What is Small Business PR and Where to Get Started?

  • Small business PR is one of the most important aspects of your growth because if the public doesn't know you and your communicated message, you might as well be known to no one.
  • Successful PR campaigns and the right brand marketing are absolutely necessary to ensure your good exposure among the consumers and make them trust you.
  • If you don't know where to get started on your small business marketing and PR, this is the best way to start with because we have 4 awesome tips for you.

small business pr

All things considered, running a small business is hard work. While public relations can seem like a daunting process, when applied appropriately, it can be one of the most effective methods in positioning your brand and engaging with your audience. Here are 4 tips to help you get started on your small business PR.

Tip #1. Simple but significant

Choose a ‘key message’ that you want to drive home to your clients. Keep it simple but make sure it says what you need it to say. The fun part is the delivery method, but before all successful PR campaigns, take the time to figure out what you want to say and why you want to say it.

Tip #2. Likes, follows, shares and re-tweets

While this may seem like a no-brainer, many business owners are yet to harness the communicative tools so readily at their disposal. Social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, Instagram, Tumblr and even YouTube can all be utilised to maximise your brand marketing and deliver your key message. Look into anything and everything you think might work for your small business PR and needs, and have fun while you do it.

Social media truly is a lot of fun – personally and professionally.

Tip #3. Ask a PR pro

Although contracts with small business PR agencies can be intimidating for a small business, getting a feel for different agencies and their roles can be comforting and educational. Just like all important purchases, shop around, ask a lot of questions and explain what it is you want and need. PR agencies often have many different options to tailor to their clients. If anything, you will be able to catch a glimpse of how small business PR agencies work, as well as meet people you might be interested in eventually working with.

Tip #4. Be in the know

The media/PR industry is rapidly evolving and even the highest echelons of media gurus and academics are learning as it unfolds. It’s an exciting time for small business PR, with stacks of great websites documenting it all. Take it upon yourself to keep up to date with the latest PR and social media news - you might pick up on the latest and greatest trend before your competitors do. Check out Mashable.com to keep up with social media going-ons, as well as Twitter for countless PR related links. 

What are the PR services and strategies you use to ensure your message is communicated to your audience?


Michelle Bates

Owner at Bango Media


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Wendy Huang

Wendy Huang , Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Hi Michelle, Some great points for PR for small business, I find that the cost is usually the most daunting thing, and the results seem to vary so much across the industry. Thanks for the article!

Michelle Bates

Michelle Bates , Owner at Bango Media

Hi Wendy, yes it can be very costly. I am developing a DIY PR package for small business owners at the moment (nearly finished) that will suit those that can use their own time to leverage PR opportunities for their brand. Teaching small business owners how to get great PR results themselves is something that I am very passionate about. Thanks for your feedback. :)