It was only the other day that I was chatting with a friend about how Powerade is a known hangover cure. Alcohol makes you dehydrated, the electrolytes in Powerade hydrate you right? I’ve always wondered why Powerade has never created a campaign around it.
Well, now there are new guys on the block- Maximus. They have had the same thoughts and created a campaign around their own Isotonic Sports Drink. The campaign delivers the message ‘be a mate and hydrate’ brought to you by the ‘Sober Squad’.
The Sober Squad have been walking the streets of Sydney focusing on nightlife hot spots like Kings Cross, to keep people hydrated on their night out. And with perfect timing considering current talk in the media of alcohol-fuelled violence.
A spokesperson from Maximus said: “Hydrating is a big part of being responsible when out socialising with friends and we thought we’d remind people of this in a fun way with the Maximus Sober Squad.”
With an interest in Marketing Communications from an early stage, I pursued my passion by completing a Bachelor of Business (majoring in Marketing). My position is Communications Coordinator for Belgrin- a creative communications agency in Sydney specialising in Design (digital & print), Web Development, PR & Social Media Management. My view is that, in this modern world of technology you need to be able to adapt to change. I embrace the challenge and it fuels me to thrive within the industry.
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Selina Shapland, Founder, Administrator, Writer and Entrepreneur at Manage Your Boss
What a great article with an important message about keeping water levels high, especially when out socially drinking. Thanks for the reminder! S
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the creativity :)!