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A Quick Guide to SEO Audits
Search Engine Optimisation (SEO)

A Quick Guide to SEO Audits

If you want your website to gain visibility and rank high on major search engines, audits need to be a key component of your overall SEO strategy.  An SEO audit is a detailed check of your site to assess if there are issues that could be pulling your search rankings down. But how does an SEO audit work exactly? In this guide, we take you through the key steps involved in a technical and on-page SEO audit so you know what to look out for. Just about anyone who runs a website knows that search...

101 views

How to Build a Great Website for Your Construction Business
Web Design

How to Build a Great Website for Your Construction Business

Having a website is crucial for businesses of every kind, and small construction businesses are no different. It would be a struggle to find a trade business that doesn't have at least a basic online presence nowadays.  A website helps you build credibility, allows you to showcase your best work...

246 views

A Guide to Affiliate Marketing for Beginners
Digital Marketing

A Guide to Affiliate Marketing for Beginners

Affiliate marketing is beneficial for both marketers who are looking to expand their income streams, and businesses that want to increase conversions and generate growth. One of the great things about affiliate marketing is the low barrier to entry - there are practically no startup costs to start...

252 views

How to Create a Requirement Specification Template for Your New Website
Web Design

How to Create a Requirement Specification Template for Your New Website

267 views

Human Resources

The Top 5 HR Software Trends and Best Practices to Watch in 2021

Successful HR is so much more than finding the best talent. It's about creating a positive, diverse and respectful company culture, helping your staff develop their skills, building strong employee advocacy and more. In order to be a great HR department today, you need great staff above all else....

335 views

Recruitment

Is This the Key Ingredient of a Positive Workplace Culture?

A positive workplace culture can increase the morale across your team, boost productivity, improve performance and help you enhance staff retention. Although a high employee turnover doesn't necessarily mean your business is a terrible place to work, it can indicate that there is room for...

263 views

SEO Best Practices for 2021
Search Engine Optimisation (SEO)

SEO Best Practices for 2021

Search engine optimisation (SEO) is an ever-evolving landscape that involves frequent algorithm updates. It can be difficult to keep up! SEO is one of the top drivers for website traffic and lead generation, and as we approach 2021 it's important to know what you need to be doing to generate growth. In this article, we delve into seven SEO best practices for 2021 that will help your website climb to the top of Google search results. Are you all set for online success in 2021? To get the most...

177 views

A Quick Guide to the 5 Stages of Video Production
Video Production

A Quick Guide to the 5 Stages of Video Production

Videos can serve a multitude of different purposes. It could be a company culture video, product demo, tutorial, animation - the list goes on. While some video content is perfectly fine to create with an iPhone or video marketing tool, sometimes you may be looking for something a bit more...

197 views

Is This the Key Interview Question for Employers?
Recruitment

Is This the Key Interview Question for Employers?

Finding the right person for a role can be difficult. Not only do you have to find someone that is qualified and has adequate experience, but you need to ensure they're the right fit for your team. Choosing the right person for a role also depends on the qualities you seek in an employee.  It...

159 views

Regulatory and Compliance

SME Privacy Compliance: How to Safeguard Your Customer Data

In addition to the Australian Privacy Principles (APPs), some Australian SMEs may also have legal obligations under the European Union's General Data Protection Regulation (GDPR). The world of regulatory compliance moves fast and failure to comply can cost businesses millions of dollars in...

1.9K views

How to Write a Great Press Release (That Journalists Will Actually Read)
Public Relations (PR)

How to Write a Great Press Release (That Journalists Will Actually Read)

When you send a press release to a journalist or news publication, you need to bear in mind that they have a whole pile to sift through.  You have just a few seconds to grab their attention before they move on. How will you capture their attention and demonstrate your story is newsworthy? To...

258 views

How to Choose the Right HR Software for Your Business
Human Resources

How to Choose the Right HR Software for Your Business

211 views

Business Ideas

Dating Websites vs. Dating Apps: What is the Best Startup Idea?

Although the concept of going on a date with a total stranger you met online is relatively new, online dating is now widely accepted around the world. In fact, a 2018 study by Statista showed that 12 per cent of 18-29 year-olds had met their current partner online.  According to a 2020 Market...

316 views

Search Engine Optimisation (SEO)

How to Write SEO Friendly Blogs

Did you know that 90.63% of web pages get zero traffic from Google? (ahrefs) With such a staggering statistic, businesses are continually searching for ways to be part of the minority that get organic search traffic. Blogging is a popular way to get more website traffic and convert visitors to...

1.37K views

The Importance of Video Marketing in 2021
Video Production

The Importance of Video Marketing in 2021

Did you know that 92% of marketers are using video as part of their marketing campaigns in 2020?  Why? Because video is one of the most powerful marketing techniques. Video drives more engagement than other types of media, enhances customer experience and enables you to expand your audience reach. If you've not yet tapped into video marketing, you could be missing out. Read on to find out 6 reasons why the video marketing momentum is showing no signs of slowing down. Since the COVID-19...

151 views

10 Techniques to Improve Your Website's SEO Ranking
Search Engine Optimisation (SEO)

10 Techniques to Improve Your Website's SEO Ranking

Having an online presence is essential for all businesses today, but it's only one part of the puzzle. Whether you're a large enterprise or a sole trader, if you want your business to thrive, your website needs to be seen by your target audience.  Paid advertising might get your business out there...

81 views

How to Create a Market Positioning Strategy for Your Business
Marketing

How to Create a Market Positioning Strategy for Your Business

One of the key things to understand as a business owner is why anyone would give their hard-earned cash to you instead of your competitors.  Your market positioning is at the very heart of how you compete as a business. Being the 'best' is not enough; you need to define what it is that gives your...

249 views

10 Ways to Improve Search Engine Rankings
Search Engine Optimisation (SEO)

10 Ways to Improve Search Engine Rankings

455 views

Public Relations (PR)

How Small Businesses can Easily Appear in the Media

Gaining media coverage whether TV or print is easier that you think for small businesses. To stand apart from your competitors, make friends with journalists and understand what makes a great story. Try video news releases instead of text-based media releases and always share your success on...

833 views

Insolvency

How to Avoid Bad Debts and Insolvency by Managing Customer Risks

It’s risky to depend most of your revenue from one customer source. Do a background credit check, create clear business terms or reconsider when necessary. Sync payment systems with your customer and check payment contacts are up to date.   Tighter lending regulations, technological disruption...

713 views

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