But Video is Expensive and Hard to Do, Isn't it?

Video Production

Today I am going to smash two misconceptions for you:

  1. Video is expensive to create
  2. Video is hard to do

Just a few short years ago maybe the thinking that making video was hard was true. But not anymore, so let’s get into. Let’s tackle the price thing first.

Misconception #1: Video is expensive 

If you have never heard of Video Scribe before, then you are going to love this. Video Scribe is an incredibly easy platform to use. So easy even a boilermaker (yep that’s me) can use it. If you have enough talent to turn your computer on in the morning and send an email, then you are overqualified to use Video Scribe.

Video Scribe lets you create what is known as whiteboard animation, or in non-tech terms, it makes it look as though a real person's hand is actually drawing the message for your video as you speak. This is super cool for a number of reasons the most important being that draws people into your video as they watch, and literally makes it impossible (if you share great content) for them to turn your video off. Let me show you what I mean right now.

Video Scribe also has step by step video tutorials that will walk you right through the video creating process. But we were meant to be talking about price right? Well, you can get a seven day trial for Free, no credit card required! You don’t get much cheaper than that.

However, I would highly recommend that you at least get 1 month's membership so that you can create your video in High Definition (tech talk for sensational quality that looks really good) for about $40.

Boom the expensive part is smashed to smithereens.

Misconception #1: Video is hard to do 

Let’s slay sacred cow number two, video is hard to do.

My first video was absolutely dreadful but if I had never bitten the bullet and just made it, I would never be where I am today. I know you are keen to see just how bad it was, so let’s get it over and done with.

Now as bad as that video is, I will never ever take it down. Why? Because people just like you can look at it and go… Man, that video was dreadful. If Beanie can start out like that and get to where he is today, so can I.

Fast forward to now and watch the difference below.

For me to go from that first video to the second one required thousands of hours of learning, swearing and gnashing of teeth! Hours spent perfecting video editing skills as well as learning how to become a natural in front of the camera.

Now, remember that site I told you about above?

When you use Video Scribe you don’t have to get in front of the camera, the automated hand does all of that for you. There are no video editing skills required, Video Scribe does all of that for you. You literally now have no excuse not to make a video. All you need to do is write a script and read it out, and let Video Scribe do for you what it took me thousands of hours to figure out.

When you are done, post a link to your video in the comments below so that I can check it out.

Adam Bean

Marketing Superintendent at

If you don’t understand how Social Media can boost your business, or you just want to do it better, let’s talk.Keynote event speaker, social media coach, author & beach bum

Comments (2)
Wendy Huang

Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Awesome! For those of you guys that want to tackle video, it's a huge competitive advantage. I've also seen your YouTube channel and respect for keeping those updates going :)

Adam Bean

Adam Bean, Marketing Superintendent at

Hey Wendy, you are right there is a connection with your audience that you just can't make through any other medium. I have been a little quiet on the video front lately, I have to crank more out again.