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How do I start an online directory business?

I need information regarding starting a directory website read more

Asked by:
Amandeep Singh at Rapid Services Group Pty.Ltd
Nina MeiersWeb Strategist at XD
There are several ways - One it to purchase cloud base directory software. Often it's hosted on third party servers, or you can buy scripts to create a directory from scratch, or you can go with Wordpress and purchase third party 'plug ins'Each one has is benefits and shortcomings -1 - third party directory software can be incredibly awesome in its features offered, but you never really own it because it is 'proprietary' software. If the company goes, then your directory goes. But the good side is it often has so many more features than Wordpress or custom scripting can offer. It might also have other sales tools embedded to earn income quickly.2 - custom scripts and bespoke custom software development - that will get you exactly what you want but often at quite a cost in both time and money. The good side to this is you own the software code and it can be further customised to your needs. The down side is that it's locked you in to something that every time you want an update it can be costly and if your developer goes you could be stuck. These days unless you have something so incredibly unique and special, I'd steer clear of this option.3 - Wordpress plug ins. Wordpress is the most popular online software and has some really amazing tools and plug ins to make it do things that are hard to believe. It's really just simple blog software that people have been able to manipulate into shopping carts, directories, membership sites and more. You can buy these plug ins and be running pretty quickly. The down side to this is that it's hackable and non scaleable for the average person. Unless you're up to date with plug ins, it's not a matter of 'if you get hacked' it's 'when you get hacked' so you need to be incredibly vigilant at all times. Directory elements could also be quite hungry on resources as by very nature they are searching through lots of entries to find the right answer and this can lead to performance issues with WordPress based websites.In summary, I'd be looking for online directory based software that specialises in creating a really good user experience and a non technical administration experience so you can focus on getting it to make money rather than spending time configuring and managing the code.I hope this helps.
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Google Analytics and Google Webmaster Tools: 10 SEO Tips on How to Optimise Your Site

Measuring and tracking online activity for your website is very important. The following are SEO... read more

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really good article Eric! Analytic's works really well with AdWords.
Phil KhorFounder at SavvySME
Getting on top of our data is so critical in online business! These type tools are simply indispensable. Great summary Eric. Thanks for sharing :)
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7 Tips to Improve Your Site's Conversion Rate -- Fast

Menu Latest Top 50 How To Lists Skip Advertisement...read more

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Paul LupsonOwner at InnovaReviews.com
Very glad you included "Add testimonials" as one of the critical factors in improving conversion rate there Neil. My new business InnovaReviews.com makes it simple to add customer testimonials to your website to help get potential customers across the line by reading awesome reviews from previous customers. However, you failed to mention that reviews and testimonials are actually recommended by Google, and they improve your position in the Google search results. The testimonials can't be in just plain text though, as about 9/10 websites that carry testimonials are. There is a Google friendly format called 'rich snippets' that InnovaReviews.com is built to which gets your stars and ratings alongside your company name in the Google search results. To see a great example of this in action just Google "reviews legalvision" and you'll see one of our clients appearing in the SERPs on page 1 with star ratings, really standing out over their competitors. Free trial of InnovaReviews available to all at innovareviews.com/start. Best regards Paul Co-founder InnovaReviews
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Pizza Making: The Perfect Recipe for Web Design

  Web design was something that was always in my New Year's resolution that I never got round... read more

Added by:
Ling Lee Director at Japanese Sword Auctions Australia
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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks guys! Glad you all enjoyed it! :D
Phil JoelDirector at SavvySME
Awesome article Ling. I wonder where you got your Pizza inspiration from.
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7 necessary elements of the best business websites

How many times have you been handed a brochure or business card and heard the words “Check out... read more

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Yee TrinhCo-founder at SavvySME
Good stuff Francine. Any advice on how to go about getting a good design? I don't want to spend too much on getting a decent site up.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Blogs are so important :) they take effort but I stumble on lots of websites through the articles in the blog section! Thanks for this easy to understand list of things :) it's a very holistic list :)
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Need more sales? better get more website traffic, but how?

There are so many websites that regardless of the quality of content, they still struggle to get... read more

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What are the steps involved in building a website?

