Every time I visit a place like Scotland or New Zealand I come down with the flu. The cold temperatures just don’t seem to agree with me and my body shuts down. So the last time I visited Scotland I bought myself thermals, a wind and water resistant puffy jacket, a cashmere scarf and leather gloves. I was PREPARED to stay WARM.
It got me thinking about business and what happens when we let our networks go cold. It’s so hard to keep up withal our friends and family. Sometimes it can seem like a chore to make the time to keep in touch with business associates and acquaintances as well.
That is, until we realise we need their help or we’ve created a great solution to their problems that we want to talk to them about...
How do we keep on top of our relationships and make the time to connect with all the people we meet?
Here are 2 key tips for you:
1. Put people into categories depending on their interests
Every person you meet may be able to help you in the future. So you need to make sure you are regularly helping them RIGHT NOW. The only way to do this is by understanding what they’re interested in and what you can help them with. For example, are they interested in business growth, managing their financial affairs or learning about new legislation? They may be interested in more than one of these areas.
You can then pass on information you come across or you’ve created to the right people who want that information. By doing this, you’re INVESTING in the relationship.
It gets pretty difficult remembering everyone’s interests after you get to know about 10 people. That’s not alot of memory space! So you need a SYSTEM to remind you to send emails and get in touch. Better still, you could get a system that automatically does it for you.
There are a tonne of automated systems you can use and the one that suits you will depend on your needs and your budget. I’m still in the process of figuring it all out! Here are a few to get you going:
· Infusionsoft – Automate emails, personalise them and schedule them in advance. This powerful software also keeps track of your clients’ behaviours, e.g. did they click on the link to your last email?
· Ontraport – I would call this Infusionsoft’s main competitor and has similar functionality.
· SendPepper – Ontraport’s younger brother. This is great if you want to use Ontraport’s features but have a smaller budget or don’t need all of Ontraport’s features.
· Mailchimp – This is a basic email automation and personalisation tool. It’s not as flexible and “smart” as the tools above but the best thing is you can use it for free.
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