Questions

How did your brand and identity survive 2012-2013?

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Miky Kens
Miky Kens at Patriot Electric
To further qualify your question Miky, 4 to 5 years after the event what difference douse a retrospective on a brand identity's survival make?
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Startup branding and PR

How to Crowdsource the Top 5 Needs of Your Business

If you want to keep your business afloat, you need to understand how to meet the needs it has....read more

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Startup branding and PR

Have You Taken Control of Your Online Reputation?

Online reputation management isn't just for big companies any longer. For many years, the cost was...read more

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Questions

How did your brand and identity survive 2012-2013?

Fifty years ago Australian Thomas Angrove wrapped wine in a plastic cask that turned out... read more

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Questions

Is your business tapped into the Shop Local movement?

In my community Shop Local is a big deal. There is great community support for local entrepreneurs... read more

Asked by:
Jef Lippiatt
Jef Lippiatt Owner at Startup Chucktown
I have a lovely 65+ general store/cafe client who after 7 years of doing 12 -15 hour days 7 days a week and donating one of her kidneys to her son is going to shut shop very soon... Its been a long time coming and her main reason for giving it such a long go is because though she definately wasnt getting rewarded in a monetary sense she definately was getting rewarded in a community hub sense.If you lost your dog she would know who had it.If you lost your key she would have a spare one that you gave her for safe keepingIf you needed any information she was the go to person.Neighbourhood watch have used her cafe for there meetings and when she had forced time off during and after the kidney donation her local community worked in her shop to keep it running.Simply put they love her and so dont want to see her close, however she is spent completely, and due to the big buggers like coles and woolworths pricing small businesses out of any profit margin they could have, well its part of her reason to shut shop. So sad in one respect though Im sure she will receive more gratitude and love where ever she decides to place her self. What an amazing brave woman at 65+ to have the courage to change direction so stongly in her life. I have such admiration for her and will miss her as a friend and client.
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Startup branding and PR

An Interview With Seth Berkowitz | How the Founder of Insomnia has Revolutionized The College Experience Armed Only With Cookies

In his book Zero To One, Peter Thiel says that you should never open a restaurant since you'll just...read more

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Startup branding and PR

Tech Billionaire Mark Cuban Heads to Trial Over Alleged Insider Trading

The SEC contends that the 'Shark Tank' star avoided a monetary loss on stock thanks to an insider...read more

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Startup branding and PR

6 Tips for Perfecting Your Elevator Pitch

When all you have is 60 seconds, you'd better make them count. College entrepreneur Dwight Peters...read more

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Questions

Is it worth hiring a good PR agency?

For these that had experience working with a PR agency, do you think it is worth the cost? Also,... read more

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William Chen
Albert Kelly
Albert KellyInformation Technology at Corporate Gifts Shop
I think that there are a lot of good SEO firms that do an "okay" PR for you on the web. I also think that there is a great number of PR firms that do an "okay" job of SEO. But the main point is if you want to improve your overall presence on the net then get an SEO firm to just focus on your SEO, this will get you more organic search and targeted advertising. If you just want to improve the public perception of your business on the web then go with the firm. Just do not get one firm to cover both PR and SEO, unless you would get your podiatrist to look at your teeth during the same appointment.
Michelle Pecar
Michelle PecarCommunications Manager at Belgrin
I work at a mid-tier PR agency and our focus is on small businesses. It is always dependant on the agencies structure but in our case we work with the client to tailor a PR package to maximise the value of our service as well as meet the clients needs. So, when choosing your agency make sure they are flexible in what they deliver, as you may want to utilise them for networking purposes (to help save you time and build more alliances) as well as more traditional PR methods of creating branding awareness. When it comes to pricing - each clients PR needs are different, and we come up with a fixed monthly fee based on these needs. If you are working with the right agency you will definitely see the value.
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