Tip 1: Communicating should be kept short

Clients are more selective about what they read and attention spans are getting shorter, (our days are getting busier and we are bombarded with information coming to us from everywhere). Keep your communication fresh and interesting.

Tip 2: Commenting and adding value

More than ever, providing feedback to customers with a positive and engaging voice is essential to your business and brand. Review and detail your values to influence your customers. Be a market leader in your field and a brand that consumers and peers want to engage with and follow.

Tip 3: What are your consumers doing?

Follow your followers. Social media is moving to the next level and you need to know where your audience is. If you only focus on the most popular social sites, you could miss out on valuable target groups. Make sure you follow your followers – some of the small sites can compete less for your audience’s attention.

Tip 4: Local thinking

We have seen that the online world attempted to remove location as a business advantage. That is changing now and this year, we have seen and will continue to see more levels of location intelligence in the social media world (i.e. Google locations and maps). Businesses are becoming and will continue to become location intelligent. Prepare to use your location as a competitive advantage again.

Tip 5: Engaging with technology

Everyone loves using their smart phones to engage with businesses that add value. Creating an app to simplify how you interact with your target audience gives them a direct call to action. It’s about streamlining and making it easier for people to do business with you.

Online consumers are becoming savvier and increasingly time poor.

These tips will assist you to stay ahead