Questions

For my personal website content should I write in 1st person or 3rd person?

One for the web savvy people out there...When developing a personal website with a personal brand... read more

Asked by:
George Grimekis CPA
George Grimekis CPA Accountant at Alpha Omega Accounting & Business Solutions
Lisa Creffield
Lisa CreffieldOwner at 3things
First person 100%.But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:"I've never liked standing in a bank queue"becomes:"No one likes standing in a bank queue"Instantly your column is about all of us/your readers, rather than just you. Obviously if it's a divided issue, you can't speak for all readers. So you might begin with: "Many of us struggle to parallel park" rather than "Everyone struggles to parallel park" (which will insult and alienate those that manage it just fine).Do feel free to include personal anecdotes and stories, people love them, just cut out as many uses of "I" and "me" as you can.
Always in the 1st person when it is a personal site and profile. Jef is correct.
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Questions

How do I clean up malicious code on my website?

My website was hacked last year. My IT cleaned it and run Wordfence, Sucuri and Sitelock which... read more

Asked by:
Beata Steiner
Beata Steiner Director at Absolutely Corporate
Dean SalakasOwner at The Party People
We are not a web developer but our website www.ThePartyPeople.com.au was hacked last year and malicious code added. It crippled our website as it was taken down but lucky we got a new type of insurance called cyber insurance to protect from such an event. We were actually attacked 5 times costing us over $30,000 and lucky the insurance covered it. Our developer and hosting company scanned the site for malicious code and removed it.In terms of how we cleaned it up I would have to get some input from my hosting company and developer however we basically contacted our hosting company when the website went down and ask them to restore it and resolve this issue which they did by running some diagnostic tools to find malicious code. My developer did the same and between them they were able to remove the malicious code. The important thing to note was we did both, my developer found the issue on my website but there were more things the malicious code had put in other dark corners of our server so the hosting company found those. The vulnerability was with word press and while we fixed the issue we decided it was too risky having our blog on the same server as our website given they could access our server via our blog which then gave the code access to our website so we put them on separate hosting environments.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also say it depends on how you've (or someone else) built your website. If your website is built on something like Wordpress (or other Content Management System a.k.a. CMS) than usually there are plugins that you can install that will search through your code and ensure everything is cleaned up as needed.Additionally there are other resources such as security scanning programs, antivirus programs and the like that can also be deployed on your website (may require some technical knowledge).Lastly, if your website is completely custom built, ensure that the developers and programmers that are building it are following industry best practices, such as limiting input fields (if it is a phone number field don't allow alphabet characters, if it is a name field don't allow numbers, don't allow special characters ($, !, @, #, &, *, etc.) in any input other than a password field, ensure you are encrypting sensitive information fields (passwords, credit card info, medical data, etc.) and disallow cross-scripting (don't allow programming expressions).
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Questions

Please review my business/website

Hi All, I am new to this forum and thought i would say hello as ask anyone who has a spare minute... read more

Asked by:
Michael Tutek
Michael Tutek MD at Preezie
Kristy Bernales
my insightsyou have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded. Read more https://developers.google.com/speed/docs/insights...Minify JavaScript - Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.Your page has 6 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
I think it looks professional and clean.Took me sometime to work out what the website as about.Originally I thought it was somewhere to purchase items that are designed to be presents (gifts).
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Questions

Loading a theme to a wordpress site and it says it's too big but it's one we bought off them? Any ideas?

Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Joel's suggestion is a good one, however, if that route doesn't seem to get you moving in the right direction, you can always upload the files manually into the correct folders within the Wordpress structure.This can be done with an SSH approach or by using an FTP client. Again, this is a less than ideal approach, but if the suggestion above isn't getting you traction it is definitely an option.
Joel Warren
Joel WarrenDesigner & Strategic Marketter at Wiild Interactive
The issue is your hosting configuration. Contact your host and ask them to increase your php_max_upload limit. By default it's 2mb which is not reasonable these days.You can also google increase upload limit wordpress and see if there are ways you can dyi, but your host should be able to look after it.
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Questions

I would love to know what stops you from using a maintenance service?

