Blogs have become an essential part of business. I was on the phone the other day with a client of mine and she was debating whether to do videos to help her promote her business. I advised her to start a blog first because that's the first step into the world of social media that is not only less time consuming, but also allows her to embed future videos into the blog posts so that she can be found both via the search engines and YouTube search.
That's exactly how I got started.
There are many free platforms to create blogs. However one limitation of free platforms for businesses is having a .wordpress or a .blogspot which is not very professional. Therefore the best solution is to actually get your own custom domain name and hosting. Using an installed WordPress blog allows you to use many functionalities that the free one doesn't offer. Many business websites require these functionalities to be installed, such as newsletter opt-ins, SEO tools and even keyword suggestion tools. My personal favorite is Yoast SEO. It is the best and easy to understand tool that helps you create articles for search engines without having any prior SEO knowledge.
One thing that is quite common among the many business owners I've spoken to is that they find starting and building a custom blog daunting and scary because it can be a complicated process with multiple logins and tweaking DNS settings and name servers. In fact, many that I speak to put off their blogs for many months -- even years, simply because they don't know where to start and don't want to pay hundreds of dollars for a developer to do it for them.
I completely understand that feeling because I've been there.
So today I'm going to show you exactly how to create your custom blog and domain name in just 4 minutes. That's right. And like I always like to say -- challenge accepted!!
I want to show you that starting your own blog or website is incredibly easy. You can sit down and get it done in just 4 minutes. Of course, you will spend more time uploading content and tweaking the design, but the hardest part is always the first step.
"The journey of a thousand miles begins with one step." - Lao Tzu
If you haven't taken this step, then it's time to today.
The best way to learn how to do this is always visual. So I've put together a video for you so you can use it as a guide as you go through the steps. You can pause it when you like and play when you need to keep going. I always learn how to do these kind of tasks best through video so that's how I'll be showing you today.
The video tutorial will show you how to buy your first custom domain name, install your WordPress blog, and make your first post as well as change your theme so you can make your blog look amazingly beautiful in just one click.
I highly encourage you to use this video tutorial when you are ready to build your blog.
If you have any questions please don't hesitate to leave your comments below or tweet me @thesocialhat
Best of luck in your business blogging journey :)!