Anyone looking for small businesses in Australia will often turn to the "White Pages" run by Sensis. Sensis also publishes the famous Yellow Pages Online directory and they have a large pool of small business customers in the Australian directory.
The reason why I'm talking about Sensis, is because I came across an excellent source of information on small businesses in a recent report by them titled: The Sensis eBusiness Report 2012 .
Sensis has been running this survey since 2005 and this report surveyed over 1,800 small and medium-sized (SME) businesses from all over Australia.
Salesforce.com has a large number of SME customers, so what I've decided to do is pull out some key points around how social media marketing is being used by Australian small businesses. This information is scattered throughout this 38 pages document. Rather than have you go though the document to fish out the information, I have summarized the key findings and put it into the following infographic which was posted up on the Salesforce.com Australia Blog:
For the full blog post, please go to the Salesforce.com Blog at - blogs.salesforce.com/au/
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I'm passionate about Digital Marketing and have been in the Online space my entire career. I started off as a Web Master/Designer at a Software company called Citect (SCADA Software), then moved on to Fairfax Digital to head up Search Marketing for the news and media sites (smh.com.au, theage.com.au etc.). Spent over 2 years at Microsoft Australia looking after Web Analytics (using Webtrends and Omniture), before joining Salesforce.com. I head up the APAC Inbound Marketing team.