One that would do backups and keep your website secure for a monthly fee? Is it lack of... read more

CAROL JONES
CAROL JONESOwner at Interface Pty Ltd
Greetings Peter from rural Australia,We often don't know the value of security until the horses have bolted.I now use, and would never again not use, a website security service to keep my website secure and hacker free.On Christmas morning, 2015, I received a stomach crunching email from my host company to say my website had been severely hacked. And their server used to transmit illegal emails.Because of this threat, my host company shut my website down until I made my site more secure.Nothing we did worked. From Christmas morning until mid January, my site came under a full scale attack from all over the world.Again, my site was shut down by my host company until I could prove it was no longer vulnerable to attack.This site is our only source of revenue. So this was a major event for us.One of my problems is my website is based on the Wordpress platform. Which is the weakest as far as security is concerned. But for those of us who aren't technical wizards, it's the easiest platform to use.In desperation, we looked online and found an Australian company that would harden our site. Back it up. And monitor it 24/7/365 against any further threats.For this we pay a very reasonable monthly fee.We've used them since mid January 2016. And it really is P.A.L. Peace. At Last. There are no more stomach crunching emails about attacks. I no longer worry about malware on my site. About being hacked. Or about my site being taken off the web. I no longer even look at the logs. They're too scary. The number of brute force attempts - that they thwart - that are made daily on my site makes me blanch.As more and more people use the Wordpress platform. And as more and more articles are written about how it's hackers' paradise. Tens of thousands of sites are destroyed every year. It should become easier and easier to sell a website security service.Best wishes,~Carol Jones, Ironing Diva❦Purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies350,000 customers. In 29 countries.
Steve Osborne
Steve OsborneOwner at Smarthinking
PeterSame reason we no longer have petrol attendants and are happy to pump our own. We've been conditioned to do the basics ourselves, at little or no cost.If you can demonstrate a clear and compelling reason to use and pay for such a service, you might get some traction. But is has to be a lot bigger than the standard save time, save money.
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Questions

What are the ways to improve website speed?

Kristy Bernales
I wrote about speedup ecommece website in easy way here -http://webdesignxperts.com.au/blog/speed-up-your-e-commerce-website/
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add that you should only use enough to accomplish your goal.What do I mean? Not every website needsto be Wordpress.social media feedstons of pluginsmore than 2 web fontsHD pictures or videouser registration / loginOnly build or use the functionality necessary to convey your message or run your business. Think about how things will load on mobile (which is much different than on a laptop or desktop computer).If people don't want to use a lot of cellular data, you'll likely not get people to visit on their mobiles and/or tablets if just loading your home page chews through data.This about the function of your website, your customers and their devices.
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Questions

How feasible is 30-40k a month doing web design and SEO as a new company?

Steve Osborne
Steve OsborneOwner at Smarthinking
It's totally unfeasible, unless you have a client. Either several high-paying, or lots of low-paying. What is your marketing strategy for attracting these clients? You're entering such a saturated, highly competitive, price-driven market that your value proposition will need to be outstanding, compelling and unique, in order to build your business.Lots of good advice in previous answers. Good luck.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Is this possible? It isn't out of the realm, but is it realistic? I find it better to aim realistically and be pleased when it surpasses rather than aiming high and constantly falling short. The two main factors I think are how many people are part of the venture? Is it just you or are there others? How many contacts do you (or you each) have that you can try to tap for immediate work?Perhaps you know a lot of businesses that need your service now. But do you have enough to keep a steady pipeline of clients for the next 3 months? I would say to plan for consistency rather than huge swings in profit from one month to the next.
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Questions

Does anyone know where to download free sample board resolutions for Australian companies?

Neil Steggall
Neil SteggallPartner at Wardour Capital Partners
Hi Mircea,The ASIC site ( http://asic.gov.au/for-business/changes-to-your-co... ) is quite user friendly and answers many of the common questions SME's may have.If you follow the link above you will find easy to understand guidelines for resolutions etc. Dont try to use overly complex language when framing resolutions, plain English is best. Think through what you are resolving and explain it as though speaking with a friend or family member.I hope this helps, feel free to contact me directly if you need more help,Cheers,Neil.
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Questions

How do you locate what's slowing down a Wordpress website?