Hi all, I have decided to take the plunge in making my own website, but I am stuck. What are the... read more

Asked by:
Ling Lee Director at Japanese Sword Auctions Australia
If you make a website ,we from phpprogrammers.com.au can do everything like coding,design,hosting for your website. Then we will make your website visible in the search engines (google,yahoo,bing etc) by doing SEO and SMO.With a 20% discount on development charges, hire Developers from us for a guaranteed cost-effective development solution for your business.
If this is the first thing you're building, I would highly recommend making things very simple. For example: could you simply build a single page website with leadpages or unbounce? Could you create a basic blog with tumblr? Could you use a free wordpress theme and free hosting at wordpress.com to start off with? Combined with free and/or very cheap website builders, you can use something like Wufoo.com to create reasonably complex user interfaces/forms for your "MVP". As with anything, the "right tool for the job" will depend on what the job is. You should definitely be thinking minimal though; don't spend any money until you really know how you're going to get that money back. Quite often "getting a website done" can seem attractive because you feel like you're making progress, but that feeling wears off quickly when you launch your website to a crowd of ZERO visitors.
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What is the best way to change a website address?

We have 2 websites on WordPress. The first one is redirected to second one. All the contents are in... read more

Christopher WestSEO Specialist at Media Heroes
Hi My recommendations are to create the new website address "duplicating" your current one but setting it to be no indexed/block search engine robots. Set it up with Google Webmaster Tools and Analytics as well - these should be under the same account as your current site. After a couple of weeks, you need to go to your current website's Google Web Master Tools account and report a change of address https://support.google.com/webmasters/answer/83106?hl=en Then redirect the old site to the new site.  Remove the blocking and check all your page redirects You should be fine.    
Hi  Thivaharan Moving the content from one website to another when you are using Wordpress is simple. There are plenty of cloning programs out there for this. we use "Wptwin". This program will let you make a clone and move it to the new domain in one go. It is a simple program to use as they have lots of videos but after the first time you will not need them anymore it is that simple. (I am not the owner or getting paid for this software or advise). As for duplicate content one of the people mentioned above. This does not apply by your situation as there would be two different domain names. The duplicate content issue only arises when you have the same content on the same domain. You have several options available to you if I understand your question correctly: You could duplicate your site on the preferred domain name and speaking from a marketing angle you could use both sites and fine tune them to different keyphrases hence increasing your online exposure. You could clone the content from the second site to the first site and simply let the second site expire (domain name). Should you be paying for two hosting accounts once you have moved the content contact your company and tell them to close the hosting account for the second domain. This will wipe your data from the second domain and leave you with one website for your marketing.  
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How do I manage multiple social media accounts through Squarespace?

Does anyone hosting their site on squarespace know how to push website updates through to social... read more

John BelchamberOwner & Senior Consultant at Invoke Results
Buffer was my favourite for scheduling a stream of posts across multiple channels at times when my followers were online. It integrates with just about every browser/device/readers service. However, I found that when I got poast their basic paid plan's account level it was far more expensive to use than Hootsuite. Hootsuite keeps getting better. As Wendy says it's great for team work but it also has some other great features for listening to what people are saying and responding to them and excellent plugins for browsers that allow you to search what people are saying about a topic your looking at in your browser and/or the Google search you've just done. At AU$11 per-month for a paid account that allows up to 100 social media channels to be connected, it's good value too. Oh yes, it also works with Google+ which I'm starting to find is better than FB and Twitter for making good B2B connections.  
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Rosella, I also am not very familiar with Squarespace so I can't comment on that and you will find that you probably won't find a single service that will handle every single social account so you'll have to use a combination. As Micha mentioned Onlywire is a great service, and so is Hootsuite and buffer, and you'll need to test these out and ensure that when these services post your updates that they look the way that you want because some services that automate a feed may actually give you a different visual to posting straight via the social network. For example, the best way to get users attention on Facebook is to post a link underneath a fairly large and attention grabbing picture, that way the user is more likely to look at it and then see your link. If you copy and paste the link directly into the status update function as a link, you'll find that the update will contain a small picture with the link on the side. These two ways of posting look very different. Sometimes taking the extra time to manually post may increase the engagement and attention of your post. These are very important on image conscious sites such as Facebook and Pinterest.  Most of these services have great trial accounts or even offer free services up to a certain number of social accounts, so the best thing to do is take some of these suggestions and try them out for yourself before you settle on your favourite or combination that will fulfil your busniess needs. Currently I use a combination of Buffer, Hootsuite and OnlyWire just to give you an example. Buffer is my personal favourite ​Hootsuite has great team functions, allowing me to delegate responsibilities to others seamlessly Onlywire covers a few networks that the above two don't cover and are very important in our online marketing strategy. Hope this helps :)!!!
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10 things every small-business website needs

There are many other elements besides how your website looks that go into making it... read more

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Which SSL certificates have better conversion rates?

