5 Factors That Shape Market Trends & Growth

Competitive Market
  • Wise business owners and investors always monitor the factors affecting market growth rate and trends.
  • Factors such as government spending and policies, economic growth or lack of, supply and demand can greatly influence the market.
  • People’s expectation and speculation and the contributor effect from investors and traders are also key factors.

Market trends are the driving force behind the ability for investors to make a profit. The shifting nature of value, either long or short-term, is at the basis for losses and profit. The varying nature in trending environments affects the overall nature of market movement.

The five factors that influence short and long-term market trend and growth fluctuations are:

  1. Government influences
  2. International relations
  3. Expectation and speculation
  4. Demand and supply
  5. The contributor effect

Understanding how these five factors affect trends over time and conducting proper market trend analysis can help investors predict what trends are emerging, why patterns are holding in various positions, and how industry trends may unfold in the future.

1. Government influence

Government spending and activity profoundly affects market trends. Governmental financial policies have a major influence on the fiscal marketplace. Simply by decreasing and increasing the country’s interest rates, a government can facilitate national growth.

The term for this practice is ‘monetary policy.’ ‘Fiscal policy’ refers to the decrease or increase in national spending which can be used to help stabilise prices and reduce the rate of unemployment. Manipulation of the amount of money obtainable within the open market will determine the nature of investments moving in and out of that country.

2. International relations

The movement of assets from one country to another has a strong bearing on the country's economic growth and the strength of the currency. When more money is moving out of the country the nation will experience a decrease in currency value and a weaker economy resulting in those economic factors affecting business industry trends.

Countries known mainly as exporters bring more money into the country through services and material goods. These nations can bring a steady stream of revenues into the country and are able to reinvest and stimulate growth within the financial market.  

3. Expectation and speculation

Expectation and speculation play important roles in shaping market trends. When financial investors, binary options broker specialists, politicians, and consumers trust the direction the economy is taking. This belief carries into the decisions that direct financial trends.

‘Sentiment indicators’ are used to predict public emotions regarding economic strength or weakness. Indicator analysis can help determine future rates due to expectations, speculation and bias.

4. Demand and supply

Demand and supply of money, for currencies, goods and services and investments also generates a dynamic that affects prices. Supply and demand change as rates and prices shift. When availability of a commodity shrinks, demand increases and prices rise. When there is an increase in supply above the existing demand, then costs begin to fall. A stable supply results in a push-pull effect as prices fluctuate.

5. The contributor effect

Investors and traders help to shape trends. This is due to investment activity based on market information surrounding government's economic policies and activities. These trends often continue even when contributors make inaccurate predictions. When a large body of participants agrees on a market direction, that trend can continue for several years.

Trends and the bottom line

It is clear that these five factors shape market trends. Governmental activity, international policies, expectation, speculation, demand, supply and contributor activities combine to effect and shape global market trends.

What is your opinion on the factors that shape the global market trends? Which one is the most important for SMEs of the country?

Charlotte Walker

at Scottish Pacific

Comments (2)
Aishah Mustapha

Aishah Mustapha, Content Marketer at

A good summary of the factors that shape market trends and growth. I think busy small business owners, who are stuck in the daily grind, often forget how profound the factors above affect their business through consumer sentiment, commodity prices, unemployment levels, inflation and wage growth. This highlights how important it is to keep abreast of global and local news every day.

Justine Garcia

Justine Garcia, Community Manager at

We have to know how our industry is affected by market trends. It is essential to stay competitive and to meet consumers' needs.