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How do I unsubscribe from Savvysme emails?

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How do you manage all the widgets for your website?

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How do you locate what's slowing down a Wordpress website?

Wordpress heads, I'm wondering what the most efficient way is to locate whats slowing down a WP... read more

We normally use:https://gtmetrix.com/http://tools.pingdom.com/fpt/Good thing is they summarize what's in "yahoo yslow" and "google pagespeed".As for image optimization, I rely heavily on https://tinypng.com/A CDN will help and as mentioned by Jeff, do not over use custom/web fonts.Hope that helps,AdityaWeb Design Melbourne
Jef LippiattOwner at Startup Chucktown
I would also add use an image swapper that loads image size based on the device (that way high resolution images aren't pushed to mobile devices).Condense icons and small images into image sprites to reduce loading (multiple http requests)Look for plugins that conflict with other plugins or themes you are using (when different versions of jquery are loaded it causes multiple loads and potential syntax issues)If you have ads on your site, have them called via the footer or a RESTFUL API call (don't front load them if you don't absolutely have to, they will slow your site down)Don't overuse custom / web fonts, each additional font adds to the loading time, also if not processed quickly will add to "flashing" where text appears default first and then flashes to update to the intended font)
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Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I... read more

Lina BarfootEditor at SavvySME
As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.
Hey Mike,If the domain name is already paid for and the registrant is under your name, then it is yours.There is no need for you to re-register the domain, in fact, you / anyone can't re-register the domain.You can check it out by go to this url: http://www.whois.com/whois/YOUR_DOMAIN_NAME*Replace "YOUR_DOMAIN_NAME", with actual domain name.Hopefully that helps,Thanks,Aditya WardhanaWeb Design Melbourne
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What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there? read more

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Kate SmithHead of Marketing at The Kate Project
When looking at a website as the answer, the first thing to do is understand the question. 1. How will customers find me?2. How will customers engage with me?3. How will customers purchase my product or service?If the answers to all three of these questions is your website, and you have a solid business plan in place I would recommend investing in an expertly built website.There are services out there, as Aditya has advised, like Wix and Weebly that allow you to build your own website, and certainly many of these have ecommerce plugins. Alternatively a platform like Shopify was built primarily for e-commerce use.I have used these platforms myself and I have found them to be serviceable. For small businesses, for 'brochure' sites they can do the job. The advantage however in going to an external provider is their expertise in understanding the online customer experience and building a framework and design that meets and exceeds your customers' expectations.Just like all beers aren't equal, nor are all website designers and programmers. It is important that you look at their online portfolio - what else have they delivered? Is the website built around a custom Content Management System (CMS) or open source or licenced? The web team should take the time to map out the customer journeys and the personas of the people using the website and then build the architecture and sitemap to support that. HOW the website works should come before WHAT it looks like. If it looks pretty but no one can use it and no one purchases from it, it is a failure. Lastly I would recommend you work with a team of designers and developers, not someone solo - the design brain and the developer brain need to operate differently, and often in conflict and you will find the best people do one or the other, and work with someone/s who do the stuff they aren't great at.
Brad Lyons at Rodcha
Wordpress is a very good option, as Jef pointed out maintenance can be an issue if you use poorly coded plugins and themes. The best way to maintain a wordpress website I have found is to only used paid themes and plugins from reliable sources. There are a number of places you can buy them from that have good reviews. If you buy plugins and themes from reliable developers you will notice there are many updates that get emailed to you. The good wordpress plugin and theme developers are making well over $200k per theme or plugin they make so they are not cutting costs when it comes to updates and customer service. Most places will have api keys so the themes will auto update. My Wordpress sites and themes are all set to auto update so I don't have an issue with updates. It is important though to make sure you don't have too many plugins as they can conflict with each other, they may work now however an update could cause a conflict. A simply rule is, if you need a lot of plugins to run your website you should probably hire a programmer and have them custom build a website for you. For a basic business or eCommerce websites you can do that yourself very easily.
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Ms Sophia McMahon

please delete my website for Violin Virtuoso-violin teacher Sophia McMahon in Surrey Hills. I no... read more

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How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what... read more

