Slurpee has been around for a long time although until more recently we hadn’t seen a great deal of stand out marketing from them. In the last few years they have really stepped up their marketing with promotions like the BYO Cup Day, launched in 2011. It has now become an annual event, won numerous awards and seen a huge spike in their sales during the promotion.
This time round, Slurpee has taken it to a whole new level with the Xpandinator campaign. The Xpandinator is a plastic device designed to sit on top of the Slurpee cups utilising ‘prime real estate’ and enabling customers more of the frozen drink.
The Xpandinator is a free, limited edition item, making it unique and desirable to customers. As part of the promotion, customers are encouraged to stack their Xpandinator with ‘the biggest, craziest and most awesomest items’ and share them on social media, with the #StacksOnSlurpee hashtag to win prizes. This promotion has already seen high levels of engagement with their customers on Facebook and Instagram.
The Xpandinator is a truly innovative value-add product and perfectly executed campaign using social media.
With an interest in Marketing Communications from an early stage, I pursued my passion by completing a Bachelor of Business (majoring in Marketing). My position is Communications Coordinator for Belgrin- a creative communications agency in Sydney specialising in Design (digital & print), Web Development, PR & Social Media Management. My view is that, in this modern world of technology you need to be able to adapt to change. I embrace the challenge and it fuels me to thrive within the industry.
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