How digital marketing has changed the public relations game

Public Relations (PR)

Can you believe there are businesses out there that aren’t engaging in digital marketing?

Digital marketing has completely revolutionalised the PR game, turning the industry upside down and transforming the business landscape. Basically if you haven’t invested in digital marketing, you’re risking your brand’s visibility in today’s fast paced environment.

Digital marketing has changed the distribution channels of PR from traditional means to social media, and in doing so has created a platform for content and stakeholder engagement. As we keep hearing, social media has been the death of traditional media.

The greatest development of digital marketing is that it is a direct link to relevant audiences.  It’s now more accessible than ever; it’s cheaper, more measurable and more accurate in reaching your audience. Digital marketing allows you to target audiences that couldn’t be accessed through traditional channels.

More than that, digital marketing is fun and allows for creativity. Do we need to go on? For us, we love that it cuts out the middleman and allows us to speak directly with people like you.

When done extremely well, digital marketing has the opportunity to go viral and reach a larger audience than you ever dreamt of. Examples of our favourite viral campaigns include the Old Spice Road 'The Man Your Man Could Smell Like' Advertisement and the Evian 'Roller Babies' Advertisement.


Maria Bellissimo-Magrin

Owner at Belgrin

With an interest in Marketing Communications from an early stage, I pursued my passion by completing a Bachelor of Business (majoring in Marketing). My position is Communications Coordinator for Belgrin- a creative communications agency in Sydney specialising in Design (digital & print), Web Development, PR & Social Media Management. My view is that, in this modern world of technology you need to be able to adapt to change. I embrace the challenge and it fuels me to thrive within the industry.


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Wendy Huang

Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

I love the Old Spice campaigns!! They actually did a really great one with a muscle suit website http://www.theflatteringman.com/ Wait for about 30 seconds