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What are "three key success factors" to develop a successful business in Asia?

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What are your top tips/tricks/tools for performing a website audit?

Jef LippiattOwner at Startup Chucktown
This is kind of a vague question which makes it a bit tricky to answer. What kind of website audit are you performing?The different types of website audits that I've done for myself and others includeContent Auditing - this can include everything for removing / purging old content to checking that the content reflects the voice and image of the brand.Usability Auditing - looking for areas of the website that lack visual hierarchy, confusing information / terminology, misleading links, navigation issues, moreCross Browser Auditing - checking the same website across a variety of popular browsers to look for any issues in a specific browser or issues that are across all browsersCross Device Auditing - similar to Cross Browser, but focused on checking how website looks across multiple devices (different sizes, different operating systems, etc.). This is also important for testing your "responsive" and/or "adaptive" web designs.Link Auditing - this is related to content auditing but focuses specifically on identifying dead links (links that no longer arrive at intended content), incorrectly linked items (pointing to the wrong destination) or items that should be links but currently aren't.Performance Auditing - this is all about how fast does your content load and looking for places of improvement such as, minifying files (CSS and/or JavaScript), condensing images (either changing image formats from JPG to PNG or GIF), reducing image load times (putting many images into one (AKA an image "sprite"), using content delivery networks (CDNs) instead of hosting all information on your own site and removing unnecessary content and plugins.Security Auditing - obviously an important one. Ensure admin passwords you use are strong and kept in secure places. Ensure content management systems (CMSs) you use are as up to date as possible. Add front-end and back-end form (input) validation to eliminate people trying to inject code that could hijack, overload or wipe out your data/system. Traffic Auditing - this is more about understanding (and having) analytics. Do you know what is driving people to your website? Do you know when people are coming to your website? Do you know where your main sources of traffic are coming from? Seeing anomalies can make you revisit your Security Auditing (such as do you see many IP addresses visiting your site from countries known for hacking?).These are the main types of website audits I know about and have conducted. Have I missed any other types of audits? I hope this information was at least a good starting point for you.
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Why should you stay as an "Anonymous" LinkedIn member?

Lets talk about a controversial setting in LinkedIn called, “Who’s Viewed My Profile?”  This... read more

Asked by:
Cassidy Poon Head of Digital & Social Media at LogicalTech Group
Ling LeeDirector at Japanese Sword Auctions Australia
Stalking on a social networking site is a key sign that a network is user engaging, in my opinion. I have no objections to being open in my profile. It is like an online resume. After all, the ultimate aim is to extend profile reach to as many people as possible.
Cassidy PoonHead of Digital & Social Media at LogicalTech Group
If LinkedIn was a real-life networking event, how would you react if you saw these “Anonymous” behaviours? Cyber Netiquette represents the importance of proper manners and behaviour online. In general, cyber netiquette is the set of professional and social etiquettes practiced and advocated in electronic communication over any computer network. Common guidelines include being courteous and precise, and avoiding cyber-bullying. Netiquette is a short form of Network Etiquette or Internet Etiquette. The more LinkedIn member netiquette rules there are, the more civilized LinkedIn as a professional networking social platform will be for everybody because the human mind strives for order. Rules give us order. Within LinkedIn, it is a good cyber netiquette to act as you do in reality on the internet. Ask yourself whether or not you would do it, say it, or write it to one of your real friends or associates. If you have to ask yourself this question whatever you are thinking of is not something you would do in reality. It is a proper LinkedIn member cyber netiquette to be yourself online because you are not always a LinkedIn “anonymous” and others users are real people too. Do not try to be LinkedIn “Anonymous” online that you would not do in reality because you cannot be taken seriously if you do. Your online image is important. Don’t ruin it by being someone “anonymous” you’re not. You are who you are in life. Everyone has the power to change their ways. Your ways are your own. If you don’t like who you are, then change your ways and become who you want to be. “Anonymous” LinkedIn Member – Who are you and why do you choose to be “Anonymous” on LinkedIn to some of us? 1) They could be a person on LinkedIn that simply does not know that is how they have their settings set up in the first place. 2) They could be a professional friend you used to work with that has a terrible LinkedIn profile and is just trying to see what it is like to have a better profile. 3) They could be a person afraid to have a public profile because of fear of their employer seeing it and taking measures to make their life miserable. I am sure nobody has ever heard of this happening before. 4) It could be a competitor of your managerial position just checking to see what you are up to- if that is the case take it as a compliment. 5) It could be that employer checking out your profile to see if he or she fills the types of positions that they have openings in and if they could be of assistance to them. 6) It could be someone looking for help with media & publicity interviewing or whatever your expertise & forte may be. Most could care less who this elusive LinkedIn masked crusader could be within our very own professional network but we are more interested in why they choose to keep their status as “Anonymous”. Who else this “Anonymous” LinkedIn Member could be?
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