Wordpress heads, I'm wondering what the most efficient way is to locate whats slowing down a WP... read more

We normally use:https://gtmetrix.com/http://tools.pingdom.com/fpt/Good thing is they summarize what's in "yahoo yslow" and "google pagespeed".As for image optimization, I rely heavily on https://tinypng.com/A CDN will help and as mentioned by Jeff, do not over use custom/web fonts.Hope that helps,AdityaWeb Design Melbourne
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add use an image swapper that loads image size based on the device (that way high resolution images aren't pushed to mobile devices).Condense icons and small images into image sprites to reduce loading (multiple http requests)Look for plugins that conflict with other plugins or themes you are using (when different versions of jquery are loaded it causes multiple loads and potential syntax issues)If you have ads on your site, have them called via the footer or a RESTFUL API call (don't front load them if you don't absolutely have to, they will slow your site down)Don't overuse custom / web fonts, each additional font adds to the loading time, also if not processed quickly will add to "flashing" where text appears default first and then flashes to update to the intended font)
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Questions

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I... read more

Lina Barfoot
Lina BarfootEditor at SavvySME
As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.
Hey Mike,If the domain name is already paid for and the registrant is under your name, then it is yours.There is no need for you to re-register the domain, in fact, you / anyone can't re-register the domain.You can check it out by go to this url: http://www.whois.com/whois/YOUR_DOMAIN_NAME*Replace "YOUR_DOMAIN_NAME", with actual domain name.Hopefully that helps,Thanks,Aditya WardhanaWeb Design Melbourne
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Questions

What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there? read more

Asked by:
Lina Barfoot
Lina Barfoot Editor at SavvySME
Kate Smith
Kate SmithHead of Marketing at The Kate Project
When looking at a website as the answer, the first thing to do is understand the question. 1. How will customers find me?2. How will customers engage with me?3. How will customers purchase my product or service?If the answers to all three of these questions is your website, and you have a solid business plan in place I would recommend investing in an expertly built website.There are services out there, as Aditya has advised, like Wix and Weebly that allow you to build your own website, and certainly many of these have ecommerce plugins. Alternatively a platform like Shopify was built primarily for e-commerce use.I have used these platforms myself and I have found them to be serviceable. For small businesses, for 'brochure' sites they can do the job. The advantage however in going to an external provider is their expertise in understanding the online customer experience and building a framework and design that meets and exceeds your customers' expectations.Just like all beers aren't equal, nor are all website designers and programmers. It is important that you look at their online portfolio - what else have they delivered? Is the website built around a custom Content Management System (CMS) or open source or licenced? The web team should take the time to map out the customer journeys and the personas of the people using the website and then build the architecture and sitemap to support that. HOW the website works should come before WHAT it looks like. If it looks pretty but no one can use it and no one purchases from it, it is a failure. Lastly I would recommend you work with a team of designers and developers, not someone solo - the design brain and the developer brain need to operate differently, and often in conflict and you will find the best people do one or the other, and work with someone/s who do the stuff they aren't great at.
Brad Lyons
Brad LyonsOwner at SMS Fusion
Wordpress is a very good option, as Jef pointed out maintenance can be an issue if you use poorly coded plugins and themes. The best way to maintain a wordpress website I have found is to only used paid themes and plugins from reliable sources. There are a number of places you can buy them from that have good reviews. If you buy plugins and themes from reliable developers you will notice there are many updates that get emailed to you. The good wordpress plugin and theme developers are making well over $200k per theme or plugin they make so they are not cutting costs when it comes to updates and customer service. Most places will have api keys so the themes will auto update. My Wordpress sites and themes are all set to auto update so I don't have an issue with updates. It is important though to make sure you don't have too many plugins as they can conflict with each other, they may work now however an update could cause a conflict. A simply rule is, if you need a lot of plugins to run your website you should probably hire a programmer and have them custom build a website for you. For a basic business or eCommerce websites you can do that yourself very easily.
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Questions

