Are you still blogging?  Many entrepreneurs I talk to say they have a blog but they have not been giving their blog much attention of late.  Are you missing out on the benefits a blog can offer your business? 

There are blogs and there are blogs.  A successful blog must produce relevant and quality posts regularly to captivate their audience.  If you fail to do this, then you will find that over time, your readership will drop and you will start to feel like you are talking to yourself.

An effective blog will continue to bring in new readers essentially maximising your list of potential clients.  You will be seen as an expert in your particular field and your reputation will grow within your industry.  Not only that, Google and other search engines will favour the fresh new content you create on a regular basis ultimately raising your professional profile and increasing traffic to your blog/and or website.

Blogs are a great forum for opening up a dialogue between your business and your followers giving you the opportunity to give feedback, answer questions and offer advice as necessary.  Your potential clients can interact with your business as well as other followers enabling them to learn everything they need to know prior to making a purchase.  Blogs are open to the public and can be seen by anyone searching on a particular topic and are not limited to a membership like other social networking sites.

A blog can give more focus to your Facebook or Twitter page enabling your readers to click from social media sites through to your blog and then to your main website.  It is a great way to connect your brand throughout all of your networking methods and keep your customers up to date with all aspects of the business.

There are of course many ways to promote your business online, however with many marketing options there generally comes a price.  Blogging is essentially a free tool which should not be wasted and when used to its full advantage can benefit your business exponentially.