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How did your brand and identity survive 2012-2013?

Fifty years ago Australian Thomas Angrove wrapped wine in a plastic cask that turned out... read more

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Startup branding and PR

How to Do Business Follow-Up The Right Way

It is essential for businesses -- big or startup, to conduct follow up on their prospective... read more

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Rob Herr Marketing at Accede Holdings Pty Ltd
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Jeff GordonPrincipal at Prestige SME Business Solutions
Yes, Follow Up is one of the most important tasks you MUST do in business. The trick is to call first and if the person is busy, send an email, then call again a few days later and if you still cannot get to talk, then send another conclusive email. Generally you should "cut your losses" and move on. If it is a worth chasing, just keep calling and emailing (about maximum 7 calls). Just remember J.K. Rowley who wrote the Harry Potter books contacted 11 publishers who all said NO and the 12th said YES. The other 11 publishers have never slept well since saying NO!
Rebecca Carroll-BellOwner at RCB Mediation Services
Great tips Rob. I am guilty of sending an email when a phone call would be warmer and more friendly. When I do talk myself in to making that follow up call I like to stand up to have the conversation - I feel less stilted if I can move around a little. Any tips on how to followup when the update is "no progress"?
Questions

Is your business tapped into the Shop Local movement?

In my community Shop Local is a big deal. There is great community support for local entrepreneurs... read more

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Jef Lippiatt Co-founder at Startup Chucktown
Deb SeverinyOwner at Deb at DJS Consulting
I have a lovely 65+ general store/cafe client who after 7 years of doing 12 -15 hour days 7 days a week and donating one of her kidneys to her son is going to shut shop very soon... Its been a long time coming and her main reason for giving it such a long go is because though she definately wasnt getting rewarded in a monetary sense she definately was getting rewarded in a community hub sense.If you lost your dog she would know who had it.If you lost your key she would have a spare one that you gave her for safe keepingIf you needed any information she was the go to person.Neighbourhood watch have used her cafe for there meetings and when she had forced time off during and after the kidney donation her local community worked in her shop to keep it running.Simply put they love her and so dont want to see her close, however she is spent completely, and due to the big buggers like coles and woolworths pricing small businesses out of any profit margin they could have, well its part of her reason to shut shop. So sad in one respect though Im sure she will receive more gratitude and love where ever she decides to place her self. What an amazing brave woman at 65+ to have the courage to change direction so stongly in her life. I have such admiration for her and will miss her as a friend and client.
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Startup branding and PR

An Interview With Seth Berkowitz | How the Founder of Insomnia has Revolutionized The College Experience Armed Only With Cookies

In his book Zero To One, Peter Thiel says that you should never open a restaurant since you'll just...read more

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Startup branding and PR

Small Business Logo Design

Small business logo design can be a difficult avenue to go down, although it might seem as simple... read more

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Carlos Lew Director at Cubic Promote
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John BelchamberOwner & Senior Consultant at Invoke Results
Great tips Carlos thank you for sharing them with us.
Startup branding and PR

Make these your priority when starting a business

I recently put a question out there on Facebook. What is it that you would like to know about... read more

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Startup branding and PR

Your customer doesn't care about your brand

Controversy Time. Branding is dead. As a concept and as a moniker it has had its day - looking... read more

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Phil JoelDirector at SavvySME
Thank you for sharing Andrew. Made me sit up and think!
Ling LeeDirector at Japanese Sword Auctions Australia
What a great article! Thank you
Startup branding and PR

How to answer what you do in 30 seconds or less

How many times have you been to a Networking event and you hear the same old thing…. "I'm an IT... read more

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Alita Harvey-Rodriguez Founder at Milk Digital Strategy
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
30 seconds does go quite quickly when it comes to sharing what you do. I love your suggestion about using stories, I'm going to have to try that one :) Thanks for the share!! Looking forwards to more intriguing articles!
Michelle TupyBlog and Epublishing Manager at Clever Streak
I must admit I have always had trouble doing this - explaining myself as a ghostwriter just leaves people wondering what to say next. I will have to work on it some more! :)
Startup branding and PR

Tech Billionaire Mark Cuban Heads to Trial Over Alleged Insider Trading

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Startup branding and PR

6 Tips for Perfecting Your Elevator Pitch

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Startup branding and PR

Stop Being Anonymous

There is one thing every Australian business and business owner will face, especially as they start... read more

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Startup branding and PR

How to supercharge your network in 3 months

Does the success of your business rely on your own personal brand and the exposure you have in the... read more

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Fosca PacittoOwner at Fosca Pacitto
Hi John Thanks for the great question. I definitely think that LinkedIn groups are worth it if a) you choose the right groups b) your approach is to bring value and not overload with promotion and c) you dedicate some time to the three you choose. Google+ has advantages for sure, although many still haven't cottoned on to Google+ so I believe your reach is limited.
Fosca PacittoOwner at Fosca Pacitto
Thanks Wendy - yes, definitely having met people face-to-face (even many years ago) is very powerful. It's amazing just how small this world is!
Questions

Is it worth hiring a good PR agency?