How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what... read more

Asked by:
Lina Barfoot
Lina Barfoot Editor at SavvySME
Hi Lina, great question. I have spent the past two years learning how to engage with people online and the bottom line is that if you can incorporate social media into your marketing plan, you will find those people who are looking for you. In the past few months I have really been focussing on my writer for hire site which I run a fun, family friendly blog that connects with readers on a more personal level. I rarely talk about my work life here, instead choosing to connect human to human and build strong relationships with my readers. I know it sounds a bit trite, but just working with your communication strengths and being yourself seems to really encourage people to engage more.My current strategy is pretty simple at the moment. I have a loose plan on what I will write about each time and I have my blog directly linked to my social media page on Facebook and Twitter. I don't find it as organic for me to reach out to people on Twitter (maybe an age thing?) but I really enjoy more in depth conversations on Facebook so I camp out there instead. The result is that at least three times a week I post an article or something on my blog and my Facebook page and Twitter accounts receive that post and shares it there as well. I then re-share my post on Facebook using my personal account and through this process usually find at least a hundred or so people get to see what I've written each time. This process has seen my author page of Facebook grow from about 70 to 186 since Christmas. Because my blog is on Wordpress, I also get a few readers there, and am finding a steady increase in followers reading my work in the past few weeks. The end result, so far, is consistent growth. I have used some paid promotion on Facebook which was quite successful, increasing my page likes by over 50 in about four days, but this is something I would not want to rely on too regularly.As this has been quite a successful plan, I will now start using the same strategy for my specific business sites ensuring that the focus for those readers is highly specific, not random and very resourceful. This is how I think you will succeed in getting more people to your site:Be yourself. Seriously. One of the most common things I have heard from readers lately is that they love how 'real' I am on the page. They're tired of predictable sale-sy speak and want to connect with YOU, not your persona and quite frankly, not even your loooooooooong list of testimonials. So, get real and be comfortable with humanese!Have a plan. It's an old idea, but it still works. Write it down, keep it simple and FOLLOW IT. It won't make any different unless you do! Find your tribe. This is something a lot of the influential bloggers are writing about. Every business needs to find the people who love them and want to be part of their tribe, so find those people and speak to them. Don't worry about reaching everyone - you never will. Just focus on speaking to that small group and you'll be amazed how much it increases engagement.Network online. Yes, face to face networking is absolutely important, but you're looking to increase traffic to your site which means you also need to connect online. Use Facebook groups and be a normal supportive person who is NOT trying to sell your stuff. You'll never build relationships that way and followers expect relationship. Be helpful and kind, supportive and informative but never pushy. Before you know it, people will start asking you questions. I've had three authors contact me in the past week through the groups I have been in for the past few months. One has even asked me to co-write a book on mental health carers. Wow. Just from being me! Last but not least, remember that building follower numbers and increasing engagement - or as you put it, increasing traffic - to your site is a slower process than many are willing to admit. Buying likes for pages is terrible. Just don't do it! Be strategic, be intentional and be authentic in both your communication and what you offer and the relationships will grow. These are just a FEW of the ways in which you can work on building your traffic. No, they have nothing to do with advertising, marketing or numbers. But they have everything to do with the actual real human beings you are hoping to connect with to purchase your stuff. And that, my friends, is the bottom line. No connection? No purchase.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
One of the ways I've had some limited success with is using e-newsletters (I'm thinking about rebooting my list due to some spam signups) but it has typically driven more site visits. Another way I've tried is doing some guest blogging at other related blogs (locally). I haven't had the honor of guest blogging in any major news magazines yet (but working toward it).Also when I post articles on other local businesses or interesting tools, I always include links to their websites and social media accounts. I also try to contact them in advance of me publishing the article. This has two advantages, 1. They know they are getting some press, 2. They are likely to repost or retweet the mentions to their own following (which hopefully drives some traffic back).
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Website

For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]

For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]. There’s a reason that “Google” has...read more

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Website

7 Deadly Sins Websites Still Commit

You don't invite me in - I have heard the analogy from time to time that the homepage of your site...read more

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Questions

How do I start an online directory business?

