Plenty of Room for New Franchises

Franchising

It's long been recognised that newer small businesses run as a sole proprietorship have higher failure rate than many long-established companies. Even larger businesses with long-standing track records for success are sliding into decline.

By comparison, the franchise business model offers multiple advantages over other types of business. Franchisees have higher success rate than business operated by sole proprietors. They have access to easily-followed business operational systems that reduce the likelihood of failure.

Franchise Model

So is a franchise business model really the key to success for Australian businesses?

The successful US coffee giant, Starbucks, opened its first store in Australia in July 2000 and promptly began expanding. Yet, despite their popularity across North America, the franchise failed to capture the Australian market. The chain suffered financial losses that saw them close 60 stores across the country.

McDonald's

McDonald's is a prime example of successful franchising on a global scale. The big yellow arches are instantly recognisable around the world and the menu offers subtle changes in different countries to encourage local consumer engagement and to keep brand recognition strong.

Jim's Group is another example. The franchise began as a branded lawn mowing service that has expanded to include various other services, and has now become the largest franchise in Australia. The business model is kept simple, which allows franchisees to expand to suit their preferences.

Despite the rising failure rate of Australian businesses, the key to creating a successful business could lie in building a franchise model that keeps it simple.


Brian Keen

Owner at

Having worked in the franchise sector for over 30 years and helped business to grow by over $3bn in that time, I believe franchising offers one of the most exciting business models around for anyone looking to create real wealth and financial independence for themselves. See www.franchisesimply.com.au/ email brian@howtofranchisesimply.com.au or call 1300 960 136.

Franchise Simply

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Leo Eliades

Leo Eliades, Owner at

I love that word simple Brian, for some reason we are always assuming and looking for the complex - the simpler the better