Ten years ago, blogging was an unknown phenomenon that barely made the radar of SMEs. Blogs, particularly those which are embedded in your company’s website, can not only increase traffic to your website but also your reputation. Here are my top 3 reasons why you should embed your blog in your website, right, now.

1. Embedded blogs fuel Search Engine Optimisation (SEO)

Think of your website like an unfinished book. Without embedding your blog in your website, search engines perceive your website as an inactive and incomplete novel. However, the more content you add to it on a regular basis, the more likely Google will see your website as active, new and noteworthy. In turn, this will push your website up in the rankings and potentially above other competitors.

2. Blogging improves your position as a market leader

Your blog is a way to position your business as an informed and authoritative market leader at the click of a button. By posting and discussing timely issues or responding to questions/concerns, your business is instantly positioned as one that not only can be trusted but also one that is transparent and possessing all the answers. Remember, two-way engagement = success!

3. Increases your social media presence and connection with consumers

Embedding your blog within your website reaps double the benefits. By posting new content frequently, you are not only increasing website traffic but also your social media presence. Each blogs boasts the ability of being able to be shared across your social media channels, and with enough traction, can increase your consumer database.

One final bit of food for thought, HubSpot argues that when it comes to blogging, “one hour of effort today can turn into hundreds of thousands or views and leads in the future.” Don’t forget that everything you post will turn up in a search engine, so make sure you are constantly updating to get your business noticed!