I need information regarding starting a directory website read more

Nina Meiers
Nina MeiersWeb Strategist at XD
There are several ways - One it to purchase cloud base directory software. Often it's hosted on third party servers, or you can buy scripts to create a directory from scratch, or you can go with Wordpress and purchase third party 'plug ins'Each one has is benefits and shortcomings -1 - third party directory software can be incredibly awesome in its features offered, but you never really own it because it is 'proprietary' software. If the company goes, then your directory goes. But the good side is it often has so many more features than Wordpress or custom scripting can offer. It might also have other sales tools embedded to earn income quickly.2 - custom scripts and bespoke custom software development - that will get you exactly what you want but often at quite a cost in both time and money. The good side to this is you own the software code and it can be further customised to your needs. The down side is that it's locked you in to something that every time you want an update it can be costly and if your developer goes you could be stuck. These days unless you have something so incredibly unique and special, I'd steer clear of this option.3 - Wordpress plug ins. Wordpress is the most popular online software and has some really amazing tools and plug ins to make it do things that are hard to believe. It's really just simple blog software that people have been able to manipulate into shopping carts, directories, membership sites and more. You can buy these plug ins and be running pretty quickly. The down side to this is that it's hackable and non scaleable for the average person. Unless you're up to date with plug ins, it's not a matter of 'if you get hacked' it's 'when you get hacked' so you need to be incredibly vigilant at all times. Directory elements could also be quite hungry on resources as by very nature they are searching through lots of entries to find the right answer and this can lead to performance issues with WordPress based websites.In summary, I'd be looking for online directory based software that specialises in creating a really good user experience and a non technical administration experience so you can focus on getting it to make money rather than spending time configuring and managing the code.I hope this helps.
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Website

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need...read more

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Paul LupsonOwner at InnovaReviews.com
Very glad you included "Add testimonials" as one of the critical factors in improving conversion rate there Neil. My new business InnovaReviews.com makes it simple to add customer testimonials to your website to help get potential customers across the line by reading awesome reviews from previous customers. However, you failed to mention that reviews and testimonials are actually recommended by Google, and they improve your position in the Google search results. The testimonials can't be in just plain text though, as about 9/10 websites that carry testimonials are. There is a Google friendly format called 'rich snippets' that InnovaReviews.com is built to which gets your stars and ratings alongside your company name in the Google search results. To see a great example of this in action just Google "reviews legalvision" and you'll see one of our clients appearing in the SERPs on page 1 with star ratings, really standing out over their competitors. Free trial of InnovaReviews available to all at innovareviews.com/start. Best regards Paul Co-founder InnovaReviews
Questions

What are the steps involved in building a website?

Hi all, I have decided to take the plunge in making my own website, but I am stuck. What are the... read more

Asked by:
Ling Lee
Ling Lee at Digital Marketing and Personal Branding
Php programmers
If you make a website ,we from phpprogrammers.com.au can do everything like coding,design,hosting for your website. Then we will make your website visible in the search engines (google,yahoo,bing etc) by doing SEO and SMO.With a 20% discount on development charges, hire Developers from us for a guaranteed cost-effective development solution for your business.
If this is the first thing you're building, I would highly recommend making things very simple. For example: could you simply build a single page website with leadpages or unbounce? Could you create a basic blog with tumblr? Could you use a free wordpress theme and free hosting at wordpress.com to start off with? Combined with free and/or very cheap website builders, you can use something like Wufoo.com to create reasonably complex user interfaces/forms for your "MVP". As with anything, the "right tool for the job" will depend on what the job is. You should definitely be thinking minimal though; don't spend any money until you really know how you're going to get that money back. Quite often "getting a website done" can seem attractive because you feel like you're making progress, but that feeling wears off quickly when you launch your website to a crowd of ZERO visitors.
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Questions

What is the best way to change a website address?

We have 2 websites on WordPress. The first one is redirected to second one. All the contents are in... read more

Christopher West
Christopher WestSEO Specialist at Media Heroes
Hi My recommendations are to create the new website address "duplicating" your current one but setting it to be no indexed/block search engine robots. Set it up with Google Webmaster Tools and Analytics as well - these should be under the same account as your current site. After a couple of weeks, you need to go to your current website's Google Web Master Tools account and report a change of address https://support.google.com/webmasters/answer/83106?hl=en Then redirect the old site to the new site.  Remove the blocking and check all your page redirects You should be fine.    
Hi  Thivaharan Moving the content from one website to another when you are using Wordpress is simple. There are plenty of cloning programs out there for this. we use "Wptwin". This program will let you make a clone and move it to the new domain in one go. It is a simple program to use as they have lots of videos but after the first time you will not need them anymore it is that simple. (I am not the owner or getting paid for this software or advise). As for duplicate content one of the people mentioned above. This does not apply by your situation as there would be two different domain names. The duplicate content issue only arises when you have the same content on the same domain. You have several options available to you if I understand your question correctly: You could duplicate your site on the preferred domain name and speaking from a marketing angle you could use both sites and fine tune them to different keyphrases hence increasing your online exposure. You could clone the content from the second site to the first site and simply let the second site expire (domain name). Should you be paying for two hosting accounts once you have moved the content contact your company and tell them to close the hosting account for the second domain. This will wipe your data from the second domain and leave you with one website for your marketing.  
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Questions

