releases offer up-to-date news about your company to the media. This news could
be about a new product or service, a new contract won, a new research survey,
new staff appointments etc. Importantly, your business can create positive
awareness - and avoid negative news - if the press release is constructed
properly. As a prime communication tool
to your audience, it is vital that your Press releases are written to enhance
your brand rather than sending out mixed messages.
10 tips to remember
- Keep it short and concise. Journalists are busy people who can smell an overblown story so don’t oversell your news
- Create a headline that will tantilize your audience. Make sure it is descriptive, concise and provokes the audience to read on.
- Add a sub-heading to create interest and to continue the angle of the headline using buzz words that your audience will easily understand.
- The first paragraph should address what the article is about, who it involves, what happened and why it is of interest.
- The next paragraphs should expand on what was described in the lead paragraph, providing further details and information.
- Keep your copy dynamic and to the point – do not over elaborate.
- Your press release should range from one to two pages in length.
- Finish the Press Release with your contact details so that the Journalists can contact you if they require any more information.
- Hyper-link key words or phrases to your company website or your YouTube video.
- Get someone else to edit and proof read your Press Release before sending it off.