Are you just starting up a business? Or are you in the process of implementing rapid growth?

Whenever we create a strategy to take our business to the next level, whether its getting off the ground, diversifying or acquiring new markets, we want to get everything right.

We have a tendency to want to create a growth plan that takes advantage of every possible avenue, like:

1. Getting more referrals
2. Marketing on social media
3. Getting found using search engine optimisation
4. Setting up strategic alliances
5. Sourcing PR opportunities
6. Creating our own events as marketing and as value add for our clients.

Unless you have an unlimited budget and can engage experts to work on different aspects for you, you’ll find that getting each one of the above components working is like pushing a steam train.

So if you want to get all 6 avenues off the ground, it will be like pushing 6 steam trains. We haven’t checked the Guiness Book of Records, but its likely no one’s managed to do that yet.  So why would you set yourself up to fail?

When we work with clients, we start with just ONE avenue.  We start with the lowest hanging fruit to generate some additional revenue and cash flow. Using these wins, we can start attacking some of the higher branches because we have more resources to leverage.

By starting one step at a time, you’ll be able to do a better job because you’ve dedicated proper attention to it and you’ll be setting yourself up for success.

ACTION

Now that you’ve read this article we challenge you to go after just ONE thing that is your lowest hanging fruit. What would that be?

Let us know through social media (you can find our details on our profile) or simply post a comment here.

Keep posted for more useful business and sales growth articles every week!