Marketing Mistake #1; Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors
“Why should I do business with you?”
This is a question that goes through your prospect’s minds before they choose to do business with you and through each of your customer’s minds before they return to buy from you again.
And, it’s a question you must take the time to formulate an answer to. Without an answer, you become like every other business who sells the same products or services as you.
It doesn’t matter what product or service is being offered, your customers can go nearly anywhere and find the exact same (or very similar) products or services offered for the same price, or perhaps for even less money than what you charge.
Founder of OMGhee, Australia's only biodynamic, organic ghee. 20-year business coach and consultant until I joined the Great Resignation, speaker and consultant helping you find more joy at work.
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