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Having a website is crucial for businesses of every kind, and small construction businesses are no different. It would be a struggle to find a trade business that doesn't have at least a basic online presence nowadays.  A website helps you build credibility, allows you to showcase your best work...

Affiliate marketing is beneficial for both marketers who are looking to expand their income streams, and businesses that want to increase conversions and generate growth. One of the great things about affiliate marketing is the low barrier to entry - there are practically no startup costs to start...

Videos can serve a multitude of different purposes. It could be a company culture video, product demo, tutorial, animation - the list goes on. While some video content is perfectly fine to create with an iPhone or video marketing tool, sometimes you may be looking for something a bit more...

Finding the right person for a role can be difficult. Not only do you have to find someone that is qualified and has adequate experience, but you need to ensure they're the right fit for your team. Choosing the right person for a role also depends on the qualities you seek in an employee.  It...

When you send a press release to a journalist or news publication, you need to bear in mind that they have a whole pile to sift through.  You have just a few seconds to grab their attention before they move on. How will you capture their attention and demonstrate your story is newsworthy? To...

Having an online presence is essential for all businesses today, but it's only one part of the puzzle. Whether you're a large enterprise or a sole trader, if you want your business to thrive, your website needs to be seen by your target audience.  Paid advertising might get your business out there...

One of the key things to understand as a business owner is why anyone would give their hard-earned cash to you instead of your competitors.  Your market positioning is at the very heart of how you compete as a business. Being the 'best' is not enough; you need to define what it is that gives your...