How do I manage multiple social media accounts through Squarespace?

Does anyone hosting their site on squarespace know how to push website updates through to social... read more

John Belchamber
John BelchamberOwner & Senior Consultant at Invoke Results
Buffer was my favourite for scheduling a stream of posts across multiple channels at times when my followers were online. It integrates with just about every browser/device/readers service. However, I found that when I got poast their basic paid plan's account level it was far more expensive to use than Hootsuite. Hootsuite keeps getting better. As Wendy says it's great for team work but it also has some other great features for listening to what people are saying and responding to them and excellent plugins for browsers that allow you to search what people are saying about a topic your looking at in your browser and/or the Google search you've just done. At AU$11 per-month for a paid account that allows up to 100 social media channels to be connected, it's good value too. Oh yes, it also works with Google+ which I'm starting to find is better than FB and Twitter for making good B2B connections.  
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Rosella, I also am not very familiar with Squarespace so I can't comment on that and you will find that you probably won't find a single service that will handle every single social account so you'll have to use a combination. As Micha mentioned Onlywire is a great service, and so is Hootsuite and buffer, and you'll need to test these out and ensure that when these services post your updates that they look the way that you want because some services that automate a feed may actually give you a different visual to posting straight via the social network. For example, the best way to get users attention on Facebook is to post a link underneath a fairly large and attention grabbing picture, that way the user is more likely to look at it and then see your link. If you copy and paste the link directly into the status update function as a link, you'll find that the update will contain a small picture with the link on the side. These two ways of posting look very different. Sometimes taking the extra time to manually post may increase the engagement and attention of your post. These are very important on image conscious sites such as Facebook and Pinterest.  Most of these services have great trial accounts or even offer free services up to a certain number of social accounts, so the best thing to do is take some of these suggestions and try them out for yourself before you settle on your favourite or combination that will fulfil your busniess needs. Currently I use a combination of Buffer, Hootsuite and OnlyWire just to give you an example. Buffer is my personal favourite ​Hootsuite has great team functions, allowing me to delegate responsibilities to others seamlessly Onlywire covers a few networks that the above two don't cover and are very important in our online marketing strategy. Hope this helps :)!!!
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Questions

Which SSL certificates have better conversion rates?

Different SSL certificate authorities (CAs) provide you with logos and icons to use on your site.... read more

Asked by:
Micha Wotton
Micha Wotton Head of Development at SavvySME
Charly Leetham
Charly LeethamCEO & Founder at Ask Charly Leetham
What type of transactions are you trying to secure?   In my experience, the average consumer doesn't seem to care about 'who' the CA is - in fact, they don't seem know there is more than more.  All they know is that the icon in the address bar should turn green and stay green for the duration of the transaction. They also care that their browser doesn't provide an error or warning that the certificate is not valid. I predominantly deal with GeoTrust certificates and have used QuickSSL and TrueDevID SSL.  Neither seems to impact on whether a consumer will purchase or not.  That's not been measured however.  My recommendation is choose one the of main players (GeoTrust, Thawte, Truste etc) and spend the time to make sure your user experience is going to give you a better conversion.  
James NorquayOwner at Prosperity Media
Depends on what type of niche you are dealing with from my experience. And if the site is doing financial transactions.  I notice customers seem to be fond of SSL certs and security on eCommerce sites where they are dealing with transactions. I notice a few sites seem to be using more http://privacy.truste.com/ CERT and what not, how big is impact on conversion I guess you need to test before and after implementation, I have not personally tested it.   
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