Onwards and upwards

Hello, Opportunity?

Perhaps you are waiting for things to change in the new year. I’m not here to say that won’t... read more

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Jef Lippiatt Owner at Startup Chucktown
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Kevin Nash
things not goes change as per by itself. you need to make the certain steps to get the changes.
Business ideas and monetising new concepts

6 things you should know before starting a business

That moment when 'doors are open' there's no turning back. Jumping in the deep end and 'learning... read more

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Lauren HutchinOwner at My Marketing Friend
Isn't that the truth Jef! "I believe that Honesty and Transparency along with being Humble build a solid reputation. It may not be the quick way, but I believe it to be the right way." Agreed 100%. Aligning with 'slow and steady wins the race.'
Lauren HutchinOwner at My Marketing Friend
Hi Sarah, I haven't heard of that saying before. Love it. So true.
Onwards and upwards

Work Inside The Box: The Rise Of The Shipping Container Office

Other than being a dedicated space for the running of business, an office is important because it... read more

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Ashley Bryan Owner at Webstrategies Pty Ltd.
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Jef LippiattOwner at Startup Chucktown
I'm definitely a fan of re-purposing shipping containers. I'd definitely like to have an office / retail shipping container setup for my business, but I'm not sure about all the local regulations here in the United States (specifically Charleston, South Carolina). However, I think it is an inventive way to stretch money and end up with a unique solution.
Startup branding and PR

Is your brand up to scratch?

Your brand identity speaks louder than anything in your business. It sums up everything that your... read more

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Jef LippiattOwner at Startup Chucktown
Well written and helpful examples.
Startup branding and PR

Should you hire an agency to do your branding?

Yes. There are many things that you can very capably do yourself, do inhouse with your team or... read more

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Leanne O'Sullivan Founder & Creator at Summit School
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Jef LippiattOwner at Startup Chucktown
I definitely agree that an outside perspective is beyond helpful. Sometimes you don't even know what questions to ask.
Onwards and upwards

10 key factors to consider when assessing your export readiness

Your decision to start export operations may be prompted by a range of factors - to increase sales... read more

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Startup branding and PR

Should you hire an agency to do your branding?

In a word, yes. There are many things that you can very capably do yourself, do in-house with your... read more

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Leanne O'Sullivan Founder & Creator at Summit School
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Jef LippiattOwner at Startup Chucktown
The branding is definitely an important aspect that most business owner's do not fully grasp or understand. I think the creative agency also needs to educate the business owner on why the branding is so important and how to correctly implement it not just hand it over to them.
John EustaceOwner at Bells and Whistles Marketing Pty Ltd
The fact that the potential value of a brand is rarely considered during its development is another failing of the DIY methodology. Your brand’s value (as well as its associated IP) may one day need fund your retirement, or form the basis of a national franchise.Every brand must be devoid of fatal impediments that restrict your capacity to grow regionally, diversify into new market revenue streams or simply attract investment capital. Your enterprises brand represents its potential value and is what every business owner works each day to create and sustain.I always emphasise that a genuine commercial brand must never include any content that appears on an envelope addressed personally to the business owner. There are very few legitimate exceptions to this rule.
Startup branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit... read more

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Lauren Clemett Director at Ultimate Business Propellor
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Jef LippiattOwner at Startup Chucktown
Some very insightful thoughts to consider.