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Churning out as much keyword-rich content as possible isn't enough to keep your website relevant. In fact, this can have the opposite effect and decrease your rankings. Consumers and Google crawlers can recognise spammy content or content that has been regurgitated from other sites. Not...

Have you been struggling to get your customers to open your emails? If the answer is yes, there's a big chance your subject lines aren't hitting the spot. Using certain types of formatting, intriguing questions and emojis are a few of the many creative ways to make your subject lines stand out...

Local SEO is vital for any small business that serves a specific geographical location or has a physical store. With a good local SEO strategy, prospective customers can find your business easily and fast on local search engine results. Ensuring your site is mobile-friendly, developing quality...

If you want your website to gain visibility and rank high on major search engines, audits need to be a key component of your overall SEO strategy.  An SEO audit is a detailed check of your site to assess if there are issues that could be pulling your search rankings down. But how does an SEO audit...

2020 was a tough year for small businesses. The global pandemic impacted people across the globe and businesses were forced to adapt.  One of the main lessons learnt over the past year is the importance of being digitally savvy. Tech and digital tools have helped small businesses survive.  In...

Having a website is crucial for businesses of every kind, and small construction businesses are no different. It would be a struggle to find a trade business that doesn't have at least a basic online presence nowadays.  A website helps you build credibility, allows you to showcase your best work...

In addition to the Australian Privacy Principles (APPs), some Australian SMEs may also have legal obligations under the European Union's General Data Protection Regulation (GDPR). The world of regulatory compliance moves fast and failure to comply can cost businesses millions of dollars in...