Different SSL certificate authorities (CAs) provide you with logos and icons to use on your site.... read more

Asked by:
Micha Wotton Head of Development at SavvySME
Charly LeethamCEO & Founder at Ask Charly Leetham
What type of transactions are you trying to secure?   In my experience, the average consumer doesn't seem to care about 'who' the CA is - in fact, they don't seem know there is more than more.  All they know is that the icon in the address bar should turn green and stay green for the duration of the transaction. They also care that their browser doesn't provide an error or warning that the certificate is not valid. I predominantly deal with GeoTrust certificates and have used QuickSSL and TrueDevID SSL.  Neither seems to impact on whether a consumer will purchase or not.  That's not been measured however.  My recommendation is choose one the of main players (GeoTrust, Thawte, Truste etc) and spend the time to make sure your user experience is going to give you a better conversion.  
James NorquayOwner at Prosperity Media
Depends on what type of niche you are dealing with from my experience. And if the site is doing financial transactions.  I notice customers seem to be fond of SSL certs and security on eCommerce sites where they are dealing with transactions. I notice a few sites seem to be using more http://privacy.truste.com/ CERT and what not, how big is impact on conversion I guess you need to test before and after implementation, I have not personally tested it.   
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Should I use YouTube as the feed for my website video?

A question often asked is whether to use YouTube as the means to host a video on a client's... read more

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Stephen PearsonOwner at AV Creative
Great point Roger - Paying for content is a different requirement and You Tube can generate interest but offers very limited protection for copying if you want to protect IP.
There is another question associated with this article. If you have videos that you want to keep private or need to ensure don't get copied then YouTube is not the safest way to go. For instance if you are using video in a course or as modules (Basically your intellectual property IP) then I would recommend that you lock them down with better systems like Amazons 3S. You can still use Youtube as the feader to the site but the back end is a lot more secure. To do this has a cost but you have to weigh up the IP of your business.
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Wordpress popularity doesn't assure you of a strong CMS platform

Irrespective of whether you are a small or large business owner using Wordpress as your web CMS... read more

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Greg Tomkins Director | Web Architect at Top Left Designs
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Greg TomkinsDirector | Web Architect at Top Left Designs
Unfortunately, being hacked is not always recognised by many small business owners, particularly if they are not in the practice of updating or viewing their own site. We have a client whose previous website was WP and also hacked and resulting in their email accounts being blacklisted - it was ages before they realised what had happened and longer before they could clear those accounts.
John BelchamberOwner & Senior Consultant at Invoke Results
This is an excellent article and infographic. Thank you for sharing Greg. I learned the hard way about WordPress being hacked when I found one of my websites had been blocked by Google.
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Improve your website to achieve high conversions

We have meetings every Monday, research almost every second of the day and spending sweat, blood... read more

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Han Teng
Thank Ewan! That's definitely pivotal too
Ewan wattDirector at roi.com.au
great tips.. I would also suggest benchmarking your offer/ value proposition against the top 5 companies also trying to convert the same business... under your customers need better than the competition
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Are Google Remarketing Ads paying off for your business?

Just about every web site and blog I am visiting a SavvySME Google Ad appears in various shapes and... read more

Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Dave,I set up the ads on our google adwords account. We are paying about 1.37 a click but the point of the re-marketing ads are more about impressions and branding, e.g. "I see you everywhere" essentially makes you look larger then you are online. remarketing ads are slightly different to google ads in that they only come up once you have been onto our site. From the cookie that's installed in your computer we can then serve up "reminder" ads for the next 30 days. These are much more cost effective than the normal google ads and promotes brand recognition.We are paying around 0.1 cents per impression which is pretty cost effective, so for about $86 we are getting over 71k impressions. Would love to see if anyone has gotten any cheaper :)Because these ads are served up based on whether you are a visitor to our site there is no keywords, however you can choose at which page on your site that the user needs to visit in order to start seeing these ads.I'm assuming they are working quite well because we've gotten this comment quite a few times :)
I dont think its a more aggressive push by the Savvy marketing team but as a result of your browser cookies seeing you visited this site and thus advertising more. Happy to be corrected
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How to grow a more diversified and balanced community website?

Hi SavvySME! Let me introduce myself first. My name is Scott and I am the founder of OzBargain, a... read more

Asked by:
Scott Yang Founder at OzBargain.com.au
Hari I
I can understand you wanting to diversify to the female community, perhaps you could take tips from Wikipedia who has 84 % Male editors. In general it looks like women don't like to have conflicts and wage flame wars. There are some good links to read related to that study that go behind the reasons, and the same apply here in OZbargain, everytime someone posts a deal that's an invitation to others to try and beat the deal on price.Unless it's an extraordinarily great deal women especially might be hesitant because they know they'll get negged into oblivion by the community. The sexist comments, jokes and puns and all the male Banter is what gives the community it's feel so not sure toning it down by force would be a great idea. You are right to leave it to the community to self moderate.
Hari I
HI Scotty, How did your first attempt at attracting Female customers go ?Ozbargain Attracting Female Customers.
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Does either .com or .com.au domain have an advantage over the other?