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Hi Lina, great question. I have spent the past two years learning how to engage with people online and the bottom line is that if you can incorporate social media into your marketing plan, you will find those people who are looking for you. In the past few months I have really been focussing on my writer for hire site which I run a fun, family friendly blog that connects with readers on a more personal level. I rarely talk about my work life here, instead choosing to connect human to human and build strong relationships with my readers. I know it sounds a bit trite, but just working with your communication strengths and being yourself seems to really encourage people to engage more.My current strategy is pretty simple at the moment. I have a loose plan on what I will write about each time and I have my blog directly linked to my social media page on Facebook and Twitter. I don't find it as organic for me to reach out to people on Twitter (maybe an age thing?) but I really enjoy more in depth conversations on Facebook so I camp out there instead. The result is that at least three times a week I post an article or something on my blog and my Facebook page and Twitter accounts receive that post and shares it there as well. I then re-share my post on Facebook using my personal account and through this process usually find at least a hundred or so people get to see what I've written each time. This process has seen my author page of Facebook grow from about 70 to 186 since Christmas. Because my blog is on Wordpress, I also get a few readers there, and am finding a steady increase in followers reading my work in the past few weeks. The end result, so far, is consistent growth. I have used some paid promotion on Facebook which was quite successful, increasing my page likes by over 50 in about four days, but this is something I would not want to rely on too regularly.As this has been quite a successful plan, I will now start using the same strategy for my specific business sites ensuring that the focus for those readers is highly specific, not random and very resourceful. This is how I think you will succeed in getting more people to your site:Be yourself. Seriously. One of the most common things I have heard from readers lately is that they love how 'real' I am on the page. They're tired of predictable sale-sy speak and want to connect with YOU, not your persona and quite frankly, not even your loooooooooong list of testimonials. So, get real and be comfortable with humanese!Have a plan. It's an old idea, but it still works. Write it down, keep it simple and FOLLOW IT. It won't make any different unless you do! Find your tribe. This is something a lot of the influential bloggers are writing about. Every business needs to find the people who love them and want to be part of their tribe, so find those people and speak to them. Don't worry about reaching everyone - you never will. Just focus on speaking to that small group and you'll be amazed how much it increases engagement.Network online. Yes, face to face networking is absolutely important, but you're looking to increase traffic to your site which means you also need to connect online. Use Facebook groups and be a normal supportive person who is NOT trying to sell your stuff. You'll never build relationships that way and followers expect relationship. Be helpful and kind, supportive and informative but never pushy. Before you know it, people will start asking you questions. I've had three authors contact me in the past week through the groups I have been in for the past few months. One has even asked me to co-write a book on mental health carers. Wow. Just from being me! Last but not least, remember that building follower numbers and increasing engagement - or as you put it, increasing traffic - to your site is a slower process than many are willing to admit. Buying likes for pages is terrible. Just don't do it! Be strategic, be intentional and be authentic in both your communication and what you offer and the relationships will grow. These are just a FEW of the ways in which you can work on building your traffic. No, they have nothing to do with advertising, marketing or numbers. But they have everything to do with the actual real human beings you are hoping to connect with to purchase your stuff. And that, my friends, is the bottom line. No connection? No purchase.
Jef LippiattOwner at Startup Chucktown
One of the ways I've had some limited success with is using e-newsletters (I'm thinking about rebooting my list due to some spam signups) but it has typically driven more site visits. Another way I've tried is doing some guest blogging at other related blogs (locally). I haven't had the honor of guest blogging in any major news magazines yet (but working toward it).Also when I post articles on other local businesses or interesting tools, I always include links to their websites and social media accounts. I also try to contact them in advance of me publishing the article. This has two advantages, 1. They know they are getting some press, 2. They are likely to repost or retweet the mentions to their own following (which hopefully drives some traffic back).
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The 10 things you must know before getting your website designed

When approaching web design for your small business, there are things you need to look for beyond... read more

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Jef LippiattOwner at Startup Chucktown
This is a great foundation for success. Remember that you need to reflect your own business not try to copy elements of what your competition is doing. You want to stand out to customers not convince them you are the same thing with a different name.
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Five Tips For Building a Mobile Website

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Lina BarfootEditor at SavvySME
Very good article! These tips are comprehensive yet simple enough to understand for someone like me, who has very little experience in building websites..
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For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]

Skip to main content SIGN IN | REGISTER WEBINARSSOCIAL...read more

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How Much Should You Spend on Your Website?

