I often have people asking me why a small business would spend time worrying about building a brand. All small business owners and entrepreneurs might agree that keeping the clients coming is the main focus within the billion of roles they play when thriving for growth.

So why should they embrace another big task, such as building a brand?

Because a brand can define the kind of relationship between the company and its clients.

It simply means that building a brand is taking a different and strategic approach to growing a business, based not only on your structure and what you can offer as a product or service, but also on all the things that make you different. It enables people to relate to your business promise.

"Customers must recognise that you stand for something" _Howard Schultz (Starbucks)

What about you?

So, what have your clients been saying about your business? You can easily be just another landscaping company, or build your path to be recognised for your passion to create beauty in people's environments.

It is about consolidating a reputation that is in tune to your core value proposition. Every opportunity of contact is a potential moment to create a big impression: the earlier you stand up for your brand, the sooner you will have the recognition you deserve.

To be a small business or become a big brand is a choice, and it can be right in your hands.