Startup branding and PR

Is your brand up to scratch?

Your brand identity speaks louder than anything in your business. It sums up everything that your... read more

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Jef LippiattOwner at Startup Chucktown
Well written and helpful examples.
Startup branding and PR

Should you hire an agency to do your branding?

Yes. There are many things that you can very capably do yourself, do inhouse with your team or... read more

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Leanne O'Sullivan Founder & Creator at Summit School
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Jef LippiattOwner at Startup Chucktown
I definitely agree that an outside perspective is beyond helpful. Sometimes you don't even know what questions to ask.
Startup branding and PR

Should you hire an agency to do your branding?

In a word, yes. There are many things that you can very capably do yourself, do in-house with your... read more

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Leanne O'Sullivan Founder & Creator at Summit School
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Jef LippiattOwner at Startup Chucktown
The branding is definitely an important aspect that most business owner's do not fully grasp or understand. I think the creative agency also needs to educate the business owner on why the branding is so important and how to correctly implement it not just hand it over to them.
The fact that the potential value of a brand is rarely considered during its development is another failing of the DIY methodology. Your brand’s value (as well as its associated IP) may one day need fund your retirement, or form the basis of a national franchise.Every brand must be devoid of fatal impediments that restrict your capacity to grow regionally, diversify into new market revenue streams or simply attract investment capital. Your enterprises brand represents its potential value and is what every business owner works each day to create and sustain.I always emphasise that a genuine commercial brand must never include any content that appears on an envelope addressed personally to the business owner. There are very few legitimate exceptions to this rule.
Startup branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit... read more

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Lauren Clemett Director at Ultimate Business Propellor
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Jef LippiattOwner at Startup Chucktown
Some very insightful thoughts to consider.
Startup branding and PR

How to Crowdsource the Top 5 Needs of Your Business

If you want to keep your business afloat, you need to understand how to meet the needs it has....read more

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Usman Khan
nice
Startup branding and PR

Have You Taken Control of Your Online Reputation?

Online reputation management isn't just for big companies any longer. For many years, the cost was...read more

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Startup branding and PR

How to Do Business Follow-Up The Right Way

It is essential for businesses -- big or startup, to conduct follow up on their prospective... read more

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Rob Herr Marketing at Accede Holdings Pty Ltd
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Rob HerrMarketing at Accede Holdings Pty Ltd
Hi Rebecca, first of all thank you for your comment. For me if the update is "No Progress", I weigh the pros of cons of that particular target.If that target is worthy, we continue to pursue it. Sometimes its ok to drop the towel and give up especially if its not worth it. Hope my advice helps.
Jeff GordonPrincipal at Prestige SME Business Solutions
Yes, Follow Up is one of the most important tasks you MUST do in business. The trick is to call first and if the person is busy, send an email, then call again a few days later and if you still cannot get to talk, then send another conclusive email. Generally you should "cut your losses" and move on. If it is a worth chasing, just keep calling and emailing (about maximum 7 calls). Just remember J.K. Rowley who wrote the Harry Potter books contacted 11 publishers who all said NO and the 12th said YES. The other 11 publishers have never slept well since saying NO!
Startup branding and PR

An Interview With Seth Berkowitz | How the Founder of Insomnia has Revolutionized The College Experience Armed Only With Cookies

In his book Zero To One, Peter Thiel says that you should never open a restaurant since you'll just...read more

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Startup branding and PR

Small Business Logo Design

Small business logo design can be a difficult avenue to go down, although it might seem as simple... read more

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Carlos Lew Director at Cubic Promote
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John BelchamberOwner & Senior Consultant at Invoke Results
Great tips Carlos thank you for sharing them with us.
Startup branding and PR

Make these your priority when starting a business

I recently put a question out there on Facebook. What is it that you would like to know about... read more

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Startup branding and PR

Your customer doesn't care about your brand

Controversy Time. Branding is dead. As a concept and as a moniker it has had its day - looking... read more

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Phil JoelDirector at SavvySME
Thank you for sharing Andrew. Made me sit up and think!
Ling Lee at Digital Marketing and Personal Branding
What a great article! Thank you
Startup branding and PR

How to answer what you do in 30 seconds or less

How many times have you been to a Networking event and you hear the same old thing…. "I'm an IT... read more

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Alita Harvey-Rodriguez Founder at Milk Digital Strategy
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
30 seconds does go quite quickly when it comes to sharing what you do. I love your suggestion about using stories, I'm going to have to try that one :) Thanks for the share!! Looking forwards to more intriguing articles!
Michelle TupyBlog and Epublishing Manager at Clever Streak
I must admit I have always had trouble doing this - explaining myself as a ghostwriter just leaves people wondering what to say next. I will have to work on it some more! :)
Startup branding and PR

Tech Billionaire Mark Cuban Heads to Trial Over Alleged Insider Trading

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Startup branding and PR

6 Tips for Perfecting Your Elevator Pitch

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Startup branding and PR

Stop Being Anonymous

There is one thing every Australian business and business owner will face, especially as they start... read more

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Startup branding and PR

How to supercharge your network in 3 months

Does the success of your business rely on your own personal brand and the exposure you have in the... read more

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Fosca PacittoOwner at Fosca Pacitto
Hi John Thanks for the great question. I definitely think that LinkedIn groups are worth it if a) you choose the right groups b) your approach is to bring value and not overload with promotion and c) you dedicate some time to the three you choose. Google+ has advantages for sure, although many still haven't cottoned on to Google+ so I believe your reach is limited.
Fosca PacittoOwner at Fosca Pacitto
Thanks Wendy - yes, definitely having met people face-to-face (even many years ago) is very powerful. It's amazing just how small this world is!