For most businesses, your website is your single most important marketing asset. It is used to... read more

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Jef LippiattOwner at Startup Chucktown
Great thoughts.
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Website Traffic: How to Turn That Light Green!

A great website is one of the most important investments business owners make in the current... read more

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Does Your Business Need a Website?

Established small and medium sized businesses (SME’s) often ask me if they need a website. The... read more

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7 Deadly Sins Websites Still Commit

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How do I start an online directory business?

I need information regarding starting a directory website read more

Nina MeiersWeb Strategist at XD
There are several ways - One it to purchase cloud base directory software. Often it's hosted on third party servers, or you can buy scripts to create a directory from scratch, or you can go with Wordpress and purchase third party 'plug ins'Each one has is benefits and shortcomings -1 - third party directory software can be incredibly awesome in its features offered, but you never really own it because it is 'proprietary' software. If the company goes, then your directory goes. But the good side is it often has so many more features than Wordpress or custom scripting can offer. It might also have other sales tools embedded to earn income quickly.2 - custom scripts and bespoke custom software development - that will get you exactly what you want but often at quite a cost in both time and money. The good side to this is you own the software code and it can be further customised to your needs. The down side is that it's locked you in to something that every time you want an update it can be costly and if your developer goes you could be stuck. These days unless you have something so incredibly unique and special, I'd steer clear of this option.3 - Wordpress plug ins. Wordpress is the most popular online software and has some really amazing tools and plug ins to make it do things that are hard to believe. It's really just simple blog software that people have been able to manipulate into shopping carts, directories, membership sites and more. You can buy these plug ins and be running pretty quickly. The down side to this is that it's hackable and non scaleable for the average person. Unless you're up to date with plug ins, it's not a matter of 'if you get hacked' it's 'when you get hacked' so you need to be incredibly vigilant at all times. Directory elements could also be quite hungry on resources as by very nature they are searching through lots of entries to find the right answer and this can lead to performance issues with WordPress based websites.In summary, I'd be looking for online directory based software that specialises in creating a really good user experience and a non technical administration experience so you can focus on getting it to make money rather than spending time configuring and managing the code.I hope this helps.
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Google Analytics and Google Webmaster Tools: 10 SEO Tips on How to Optimise Your Site

Measuring and tracking online activity for your website is very important. The following are SEO... read more

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really good article Eric! Analytic's works really well with AdWords.
Phil KhorFounder at SavvySME
Getting on top of our data is so critical in online business! These type tools are simply indispensable. Great summary Eric. Thanks for sharing :)
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7 Tips to Improve Your Site's Conversion Rate -- Fast

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Paul LupsonOwner at InnovaReviews.com
Very glad you included "Add testimonials" as one of the critical factors in improving conversion rate there Neil. My new business InnovaReviews.com makes it simple to add customer testimonials to your website to help get potential customers across the line by reading awesome reviews from previous customers. However, you failed to mention that reviews and testimonials are actually recommended by Google, and they improve your position in the Google search results. The testimonials can't be in just plain text though, as about 9/10 websites that carry testimonials are. There is a Google friendly format called 'rich snippets' that InnovaReviews.com is built to which gets your stars and ratings alongside your company name in the Google search results. To see a great example of this in action just Google "reviews legalvision" and you'll see one of our clients appearing in the SERPs on page 1 with star ratings, really standing out over their competitors. Free trial of InnovaReviews available to all at innovareviews.com/start. Best regards Paul Co-founder InnovaReviews
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Pizza Making: The Perfect Recipe for Web Design

  Web design was something that was always in my New Year's resolution that I never got round... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks guys! Glad you all enjoyed it! :D
Phil JoelDirector at SavvySME
Awesome article Ling. I wonder where you got your Pizza inspiration from.
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7 necessary elements of the best business websites

How many times have you been handed a brochure or business card and heard the words “Check out... read more

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Yee TrinhCo-founder at SavvySME
Good stuff Francine. Any advice on how to go about getting a good design? I don't want to spend too much on getting a decent site up.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Blogs are so important :) they take effort but I stumble on lots of websites through the articles in the blog section! Thanks for this easy to understand list of things :) it's a very holistic list :)
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Need more sales? better get more website traffic, but how?

There are so many websites that regardless of the quality of content, they still struggle to get... read more

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