If an online business has customers globally and the.COM domain name (first choice) is not... read more

Asked by:
Shane Gold Compliance Officer at First State Super
Geoffrey frank
Well .au is a country code for top level domain whose delegation is discussed in RFC 1591. Using ccTLC can boost SEO of your website by triggering it for that particular country. However there are still two views of experts about the use of ccTLD i.e. few find it useful for SEO while other not. The ccTLD is a simplest approach to signify Google that site belongs to which country. There are other parameters too that Google uses to identify the belonging country but those are quite complicated.
Peter JonesFounder at LinkSmart
Hi, I have a laymans point of view about domain names. On the whole there are maybe 4 ways a domainname will be found/used. 1. They type it from a business card etc 2. Find it on a Google search 3. Click thu from another site. 4. Someone guessing the domainname. In my  opinion none of the first 3 of the above will care what your domain name (com or com.au) is as long as it has something relevent to your business name. Only the forth one would you require the .au and most people will include it in Australia Regards Peter
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7 cool things to do on the internet

Are there ever times when you are bored and you're in front of a computer? That happens multiple... read more

Added by:
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Sure it does :P
Phil KhorFounder at SavvySME
LOL I love the one about first world problems. I go to Ted.com a lot when I'm bored, in fact I play it in the background - does that count? :)
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What's Your Opinion on sites like Wix, Square Space, BigCommerce?

I've noticed these sites promoting strongly these days. For a cash-strapped individuals aiming to... read more

Asked by:
William S Digital Marketing and Junior SEO Consultant at Pixel Capital
I moved from a self hosted osCommerce site to Shopify about a year ago and love it. Good to see Shopify mentioned above a few times. Agree also, not just for cash strapped but for more cash savvy businesses. Software/sites as a service is where we are heading and I like it :-) Just one tip is to do plenty of research, get three or four solutions you like and then compare everything: cost, services, features and then make your own decision based on your criteria and gut feel, not from one or two reviews you may read.
Greg McKayowner at G K McKay Pty Ltd
I think these hosted platforms are the way of the future for small business websites. I can only specifically comment on Squarespace. I manage several sites there for client's from my old business, a few have been there over 12 months ... no maintenance, no upgrades, no hacks ... average cost is $8 per  month (if paid annually). All these sites have full CMS capability, social media integration, SEO optimization, plus they are on responsive design frameworks, so they work across all viewing devices. To date it's been bullet proof. The biggest advantage of Squarespace is the ability to write your own code, either starting from scratch or hacking their templates ... you can write your own HTML, CSS and Javascript. I moved these sites to Squarespace after a couple of years of other options, including shared hosting (a very poor experience) and running  my own VPS server at Linode. Repeated hacking of Wordpress sites ( they were maintained using best practise, it was the security of the web server that was compromised in all cases) on shared hosting, moved me to using a VPS, but security and maintenance are very boring and time consuming. In my opinion, any interaction with a hosting server is to be avoided unless you have the time and very specific skills ... leave maintenance and security to full time pro's. Hosted platforms are rapidly becoming the norm for Ecommerce sites. Small business sites are probably next in line.
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What is a reasonable cost for a small business website?

How much should I expect to pay for a 10 page website for my small business? read more

Asked by:
Charlotte Caruso CEO at PuggleFM
John BelchamberOwner & Senior Consultant at Invoke Results
Charlotte, I agree that you need to think about what you want and why. I recommend Wordpress as it is easy to set up and importantly, maintain without ongoing professional developer support (with a little training). I recently set up a Wordpress site Kenmore & District Chamber Of Commerce which gave them a template, fully social media integration, e-commerce shopping cart and payment system, blog posting and more, the expenses including 1 years' hosting, domain, shopping cart license were less than AU$150. In that instance my time was donated, but but even if I charged you for all of this it would be between $1,500 - $2,000 in total (estimated). Of course I do not know what you are looking to achieve exactly but am happy to talk further if you wish.  
Phil JoelDirector at SavvySME
Hi Charlotte, can you give some details on what the website will do? e.g. mainly static pages? Will it have a content management system for blogging purposes? e-commerce? any other main features?
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