For these that had experience working with a PR agency, do you think it is worth the cost? Also,... read more

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Albert KellyInformation Technology at Corporate Gifts Shop
I think that there are a lot of good SEO firms that do an "okay" PR for you on the web. I also think that there is a great number of PR firms that do an "okay" job of SEO. But the main point is if you want to improve your overall presence on the net then get an SEO firm to just focus on your SEO, this will get you more organic search and targeted advertising. If you just want to improve the public perception of your business on the web then go with the firm. Just do not get one firm to cover both PR and SEO, unless you would get your podiatrist to look at your teeth during the same appointment.
Michelle PecarCommunications Manager at Belgrin
I work at a mid-tier PR agency and our focus is on small businesses. It is always dependant on the agencies structure but in our case we work with the client to tailor a PR package to maximise the value of our service as well as meet the clients needs. So, when choosing your agency make sure they are flexible in what they deliver, as you may want to utilise them for networking purposes (to help save you time and build more alliances) as well as more traditional PR methods of creating branding awareness. When it comes to pricing - each clients PR needs are different, and we come up with a fixed monthly fee based on these needs. If you are working with the right agency you will definitely see the value.
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Startup branding and PR

Doing it in Style!

Tell us a bit about your business? I run a boutique PR and copywriting business catering to... read more

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Marguerite O'Sullivan Owner/Manager at MyStyle PR
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Eric PhuahOwner at Hystericalz Pty Ltd
Great article Marguerite! Good luck with your continued success!
Startup branding and PR

Providing a community service with shoes!

Tell us a bit about your business? Glamazon Shoes is a niche market business. We provide beautiful... read more

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Mira Smoljko Owner at Glamazon Shoes
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Eric PhuahOwner at Hystericalz Pty Ltd
Great article Mira and good to see the business is doing well! I recently quit my stable accounting job to become an entrepreneur, but without having kids so my admiration for you is so much higher! I can sympathise with some of your experiences, so thanks for sharing your point of view.
Phil KhorFounder at SavvySME
What a great story you have Mira, and I take my hat off to you for juggling a business and taking care of 3 daughters! Thanks for sharing :)
Startup branding and PR

Tech goes glam

Tell us a bit about your business? Women Love Tech is a unique techno-lifestyle blog for women,... read more

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Frederique BrosOwner at Women Love Tech
OK will do :)
Phil KhorFounder at SavvySME
Thanks Frederique. I reckon good content is still your best bet to increase traffic, but I suggest posting this as a question to the rest of the community and see what everyone thinks! :)
Startup branding and PR

Online for Change

Tell us a bit about your business? Blue Clay Productions is a video production company based in... read more

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Laticia Gibson Managing Director at Blue Clay Productions
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Laticia GibsonManaging Director at Blue Clay Productions
Thank-you. I love what I do and hopefully my story can encourage a few others to follow their dream...
Phil KhorFounder at SavvySME
Thanks Laticia for a great and inspiring story, especially why you started your business. I really enjoyed reading it :)
Startup branding and PR

Building your new business in 2013

"Make money with your camera!" "Foolproof method of being a 6-figure wedding... read more

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Phil KhorFounder at SavvySME
Thanks Matt, what an awesome article. It really shows what out of the box thinking can do, only if we have the right attitude and will power to resist following the crowd. One of my favourite sayings is by Mark Twain - when you find yourself in a majority, it's time to pause and reflect - or something along that line. So thanks again.
Matt AntoninoOwner at High on SEO
Thanks - and I agree, it looks simple! You see someone go to an event on a Saturday, shoot some photos and go home. Job over. You didn't see the education time to stay up to date, the prep, the interviews with potential clients to book that job, the networking that brought you the lead, the post-wedding editing, the album design time, revisions when clients want changes, the bookkeeping, the marketing, the blog comments you made and the number of forums you keep up with to become an "industry expert" - and of course, the money it takes to invest in fast lenses, a fast computer, Photoshop, Lightroom, album design software, Quickbooks or hiring an accountant, industry memberships, etc. People get a misguided idea about entrepreneurship - it's not as simple as showing up and working. I wish more people would understand it. :)
Startup branding and PR

Are you getting the most from the email you send?

In business we all send email every day. Each and every email you send is an opportunity to market... read more

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Great to hear Wendy :)
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great points Linda :) I'm happy to say so far I've ticked all the boxes! I did run without a signature for a while, but I certainly didn't feel good about it. Taking that 10 minutes to set it up has made all the difference :)