they not serving? Get Validation - ask your "ideal user" or "target customer". You can ask your friends and family if they meet your target users, however, it is much better to get candid feedback from people you don't know (family and friends tend to be overly agreeable). At this point using Polls and Surveys can be helpful. Also, test the waters on Kickstarter or IndieGoGo and see if people are actually willing to pay for what you are producing.Deliver Minimum value first - This follows the "Lean Startup" methodology of building your minimal viable product. This doesn't mean release a buggy product or one that hasn't been thought through, it just means delivering the smallest functionality that will work properly and still provide value for your customers.Iterate on your product or service - you must always look to add additional value to your product and service. Look for ways to improve it (features, functionality, usability improvements, cost reduction, a product line instead of one product, etc.). Iterating is a continuous process, so repeat from 1 to 4.Does that make sense? I'd be happy to hear if you have additional questions on this topic.
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